A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on this poll, which is a lot for an SEO Twitter poll, and 78.3% said they do expect a traffic drop, whereas 21.7% said they do not.
Here is the poll embedded:
— Natalie Mott (@njmott) March 15, 2022
I am actually surprised 20% actually said they do not expect to see any traffic loss. I mean, even with the most perfect migrations, you should expect a short term (weeks) traffic losses, then probably gains, and then leveling off. But I guess it depends on what is actually changing – but a migration does mean, moving a substantial amount of the site to a new domain or platform.
Most SEOs who have experience with site migrations can do an excellent job managing the migration so the losses are minimal and temporary. But more importantly, these SEOs can manage expectations for the client.
If you click through to the tweet, you can see more detailed responses outside of just the survey results.
Forum discussion at Twitter.
Daily Search Forum Recap: December 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing the new topic refinements on desktop search. Google’s John Mueller dislikes HTML sitemaps a lot. Google said if you use a CDN or cloud hosting then set up tests to make sure Googlebot is not being blocked. Google says only update the date of your stories if you make significant changes, this is my 2023 version of this story. Google posted its top searches for 2022, the year in search. And I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements
This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop…
- Google Tests +Topic Search Bar Refinements On Desktop After Launching On Mobile
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is also testing them. They are not fully live on the desktop search results.
- 2023 Edition: Google Says Only Update The Date When Significantly Updating The Content
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.
- Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked
Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.
- Google’s John Mueller Says HTML Sitemaps Should Never Be Needed
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
- Google 2022 Year In Search – Top Searches
It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video.
- Arches At The Google Carpenter Chicago Office
Here is a photo from the Google Carpenter office, the office in Chicago. You can see, Google has a lot of arches throughout that office. Here are more photos of this office from Instagram embedded bel
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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