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Survey Says Most SEOs Expect Some Traffic Loss After Site Migration

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Survey Says Most SEOs Expect Some Traffic Loss After Site Migration


A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on this poll, which is a lot for an SEO Twitter poll, and 78.3% said they do expect a traffic drop, whereas 21.7% said they do not.

Here is the poll embedded:

I am actually surprised 20% actually said they do not expect to see any traffic loss. I mean, even with the most perfect migrations, you should expect a short term (weeks) traffic losses, then probably gains, and then leveling off. But I guess it depends on what is actually changing – but a migration does mean, moving a substantial amount of the site to a new domain or platform.

Most SEOs who have experience with site migrations can do an excellent job managing the migration so the losses are minimal and temporary. But more importantly, these SEOs can manage expectations for the client.

If you click through to the tweet, you can see more detailed responses outside of just the survey results.

Forum discussion at Twitter.





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SEARCHENGINES

Daily Search Forum Recap: December 9, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing the new topic refinements on desktop search. Google’s John Mueller dislikes HTML sitemaps a lot. Google said if you use a CDN or cloud hosting then set up tests to make sure Googlebot is not being blocked. Google says only update the date of your stories if you make significant changes, this is my 2023 version of this story. Google posted its top searches for 2022, the year in search. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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