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Survey Says Most SEOs Expect Some Traffic Loss After Site Migration

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Survey Says Most SEOs Expect Some Traffic Loss After Site Migration


A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on this poll, which is a lot for an SEO Twitter poll, and 78.3% said they do expect a traffic drop, whereas 21.7% said they do not.

Here is the poll embedded:

I am actually surprised 20% actually said they do not expect to see any traffic loss. I mean, even with the most perfect migrations, you should expect a short term (weeks) traffic losses, then probably gains, and then leveling off. But I guess it depends on what is actually changing – but a migration does mean, moving a substantial amount of the site to a new domain or platform.

Most SEOs who have experience with site migrations can do an excellent job managing the migration so the losses are minimal and temporary. But more importantly, these SEOs can manage expectations for the client.

If you click through to the tweet, you can see more detailed responses outside of just the survey results.

Forum discussion at Twitter.

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SEARCHENGINES

Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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