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Yoast Founder Says IndexNow Does Not Lead To More Traffic Or Improved Crawl Efficiency

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Yoast Founder Says IndexNow Does Not Lead To More Traffic Or Improved Crawl Efficiency


Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.

Here is what Joost de Valk said on Twitter “As far as I’m aware, we’ve still not seen evidence that it (1) actually helps sites/site owners get more traffic and (2) reduces crawling / improves crawl efficiency (and thus reduces energy consumption). Joost went on to said “as far as I can tell, it does the opposite of 2, in fact.”

He then went on to explain he wants proof because he does not see any evidence of this:

So Fabrice Canel from Microsoft said on Twitter “let’s remind all SEOs that the primary value of IndexNow is to quickly reflect latest content changes in search engines. Be indexed first, fast is SEO critical these days. IndexNow provides on most sites a clear signal and we are committed to leverage it to crawl more efficiently.”

As a reminder, Duda, All In On SEO and Rank Math SEO recently added support for IndexNow, Cloudflare added support a while back, Microsoft built their own WordPress plugin and Google promised to test it.

If Yoast and WordPress add it by default, that would be huge. But I am not sure that would happen without Google adopting it.

I do find the efficiency questions interesting because that was one of the major pushes for adoption of IndexNow.

Don’t get me wrong, I do have IndexNow enabled for this site…

Forum discussion at Twitter.





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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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New Google Trusted Store Badge Test

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Google Store Smile

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI – here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter – here is that screenshot:

Google Trusted Store Badge New

Curently, the badge looks more like this version from last year:

click for full size

And the original one looked like this:

Google Trusted Stores AdWords Badge

Brian said on Twitter, “Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely.”

Forum discussion at Twitter.



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Google Search Console Content Ideas Going Away March 28th

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Google Ideas Light

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.

Both Robin Dirksen on Twitter and Deepak Ness on Twitter shared screenshots of this feature but the new part is the March 28th date.

The email they received about this feature reads, “Note: This feature be available only until March 28, 2023, and only to select properties.” Then when you access the feature, there is a notice in the interface that says, “New! Get inspiration for new content (available until March 28).”

Here are those screenshots (click to enlarge):

click for full size

click for full size

We know this seems like the Question Hub feature and that Google Question Hub shut down this month. So maybe this content ideas feature is also shutting down but not until the end of March?

Here are more tweets with this:

I do wonder if Google is only testing it until then and maybe will bring it to more users later or if Google is completely killing it off on March 28th?

Forum discussion at Twitter.



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