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Yoast Founder Says IndexNow Does Not Lead To More Traffic Or Improved Crawl Efficiency

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Yoast Founder Says IndexNow Does Not Lead To More Traffic Or Improved Crawl Efficiency

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Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.

Here is what Joost de Valk said on Twitter “As far as I’m aware, we’ve still not seen evidence that it (1) actually helps sites/site owners get more traffic and (2) reduces crawling / improves crawl efficiency (and thus reduces energy consumption). Joost went on to said “as far as I can tell, it does the opposite of 2, in fact.”

He then went on to explain he wants proof because he does not see any evidence of this:

So Fabrice Canel from Microsoft said on Twitter “let’s remind all SEOs that the primary value of IndexNow is to quickly reflect latest content changes in search engines. Be indexed first, fast is SEO critical these days. IndexNow provides on most sites a clear signal and we are committed to leverage it to crawl more efficiently.”

As a reminder, Duda, All In On SEO and Rank Math SEO recently added support for IndexNow, Cloudflare added support a while back, Microsoft built their own WordPress plugin and Google promised to test it.

If Yoast and WordPress add it by default, that would be huge. But I am not sure that would happen without Google adopting it.

I do find the efficiency questions interesting because that was one of the major pushes for adoption of IndexNow.

Don’t get me wrong, I do have IndexNow enabled for this site…

Forum discussion at Twitter.



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SEARCHENGINES

Daily Search Forum Recap: September 29, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google had their Search On event yesterday and it was a lot of small announcements that can help searchers in a big way. Google Ads continues to have latency issues. Google said you should really avoid changing URLs. Google Posts may have an issue with submissions. Microsoft Bing is testing traffic analysis in the search results.

Search Engine Roundtable Stories:

  • All The Google Announcements From Search On 2022

    We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.
  • Google Ads Continues To Suffer From Latency Issues

    Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become a joke about how the console can slow down and become almost unusable.

  • Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

    Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

  • Bing Tests Traffic Analysis In Search Results Snippets

    Microsoft Bing is testing displaying more details in the page insights overlay feature in search. Now Bing is showing traffic analysis, like monthly visitors, the geo-location of those visitors, how they found your site and more.
  • Google Posts Submit Button Not Working For Some

    Over the past 24 hours or so, there has been a ton of complaints that the Google Posts submit button is not working. I personally tested it and it seems to work for me, but a Google My Business help thread has tons of complaints about the Google Posts not submitting.

  • Google Ballroom Dancing

    Okay, this might not be ballroom dancing, I know very little about dancing, but you can see a video below of these Googlers dancing. The post on Instagram says it is during a lunch break.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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