SEARCHENGINES
You Can Now Tell Google Assistant To Stop Without Hey Google

How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all you need to do is say “Stop” and Google will stop, even if you do not first say “Hey Google.”
This comes via Google on Twitter who wrote “Helpful new Google Assistant feature alert! Want your smart display or speaker to stop talking? Just say “stop” — no #HeyGoogle needed.”
📣 Helpful new Google Assistant feature alert! Want your smart display or speaker to stop talking? Just say “stop” — no #HeyGoogle needed.
— Google (@Google) January 25, 2022
This is something I felt most SEOs and PPCers would want to know about before their next client call.
Forum discussion at Twitter.
SEARCHENGINES
Google Dedicated Local Ad Pack

Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as “Ads” that show a list of stores that have shoes near you.
You can click “more places” that will load more local ads. Below that is the local pack map, showing you organic nearby stores that have that product nearby.
Here is a screenshot I took from a Twitter video from Saad AK:
Here are more examples of this in action from Saad AK:
Another Example:
Sending to: @rustybrick SIR.
CC: @JoyanneHawkins MAM. pic.twitter.com/aCDPc0vC21
— Saad AK (@SaadAlikhan1994) May 19, 2022
I think this is new but I can be wrong?
Forum discussion at Twitter.
Update: Supposedly this is not a new thing, according to Google.
Source: www.seroundtable.com
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