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10 Content Marketing Trends To Watch In 2023



10 Content Marketing Trends To Watch In 2023

Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023.

A triage of increased consumer demand, search and content convergence, and AI awareness makes 2023 a challenging but opportunistic year for content marketers.

As the demand for content hits an all-time high, quality and helpful content is becoming a number one priority.

This, combined with a meteoric rise in AI-generated content, represents a paradigm shift in how marketers approach content.

Content Marketing Trend For 2023: A New Content Battleground

Many of the content trends we identified last year still remain vital and have not changed.

For example, the focus on intent and proving value, the fusion of multiple media formats, and the emphasis on the processing and utilization of data as an informer have not changed.

The same applies to the vital art of storytelling and account-based content marketing. However, as content production surges, a lot has changed.

The content marketing market is poised to grow by $584.02 billion during 2023-2027.

2023 represents a new content battleground for content marketers, with billions of pieces published by brands, individuals, and machines.

As a result, ensuring your content is discovered and consumed by its intended audience will be more challenging.

Marketers are competing on a new content battleground where quality meets quantity, and organizations need to compete for consumers’ attention in different ways.

Let’s take a look at 10 content marketing trends in 2023.

1. Digital And Content Evolution

For all the talk over the last few years around digital disruption, the reality is that it has already happened. We are now in a period of evolution, meaning content marketers must change mindsets and skill sets.

As more organizations focus on personalization and the user experience, old content strategies must be updated for multiple new digital experiences across critical moments in the customer journey.

With so much online content that addresses the top of the funnel, are marketers missing the mark at the bottom? After all, executives want to see content that converts and helps the sales cycle.

In addition, while marketers experiment with new technologies, are they utilizing their existing ones?

Content creates data. According to the IDC, the Global DataSphere is expected to more than double in size from 2022 to 2026.

Are marketers using what insights they currently have access to or focusing on what is new?


  • Tap into your existing digital technologies for real-time search and data insights to better understand what motivates your prospects.
  • Balance utilizing what you have vs. what you may want in the future.
  • Keep an eye on your data and understand what you have before you create more.
  • Let the data you have now help inform future decisions.

Read more on SEJ:

2. AI Growth And Conversational Infusion

The introduction of OpenAI and ChatGPT allows marketers to interact with technology in a conversational manner for the first time.

As a result, AI will be infused into content marketing strategies at a scale never witnessed in our lifetime.

ChatGPT reached 100 million monthly active users just two months after launch.

While this is not another ChatGPT post (there is plenty out there!), I believe it is essential to understand how AI has evolved and what it is before you build content and generative AI strategies.

Image from author, March 2023


  • Understand before you experiment.
  • Experiment and balance this with what content goals you currently have.
  • Exercise caution with generative AI and ensure it has human supervision.
  • Do not create for content’s sake; think of the reader, not the robot.
  • Follow Google’s guidelines on Helpful Content Update and E-E-A-T.

Read more on SEJ:

3. Content, Search, And SEO Fusion

Recent search engine guidelines such as the Helpful Content Update and Product Review Updates mean marketers need to be more thoughtful about the content they create.

Content needs to be created for the human reader rather than a search engine ranking to stand out from the noise.

As content, search, and SEO strategies fuse, marketers must rethink what they write and how SEO, content, search, and digital teams work together – and with AI.

The introduction of ChatGPT has caused a stir.

Personally, I believe too many marketers are reading and experimenting, offering opinions, and sharing clippings. The worry here is that both SEO professionals and content marketers lose focus on the now.

With over 90% of organizations planning to utilize SEO more this year, it is essential to focus on high-impact strategies and consider how and where AI-generated content fits in.


  • Think about who will want to read your content before you start.
  • Utilize SEO insights to inform content strategies for PPC.
  • Combine SEO and PPC to have more control over the customer experience.
  • Leverage AI but approach generative AI with caution and supervision to avoid penalties.
  • Embrace automation for SEO tasks that do not need a manual touch.

Read more on SEJ:

4. Purpose And Differentiation

Content that lacks purpose will struggle to compete on the search engine results pages (SERPs). To ensure content is discoverable and found online, differentiation is needed.

Marketers need to rethink why they are producing, how, and who for.

They also need to ensure that branded content and messaging are relevant to the intent of their target audience and meet their needs and wants.

Changes to SEO/search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are among the top concerns for B2C marketers.

As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.

For example, let’s be honest, at the moment, the internet is awash with articles on AI and ChatGPT. However, I only read 20% from sources I trust, as everyone seems to be an AI expert at the moment.

Content will be being duplicated at scale, and we should expect a rise in spam, content detection, and copywriting technologies very soon!


  • Write with purpose and passion, something AI cannot replicate.
  • Think about how you can combine multiple content formats in major assets.
  • Utilize visuals to complement text.
  • Know your market, product, message, and goals before writing anything.
  • Think how you can be different compared to others who will be covering similar topics.

Read more on SEJ:

5. Visual Variation

Visual content is in demand, from visuals for search experiences and ranking to infographics, images, and charts.

With the explosion of text-based content online produced by humans and machines, visual content marketing can help simplify content. It also offers alternative ways to interact with consumers.

For example, video is the top channel for B2B marketing, and the hot new trend is short-form video. TikTok, Instagram Reels, and YouTube Shorts are now some of the most popular media for brands.

Harnessing the power of video SEO can dramatically increase the visibility of your content across search engines. In addition, you can optimize your videos for higher rankings by refining and adjusting specific elements.


  • Look at YouTube suggest and SEO keyword research for ideas and recommendations.
  • Match your content so it is relevant for the top, middle, and bottom of the funnel – demo videos work very well at the bottom of the funnel.
  • Create short-form video content (60 seconds) so you don’t lose consumers’ attention.
  • Repurpose long-form videos.
  • Share and promote.

Read more on SEJ:

6. AI Experiments Vs. Experience

As I mentioned earlier in his article, experiment with new technologies.

With ChatGPT reaching 1 million users in just under two months, marketers are experimenting with AI-generated content at a massive scale.

The best content marketers will learn how to work with AI.

This means understanding limitations and exercising caution while adding their experience to produce and supervise AI content tools set to flood the market.

Only 10% of marketers currently use AI to generate content, but over 58% plan to increase their usage this year. This shows that many marketers are exercising caution while they see:

  • How generative AI and new tools/applications perform and where and when to use them.
  • How new AI features will be baked into search engines, and what this means.

Undoubtedly, we will see a super-accelerated use of AI, but it’s also vital that experience content marketers drive experimentation and selection and supervises its usage.


  • Find time to experiment with ChatGPT with a lens on how it can help with your specific content needs.
  • Remember to look at the plethora of tools that help with creation, distribution, and measurement – think full cycle.
  • Before publishing anything, fact-check, edit, and copy-check – add your personality.
  • Keep a very close eye on how it is showing on the SERPs and its performance.

Read more on SEJ:

7. Focus And Process

The core fundamentals of good content marketing have not changed. Marketers should not lose focus on that.

In 2023, production and approval processes will need to change. Organizations will need to adapt to the fact that AI is going mainstream. They must adapt processes to accommodate AI to help inform and assist content marketing strategies.

40% of B2B marketers have a documented content marketing strategy; 33% have a process, but it’s not documented, and 27% have no plan.

When anything new, it is natural (and essential) that humans want to experiment. However, marketers also have current goals to achieve, so balance is needed.

Managing time and resources will become necessary to balance the scales. Do not lose focus on what you need to do now while keeping an eye on the future.


  • Do not lose focus on your current goals.
  • Look at the best use cases for the usage of AI and where in your content marketing funnel it fits.
  • Insert this into your process – once you are certain you have selected the right technologies.
  • Ensure you have a content marketing expert supervising inputs and approving outputs.

Read more on SEJ:

8. Consistency, Consumption, And Value

Consistently producing content for content’s sake will not reap the rewards. Instead, quality over quantity will lead to better engagement in 2023.

Too much content can confuse consumers. This is especially true for content with no relevancy, shows no authority, and offers little value.

83% of marketers say focusing on quality rather than quantity of content is better, even if it means posting less often.

If people don’t consume your content, there is no value in creating it in the first place.

Furthermore, people don’t consume media in silos, so it’s important to distribute your content in multiple formats across multiple channels.


  • Ensure you are consistent in your tone, voice, and messaging per your marketing personas.
  • Test a few different formats for your content (i.e., blog vs. video) and see what performs.
  • Measure value beyond traffic and look at bounce rates, engagements, and conversions.
  • Ensure stakeholders are aware of brand value and lift if messaging is a key goal.

Read more on SEJ:

9. Intelligent Automation

Conversational and generative AI has taken most column and opinion pieces over the last few months. However, the use of AI automation for many other use cases has been on the rise for years.

This includes use cases such as the intelligent automation (IA) of website error detection and automated fixes, curation, distribution, and reporting.

68% of B2B marketers implement automation in their marketing strategy.

In the current content climate, it’s essential to know how generative and conversational AI differs from other AI applications, as per point No. 2 earlier in this article.

AI can be used for various tasks, such as generative applications, image recognition, etc.

Furthermore, intelligent automation takes this capability further by analyzing output from the decision-making process to execute increasingly complex workflows without manual labor.

This goes beyond what standalone generative and conversational AI offers.

When comparing intelligent automation vs. artificial intelligence, one could not exist without the other; they must go hand in hand if businesses want the best results possible.


  • Ensure you list standalone AI tools vs. platforms that already have AI baked into their tech stack.
  • Utilize intelligent automation for backend web fixes, internal linking, and reporting.
  • Use automation technologies that can give insights and automate time-consuming technical tasks.

Read more on SEJ:

10. Human And Machine Symbiosis

AI will not replace humans. Nothing can beat human empathy, judgment, and creativity. If humans and machines work together, it will not replace content marketers’ jobs.

Content marketers’ jobs are not at risk for those who are thoughtfully embracing AI to A (assist) and I (inform).

AI is not ready to make unsupervised decisions.

Human-In-The-LoopImage from Klippa, March 2023

Success lies in balancing human input, supervision, judgment, and skill.

Expect to see an increased focus on collaboration between humans and machines. AI should aim to augment human capabilities and improve overall content marketing performance.

Read more on SEJ:


The bar is high in the new content marketing battleground; “average” content will no longer do.

We are set to see a content explosion on the web, and only those who create unique, helpful, and differentiated content will stand out and win.

Embracing and utilizing AI is an obvious must, but so is exercising caution and aligning it with human capital.

The link bait headlines titled “AI is here to replace…” is fluff in marketing!

Processes need to change; marketers will adapt, and those who can balance current and future focus will progress professionally and personally.

Tap into these content trends for a more innovative and ultimately successful marketing strategy this year.

More Resources:

Featured Image: 3rdtimeluckystudio/Shutterstock

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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