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11 Best ChatGPT Alternatives To Try In 2023

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11 Best ChatGPT Alternatives To Try In 2023

Since the launch of ChatGPT, SEO professionals and creators everywhere have been trialing the AI chatbot to see how it can make life easier.

When it comes to automating tasks, creating content, and devising solutions for particular projects, ChatGPT has been extensively tested by the public.

But OpenAI isn’t the only chatbot on the block.

We now have Bard, Bing, and other ChatGPT alternatives in the AI market.

Until now, ChatGPT has been dominating headlines – but there are other ChatPGT alternatives that you can try.

What Is ChatGPT And What Can It Be Used For?

ChatGPT is a highly advanced artificial intelligence model which has the ability to interpret and utilize natural language for use in various types of applications.

The platform comes with natural language understanding capabilities, automated search and response features, and integrations with existing customer service systems.

There are a wide variety of tasks that ChatGPT can be used for, including:

  • Generating text content in a wide variety of flavors, from different writing styles to subject matter expertise and languages.
  • Figuring out solutions, answering questions or concerns, and breaking down the core components of issues.
  • Automating responses for chatbots. These responses can be tailored to a wide variety of circumstances.
  • As a developer resource tool to create landing pages and websites.
  • For SEO, to assist in keyword research and content ideation – and even for link suggestions.
  • Assisting in the heavy lifting of other SEO tasks by integrating queries in Excel with ChatGPT API.
  • Helping developers with code by creating complex code patterns and solutions. It’s also possible to write entire programs from scratch using ChatGPT – although if you don’t have coding knowledge, this is not recommended because doing so can cause issues where customized code is required. ChatGPT is only intended to create code to the minimal level required to achieve actual functionality.

But what if you might want to use an alternative platform to perform similar tasks in a way that lets you get away with more (or less), depending on the project you are working on?

Enter a few choice ChatGPT alternatives.

Some ChatGPT alternatives include those from Google to Bing and other platforms created for research purposes. These alternatives are rich and varied; some provide entertainment value only, allowing you to chat with specific characters who pique your interest.

In addition to these alternatives, there are AI writers and content generators that help creators generate next-level content with the help of AI technologies.

The Drawbacks Of ChatGPT

ChatGPT requires a lot of fact-checking, which can be time-consuming. If you’re working on an article, you may be better off writing it yourself if you have significant knowledge of the topic.

There are also other drawbacks to ChatGPT.

ChatGPT cannot generate real-time data. This means that it cannot monitor customer conversations in real time and identify potential issues as they arise. As a result, businesses may be unable to address customer queries and complaints quickly or effectively.

There are other ethical dilemmas for SEO professionals.

Should writers disclose to their clients that content is written with ChatGPT and not an original work? Do writers need to consider that they are passing off work that is not their own?

Another drawback for ChatGPT is that it can only work from a general frame of reference and information already on a site like Wikipedia or in its database.

If the information does not exist in its database or elsewhere, it’s impossible for ChatGPT to “learn” it because of its predictive nature. That’s why it’s important to be careful about AI claims regarding ChatGPT and its capabilities.

Despite the drawbacks, the benefits of ChatGPT in assisting creators with automating tedious tasks are significant. So long as you go in knowing about these drawbacks, you should be okay.

Just don’t expect ChatGPT to pick up everything for you where your lack of knowledge leaves off.

That is where most creators run into trouble with ChatGPT and AI-generated content: they let the application do most of the heavy lifting, when, in fact, creating factually-accurate and human-readable content is something that needs to be done with human minds.

Why Should You Use A ChatGPT Alternative?

One of the main reasons for using a ChatGPT alternative is to gain access to more advanced features.

For example, many of the alternatives offer sentiment analysis and speech recognition capabilities that can help businesses create personalized conversations with customers. This allows companies to tailor their responses based on the customer’s input and provide a more engaging experience.

Additionally, some of the alternatives include support for multiple languages and integrations with other customer service systems.

Another advantage of using a ChatGPT alternative is that it may be more cost-effective. While ChatGPT offers an impressive range of features, many businesses find that the pricing structure can be too expensive for their needs.

Alternatives often offer more flexible pricing structures and may even provide free plans for small businesses.

Some of the ChatGPT alternatives are easier to use than others. Many of them come with simple user interfaces that make it easy to get started quickly without needing any prior coding knowledge.

This can save businesses time and money by allowing them to quickly set up their virtual agent without hiring a developer.

11 ChatGPT Alternatives For 2023

Here are 11 of the best ChatGPT alternatives for anyone who is looking for a leg up on their projects:

1. Google Bard

Screenshot from Google Bard, April 2023

Google Bard is Google’s answer to ChatGPT. It is an experimental AI conversational service that’s powered by Google’s LAMDA (Language Model for Dialogue Applications).

The simple explanation is that Bard is another AI Chatbot that is like ChatGPT.

According to Google’s FAQ page on Bard, LAMDA has been fed trillions of words. This helps it predict responses and enables it to maintain a conversation.

But, like ChatGPT, Bard is not all-knowing. In fact, Bard showcased its extraordinary capacity to get things wrong in a Google Bard demo that caused the company’s stock to plummet by billions of dollars overnight.

So, like any chatbot, you have to be careful about some of the information that Bard produces.

2. Microsoft Bing Chat

Bing chatScreenshot from Bing Chat, April 2023

Microsoft Bing’s new chat, codenamed Sydney, is making waves in the AI marketplace.

This just goes to show that Google is not the only one who is working to penetrate the AI market. Microsoft has also introduced an upgraded version of Bing, utilizing an upgraded version of ChatGPT.

Microsoft also claims that this new version is even more accurate and faster than before.

3. Jasper.ai

JasperScreenshot from Jasper.ai, April 2023

Jasper.ai is a conversational AI platform that operates on the cloud and offers powerful natural language understanding (NLU) and dialog management capabilities.

Like ChatGPT, it can provide writing inspiration, support for creating articles, and assist marketing teams in developing effective ad copy and generating images.

Jasper.ai uses Open’s GPT-3.5 in combination with internal NLU models, and it is particularly useful for customer service, sales, and marketing-related tasks.

4. Claude

ClaudeScreenshot from Claude, April 2023

Anthropic has recently launched Claude, which is a next-generation AI assistant capable of performing a wide range of conversational and text-processing tasks.

The development of Claude is based on Anthropic’s research into training AI systems to be helpful, honest, and harmless.

Claude can help with use cases such as summarization, search, creative and collaborative writing, Q&A, coding, and more.

It is available through a chat interface and API in their developer console.

Anthropic offers two versions of Claude: Claude and Claude Instant, with the latter being a lighter, less expensive, and faster option. The company has partnered with several brands, including Quora, Juni Learning, Notion, and DuckDuckGo.

5. ChatSonic

ChatsonicScreenshot from Chatsonic, April 2023

ChatSonic is a ChatGPT alternative with factual content-creation capabilities.

Its page claims that it is powered by Google Search, meaning it can help you potentially create content with accurate, factual information about trending topics and current events in real time.

I say “claimed” because ChatGPT is based on Open AI’s GPT-3 language model, which has only been trained on information data sets up to 2021. So it seems that claims like this could be wrong about the capabilities of such applications – unless ChatSonic has introduced a brand new process that processes current information inside its software.

And if not, it is grossly overstating what the application can do.

However, I have not tried this application, so it may have found a way around the limitations of the original GPT-3 language model.

6. NeevaAI

Neeva.ai dashboardScreenshot from NeevaAI, April 2023

As another ChatGPT alternative, NeevaAI is a proprietary search engine that creates a unique experience that merges ChatGPT and other specific language models.

It also enhances the experience with current data and the accuracy and precision provided by the Neeva search engine.

This system has the ability to look through many millions of pages to create a thorough response that’s also appended by sources that are relevant to the project.

The company claims that NeevaAI guarantees a browsing experience that’s free of trackers and ads. It also provides references in the search results, so you can verify the source of the information.

7. YouChat

YouChatScreenshot from YouChat, April 2023

You.com has introduced YouChat, an AI search assistant that allows users to have human-like conversations right in their search results.

YouChat is a ChatGPT-like AI assistant that provides real-time data and cites sources to offer increased accuracy and relevance.

With YouChat, users can ask complex questions, solve problems using logical reasoning, learn new languages, and create content in any language.

8. Perplexity

PerplexityScreenshot from Perplexity, April 2023

Perplexity AI’s conversational search engine enables users to get answers to questions on any number of topics.

It uses OpenAI’s GPT-3.5 API and, unlike ChatGPT, responds by citing sites and sources from around the web.

It also offers users follow-up questions to dive deeper into a particular topic.

9. Character.AI

Character.AIScreenshot from Character.AI, April 2023

While ChatSonic has a “personas feature” built in, it’s just a feature. With Character.AI, this tool zeroes in on AI personalities entirely to provide chat-like experiences using AI characters.

You can choose from a variety of characters to chat with different types of personalities – from Mario to Tony Stark.

This is akin to the tone of voice feature that is provided in Jasper.ai, but on an entirely different level. It’s also something that’s more for entertainment rather than for real automation value.

Nevertheless, if you’re looking for an AI experience that’s different than what’s currently on the market, this is something you may be interested in.

10. Elicit

ElicitScreenshot from Elicit, April 2023

Elicit is a platform that calls itself an AI research assistant, meaning it can help assist with research and other tasks.

Its primary ability is a feature it calls Literature Review. The way this works is that when you submit a query, Elicit will provide summaries from relevant research papers and documents related to your question.

It’s very efficient in generating helpful summaries of information while prioritizing the veracity and accuracy of the source.

With Elicit, you can access a massive publication collection that is relevant to your query quickly. It also has the ability to answer research questions.

Although an excellent tool for completing research, there are some features that make other ChatGPT alternatives better for updated and more comprehensive research.

11. Learnt.ai

learnt.aiScreenshot from Learnt.ai, April 2023

Learnt.ai has been specifically created for the needs of education professionals.

Using the GPT language generation model, it can generate human-like text for learning objectives, icebreakers, assessment questions, and more.

It can help with the tedious tasks of manually creating lesson plans, learning objectives, and assessment questions. Automating these processes can help you save valuable time and effort.

The Future of ChatGPT And The AI Marketplace

There are so many wide-ranging applications for the use of ChatGPT that it is impossible to know them all at any given time.

New applications and processes are being released at a lightning pace, leaving creators to wonder if there is an end to the ChatGPT boom.

Some have even heralded the rise of ChatGPT as the end of SEO.

As many times as somebody has claimed that SEO is dead, they have been proven wrong. And this remains true with the arrival of ChatGPT in the marketplace.

While ChatGPT can be used for some things, it cannot replace a real SEO professional. There is still too much analysis and creativity required that a human mind can do, but ChatGPT cannot.

And those who are claiming otherwise are kidding themselves.

First of all, ChatGPT cannot write error-free content without factual errors.

If you’re writing a piece of content for a specific industry that requires specialized knowledge, you must also possess that knowledge yourself so you can verify and check that ChatGPT is actually correct.

ChatGPT cannot create more sophisticated SEO strategies.

ChatGPT cannot come up with a complete response that answers the question, “What happened to my website when the Google update hit last month?” It might create a very rough approximation based on already written articles, but it’s not going to diagnose and figure out that issue for you.

In Conclusion

There are many reasons why ChatGPT is a fantastic tool – and this author loves ChatGPT and what it can do.

I just advise creators to be cautious about more complex topics and make sure that they are not shooting themselves in the foot by relying on ChatGPT too much.

There’s such a thing as too much of a good thing.

We don’t want to get into the practice of relying on ChatGPT only to have it taken away later if regulators decide that’s the best thing to do.

SEO is definitely not dead – and ChatGPT will not be its killer.

But to keep it alive and kicking, SEO pros should stay focused on the details and committed to their work – and don’t rely too much on ChatGPT to get the job done!

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How Do I Get A Job With A PPC Agency

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Conversion Tracking In PPC Campaigns

This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile.

“How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto

It’s understandable that people want to know which skills employers seek when hiring for a PPC team. There can be a disparity between what people think they need and what the market actually demands.

We’ll delve into some data and commentary to explain why various traits are valued.

It’s crucial to understand that the ideal candidates will be versatile and have an aptitude for all aspects of digital marketing.

However, no one can excel at everything, so leveraging your strengths or preferences is beneficial.

Ensure that you’re securing the best role for yourself while the company hiring you finds the best fit for them.

Here Are The Essential Skills

  • Analytics.
  • Creativity.
  • Ad network knowledge.
  • Willingness to test/learn.
  • Culture fit.

Discrepancy Between Market Demands And Perceived Needs

I conducted a poll on my LinkedIn to gauge the skills desired by current employers and practitioners.

Screenshot from author, LinkedIn, April 2024

Analytical skills emerged as the most sought-after trait. Employers seek individuals who can interpret numbers and discern the story behind them.

However, relying solely on analytical prowess may overlook the importance of creativity.

Creative skills are vital in today’s ad networks, especially emphasizing visual content like videos and campaign types that force visual content (Performace Max/Demand Gen). Neglecting creativity can hinder a company’s branding efforts.

Unexpectedly, ad network skills and cultural fit were deemed far less critical than analytical skills. Brands should prioritize team cohesion for long-term success, yet this aspect is often undervalued.

The disparity between job descriptions and actual skill requirements contributes to the difficulty in the job market.

Agencies that hire for how PPC used to work will be left wanting. Practitioners who only focus on popular skills instead of needed ones will be made obsolete by the privacy-first era obscuring data and AI owning creative.

Analytical Skills

Analytical abilities involve knowing where to find relevant data sources and understanding how they contribute to success.

While PPC historically relied on measurable outcomes, the landscape is evolving, necessitating adaptability in data analysis. Technical proficiency and strategic acumen are crucial for navigating different data sources.

These include:

  • Customer relationship management (CRM) systems.
  • Google Analytics 4 (GA4).
  • Ecommerce platforms.
  • Content management platforms (CMS).

Empathy for various ad channels improves your candidacy, and knowing how to work with post-click data will give you an edge over those who can only work with ad platform data.

While being highly technical isn’t required, having empathy for coding and scripts will give you a better chance to stay current with evolving data mechanics (especially as APIs become even more important for accessing data blocked by privacy-first regulations).

Here are some takes from PPC experts on why analytics is the most important:

A screenshot of a LinkedIn comment by Georgi Zayakov, who describes himself as analytical Screenshot from author, LinkedIn, April 2024
A LinkedIn post by Kathryn B., a paid media specialist at a PPC agencyScreenshot from LinkedIn, April 2024
Screenshot of a LinkedIn post by Nikolaos B., discussing how marketers must become data-savvyScreenshot from author, LinkedIn, April 2024

Creativity

Creativity is essential for crafting compelling ad content, yet many PPC agencies struggle in this area.

Clients are often tasked with providing creative materials due to cost or complexity constraints.

You’ll get a competitive edge if you have these skills:

  • Video Editing: With the rise of PMax, as well as many ad networks leaning heavily into connected TV, having video editing chops will be a huge asset for any team. If you’re not comfortable using conventional editing tools, AI tools like Descript are a great way to take on those tasks.
  • Graphic Design: No matter the ad network your potential employer is hiring for, you will need some ability to design static images. Whether you use stock photos or AI-generated images or come up with the creative yourself, the days of purely text ads are over. Tools like Canva can help bridge the gap for less technical designers, but don’t discount ad network AI.
  • Content Creation: While the first two categories leaned toward visual content, written content is still important (i.e., most ad formats include some text). Having the ability to understand how diverse audiences prefer to be addressed while respecting the specific requirements of each format is a great skill to hone.

While some roles may prioritize analytics or ad network knowledge, emphasizing creative abilities can distinguish you during the hiring process.

Here are some experts who value creativity:

A screenshot of a LinkedIn post by Erik PetersonScreenshot from author, LinkedIn, April 2024
A screenshot of a Linkedin post by Amy HebdonScreenshot from author, LinkedIn, April 2024

Ad Network Knowledge

Ad network expertise is valuable, but adaptability is paramount as platforms evolve rapidly.

Some agencies will have specialists, while others hire folks they expect to be passable at every network they service. It’s important to understand what workflow will enable you to succeed.

If you’re happy working with all platforms, then don’t shy away from it. However, if you do better in focusing on one aspect of PPC, that’s totally valid. Just know it might limit your ability to get hired into smaller “familyesque” agencies.

Understanding auction dynamics and bidding strategies is crucial.

Many of us who entered the industry when manual bidding was more popular have an unfair advantage over those who came in during the Smart Bidding era (i.e., anything from 2020).

This is because manual bidding requires you to think about the mechanics of each ad platform’s auction and how you could use those mechanics to your advantage in building account structure.

Knowing what to track and allocating appropriate budgets are key considerations.

Understanding that some networks require more conversions than others to run (e.g., Meta Ads’ 50 in a 7-day period vs. Google Ads’ 15 in a 30-day period) should influence what you choose to track, as well as how you report the data.

Additionally, if you are under or over budget, you’ll set yourself up to fail. Knowing which channels require a big investment upfront and what the breaking point for each network is (either on underspending or spending too much) is critical.

Awareness of potential pitfalls, such as false positives or negatives, enhances campaign effectiveness. For example, it’s important to know how to check if automatically applying recommendations is on and what tasks it’s on for.

It’s worth noting that none of the experts who chimed in on the poll made a clear case for ad network knowledge specifically.

Willingness To Test

Success in PPC requires openness to experimentation and a willingness to adapt. While this wasn’t one of the criteria in the poll, it was one of the most popular traits experts look for in hiring.

Perfectionism can hinder progress in a fast-changing environment. Testing new ideas and embracing failure as an opportunity for growth are essential.

While analytical skills aid in test design, empathy and creativity are equally vital for devising effective experiments.

Here is an expert who favors a willingness to test:

Screenshot of a social media post by Mike RhodesScreenshot from author, LinkedIn, April 2024

Cultural Fit

Cultural alignment with an agency fosters productivity and job satisfaction. However, you can only achieve that by being honest with yourself about what you want and the mechanics of how you work.

Agencies demand intense effort and collaboration, making compatibility with colleagues crucial.

Anyone looking to make the shift from in-house to agency needs to be prepared for a much faster pace of work and a lot more agency.

Open communication with leadership regarding preferred management and learning styles will ensure a positive working relationship.

Respect for peers and a supportive atmosphere contribute to a fulfilling work environment.

Here are a few thoughts on cultural fit from polled experts:

The image shows a LinkedIn post by David Zebrout containing text discussing the importance of integrating PPC network knowledge with intertimed optimizations in generating profitable growth.Screenshot from author, LinkedIn, April 2024
LinkedIn post by Lisa Erschbamer discussing the importance of cultural fit and individual personality in team dynamics for effective performance at a PPC Agency.Screenshot from author, LinkedIn, April 2024
A screenshot of a LinkedIn post by Aaron Davies discussing the importance of cultural fit, individual skills, and team communication in marketing for a PPC agency. The post has reactions and a question comment by NavahScreenshot from author, LinkedIn, April 2024

Final Thoughts

Navigating the current job market can be challenging, but understanding industry needs and honing relevant skills increases your chances of success.

Balancing technical proficiency with creativity and cultural fit is essential for thriving in a PPC role. By aligning with market demands and showcasing your strengths, you can secure rewarding opportunities in the field.

Have a question you’d like us to address? Fill out the form!

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Featured Image: Paulo Bobita/Search Engine Journal

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Why Every Marketer Should Be On Reddit

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Why Every Marketer Should Be On Reddit

In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community.

It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more than 500,000 monthly visitors across more than 100,000 active communities.

Despite its size and influence, marketers have long avoided, overlooked, and failed to establish a presence on what is arguably one of the most influential social media sites today.

To be fair, Reddit has always been known as one of the hardest communities to have marketing success with, requiring months (if not years) of dedicated commitment to actually being a part of the community and engaging with your audience through meaningful, genuine, and honest interactions.

To many, that is just too much risk and too much work, but let’s be honest – most amazing things take risk and hard work. And for all of you who put in that work to be successful on Reddit, you already see the payoff it brings.

Regardless of the reasons, marketers who continue to overlook Reddit’s potential are missing out on an extremely influential community with ideal targeted demographics, where authenticity and genuine connections lead to valuable information, positive branding, and marketing success.

Not convinced? Let’s take a closer look at Reddit!

Reddit Stats You Cannot Ignore

Reddit users are dedicated to their use of the platform, with a reported 82 million (16.4%) of its 500 million users visiting the site daily, sharing over 1 billion posts, with over 16 billion comments across 100,000+ active communities, making it easily one of the top visited and most active sites in the United States today.

The user base is so loyal that they spend, on average, 20 minutes on the platform each day (and over 45 minutes a day for long-time users of more than 7 years) and, in many cases, are inactive on other social platforms.

This makes Reddit one of the only places to actually get in front of this massive audience, with 32% being inactive on Facebook, 37% on Instagram, 41% on TikTok, and 53% on X.

When it comes to demographics, a 2019 survey concluded that the overall Reddit audience was majority male (59%), ranged in age (36% aged 18-29; 25% aged 30-49), and well educated (42% college degree; 31% some college) making them an ideal audience many businesses looking for success.

They also helped Reddit improve revenues by 21% to $804 million in 2023, with a global addressable market for advertising estimated at $1.4 trillion by 2027.

Thought by many to be mostly a North American audience, Reddit claims more than 50% of its traffic comes from international users, a rather impressive climb from its earlier years.

It is important to remember, though, that Reddit is a platform that allows communities to grow and thrive, so those demographics change from subreddit to subreddit.

If that isn’t enough to grab your attention, surveys have found that 75% of users find Reddit a trustworthy source for making purchasing decisions.

For years now, it has been included heavily and prominently in Google search results, which have become even more visible due to reports following their inclusion in SGE results and with Google’s recent $60 million a year deal with Reddit to have real-time access to Reddit content and to use its content to train Google’s future AI models.

Speaking of Reddit’s visibility in Google’s search results, let’s take a closer look at why that deal is so important, especially to search marketers.

Reddit In Google Search, SGE, And Google’s Reddit Deal

For years, Reddit results have been prominently displayed in Google’s search results – so much so that users have even started adding the term “reddit” to the end of their search queries.

So often, you will see Google suggest search lines with the term “reddit” prefilled at the end.

Screenshot by author from search for [are purple mattresses good], Google, May 2024

Even without selecting the query that includes “reddit,” you will notice Reddit’s prominent placement in two places: discussions and forums, and Reddit sitelinks, which are both just below the ads and the first organic result.

Reddit resultsScreenshot by author from search for [are purple mattresses good], Google, May 2024

This was amplified by Google’s recent Helpful Content Update (HCU), which allowed platforms like Reddit and other forums to show up more frequently in search results,

Reddit’s ability to be helpful in satisfying a user’s search for information is so successful – in combination with reported shortages in new content for AI models from all major platforms – it is not surprising Google struck a deal with Reddit to show its content faster in search results and to use the content in training future AI models.

Since news of the deal between Reddit and Google was reported, there has been a lot of additional focus on Reddit’s visibility in Google’s search results.

Experts throughout the search industry report an increase in not only the total visibility of Reddit going up within search but also the speed at which a Reddit post is indexed and shown to users.

Google responded to concerns about Reddit showing up more in search results, saying that “some of the SEO folks who tend to be vocal on this platform (X) really dislike seeing more forum content in our search results. But actual searchers seem to like it. They proactively seek it out. It makes sense for us to be showing it to keep the search results relevant and satisfying for everyone.”

Google responded to concerns of Reddit showing up more in search resultsScreenshot by author from X (Twitter), May 2024

Although disputed by Google, Roger Montii wrote about one report of Reddit content being indexed within five minutes.

ChatGPT to Surface Reddit Content

Adding to the deal Reddit made with Google, it was recently reported that OpenAI has partnered with Reddit to surface their content in ChatGPT, adding to the clear value that both OpenAI and Google see in Reddit’s content today and in the future.

Of course, this has sparked a lot of interest in companies of all sizes. They want to figure out how their brands can participate and succeed on Reddit in hopes of increasing their visibility in Google’s search results, SGE, and ChatGPT and building their brand’s visibility amongst one of the most influential audiences on the internet today.

**Quick warning: Reddit requires genuine, long-term engagement and a strategy for success. So, I would definitely advise individuals and businesses to avoid trying to game, spam, or blindly jump into marketing on Reddit and take the time to really understand the platform, its audience, and your place of value within its communities.

Let’s look at how some major brands have been successful on Reddit in the past.

noosa Yoghurt

Noosa Yoghurt’s 2021 back-to-school campaign on Reddit was a great example of tapping into niche audiences to create engaging, user-driven content.

To capitalize on Reddit’s community of vocal yogurt enthusiasts, noosa launched a Flavor Poll that invited Redditors to upvote their favorite noosa flavors in the comments. This created a sense of community and interactivity around what could have been a standard poll.

Noosa Yoghurt’s 2021 back-to-school campaign on Reddit.Screenshot by author from Reddit, May 2024

After tallying the upvotes, noosa published a Promoted Post that showcased the results using a sleek custom infographic, highlighting the community’s favorites while also giving the brand important insight into consumer preferences.

Noosa published a Promoted Post that showcased the results.Screenshot by author from Reddit, May 2024

The results:

  • 49% increase in brand recall among Reddit users who were exposed to the campaign.
  • 30% increase in brand favorability.
  • 39% increase in purchase intent (15X the typical lift observed in the food vertical).
  • 50+ billion monthly views.

Sony Pictures Germany

To drum up excitement around the release of “Spider-Man: Across the Spider-Verse” in Germany, Sony Pictures Germany crafted a Reddit campaign that combined organic and promoted content to engage the platform’s robust fan communities.

The brand created a Reddit account under the protagonist’s name, u/MilesMorales, and used it to share exclusive content directly within Spiderman-related subreddits.

It also organized an AMA with the German voice actor Miles Morales to create a more personal connection with fans and promoted video posts featuring the movie trailer to amplify the excitement.

Sony Pictures Germany crafted a Reddit campaign.Screenshot by author from Reddit, May 2024

The results:

  • Sony Pictures Germany achieved a click-through rate (CTR) that was 344% higher than that of its standard paid media.
  • 831 upvotes.
  • 618,000 impressions.
  • The film remained No. 1 on the German movie charts for three consecutive weeks.

It is important to note that promoting your content and your brand on Reddit is definitely not the only value Reddit can bring you and your business.

Reddit is an amazing place to get honest feedback.

Whether you are trying to figure out what your target audience wants from your brand, test out a new feature or concept before investing and launching it openly, or even just to have continued open communication with your customers to support them and keep them connected to your brand, Reddit can help you succeed in an amazing way.

Transamerica Helping Reddit Make Dollars Make Sense

Transamerica’s campaign on Reddit is a great example of a company identifying an opportunity to connect with its target audience on the subreddit /r/finance.

This allows the company to better understand its customers’ needs and focus on content creation and future marketing plans.

Transamerica’s campaign on RedditScreenshot by author from Reddit, May 2024

Aligning itself with its audience by demonstrating awareness of the topics around personal finance happening in the subreddit, as well as acknowledging the Redditors working at the company, it asked what topics it could create “specifically for the reddit community” around the topic of finance.

It stayed involved and engaged throughout the campaign, responding to threads and maintaining a lighthearted and sometimes humorous tone.

Transamerica’s campaign on RedditScreenshot by author from Reddit, May 2024

After getting all the feedback it needed, it created content around the more popular requests, going as far as branding and designing them similar to Reddit.

IRA vs 401K venn diagramScreenshot by author from Reddit, May 2024

It even took the time to individually comment a link to the published content on its site, bringing attention back to the overall campaign and the content it created.

This campaign was 10 years ago, and it is still referenced as a core example of engaging on Reddit as a brand in a respectful, thoughtful, and meaningful way.

Why You Should Be On Reddit Wrapup

TL;DR: If your brand has something meaningful to say and is interested in truly connecting with your audience, then yes, you should be on Reddit.

These successful brand campaign examples showcase Reddit’s power when used correctly. With research to understand the specific communities you want to reach, Reddit can have exceptional performance compared to other channels.

The stakes are high to get it right because Reddit communities can be highly negative toward self-serving promotion. But if you put in the effort and solve people’s needs and problems, Reddit has the potential to be a high-performance channel.

Edit: Updated daily active users figure based on Reddit’s Q1 Earnings Report

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SEO

No Algorithmic Actions For Site Reputation Abuse Yet

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Looking up at an angle at the Google sign on the Head Office for Canada

Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse.

This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update.

Sullivan Says No Update Rolled Out

Lily Ray, an SEO professional, shared a screenshot on Twitter showing a significant drop in traffic for the website Groupon starting on May 6.

Ray suggested this was evidence that Google had begun rolling out algorithmic penalties for sites violating the company’s site reputation abuse policy.

However, Sullivan quickly stepped in, stating:

“We have not gone live with algorithmic actions on site reputation abuse. I well imagine when we do, we’ll be very clear about that. Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons.”

Sullivan added that when the actions are rolled out, they will only impact specific content, not entire websites.

This is an important distinction, as it suggests that even if a site has some pages manually penalized, the rest of the domain can rank normally.

Background On Google’s Site Reputation Abuse Policy

Earlier this year, Google announced a new policy to combat what it calls “site reputation abuse.”

This refers to situations where third-party content is published on authoritative domains with little oversight or involvement from the host site.

Examples include sponsored posts, advertorials, and partner content that is loosely related to or unrelated to a site’s primary purpose.

Under the new policy, Google is taking manual action against offending pages and plans to incorporate algorithmic detection.

What This Means For Publishers & SEOs

While Google hasn’t launched any algorithmic updates related to site reputation abuse, the manual actions have publishers on high alert.

Those who rely heavily on sponsored content or partner posts to drive traffic should audit their sites and remove any potential policy violations.

Sullivan’s confirmation that algorithmic changes haven’t occurred may provide temporary relief.

Additionally, his statements also serve as a reminder that significant ranking fluctuations can happen at any time due to various factors, not just specific policy rollouts.


FAQ

Will Google’s future algorithmic actions impact entire websites or specific content?

When Google eventually rolls out algorithmic actions for site reputation abuse, these actions will target specific content rather than the entire website.

This means that if certain pages are found to be in violation, only those pages will be affected, allowing other parts of the site to continue ranking normally.

What should publishers and SEOs do in light of Google’s site reputation abuse policy?

Publishers and SEO professionals should audit their sites to identify and remove any content that may violate Google’s site reputation abuse policy.

This includes sponsored posts and partner content that doesn’t align with the site’s primary purpose. Taking these steps can mitigate the risk of manual penalties from Google.

What is the context of the recent traffic drops seen in the SEO community?

Google claims the recent drops for coupon sites aren’t linked to any algorithmic actions for site reputation abuse. Traffic fluctuations can occur for various reasons and aren’t always linked to a specific algorithm update.


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