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11 Best ChatGPT Alternatives To Try In 2023

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11 Best ChatGPT Alternatives To Try In 2023

Since the launch of ChatGPT, SEO professionals and creators everywhere have been trialing the AI chatbot to see how it can make life easier.

When it comes to automating tasks, creating content, and devising solutions for particular projects, ChatGPT has been extensively tested by the public.

But OpenAI isn’t the only chatbot on the block.

We now have Bard, Bing, and other ChatGPT alternatives in the AI market.

Until now, ChatGPT has been dominating headlines – but there are other ChatPGT alternatives that you can try.

What Is ChatGPT And What Can It Be Used For?

ChatGPT is a highly advanced artificial intelligence model which has the ability to interpret and utilize natural language for use in various types of applications.

The platform comes with natural language understanding capabilities, automated search and response features, and integrations with existing customer service systems.

There are a wide variety of tasks that ChatGPT can be used for, including:

  • Generating text content in a wide variety of flavors, from different writing styles to subject matter expertise and languages.
  • Figuring out solutions, answering questions or concerns, and breaking down the core components of issues.
  • Automating responses for chatbots. These responses can be tailored to a wide variety of circumstances.
  • As a developer resource tool to create landing pages and websites.
  • For SEO, to assist in keyword research and content ideation – and even for link suggestions.
  • Assisting in the heavy lifting of other SEO tasks by integrating queries in Excel with ChatGPT API.
  • Helping developers with code by creating complex code patterns and solutions. It’s also possible to write entire programs from scratch using ChatGPT – although if you don’t have coding knowledge, this is not recommended because doing so can cause issues where customized code is required. ChatGPT is only intended to create code to the minimal level required to achieve actual functionality.

But what if you might want to use an alternative platform to perform similar tasks in a way that lets you get away with more (or less), depending on the project you are working on?

Enter a few choice ChatGPT alternatives.

Some ChatGPT alternatives include those from Google to Bing and other platforms created for research purposes. These alternatives are rich and varied; some provide entertainment value only, allowing you to chat with specific characters who pique your interest.

In addition to these alternatives, there are AI writers and content generators that help creators generate next-level content with the help of AI technologies.

The Drawbacks Of ChatGPT

ChatGPT requires a lot of fact-checking, which can be time-consuming. If you’re working on an article, you may be better off writing it yourself if you have significant knowledge of the topic.

There are also other drawbacks to ChatGPT.

ChatGPT cannot generate real-time data. This means that it cannot monitor customer conversations in real time and identify potential issues as they arise. As a result, businesses may be unable to address customer queries and complaints quickly or effectively.

There are other ethical dilemmas for SEO professionals.

Should writers disclose to their clients that content is written with ChatGPT and not an original work? Do writers need to consider that they are passing off work that is not their own?

Another drawback for ChatGPT is that it can only work from a general frame of reference and information already on a site like Wikipedia or in its database.

If the information does not exist in its database or elsewhere, it’s impossible for ChatGPT to “learn” it because of its predictive nature. That’s why it’s important to be careful about AI claims regarding ChatGPT and its capabilities.

Despite the drawbacks, the benefits of ChatGPT in assisting creators with automating tedious tasks are significant. So long as you go in knowing about these drawbacks, you should be okay.

Just don’t expect ChatGPT to pick up everything for you where your lack of knowledge leaves off.

That is where most creators run into trouble with ChatGPT and AI-generated content: they let the application do most of the heavy lifting, when, in fact, creating factually-accurate and human-readable content is something that needs to be done with human minds.

Why Should You Use A ChatGPT Alternative?

One of the main reasons for using a ChatGPT alternative is to gain access to more advanced features.

For example, many of the alternatives offer sentiment analysis and speech recognition capabilities that can help businesses create personalized conversations with customers. This allows companies to tailor their responses based on the customer’s input and provide a more engaging experience.

Additionally, some of the alternatives include support for multiple languages and integrations with other customer service systems.

Another advantage of using a ChatGPT alternative is that it may be more cost-effective. While ChatGPT offers an impressive range of features, many businesses find that the pricing structure can be too expensive for their needs.

Alternatives often offer more flexible pricing structures and may even provide free plans for small businesses.

Some of the ChatGPT alternatives are easier to use than others. Many of them come with simple user interfaces that make it easy to get started quickly without needing any prior coding knowledge.

This can save businesses time and money by allowing them to quickly set up their virtual agent without hiring a developer.

11 ChatGPT Alternatives For 2023

Here are 11 of the best ChatGPT alternatives for anyone who is looking for a leg up on their projects:

1. Google Bard

Screenshot from Google Bard, April 2023

Google Bard is Google’s answer to ChatGPT. It is an experimental AI conversational service that’s powered by Google’s LAMDA (Language Model for Dialogue Applications).

The simple explanation is that Bard is another AI Chatbot that is like ChatGPT.

According to Google’s FAQ page on Bard, LAMDA has been fed trillions of words. This helps it predict responses and enables it to maintain a conversation.

But, like ChatGPT, Bard is not all-knowing. In fact, Bard showcased its extraordinary capacity to get things wrong in a Google Bard demo that caused the company’s stock to plummet by billions of dollars overnight.

So, like any chatbot, you have to be careful about some of the information that Bard produces.

2. Microsoft Bing Chat

Bing chatScreenshot from Bing Chat, April 2023

Microsoft Bing’s new chat, codenamed Sydney, is making waves in the AI marketplace.

This just goes to show that Google is not the only one who is working to penetrate the AI market. Microsoft has also introduced an upgraded version of Bing, utilizing an upgraded version of ChatGPT.

Microsoft also claims that this new version is even more accurate and faster than before.

3. Jasper.ai

JasperScreenshot from Jasper.ai, April 2023

Jasper.ai is a conversational AI platform that operates on the cloud and offers powerful natural language understanding (NLU) and dialog management capabilities.

Like ChatGPT, it can provide writing inspiration, support for creating articles, and assist marketing teams in developing effective ad copy and generating images.

Jasper.ai uses Open’s GPT-3.5 in combination with internal NLU models, and it is particularly useful for customer service, sales, and marketing-related tasks.

4. Claude

ClaudeScreenshot from Claude, April 2023

Anthropic has recently launched Claude, which is a next-generation AI assistant capable of performing a wide range of conversational and text-processing tasks.

The development of Claude is based on Anthropic’s research into training AI systems to be helpful, honest, and harmless.

Claude can help with use cases such as summarization, search, creative and collaborative writing, Q&A, coding, and more.

It is available through a chat interface and API in their developer console.

Anthropic offers two versions of Claude: Claude and Claude Instant, with the latter being a lighter, less expensive, and faster option. The company has partnered with several brands, including Quora, Juni Learning, Notion, and DuckDuckGo.

5. ChatSonic

ChatsonicScreenshot from Chatsonic, April 2023

ChatSonic is a ChatGPT alternative with factual content-creation capabilities.

Its page claims that it is powered by Google Search, meaning it can help you potentially create content with accurate, factual information about trending topics and current events in real time.

I say “claimed” because ChatGPT is based on Open AI’s GPT-3 language model, which has only been trained on information data sets up to 2021. So it seems that claims like this could be wrong about the capabilities of such applications – unless ChatSonic has introduced a brand new process that processes current information inside its software.

And if not, it is grossly overstating what the application can do.

However, I have not tried this application, so it may have found a way around the limitations of the original GPT-3 language model.

6. NeevaAI

Neeva.ai dashboardScreenshot from NeevaAI, April 2023

As another ChatGPT alternative, NeevaAI is a proprietary search engine that creates a unique experience that merges ChatGPT and other specific language models.

It also enhances the experience with current data and the accuracy and precision provided by the Neeva search engine.

This system has the ability to look through many millions of pages to create a thorough response that’s also appended by sources that are relevant to the project.

The company claims that NeevaAI guarantees a browsing experience that’s free of trackers and ads. It also provides references in the search results, so you can verify the source of the information.

7. YouChat

YouChatScreenshot from YouChat, April 2023

You.com has introduced YouChat, an AI search assistant that allows users to have human-like conversations right in their search results.

YouChat is a ChatGPT-like AI assistant that provides real-time data and cites sources to offer increased accuracy and relevance.

With YouChat, users can ask complex questions, solve problems using logical reasoning, learn new languages, and create content in any language.

8. Perplexity

PerplexityScreenshot from Perplexity, April 2023

Perplexity AI’s conversational search engine enables users to get answers to questions on any number of topics.

It uses OpenAI’s GPT-3.5 API and, unlike ChatGPT, responds by citing sites and sources from around the web.

It also offers users follow-up questions to dive deeper into a particular topic.

9. Character.AI

Character.AIScreenshot from Character.AI, April 2023

While ChatSonic has a “personas feature” built in, it’s just a feature. With Character.AI, this tool zeroes in on AI personalities entirely to provide chat-like experiences using AI characters.

You can choose from a variety of characters to chat with different types of personalities – from Mario to Tony Stark.

This is akin to the tone of voice feature that is provided in Jasper.ai, but on an entirely different level. It’s also something that’s more for entertainment rather than for real automation value.

Nevertheless, if you’re looking for an AI experience that’s different than what’s currently on the market, this is something you may be interested in.

10. Elicit

ElicitScreenshot from Elicit, April 2023

Elicit is a platform that calls itself an AI research assistant, meaning it can help assist with research and other tasks.

Its primary ability is a feature it calls Literature Review. The way this works is that when you submit a query, Elicit will provide summaries from relevant research papers and documents related to your question.

It’s very efficient in generating helpful summaries of information while prioritizing the veracity and accuracy of the source.

With Elicit, you can access a massive publication collection that is relevant to your query quickly. It also has the ability to answer research questions.

Although an excellent tool for completing research, there are some features that make other ChatGPT alternatives better for updated and more comprehensive research.

11. Learnt.ai

learnt.aiScreenshot from Learnt.ai, April 2023

Learnt.ai has been specifically created for the needs of education professionals.

Using the GPT language generation model, it can generate human-like text for learning objectives, icebreakers, assessment questions, and more.

It can help with the tedious tasks of manually creating lesson plans, learning objectives, and assessment questions. Automating these processes can help you save valuable time and effort.

The Future of ChatGPT And The AI Marketplace

There are so many wide-ranging applications for the use of ChatGPT that it is impossible to know them all at any given time.

New applications and processes are being released at a lightning pace, leaving creators to wonder if there is an end to the ChatGPT boom.

Some have even heralded the rise of ChatGPT as the end of SEO.

As many times as somebody has claimed that SEO is dead, they have been proven wrong. And this remains true with the arrival of ChatGPT in the marketplace.

While ChatGPT can be used for some things, it cannot replace a real SEO professional. There is still too much analysis and creativity required that a human mind can do, but ChatGPT cannot.

And those who are claiming otherwise are kidding themselves.

First of all, ChatGPT cannot write error-free content without factual errors.

If you’re writing a piece of content for a specific industry that requires specialized knowledge, you must also possess that knowledge yourself so you can verify and check that ChatGPT is actually correct.

ChatGPT cannot create more sophisticated SEO strategies.

ChatGPT cannot come up with a complete response that answers the question, “What happened to my website when the Google update hit last month?” It might create a very rough approximation based on already written articles, but it’s not going to diagnose and figure out that issue for you.

In Conclusion

There are many reasons why ChatGPT is a fantastic tool – and this author loves ChatGPT and what it can do.

I just advise creators to be cautious about more complex topics and make sure that they are not shooting themselves in the foot by relying on ChatGPT too much.

There’s such a thing as too much of a good thing.

We don’t want to get into the practice of relying on ChatGPT only to have it taken away later if regulators decide that’s the best thing to do.

SEO is definitely not dead – and ChatGPT will not be its killer.

But to keep it alive and kicking, SEO pros should stay focused on the details and committed to their work – and don’t rely too much on ChatGPT to get the job done!

More resources:


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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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