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13 Best Marketing Blogs to Follow (For Marketers of All Levels)

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13 Best Marketing Blogs to Follow (For Marketers of All Levels)


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  • Monthly traffic 40

  • Linking websites 48

  • Tweets 99

Data from Content Explorer

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Several years back, we asked some of the smartest marketers in the industry what their most-read marketing blogs were. We then shared their responses here and ran a poll so readers could vote for their favorites too.

As of 2022, we’ve collected 1,372 votes—so we thought it apt to bring you the industry’s top 10 marketing blogs, plus three bonus (personal) favorites of ours to round things off.

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Founder: Dmitry Gerasimenko
Blog type: Multi-author
Ahrefs Rank (AR): 1,176
Domain Rating (DR): 90
Estimated monthly organic search traffic: 304,791

What better way to start the list than with a not-so-subtle plug of our own blog? We topped the poll with 793 votes, and the fact that you’re reading this means the Ahrefs team must be doing something right.

If you’re new here, our blog is split into four categories: SEO, marketing, data and studies, and product updates. Have a look-see, then settle in for the ride—you’re bound to learn something new, no matter your level of expertise.

Recommended reading: The Beginner’s Guide to Search Engine Optimization

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Follow Ahrefs

Founders: Brian Halligan, Dharmesh Shah
Blog type: Multi-author
Ahrefs Rank (AR): 195
Domain Rating (DR): 93
Estimated monthly organic search traffic: 7,726,291

HubSpot is a powerful SaaS platform and the champion of inbound marketing. We mean it literally: Founders Brian Halligan and Dharmesh Shah coined the term “inbound” and even published a book on the topic.

Over on the HubSpot blog, you’ll find in-depth articles, free templates, and marketing reports that are backed by surveys and expert opinions.

We also highly recommend subscribing to The Hustle, a popular newsletter that HubSpot acquired in early 2021. Its coverage of business and tech news is at once snappy and concise—an ideal point of reference for anyone who wants to get better at writing.

Recommended reading: This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Follow Hubspot

Founder: Seth Godin
Blog type: Single-author
Ahrefs Rank (AR): 4,291
Domain Rating (DR): 84
Estimated monthly organic search traffic: 67,096

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Seth Godin is one of the most forward-thinking marketers around. He’s authored 19 best-selling books, which have been translated into 35 languages. He is also most famed for his novel ideas and concepts.

One of them is the purple cow, which means building a product or service that’s so remarkable people will literally remark on it. (Yep, very meta.)

You’d do well following his daily blog posts too, which often feature pithy or memorable anecdotes on being a better marketer.

Recommended reading: How to Be Remarkable

Follow Seth

Founder: Glen Allsopp
Blog type: Single-author
Ahrefs Rank (AR): 227,987/98,501
Domain Rating (DR): 61/70
Estimated monthly organic search traffic: 1,600/25,676

Glen Allsopp runs two blogs: Gaps and also Detailed. And while they’re quite different in their areas of focus, we thought it best to combine them to avoid repetition.

Gaps.com covers mostly business-focused content and case studies on profitable niches. It’s better suited to founders and entrepreneurs or anyone interested in learning about fresh online business opportunities and revenue models.

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General marketers may prefer Detailed.com, which includes technical SEO advice, keyword research tactics, plus interesting experiments for further learning.

Recommended reading: Affiliate SEO in 2020: A Detailed, 1,000 Keyword Analysis

Follow Glen

Founder: Joanna Wiebe
Blog type: Multi-author
Ahrefs Rank (AR): 21,277
Domain Rating (DR): 77
Estimated monthly organic search traffic: 4,700

Joanna Wiebe is the brain behind CopyHackers, and she’s optimized copy for scores of customers since 2005. These experiences are shared on her blog, where she doles out copywriting techniques and client management tips in great detail.

She’s also worked with SaaS majors, such as Wistia to refine its onboarding emails, and spoken at large-scale conferences, including CXL Live on how to write copy that converts.

Recommended reading: How Do You Turn Great Homepage Copy Into Killer Homepage Copy?

Follow Copyhackers

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Founders: Benji Hyam, Devesh Khanal
Blog type: Single-author (w/ rare guest posts)
Ahrefs Rank (AR): 119,954
Domain Rating (DR): 68
Estimated monthly organic search traffic: 775

Grow & Convert was born of an experiment by founders Benji Hyam and Devesh Khanal. In 2015, they set a goal of reaching 40,000 unique visitors within six months. While it didn’t come to fruition, their transparency in documenting their process won them regard in the content marketing space.

Today, Grow & Convert is a full-fledged content marketing agency. Fun fact: Ahrefs’ own SQ once penned a popular post about Reddit marketing on the blog. It was the first guest post accepted after 1.5 years and was even voted #2 in GrowthHackers’ 2017 newsletter.

Recommended reading: How Long Does It Take for Content Marketing to Work? A Case Study

Follow Grow & Convert

Founders: Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett
Blog type: Multi-author
Ahrefs Rank (AR): 1,106
Domain Rating (DR): 90
Estimated monthly organic search traffic: 33,986

We love Intercom. The customer messaging platform powers some of Ahrefs’ key features, including live chat, in-app messaging, and Help Center.

We highly recommend its blog too: You’ll find topics spanning sales and marketing, customer support, product, design, and engineering. The best bit is all of its posts are written by Intercom employees, so you’ll be able to glean some real-life lessons on everything from customer acquisition to live chat best practices.

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Recommended reading: People Leave Managers, Not Companies

Follow Intercom

Founder: Peep Laja
Blog type: Multi-author
Ahrefs Rank (AR): 4,266
Domain Rating (DR): 85
Estimated monthly organic search traffic: 61,451

In the words of founder Peep Laja, ConversionXL aims to democratize elite know-how. And it’s met that goal—if the blog’s content is anything to go by. There are tips and research studies on conversion rate optimization (CRO), plus categories covering digital analytics, business building, copywriting, and yet more.

Recommended reading: How People Read Short Articles

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Founder: Walter Chen
Blog type: Multi-author
Ahrefs Rank (AR): 48,032
Domain Rating (DR): 74
Estimated monthly organic search traffic: 3,573

Animalz is a content marketing agency founded in 2015 by Walter Chen, the former CEO of iDoneThis. This blog isn’t just aesthetically pleasing—each post is also loaded with thought-provoking perspectives to keep content marketers returning.

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The blog posts are reminiscent of Seth’s daily musings, albeit lengthier and with a heavier focus on actionable tips.

Recommended reading: The Problem With Writing Is Thinking

Follow Animalz

Founders: Leo Widrich, Joel Gascoigne
Blog type: Multi-author
Ahrefs Rank (AR): 1,072
Domain Rating (DR): 90
Estimated monthly organic search traffic: 46,634

Given Buffer is a social media management platform, its blog posts center mostly around the topic, as well as advice on online brand management. We like the spectrum of topics covered for businesses of all sizes—such as this listicle on small-business marketing or this one on sustainable approaches to building a business.

Its transparent work practices are also documented and can offer founders better insight into how to run a business.

Recommended reading: How Ahrefs and Buffer Drive 1 Million+ Sessions per Month With Evergreen Content and Social Media

Follow Buffer

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Founder: Aleyda Solis 
Blog type: Single-author
Ahrefs Rank (AR): 49,238
Domain Rating (DR): 73
Estimated monthly organic search traffic: 4,314

You’d be hard-pressed to find a blog like Aleyda Solis’ elsewhere.

The SEO consultant, speaker, and author has over 17,000 subs on her popular newsletter, #SEOFOMO. Yet she somehow makes the time to maintain a blog, even if infrequently.

Most of her posts require some understanding of SEO, as they tend to venture into technical territory. Still, Aleyda is generous in sharing firsthand tips and cheat sheets, such as this template on keywords mapping for different types of sites. 

Recommended reading: 15 Newsletter Growth Tips: How I Grew #SEOFOMO From +1K to 17K Subscribers Within Two Years

Follow Aleyda

Founder: Nat Eliason 
Blog type: Multi-author
Ahrefs Rank (AR): 552,419
Domain Rating (DR): 52
Estimated monthly organic search traffic: 1,003

Growth Machine is a content marketing agency, and its gem of a blog contains many frank truths and bold opinions you may not necessarily agree with. These include doing things that don’t scale when building a community and having a CEO who worked on making herself obsolete in most of 2021.

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And that’s why Growth Machine is worth returning to again and again: to hear things you may not like, which in turn encourages more flexible ways of thinking. Aside, there are also case studies and how-to content guides for content marketers of all levels.

Recommended reading: How a Recruiting Website Tripled Organic Traffic in Six Months

Follow Growth Machine

Founder: Ross Hudgens
Blog type: Multi-author
Ahrefs Rank (AR): 47,373
Domain Rating (DR): 74
Estimated monthly organic search traffic: 16,954

Founder and thought leader Ross Hudgens channeled his SEO expertise into building Siege Media, a content marketing agency whose blog covers all manner of copywriting and SEO tips.

While the content isn’t particularly well-categorized, the real-life case studies make for an interesting read (or listen). These include link building strategies that scale and tips on how to secure a $1 million SEO budget (podcast).

Recommended reading: How to Increase Website Traffic by 250,000+ Monthly Visits

Follow Siege Media

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Final thoughts

We’re advocates for constant learning, so keep in mind this list isn’t exhaustive.

As easy as it is to return to your favorite marketing blogs, expanding your knowledge is key. Read (or listen!) with an open mind, ask questions in online communities, and experiment with marketing tactics and strategies to find your own path.

Did I miss out on your favorites? Let me know on Twitter.





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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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