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15 Awesome Paid SEO Tools That Are Worth the Money

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15 Awesome Paid SEO Tools That Are Worth the Money

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Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too.

Why are your search rankings so important?

Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10.

You need to be at the top of the page to reach your audience, and SEO is the best way to get you there.

Want some help? SEO tools can make life easier by doing the hard work for you – as long as they’re quality.

Why You Should Be Using SEO Tools

Everyone seems to agree that SEO is the most valuable asset you have as a business. Using SEO tools is a way to capitalize on that.

Don’t just go about it on your own. Research is necessary for SEO, as is an all-too-important organization.

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Also, don’t try to guess at keywords – they’re not so simple anymore. Instead of one or two-word phrases, you’ll now want long-tail keywords four words or longer. It takes research to figure out what those key phrases are.

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There are many great ways SEO tools can help you run your business. Not only will they keep your workflow streamlined, but accurate and efficient as well.

The Best Paid SEO Tools In The Market

There are a good deal of free SEO tools out there, including some free versions of the ones on this list. However, these tools are relatively basic.

If you want a high-caliber website, you’ll need to invest in its success.

You have some options, however. In fact, a great many of them. Here are a few of my favorites:

1. Semrush

Do you have tons of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.

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Their Keyword Magic tool, in particular, is terrific at uncovering phrases you may not have known you could even rank for.

Screenshot from Keyword Magic Tool, August 2021

To figure out how to do better yourself, you can also get information on your competitors’ data –comparing data helps to see what competitors are doing well and what potential pitfalls to avoid.

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Follow the right footsteps, and you’ll be on the path to success.

Additionally, there’s the ability to do SEO site audits to ensure your website is running optimally. Optimizing your website’s SEO is a magnificent way to get you closer to that front page.

Cost: Their Pro plan starts at $119.95/month – other options are available.

2. Ahrefs

If you’re looking for a comprehensive SEO toolkit, Ahrefs is the way to go.

If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlinks index that’s updated every 15 minutes, plus a web crawler that processes up to 8 billion pages a day.

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Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you on your domain are phenomenally detailed.

Ahrefs overview of domain analytics.Screenshot from Ahrefs.com, August 2021

Ahrefs is also useful because of the other powerful tools in its suite.

Some of these include:

  • Site Explorer: This will help analyze you and your competitor’s backlinks.
  • Content Explorer: Helps to take a topic and find its most shared content.
  • Keywords Explorer: Assists you in finding relevant keyword ideas and traffic estimates.

There’s even more to it. If you’re not ready to pay real money quite yet, but are still keen on learning, the company offers free educational videos online that anyone can watch.

Ahrefs also has a blog with many useful how-to’s, plus tips and tricks.

Cost: Their Lite plan costs $99/month – they also offer a seven-day trial for $7.

3. Moz Pro

Moz Pro isn’t just an SEO tool. It’s a suite of SEO tools. An excellent solution for those who require a wide range of capabilities, you could potentially save a great deal.

By only needing to purchase one all-inclusive system, you’re avoiding spending money elsewhere.

Offering keyword suggestions, links, site audits, rank tracking, and on-page optimization, Moz Pro does just about it all. Their keyword research tool can help you determine what keywords and keyword combinations to use.

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As well, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are necessary for SEO, so this feature is critical.

Cost: Their Standard plan is $99/month.

4. Majestic

Need not just some, but a lot, of high-quality links? Majestic is here for you – they boast having the greatest link index database. Ever.

Screenshot of Majestic tool.Screenshot from Majestic, August 2021

You’ll be able to see where your links are from, as well as the anchor text other sites use to link to you. Also, you can see the total weight each backlink has.

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Lastly, it’s easy to compare links. Using the tool, you can compare up to five sites at a single time.

Cost: Their Lite plan starts at $49.99/month.

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5. Screaming Frog SEO Spider

Here’s another helpful way to check on your links.

Screaming Frog SEO Spider is a web crawler able to perform fast searches of URLs. It can also check your site for broken pages.

You can check for missing title tags, duplicate meta tags, and tags of the wrong length.  You can also see the number of links on each page, so you can know if you’re providing enough links in your content.

Cost: Their paid version is £149.00/year (can be bought in the U.S. at the exchange rate.)

6. Spyfu

If you need an impressive search analysis tool for SEO keyword research, Spyfu may be for you. You can search for any domain while using it and see every place the domain has shown up on Google.

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There are a couple of valuable types of research Spyfu can complete including SEO, PPC, and keyword.

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Spyfu also has a SERP checker and domain overviews.

Essentially, it’s a massive amount of possibility packed into one system.

Cost: Their plans start at $33/month.

7. Serpstat

Trying to grow your business? Serpstat is a digital growth tool made to assist you in optimizing your SEO and PPC. It can also assist with your marketing campaigns.

Serpstat overview.Screenshot from Serpstat, August 2021

Overall, Serpstat is an SEO tool that comes with many essential features.

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Some of these can:

  • Determine keyword value.
  • Discover international data.
  • Collect keywords for campaigns.
  • Analyze keyword trends.

Ready to start organizing your next campaign? Try getting a little help from Serpstat.

Cost: Their starter Lite plan is $69/month.

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8. CognitiveSEO

Here’s another suite of tools, not just one singularity on its own. CognitiveSEO has all the essentials you need to research, plan, and execute your SEO strategy.

You’ll be able to research keywords, audit your site for SEO no-go’s, analyze backlinks, and look at mobile rank tracking.

There are many more options, as well. You can increase your social visibility as well as prevent Google Penalties – or, if necessary, cognitiveSEO will help you recover from them.

Cost: Their Starter plan costs $129.99/month.

9. Advanced Web Ranking

A fantastic way to get comprehensive position tracking and rank monitoring, Advanced Web Ranking gives you daily local tracking results. By monitoring what is happening on your site, you can figure out what’s working and what’s not.

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Easy on the eyes, their data layout is fully customizable. With easy link sharing and integration with third-party reporting, Advanced Web Ranking is great for those seeking a tool that’s simple yet powerful.

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Cost: Their Starter plan costs $49/month.

10. ContentKing

Another site auditing tool that will show you any SEO issues popping up on your website, ContentKing has one extra advantage: it proactively crawls your site 24/7.

It will alert you immediately when new problems occur. A.K.A., no more having to remember to check your website for SEO errors constantly.

Because ContentKing is cloud-based, there’s no need to install any software or extensions.

It also provides valuable insights into how your site is doing and how to implement proposed tasks to improve SEO compatibility.

Cost: Their Basic plan is $139/month.

11. Mangools

Perfect if you need a complete set of basic tools, Mangools is known for its ease of use and sleek design. It also happens to have highly accurate keyword data through its tool KWFinder.

Keyword finder tool by Mangools.Screenshot from Mangools Keyword Finder, August 2021

Mangools may not be ideal for larger companies or anyone who needs more from their SEO tool suite.

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However, it will work wonderfully for beginners just setting out.

Cost: Their Basic plan costs $49/month.

12. Searchmetrics

Are you struggling to develop your content strategy? Searchmetrics may be worth a shot.

Not only a fantastic SEO tool but a valuable strategic assistant, Searchmetrics offers many ways to help you create a great content marketing strategy.

It has:

  • ROI reporting.
  • Competitive analysis.
  • Site audits.
  • Site optimization.
  • Content optimization.

Not to mention, it has many more features as well – too many to list.

Talk about an all-in-one SEO tool.

Cost: New customers who want to upgrade must contact them for pricing or schedule a free demo.

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13. Yoast SEO for WordPress

If you’re a blogger who’s like everyone else, your website is likely on WordPress. WordPress also lets you install various valuable plugins, including Yoast SEO, one of the most popular content management systems out there.

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Their software is committed to making your website better, SEO-wise. Yoast SEO takes care of most of the backend technical coding, leaving you more free time.

It also makes your site easier to find in searches. Yoast SEO helps keep your content easy to read, and the plugin comes with tons of educational material as well to help you develop your SEO skills.

Cost: Their premium version is available for a one-time payment of $89.

14. Woorank

Have you been wondering how your competitors are doing? Using Woorank, you can plug in their information to find out what keywords competitors are targeting.

Knowing what works for others is the first step towards figuring out what keywords will work for you.

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Woorank can also help you to find duplicate content in yourself and looks for security issues. If it finds any problems, you’ll receive guidelines on how to fix them.

Cost: Their Pro plan is $79.99/month.

15. Ubersuggest

Last but certainly not least, Ubersuggest doesn’t just identify keywords for you. It also looks for the search intent behind those keywords.

Ubersuggest keyword finding tool.Screenshot from Ubersuggest.com, August 2021

Metrics Ubersuggets show include keyword volume, competition, CPC, and seasonal trends. Overall, this tool is excellent for growing your organic SEO optimization.

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Cost: Their Business plan is $40/month or is available for a one-time payment of $400.

Choosing the Right SEO Tools

If you want to generate traffic, get a quality SEO tool.

There are many excellent SEO tools out there, making it hard to choose one.

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Sit down and think about what you want for your business, look at the list above, and start comparing features to see which one(s) will best meet your business needs.

More Resources:


Featured image: Sammby/Shutterstock



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B2B PPC Experts Give Their Take On Google Search On Announcements

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B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.

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The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.

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Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.

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Featured image: Shutterstock/T-K-M

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