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15 Awesome Paid SEO Tools That Are Worth the Money

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15 Awesome Paid SEO Tools That Are Worth the Money


Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too.

Why are your search rankings so important?

Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10.

You need to be at the top of the page to reach your audience, and SEO is the best way to get you there.

Want some help? SEO tools can make life easier by doing the hard work for you – as long as they’re quality.

Why You Should Be Using SEO Tools

Everyone seems to agree that SEO is the most valuable asset you have as a business. Using SEO tools is a way to capitalize on that.

Don’t just go about it on your own. Research is necessary for SEO, as is an all-too-important organization.

Also, don’t try to guess at keywords – they’re not so simple anymore. Instead of one or two-word phrases, you’ll now want long-tail keywords four words or longer. It takes research to figure out what those key phrases are.

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There are many great ways SEO tools can help you run your business. Not only will they keep your workflow streamlined, but accurate and efficient as well.

The Best Paid SEO Tools In The Market

There are a good deal of free SEO tools out there, including some free versions of the ones on this list. However, these tools are relatively basic.

If you want a high-caliber website, you’ll need to invest in its success.

You have some options, however. In fact, a great many of them. Here are a few of my favorites:

1. Semrush

Do you have tons of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.

Their Keyword Magic tool, in particular, is terrific at uncovering phrases you may not have known you could even rank for.

Screenshot from Keyword Magic Tool, August 2021

To figure out how to do better yourself, you can also get information on your competitors’ data –comparing data helps to see what competitors are doing well and what potential pitfalls to avoid.

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Follow the right footsteps, and you’ll be on the path to success.

Additionally, there’s the ability to do SEO site audits to ensure your website is running optimally. Optimizing your website’s SEO is a magnificent way to get you closer to that front page.

Cost: Their Pro plan starts at $119.95/month – other options are available.

2. Ahrefs

If you’re looking for a comprehensive SEO toolkit, Ahrefs is the way to go.

If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlinks index that’s updated every 15 minutes, plus a web crawler that processes up to 8 billion pages a day.

Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you on your domain are phenomenally detailed.

Ahrefs overview of domain analytics.Screenshot from Ahrefs.com, August 2021

Ahrefs is also useful because of the other powerful tools in its suite.

Some of these include:

  • Site Explorer: This will help analyze you and your competitor’s backlinks.
  • Content Explorer: Helps to take a topic and find its most shared content.
  • Keywords Explorer: Assists you in finding relevant keyword ideas and traffic estimates.

There’s even more to it. If you’re not ready to pay real money quite yet, but are still keen on learning, the company offers free educational videos online that anyone can watch.

Ahrefs also has a blog with many useful how-to’s, plus tips and tricks.

Cost: Their Lite plan costs $99/month – they also offer a seven-day trial for $7.

3. Moz Pro

Moz Pro isn’t just an SEO tool. It’s a suite of SEO tools. An excellent solution for those who require a wide range of capabilities, you could potentially save a great deal.

By only needing to purchase one all-inclusive system, you’re avoiding spending money elsewhere.

Offering keyword suggestions, links, site audits, rank tracking, and on-page optimization, Moz Pro does just about it all. Their keyword research tool can help you determine what keywords and keyword combinations to use.

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As well, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are necessary for SEO, so this feature is critical.

Cost: Their Standard plan is $99/month.

4. Majestic

Need not just some, but a lot, of high-quality links? Majestic is here for you – they boast having the greatest link index database. Ever.

Screenshot of Majestic tool.Screenshot from Majestic, August 2021

You’ll be able to see where your links are from, as well as the anchor text other sites use to link to you. Also, you can see the total weight each backlink has.

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Lastly, it’s easy to compare links. Using the tool, you can compare up to five sites at a single time.

Cost: Their Lite plan starts at $49.99/month.

5. Screaming Frog SEO Spider

Here’s another helpful way to check on your links.

Screaming Frog SEO Spider is a web crawler able to perform fast searches of URLs. It can also check your site for broken pages.

You can check for missing title tags, duplicate meta tags, and tags of the wrong length.  You can also see the number of links on each page, so you can know if you’re providing enough links in your content.

Cost: Their paid version is £149.00/year (can be bought in the U.S. at the exchange rate.)

6. Spyfu

If you need an impressive search analysis tool for SEO keyword research, Spyfu may be for you. You can search for any domain while using it and see every place the domain has shown up on Google.

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There are a couple of valuable types of research Spyfu can complete including SEO, PPC, and keyword.

Spyfu also has a SERP checker and domain overviews.

Essentially, it’s a massive amount of possibility packed into one system.

Cost: Their plans start at $33/month.

7. Serpstat

Trying to grow your business? Serpstat is a digital growth tool made to assist you in optimizing your SEO and PPC. It can also assist with your marketing campaigns.

Serpstat overview.Screenshot from Serpstat, August 2021

Overall, Serpstat is an SEO tool that comes with many essential features.

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Some of these can:

  • Determine keyword value.
  • Discover international data.
  • Collect keywords for campaigns.
  • Analyze keyword trends.

Ready to start organizing your next campaign? Try getting a little help from Serpstat.

Cost: Their starter Lite plan is $69/month.

8. CognitiveSEO

Here’s another suite of tools, not just one singularity on its own. CognitiveSEO has all the essentials you need to research, plan, and execute your SEO strategy.

You’ll be able to research keywords, audit your site for SEO no-go’s, analyze backlinks, and look at mobile rank tracking.

There are many more options, as well. You can increase your social visibility as well as prevent Google Penalties – or, if necessary, cognitiveSEO will help you recover from them.

Cost: Their Starter plan costs $129.99/month.

9. Advanced Web Ranking

A fantastic way to get comprehensive position tracking and rank monitoring, Advanced Web Ranking gives you daily local tracking results. By monitoring what is happening on your site, you can figure out what’s working and what’s not.

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Easy on the eyes, their data layout is fully customizable. With easy link sharing and integration with third-party reporting, Advanced Web Ranking is great for those seeking a tool that’s simple yet powerful.

Cost: Their Starter plan costs $49/month.

10. ContentKing

Another site auditing tool that will show you any SEO issues popping up on your website, ContentKing has one extra advantage: it proactively crawls your site 24/7.

It will alert you immediately when new problems occur. A.K.A., no more having to remember to check your website for SEO errors constantly.

Because ContentKing is cloud-based, there’s no need to install any software or extensions.

It also provides valuable insights into how your site is doing and how to implement proposed tasks to improve SEO compatibility.

Cost: Their Basic plan is $139/month.

11. Mangools

Perfect if you need a complete set of basic tools, Mangools is known for its ease of use and sleek design. It also happens to have highly accurate keyword data through its tool KWFinder.

Keyword finder tool by Mangools.Screenshot from Mangools Keyword Finder, August 2021

Mangools may not be ideal for larger companies or anyone who needs more from their SEO tool suite.

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However, it will work wonderfully for beginners just setting out.

Cost: Their Basic plan costs $49/month.

12. Searchmetrics

Are you struggling to develop your content strategy? Searchmetrics may be worth a shot.

Not only a fantastic SEO tool but a valuable strategic assistant, Searchmetrics offers many ways to help you create a great content marketing strategy.

It has:

  • ROI reporting.
  • Competitive analysis.
  • Site audits.
  • Site optimization.
  • Content optimization.

Not to mention, it has many more features as well – too many to list.

Talk about an all-in-one SEO tool.

Cost: New customers who want to upgrade must contact them for pricing or schedule a free demo.

13. Yoast SEO for WordPress

If you’re a blogger who’s like everyone else, your website is likely on WordPress. WordPress also lets you install various valuable plugins, including Yoast SEO, one of the most popular content management systems out there.

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Their software is committed to making your website better, SEO-wise. Yoast SEO takes care of most of the backend technical coding, leaving you more free time.

It also makes your site easier to find in searches. Yoast SEO helps keep your content easy to read, and the plugin comes with tons of educational material as well to help you develop your SEO skills.

Cost: Their premium version is available for a one-time payment of $89.

14. Woorank

Have you been wondering how your competitors are doing? Using Woorank, you can plug in their information to find out what keywords competitors are targeting.

Knowing what works for others is the first step towards figuring out what keywords will work for you.

Woorank can also help you to find duplicate content in yourself and looks for security issues. If it finds any problems, you’ll receive guidelines on how to fix them.

Cost: Their Pro plan is $79.99/month.

15. Ubersuggest

Last but certainly not least, Ubersuggest doesn’t just identify keywords for you. It also looks for the search intent behind those keywords.

Ubersuggest keyword finding tool.Screenshot from Ubersuggest.com, August 2021

Metrics Ubersuggets show include keyword volume, competition, CPC, and seasonal trends. Overall, this tool is excellent for growing your organic SEO optimization.

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Cost: Their Business plan is $40/month or is available for a one-time payment of $400.

Choosing the Right SEO Tools

If you want to generate traffic, get a quality SEO tool.

There are many excellent SEO tools out there, making it hard to choose one.

Sit down and think about what you want for your business, look at the list above, and start comparing features to see which one(s) will best meet your business needs.

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Featured image: Sammby/Shutterstock





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Google Updates Discover Follow Feed Guidelines

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Google Updates Discover Follow Feed Guidelines

Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized.

Google Discover Feed

The Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests.

The Google Discover Follow feature is a component of Google Discover, a way to capture a steady stream of traffic apart from Google News and Google Search.

Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.

The way to do participate in Discover Follow is through an optimized RSS or Atom feed.

If the feed is properly optimized on a website, users can choose to follow a website or a specific category of a website, depending on how the publisher configures their RSS/Atom feeds.

Audiences that follow a website will see the new content populate their Discover Follow feed which in turn brings fresh waves of traffic to participating websites that are properly optimized.

According to Google:

“The Follow feature lets people follow a website and get the latest updates from that website in the Following tab within Discover in Chrome.

Currently, the Follow button is a feature that’s available to signed-in users in English in the US, New Zealand, South Africa, UK, Canada, and Australia that are using Chrome Android.”

Receiving traffic from the Discover Follow feature only happens for sites with properly optimized feeds that follow the Discover Follow feature guidelines.

Updated Guidance for Google Discover Follow Feature

Google updated their guidelines for the Discover Feed feature to emphasize the importance of the feed <title> and <link> elements, emphasizing that the feed contains these elements.

The new guidance states:

“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”

Presumably the absence of these two elements may result in Google being unable to understand the feed and display it for users, resulting in a loss of traffic.

Site publishers who participate in the Google Discover Follow feature should verify that their RSS or Atom feeds properly display the <title> and <link> elements.

Google Discover Optimization

Publishers and SEOs are familiar with optimizing for Google Search.

But many content publishers may be unaware of how to optimize for Google Discover in order to enjoy the loads of traffic that results from properly optimizing for Google Discover and the Google Discover Follow feature.

The Follow Feed feature, a component of Google Discover, is a way to help ensure that the website obtains a steady stream of relevant traffic beyond organic search.

This is why it’s important to make sure that your RSS/Atom feeds are properly optimized.

Read Google’s announcement of the updated guidance and read the complete Follow Feature feed guidelines here.

Featured image by Shutterstock/fizkes



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Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

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Is Wix Good for SEO? Here's Everything to Know About Wix SEO

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings.

In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share some tips on how to make your Wix website more search-friendly if you’re already a Wix user.

Does Wix have everything you need for SEO?

Wix has a bit of a bad reputation for SEO. This is because from its launch in 2006 until its first big update in 2016, it lacked many basic SEO functionalities like adding alt text and being able to change URL structures.

However, that is no longer the case. You can now do virtually every on-page SEO task using the Wix platform. It even hired expert SEOs, such as Mordy Oberstein and Crystal Carter, who have pushed for more SEO features and better communication.

Back in 2019, we ran a study comparing Wix SEO to WordPress SEO analyzing over 6.4M websites. We found that, on average, far more WordPress websites get organic traffic than Wix websites. 

WordPress vs. Wix organic traffic

However, we believe that this is due to the website owners, not the platforms themselves. On average, Wix website owners are less tech-savvy (and less educated on SEO) than WordPress users, simply because of the extra learning curve that comes with using WordPress.

Editor’s Note

The study and its methodology weren’t great. Given that there are so many variables involved, we didn’t see a way to rerun it properly. We decided to replace the study with this guide, providing more value to readers and being more fair to Wix.

That said, we had the Wix’s SEO team provide feedback on this article as part of the editing process to ensure accuracy and increase objectivity.

Michal Pecánek

Let’s also see what Googlers have to say about Wix.

Here’s a quote by John Mueller, Google’s senior search analyst, on the topic of Wix SEO:

Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.

What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO).

If Wix works for them, and they don’t need more, there’s no reason to switch.

John Mueller

So overall, Wix has the majority of features most website users would need to manage SEO. But there’s more to the story…

While Wix has no major SEO issues, it does have three minor issues that may stop you from wanting to use it if you’re serious about search:

  1. Website builders will typically load slower than custom code – Wix inevitably has code bloat from features you will never use. This is true even if you use WordPress and install a theme builder like Elementor or Thrive Architect, so this isn’t exclusive to Wix. That said, it’s only a minor issue, and it already has great Core Web Vitals compared to other CMS types.
  2. Less-than-ideal multilingual support – If you plan on publishing your blog posts in multiple languages, you may want to skip Wix. For example, you don’t have full control over the URLs for different language versions of your site. However, some of these aspects are in its feature requests and may be available soon.
  3. Limited advanced SEO control – Wix lacks some advanced SEO features. For example, it’s difficult to edit the auto-generated sitemap. Additionally, Wix generates cryptic file names for images (e.g., 09a0ab7~mv2.jpg/), which is not good for ranking on Google Images. 

Ultimately, Wix’s SEO features will work for most website owners out there. 

If you are a business owner who wants to focus more time on running your business and less time on learning how to build the perfect website with the best features, Wix is an excellent choice.

To help you decide if Wix is right for you, we made this helpful table of who should and shouldn’t use Wix to build their website:

Type of website Is Wix a great solution? Explanation
Personal website Yes Wix provides all you need for small websites.
Local business Yes Wix provides all you need to create a quick and easy local business website and rank in local search results.
Affiliate website Maybe Wix can handle your needs for affiliate marketing and SEO well. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Content website Maybe Wix can handle your needs for content used to show display ads. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Services website Maybe If you offer a service such as SaaS, banking, etc., then Wix may be a good choice depending on the specific features needed. You’ll have to do your own research.
E-commerce website Maybe There’s no perfect out-of-the-box CMS for this. The most common choices are Shopify or WooCommerce, but Wix is a solid option for e-commerce SMBs too. It can handle even some of the more complex e-commerce SEO stuff.

I personally would never build a website on Wix over WordPress for myself. That’s because WordPress has more features and customizability. And even though it comes with a much steeper learning curve, that is something I’ve overcome. (I’ve been building WordPress websites for over a decade.)

That said, I built my dad a website for his remodeling business using Wix. I did this because it’s much easier for him to go in and edit things himself than it is with WordPress. And he’s able to rank for local keywords just fine on the Wix platform. The website is fairly new, and I will come back in a few months to update this page with the progress of his rankings.

One last thing to keep in mind is that switching your content management system (CMS) can be a massive pain. So whichever tool you choose, be ready to stick to it for a long time.

Five tips to make your Wix website SEO-friendly

Deciding to stick with Wix? Here are five Wix-specific tips to help you make sure your website is search-optimized:

1. Complete the Wix SEO Setup Checklist

Wix has a really easy-to-use SEO Setup Checklist built in its platform. To use it, navigate to the Marketing & SEO page, then click Get Found on Google.

Wix SEO Setup Checklist

From there, you’ll be asked a few questions to get started, such as your business name and the top three to five keywords you want your website to rank for. If you’re not sure which keywords to target, I highly recommend reading our guide to keyword research.

Once you answer the questions, you’ll see a screen with steps you can take to optimize your website for search engines, starting with your homepage.

Wix's steps to optimize site for search engines

SEO Setup Checklist will guide you through the process of updating your pages’ meta tags, making your website mobile-friendly, and more.

Go through each of these steps, and you’ll be well on your way to a search-optimized website.

2. Set up Google Search Console and Analytics

You’ll notice one of the steps is to connect your site to Google Search Console (GSC). This is Google’s suite of tools designed for website owners like you to more easily monitor your search rankings and find issues preventing your pages from being indexed by Googlebot

Performance report, via GSC

You can set up GSC with the click of a button using the SEO Setup Checklist. If you want to learn more, check out our complete guide to Google Search Console.

Wix SEO Wiz connecting Google Search Console

Once GSC is set up, you can connect Google Analytics (GA) to your website to get more insights into where your traffic is coming from and which pages your visitors are going to.

To connect GA, navigate to the Marketing Integrations tab under Marketing & SEO. It’s the first box that appears—click Connect.

Wix marketing integration with Google Analytics

Wix will instruct you on how to create a Google Analytics Property ID and connect that ID with your Wix website. If you need more help, we also have a guide on Google Analytics 4.

Once it’s set up and your website starts getting traffic, you’ll be able to see traffic and webpage reports. This can help you identify which pages may need improvements or how many conversions you get from organic traffic.

Google Analytics traffic report

That’s it—you’re done with step #2.

3. Create search-optimized content

If your website just has the basic homepage, as well as “about” and “contact” pages, chances are you won’t be able to rank well for much (if anything).

A crucial step in SEO is creating content that can be crawled and indexed by Googlebot. That means creating service pages if you’re a local business and possibly also creating blog content targeting relevant keywords to your industry.

Rather than making this whole article about content, I will leave you with a resource. Go check out our guide to SEO content to learn more.

4. Add internal links

Backlinks—links from another website pointing to your website—are one of the most important ranking factors in Google’s algorithm. However, they can be difficult to obtain.

Internal links from one page on your site to another on your site are almost as important as backlinks. But they are much easier to add. You just highlight some text and add the link in.

If you have pages on your website that you want to rank better, simply add more internal links to that page and you’re already on the path to higher rankings. Obviously, just adding some internal links won’t suddenly make you rank #1 for a keyword. But it’s an important—and often overlooked—step on the road to better rankings. 

To add an internal link with Wix, simply highlight the text you want to add a link to, click the “chain link” icon, then choose the page you want the link to point to.

Wix internal link settings

Check out our internal linking guide to learn more about this important SEO task.

5. Schedule regular SEO audits

Once your Wix website is set up and optimized, it’s important to schedule regular SEO audits to keep tabs on your rankings and make sure nothing gets broken.

While you can do this manually, it is time consuming and easy to overlook something. 

For example, you may not realize one of your pages broke and is now a 404 page, or that a certain blog post isn’t showing up in your sitemap, or that you’re missing metadata on a certain page… the list goes on.

Instead, you can use Ahrefs Webmaster Tools to automatically run weekly or monthly audits of your website. This free tool will give you a health score from 0 to 100 on how “healthy” your website is from an SEO perspective.

Health Score overview, via Ahrefs' Site Audit

You can then see specific tasks you need to do in order to fix these issues on your site. Go to the All issues report and check the issues we found while crawling your website.

All issues report, via Ahrefs' Site Audit

You can click the error and see exactly what it means and how to fix it.

Issue details, via Ahrefs' Site Audit

From there, you can click “View affected URLs” and go to those pages to fix the issues. Easy peasy.

Final thoughts

Overall, Wix is a perfectly capable website builder for SEO. While it isn’t as advanced and capable as more complex CMSs like WordPress, it’s plenty good for people who just want to build a website and don’t have the time for or interest in a giant learning curve.

I still use Wix for certain client sites and to build sites for friends and family who want a website where they can still make small edits themselves. It’s my favorite website builder compared to other tools like Squarespace or WordPress.com (not to be confused with WordPress.org, which I use all the time).

One more benefit to using a website builder like Wix is that it’s a complete solution and takes care of the hosting and security. In fact, John doesn’t recommend self-hosting your websites. 

That said, if you want more advanced features and to dive deeper in SEO, I suggest learning WordPress.

Ready to keep learning? Here are some other helpful guides:



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Top YouTube Videos, Shorts, And Ads of 2022

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Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.

But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.

YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that “view count” was the only metric that mattered.

But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.

In other words, YouTube replaced “view count” with “watch time.”

This was a significant shift, because “watch time” gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.

In December 2012, YouTube shifted from unveiling its 10 “most-watched” videos of the year to unveiling its “top trending videos,” based on time spent watching, sharing, commenting, liking, and other factors.

In other words, “watch time” and “engagements” were now the metrics that mattered.

Today, YouTube’s algorithm rewards “viewer satisfaction.”

In other words, YouTube doesn’t pay attention to videos; it pays attention to viewers.

So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.

This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022.

To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement.

Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.

Top 7 Trending Videos Of 2022

1. “So Long Nerds“ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)

In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.

The gamer lost his battle with cancer in June, but his legacy remains on YouTube.

2. “Watch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bomb” By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)

It was the smack heard ‘round the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industry’s most prestigious event.

3. “Hi, I’m Dream” By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)

Dream’s ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.

But no one knew what he looked like IRL, until now.

4. “ Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Show” By NFL (14:41 long, 146 million Views, and 3.5 million engagements)

Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.

5. “I Built Willy Wonka’s Chocolate Factory!” By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)

In a “Willy Wonka” inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.

6. “Pranks Destroy Scam Callers- Glitterbomb Payback” By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).

Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.

7. “Being Not Straight” By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)

In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.

Top 7 Shorts Of 2022

1. “Diver Cracks Egg At 45 Ft Deep #Shorts” By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)

The ocean floor is a mysterious place. It’s full of unknown sea creatures, strange plants, and…chicken eggs?!

Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.

2. “Sarah Trust Challenges” By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)

Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.

3. “Come With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodle” By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)

For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.

4. “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do This…” By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).

No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Buster’s sign.

The prize? 1,000 tickets … if he can pull it off.

5. “That Gap Between Your Car Seat and Center Console” By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)

We’ve all lost something in the dreaded gap between the car seat and the center console.

In this comedic sketch, creators Jay & Sharon show us what’s really going on down there.

6. “Welcome To The Stomach #Shorts” By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)

In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance – and party in – his space-limited stomach.

7. “This Magic Trick Explained (America’s Got Talent)” By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).

How did he do it? The judges of “America’s Got Talent” were confounded by this magic trick.

But not internet-sleuth Zack D., who unveils its clever secret.

Top 7 YouTube Ads Of 2022

Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.

The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.

1. “Amazon’s Big Game Commercial: Mind Reader” By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)

The creative agency for this ad was Lucky Generals and the media agency was IPG – Rufus.

The ad’s description asks, “Is Alexa reading minds a good idea? No. No, it is not.”

2. “Welcome To Clan Capital! Clash Of Clans New Update!” By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)

The creative agency was Psyop, and the media agency was in-house.

The ad’s description says,

“Welcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!”

3. “Goal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Video” By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)

The ad’s description says,

“Our ‘Goal of the Century’ can’t be achieved by one individual alone, but we can achieve it if we all join forces and unite.

Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal – ‘A united world for sustainability.’”

4. “Harry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Max” By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)

The creative agency was in-house, and the media agency was Hearts & Science.

The ad’s description says,

“Harry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchise’s first film, Harry Potter and the Sorcerer’s Stone.”

5. “Introducing iPhone 14 Pro | Apple” by Apple (4:20 long, 23.8 million views, and 571,000 engagements)

The ad’s description asks, “What lies beyond a traditional smartphone? Let’s find out. This is iPhone 14 Pro.”

6. All of Us Are Dead | Official Trailer | Netflix” by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)

The creative agency was The Refinery, and the media agency was in-house. The ad’s description says,

“All of us will die. There is no hope.” The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?”

7. Sally’s Seashells (Extended) | Big Game Commercial 2022“ by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)

The media agency was in-house. The ad’s description says,

“See everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andré 3000.”

Most Important Lesson That Marketers Can Apply In 2023

Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.

Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.

Or, as the British say, “There are horses for courses.”

Now, that’s a lesson that all of us can apply in 2023, and beyond.

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Featured Image: /Shutterstock



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