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2022 SERP Feature Trends & Tips For A Better SEO Strategy

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2022 SERP Feature Trends & Tips For A Better SEO Strategy


Do you know which SERP features are trending in your industry?

Is your business showing up in those SERP features?

Are you optimizing for the factors that will generate the most traffic?

The competition for prime real estate on Google’s search results page is fierce.

On February 23, I moderated a sponsored webinar presented by Gerald Murphy, Senior Solution Business Manager at Similarweb.

Murphy showed the latest SERP feature trends and best practices you need to know to succeed in today’s markets.

Here is a quick summary of the webinar. To access the entire presentation, complete the form.

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Learn The Different Key Search Engine Behaviors

Humans have complex search behaviors. These behaviors are seen when anyone searches on a search engine.

Google’s goal to provide a user-friendly experience takes these behaviors into consideration.

This consideration is one of the reasons why SERP features exist.

To excel in search, it is essential to know what these search behaviors mean:

  • Thrashing.
  • Pogosticking.
  • Pearl Growing.
  • Expand.
  • Narrow.
  • Quit.

[Find out what search behavior means] Instantly access the webinar →

What Influences Search?

SERP features help drive better results so search engine users can find the right information fast.

In addition to human behaviors, here are the factors that influence search:

  • Income, education, and health.
  • Location.
  • Gender.
  • Age.

[Get more information on each factor] Instantly access the webinar →

Understand Global Search Trends: U.S. Vs. U.K. SERP Behavior

Similarweb set out to find trends, top SERP features, if it changed by device and if there was a different trend for branded vs. non-branded.

They analyzed 88.6T keywords 27 SERP Features and looked into 12 industries for this analysis.

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Trends that are significantly growing in the U.S. & U.K.:

  • Increased number of SERP features.
  • More keywords triggering SERP features.
  • More brand keywords triggering SERP features.
  • More non-brand keywords triggering SERP features.
  • Higher number of keywords triggering SERP features by device.

If you aren’t looking at SERP features, you might miss out on a massive opportunity because Google is increasing them significantly.

As a business, it’s time to start thinking about the features you want to optimize and mobile as a strategy.

[SERP Features = Trending. Learn How To Claim This Growth.] Instantly access the webinar →

Know Your Top SERP Features: Top 10 SERP Features In The US & UK

By looking at the top SERP Features in a country-specific manner like the U.S. & U.K., you’ll get insight into what’s needed in your strategy to be successful.

Similarweb, February 2022

Remember to analyze SERP features by market regularly because they change continuously.

Top Tips For SERP Feature Optimization

To start, map out who your five largest competitors are and use that info to find out the most prominent SERP features those competitors are ranking for.

Then, begin optimizing to dominate those SERP features.

Here are tips to optimize for different SERP features:

“Related Questions” Tips

  • Use unique content: Ensure you do not have any duplicate, similar or thin content issues.
  • Leverage a keyword generator: Enhance content with keywords related to topics that trigger related questions.
  • Aim to be included in content hubs: Become an authority on relevant, related topics.

“Instant Answers” Tips

  • Use unique content: Ensure you do not have duplicate, similar or thin content issues.
  • Utilize semantics: Use semantic keywords in your content and HTML (e.g. H2s).
  • Create quality content: Answer the question in the first paragraph. Related queries should be answered implicitly or explicitly.
  • Stay topic-focused: Focus on where you specialize in so you can win (e.g., internal links).

[Discover Tips For 3 More SERP Features] Instantly access the webinar →

Key Takeaways

  • We have many SERP behaviors. SERP features exist to help us find quality information as quickly as possible.
  • While US and UK SERP features are growing, they are very different. International brands need to have country-specific content marketing strategies to win in their market.
  • Identify what your top opportunities are and apply best practice optimization to succeed.

[Slides] 2022 SERP Feature Trends & Tips For A Better SEO Strategy

Here’s the presentation:

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2022 SERP Feature Trends & Tips For A Better SEO Strategy from Search Engine Journal

Join Us for Our Next Webinar!

SEO At Scale: What Large Ecommerce Sites Do Differently

Does it seem harder to be discovered by new customers lately? Ecommerce has never provided so many opportunities yet faced so much competition than today. Learn how to scale your SEO efforts and grow your ecommerce business like the big guys in our next webinar on March 9 at 2 p.m. ET. 


Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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SEO

Google Core & Product Review Updates Finish Rolling Out

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Google Core & Product Review Updates Finish Rolling Out

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms.

Google quietly announced the rollout completion via its search ranking updates page.

Screenshot from: developers.google.com/search/updates/ranking, September 2022.

 

The September 2022 core update started rolling out two weeks ago, on September 12. The product review update launched a week later, on September 20.

Both updates finish rolling out on the same day, September 26, which is ideal if you eagerly await to assess their impact.

What To Do Next

Now it’s time to assess the impact of the updates by analyzing your website’s rankings and traffic patterns.

If you notice any significant and sustained changes, they’re likely the result of one or both updates.

How To Tell If You’re Impacted By The Core Update

Google applies core updates across all search results, and they have the potential to affect entire sites.

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Google Search Advocate, John Mueller, explains how core updates target the whole site rather than specific elements:

“With the core updates we don’t focus so much on just individual issues, but rather the relevance of the website overall.

And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.”

With that in mind, changes to search rankings across a majority of your website’s pages indicate the core update impacted you.

How To Tell If You’re Impacted By The Product Review Update

This one is more straightforward, as product review updates are only applied to search results for product reviews.

Do you publish product reviews? If not, then you weren’t impacted by the update.

If you do publish product reviews, pay careful to rankings. If you notice changes that are limited to product review pages, it’s likely because of the product review update.

On the other hand, ranking changes across your entire site are more likely the result of the core update.

Stay tuned for follow-up articles as we analyze the impact of these updates.

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Source: Google
Featured Image: Pavel Ignatov/Shutterstock

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