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25 Best Examples Of Effective FAQ Pages

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25 Best Examples Of Effective FAQ Pages

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences.

An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you have set.

Over the years, the role of the FAQ page has changed substantially, and now an FAQ page is an essential webpage to have on your site.

Why An FAQ Resource?

Firstly, FAQ pages can bring new visitors to your website via organic search and drive them quickly to related pages – most typically deeper blog pages and service pages closely related to the questions being resolved.

Next, one of the most significant opportunities for impactful brand visibility within the search engine result pages (in-SERP) is targeting audience questions, wants, needs, and pain points.

The FAQ page is one of the best ways to help people visit your site and get snippets of answers in front of users before they click any results within the search pages.

A helpful FAQ page (more likely an FAQ hub of core pages and topical intent) shortens the time it takes for people to solve their search requirements.

The experience from the first visit to conversion is also faster because you remove any possible barriers to knowledge (informational and often trust).

As a company, you are showcasing expertise through FAQs, plus introducing your key staff, knowledge, and unique insights into the industry sooner.

You add credibility and value through meaningful content in the many forms your audience requires. This will typically include audio, visual/video, and layering of content types now, compared to traditional text-only content provision.

You are also servicing the need for offline conversation and experience through faster and always available online mechanisms.

People will always seek help and advice. They are unwilling to pick up the phone, walk into a store, or wait hours (even minutes) for that information or insight to become accessible.

It needs to be available now and in the format they enjoy the most.

Why FAQ Pages Are A Priority

FAQ pages continue to be a priority area for SEO and digital marketing professionals.

An FAQ page is one of the simplest ways to improve your site and help site visitors and users.

Your FAQ section should be seen as a constantly expanding source of value provided to your audience. It is a place where their ever-changing and growing requirements are not only met but anticipated and exceeded frequently.

In no small part, the importance of FAQ pages has been driven in recent years by the growth in voice search, mobile search, and personal/home assistants and speakers.

These predominantly rely on the pre-results (Google Answers and Featured Snippets) and can be explicitly targeted with FAQ pages.

People need conversation, comparison, and support for most of their decision-making online and offline; FAQs can cater to them all.

An effective FAQ page seeks to:

  • Reflect and respond to your audience’s needs wholly and thoroughly.
  • Cover a broad range of intent (transactional, informational, locational, etc.).
  • Stay updated based on new insights from your data, the industry, and broader best practices.
  • Land new users to the website by solving problems and supporting return visits with regular additions and valuable expertise sharing.
  • Drive internal pageviews to other important pages and support key conversion paths.
  • Fuel blog (and deeper content) creation logically and intuitively ties together semantically relevant content.
  • Shine a light on expertise, trust, and authority within your niche, giving your brand and key staff a platform to educate, inform, and support your community.

25 Of The Best Examples Of FAQ Pages

Now let’s look at 25 great examples of FAQ pages/resources and why they’re so effective.

1. Twitter

Twitter’s FAQ help center made a list as it factored in some fascinating personalization, easy-to-use search functionality, and has a positive user experience (something few FAQ pages ever achieve).

Screenshot from Twitter, July 2022

2. YouTube

YouTube’s FAQ page is clean, fresh, simple to use, and provides access to the most commonly asked “help” topics.

As you might expect, content delivery combines video/visual content with standard textual content. The role of mixed content types in FAQ pages is something often overlooked.

YouTube FAQ pageScreenshot from YouTube, July 2022

3. McDonald’s

The McDonald’s FAQ page feels informal and sociable, encouraging people to share their FAQ experiences (a rarity).

McDonald's Help - FAQ Page ExampleScreenshot from mcdonalds.com, July 2022

4. WhatsApp

The FAQ resource for Whatsapp is bright, easy to use, and categorized effectively for quick desktop or mobile use.

When considering the functional role and practical requirements of an FAQ resource, it can be easy to forget the importance of loading time and speed of access to information.

Whats App FAQ PageScreenshot from faq.whatsapp.com, July 2022

5. Wikipedia

Wikipedia’s help center is an excellent example of an “old-school” FAQ page.

It is text-heavy, blocked into key topic areas, and has extensive access to all the critical support areas you could ever need.

There is something necessary, meaningful and nostalgic about FAQ-orientated websites like this, plus they are hugely helpful and remain more than fit for purpose.

wikipedia help centreScreenshot from en.wikipedia.org, July 2022

6. The University of East Anglia (UEA)

The University of East Anglia FAQ resource is more of an inbuilt problem-solving informational architecture than a separate FAQ resource.

This type of audience understanding throughout every critical section and site navigation reflects the potential to continuously service and support your audience as a core part of the business positioning.

Example of the University of East Anglia - FAQ Page HubScreenshot from uea.ac.uk, July 2022

7. UCAS

The FAQs section of UCAS  is simple, scaled back, and concise.

It includes a prompt to ask if the information was helpful and to gather user feedback to improve the resource.

This type of first-party/direct user feedback loop is excellent as it demonstrates a willingness to refine and improve the FAQ section iteratively.

UCAS FAQsScreenshot from ucas.com, July 2022

8. Foresters Friendly Society

The Foresters Friendly Society FAQ page example showcases topic-specific FAQ content clusters or hubs in action.

This facilitates a quick and effective experience for people to explore topics in detail that matter to them the most, without the added clicks or distractions of single-stop (all-topic) FAQ destinations.

Foresters Friendly Society - Example FAQ PageScreenshot from forestersfriendlysociety.co.uk, July 2022

9. Ontrack

The standout features of the Ontrack FAQ section include the simplified user experience and bold, functional (dialed back) access to crucial information.

The content isn’t cluttered, it’s easy to skim read, plus you can switch between FAQ-related resources within a single click to service various layers of user intent.

Example of Ontrack UK - FAQ ResourceScreenshot from ontrack.com, July 2022

10. DaysOutGuide

DaysOutGuide’s frequently asked questions resource incorporates tags to make the most out of single-click functionality for all device access to information.

The balance between text, images, and interactive features works well.

Content segments are demarked and intuitive.

daysoutguide faqsScreenshot from daysoutguide.co.uk, July 2022

11. SendInBlue

SendInBlue’s FAQs are by far the most basic by design (single grid defined by thin square design categories) included in this list of my best and most effective FAQs, but they work.

It’s a simple solution but almost always overlooked.

This offers a helpful reminder that it is the content value and ease of access to information instead of over-design when it comes to effective FAQ pages.

Send In Blue FAQsScreenshot from help.sendinblue.com, July 2022

12. FreeSpirit

The FreeSpirit FAQ page combines useful information navigational features with interactive content to empower users to progress through the site and make buying decisions faster.

Free Spirit FAQsScreenshot from freespirittravelinsurance.com, July 2022

13. Amazon Web Services

Amazon Web Services’ FAQs are functional, easy to skim through, and categorized for use.

There are no frills here.

But, in some cases, it’s better to get straight to the point.

Amazon Web Services FAQsScreenshot from aws.amazon.com, July 2022

14. Silicone Engineering

Silicone Engineering’s FAQs help demystify a traditionally complex industry.

The combination of quick links, ask the expert, and more profound content answers work well for the user regardless of time availability or device used.

Engineering and related industries can seem daunting to many, so this content distillation is always a welcome experience for the user.

Silicone Engineering FAQsScreenshot from silicone.co.uk, July 2022

15. Dropbox

Dropbox Help brings fun to the FAQ area with the choice of images and encourages the user to experience the site through self-discovery.

It’s a helpful reminder that FAQs can be a fun and engaging way to bring your brand in front of new and existing audiences in various ways.

Dropbox Help Center Example Screenshot from help.dropbox.com, July 2022

16. TUI

TUI FAQs are in a grid format, include depth of topical coverage, and reflect the volumes of information available on the site.

The resource is not overly pretty by design, but it works and almost has a retro feel.

tui faqsScreenshot from tui.co.uk, July 2022

17. UPS

The UPS Help and Support Centre includes a virtual chat assistant which leverages the FAQs above the static functionality of most.

Chatbots are ideal FAQ considerations mainly based on their ability to expedite and drive the user journey (a key effectiveness area for any help and FAQ resource).

UPS FAQ PageScreenshot from ups.com, July 2022

18. Trent Furniture

In this example, the Trent Furniture FAQ and guides section acts as both an FAQ resource and a guide roll-up resource.

This means that users can access top-level information, deeper, more comprehensive buying guides, measurement information, and a whole host of other insights normally only accessible through blogs.

For ecommerce sites, it’s positive to access layers of content depth relevant to your buying decisions – whether you intend to purchase in the same session or are working your way through the buying and information-seeking journey.

Trent Furniture Guides and FAQs ExampleScreenshot from trentfurniture.co.uk, July 2022

19. FatFace

The FatFace help center and FAQs resource is a practical example of a bigger brand getting it right.

The help center places the users first with the topics covered and still manages to feel personable and helpful.

FatFace Help Centre Example FAQ ResourceScreenshot from fatface.com, July 2022

20. Stewarts Law

This Stewarts Law FAQs example demonstrates the multipurpose nature of informational content.

This case merges traditional news and article content provision alongside FAQs, insights, and broader expert opinions.

Stewarts Law - News Insights and FAQs ExampleScreenshot from stewartslaw.com, July 2022

21. Pinterest

Pinterest’s Help Center takes simplicity to the next level.

The design and information provided are prioritized for the mobile user by combining visual and textual triggers.

FAQ resources should place function first, and that’s clear in this example.

Pinterest Help - FAQ PageScreenshot from help.pinterest.com, July 2022

22. Elite Island Holidays UK

The audience’s needs drive Elite Island Holidays’ FAQs and set out to answer people’s holiday dilemmas, from preparation to last-minute help and support.

The blog nature of the answers means that the site visitor doesn’t need to travel beyond the FAQs page for help.

FAQ answers’ completeness can vary by industry and on a site-by-site basis.

In this example, the more profound content provision is good to see and helps prevent multiple clicks or return to search engine query refinement to find a complete answer.

Elite Island Resorts FAQsScreenshot from eliteislandholidays.com, July 2022

23. Airtable

Airtable’s Help Center is fun, visually driven, and even provides helpful information on how to use the FAQ section.

Making a help resource fun isn’t easy. However, Airtable has achieved this.

I like to be objective (as much as possible with opinion-based topics like this) and consider FAQ pages that stand out with clear purpose and thought.

Airtable's Help CenterScreenshot from support.airtable.com, July 2022

24. Pretty Little Thing

The FAQs on Pretty Little Thing immediately tell their audience and position the design and content accordingly.

The FAQs also appear well thought out and enticing to interact with.

The clickable visual elements reflect mobile and all device interaction, which is essential for online mobile-first and all device expectations.

Pretty Little Thing FAQScreenshot from prettylittlething.com, July 2022

25. First Direct

First Direct’s FAQs, Help Center, and Tools/Guide Resource brings many information-rich segmented guides and financial tools into one place.

Making often complex and dry financial topics straightforward and accessible is not easy, but this section does it well.

First Direct FAQ - Help Section ExampleScreenshot from www1.firstdirect.com, July 2022

Creating An Effective FAQ page

Whether you have an FAQ page in place, believe it can contribute more, or are looking to create a new FAQ resource for your website, it’s essential to consider the next steps.

Remember not to overlook the necessity to gather data in your FAQ section. Use this to continue adding to it, refine, and expand the ongoing value provision to your audience.

Your FAQ resource needs to be proactively updated to cater to all the new and ever-changing data sets reflecting your existing and new community requirements, offline and online.

1. Decide On The Purpose Of The FAQ Page

Suppose you wish to bring your experts to the foreground and provide ongoing audience support. In that case, your FAQ hub will function very differently than it would if you intend to increase the ease of access to know cornerstone content on your website.

You need to have a clearly defined FAQ section purpose and ensure you support this with business objectives and KPIs.

This helps maintain prioritization and justification to keep investing resources and focus on FAQ development alongside more traditional commercial website pages.

2. Plan In Advance To Maintain And Grow Your FAQ Hub

Your audience questions will change frequently, and you must ensure that your FAQ content reflects this.

Data within Google Search Console (GSC), on-site search behavior, plus broader industry trends will help inform this.

Don’t limit your data gathering to a single source, however.

Look at the competition, consider Google Rich Results (using tools such as Semrush), and look at the completeness of your expertise provision through your FAQ content.

3. Look Outside Of Your Company Data Environment

While your data is fantastic for servicing your existing customer base, there are often multiple layers of FAQs to fulfill.

You can use free tools such as Answer the Public for more general questions, Google Trends, and competitor sites.

The opportunity to answer In-SERP questions grows all the time. You want to be present in these conversations by showcasing your FAQ content and creating compelling content types to target these items correctly.

4. Structuring FAQs

Both your page and individual FAQs (whether a single FAQ page or entire sections of your site specific to FAQ content) need some consideration on how you structure them and make a lot of varied content accessible for the user and search engines alike.

Consider the expandable on-click text at the individual FAQ level to keep answers clean and easy to use.

At the page structure level, take time to prioritize content based on value and demand, plus technical optimization areas such as the use of schema, page speed, and mobile-friendliness.

Remember that people look to digest content in many ways.

FAQ content does not have to be text only. It’s far broader reaching and valuable to people and for search if it’s multi-tiered and varied in content types.

5. Use Data To Refine & Improve: Part Of ‘Always On’ Focus

FAQ pages quickly become outdated, and their value declines over time.

Make sure you are testing page changes and iteratively improving everything from headings and clickable page elements to new data-led content additions and calls to action.

Every month there will be evidence-led chances to improve, and this mentality is key to maximizing business and user impact.

6. Don’t Forget The People Element

The most successful FAQ pages and help center hubs often stem from a deeper understanding of the people they are intended to help.

Data and evidence are always important, but you must balance this with real-world insights and offline experiences.

The best people to help with this are the front-line staff, who actively engage with your audience daily and truly understand how online and offline FAQs can support and enrich your problem-solving offering.

Your FAQ section supports your staff as much as it’s present to help educate and inform your community.

Think about your recurring conversations and how they can be served equally well online.

Don’t forget mixed content types to replicate the offline experience online, plus the need to gather feedback from your users directly.

As a final quick tip: Every FAQ resource, however complete it may appear, will have new ways to leverage the value received from it and areas to grow.

You can often reposition existing content for new search opportunities, bolster and expand its depth and value, plus create unique visual content from a text-only provision for many short-term and ongoing gains.

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AI Content In Search Results

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AI Content In Search Results

Google has released a statement regarding its approach to AI-generated content in search results.

The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it.

Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

Google advises creators looking to succeed in search results to produce original, high-quality, people-first content that demonstrates E-E-A-T.

The company has updated its “Creating helpful, reliable, people-first content” help page with guidance on evaluating content in terms of “Who, How, and Why.”

Here’s how AI-generated content fits into Google’s approach to ranking high-quality content in search results.

Quality Over Production Method

Focusing on the quality of content rather than the production method has been a cornerstone of Google’s approach to ranking search results for many years.

A decade ago, there were concerns about the rise in mass-produced human-generated content.

Rather than banning all human-generated content, Google improved its systems to reward quality content.

Google’s focus on rewarding quality content, regardless of production method, continues to this day through its ranking systems and helpful content system introduced last year.

Automation & AI-Generated Content

Using automation, including AI, to generate content with the primary purpose of manipulating ranking in search results violates Google’s spam policies.

Google’s spam-fighting efforts, including its SpamBrain system, will continue to combat such practices.

However, Google realizes not all use of automation and AI-generated content is spam.

For example, publishers automate helpful content such as sports scores, weather forecasts, and transcripts.

Google says it will continue to take a responsible approach toward AI-generated content while maintaining a high bar for information quality and helpfulness in search results.

Google’s Advice For Publishers

For creators considering AI-generated content, here’s what Google advises.

Google’s concept of E-E-A-T is outlined in the “Creating helpful, reliable, people-first content” help page, which has been updated with additional guidance.

The updated help page asks publishers to think about “Who, How, and Why” concerning how content is produced.

“Who” refers to the person who created the content, and it’s important to make this clear by providing a byline or background information about the author.

“How” relates to the method used to create the content, and it’s helpful to readers to know if automation or AI was involved. If AI was involved in the content production process, Google wants you to be transparent and explain why it was used.

“Why” refers to the purpose of creating content, which should be to help people rather than to manipulate search rankings.

Evaluating your content in this way, regardless of whether AI-generated or not, will help you stay in line with what Google’s systems reward.


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Seven tips to optimize page speed in 2023

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Tips-to-optimize-page-speed-in-2023

30-second summary:

  • There has been a gradual increase in Google’s impact of page load time on website rankings
  • Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience
  • The following steps can help you get a better idea of the performance of your website through multiple tests

A fast website not only delivers a better experience but can also increase conversion rates and improve your search engine rankings. Google has introduced the three Core Web Vitals metrics to measure user experience and is using them as a ranking factor.

Let’s take a look at what you can do to test and optimize the performance of your website.

Start in Google Search Console

Want to know if optimizing Core Web Vitals is something you should be thinking about? Use the page experience report in Google Search Console to check if any of the pages on your website are loading too slowly.

Search Console shows data that Google collects from real users in Chrome, and this is also the data that’s used as a ranking signal. You can see exactly what page URLs need to be optimized.

Optimize-to-Start-in-Google-Search-Console

Run a website speed test

Google’s real user data will tell you how fast your website is, but it won’t provide an analysis that explains why your website is slow.

Run a free website speed test to find out. Simply enter the URL of the page you want to test. You’ll get a detailed performance report for your website, including recommendations on how to optimize it.

Run-a-website-speed-test-for-optimization

Use priority hints to optimize the Largest Contentful Paint

Priority Hints are a new browser feature that came out in 2022. It allows website owners to indicate how important an image or other resource is on the page.

This is especially important when optimizing the Largest Contentful Paint, one of the three Core Web Vitals metrics. It measures how long it takes for the main page content to appear after opening the page.

By default, browsers assume that all images are low priority until the page starts rendering and the browser knows which images are visible to the user. That way bandwidth isn’t wasted on low-priority images near the bottom of the page or in the footer. But it also slows down important images at the top of the page.

Adding a fetchpriority=”high” attribute to the img element that’s responsible for the Largest Contentful Paint ensures that it’s downloaded quickly.

Use native image lazy loading for optimization

Image lazy loading means only loading images when they become visible to the user. It’s a great way to help the browser focus on the most important content first.

However, image lazy loading can also slow cause images to take longer to load, especially when using a JavaScript lazy loading library. In that case, the browser first needs to load the JavaScript library before starting to load images. This long request chain means that it takes a while for the browser to load the image.

Use-native-image-lazy-loading-for-optimization

Today browsers support native lazy loading with the loading=”lazy” attribute for images. That way you can get the benefits of lazy loading without incurring the cost of having to download a JavaScript library first.

Remove and optimize render-blocking resources

Render-blocking resources are network requests that the browser needs to make before it can show any page content to the user. They include the HTML document, CSS stylesheets, as well as some JavaScript files.

Since these resources have such a big impact on page load time you should check each one to see if it’s truly necessary. The async keyword on the HTML script tag lets you load JavaScript code without blocking rendering.

If a resource has to block rendering check if you can optimize the request to load the resource more quickly, for example by improving compression or loading the file from your main web server instead of from a third party.

Remove-and-optimize-render-blocking-resources

Optimize with the new interaction to Next Paint metric

Google has announced a new metric called Interaction to Next Paint. This metric measures how quickly your site responds to user input and is likely to become one of the Core Web Vitals in the future.

You can already see how your website is doing on this metric using tools like PageSpeed Insights.

Optimize-with-new-Interaction-to-Next-Paint-metric

Continuously monitor your site performance

One-off site speed tests can identify performance issues on your website, but they don’t make it easy to keep track of your test results and confirm that your optimizations are working.

DebugBear continuously monitors your website to check and alerts you when there’s a problem. The tool also makes it easy to show off the impact of your work to clients and share test results with your team.

Try DebugBear with a free 14-day trial.

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What Is User Experience? How Design Matters To SEO

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What Is User Experience? How Design Matters To SEO

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook.

If your site lacks the positive user experience and ease of use that end users require to navigate your site, you’ll push visitors to your competitors.

In this guide, you’ll learn what user experience (UX) entails, the types of experiences, the difference between UI and UX, and why it matters to SEO.

What Is User Experience (UX)?

UX is how people interact with your website.

You’ll also find this term used for products, but we’re focusing strictly on websites at the moment.

If you have a, intuitive user interface design, users will have an easier time navigating your site and finding the information they want.

If you do have a digital product, such as a SaaS solution, this interaction will also occur on your digital product.

User experience elicits a couple of things:

In short, user experience can provide a positive experience with your website – or it can lead to frustration among users.

Note: Usability is not UX design. It’s a component of UX that works with design to create the experience your users desire.

What Are The Types Of User Experience?

User experience evaluation must look at the three types of UX design to best understand the needs of the end user.

The three types of UX include:

  • Information: One aspect of a content strategy that goes overlooked is information architecture. Time must be spent on how information on a site is organized and presented. User flows and navigation must be considered for all forms of information you present.
  • Interaction: Your site has an interaction design pattern – or a certain way that users interact with the site. Components of a site that fall under the interaction UX type include buttons, interfaces, and menus.
  • Visual design: Look and feel matter for the end user. You want your website to have cohesion between its color, typography, and images. User interface (UI) will fall under this type of UX, but it’s important to note that UI is not interchangeable with UX.

What Is The Difference Between UI & UX?

Speaking of UX and UI, it’s important to have a firm understanding of the difference between the two to better understand user experience.

User Interface

UI design is your site’s visual elements, including:

Visual elements on your site are part of the user interface.

UI definitely overlaps with UX to an extent, but they’re not the same.

Steve Krug also has a great book on usability, titled “Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability.” It was first published in 2000, and the book is a #1 bestseller today.

Steve’s insight from over 20 years ago (although we’re now on the 3rd edition of the book) provides guidelines on usability that include:

  • Desktop.
  • Mobile.
  • Ease of use.
  • Layouts.
  • Everything UX.

If there’s one thing this book will teach you about usability, it’s to focus on intuitive navigation. Frustrating website users is the exact opposite of a good user experience.

User Experience

UX works on UI and how the user will:

  • Interact with your site.
  • Feel during the interaction.

Think of Google for a moment.

A simple landing page that is visually appealing, but Spartan in nature, is the face of the Internet. In terms of UX, Google is one of the best sites in the world, although it lacks a spectacular UI.

In fact, the UI needs to be functional and appealing, but the UX is what will stand out the most.

Imagine if you tried performing a search on Google and it displayed the wrong results or took one minute for a query to run. In this case, even the nicest UI would not compensate for the poor UX.

Peter Morville’s user experience honeycomb is one of the prime examples of how to move beyond simple usability and focus on UX in new, exciting ways.

The honeycomb includes multiple points that are all combined to maximize the user experience. These facets are:

  • Accessible.
  • Credible.
  • Desirable.
  • Findable.
  • Usable.
  • Useful.
  • Valuable.

When you focus on all of these elements, you’ll improve the user experience dramatically.

Why User Experience Matters To SEO

By this point, you understand that UX is very important to your site’s visitors and audience.

A lot of time, analysis, and refinement must go into UX design. However, there’s another reason to redirect your attention to user experience: SEO.

Google Page Experience Update

When Google’s Page Experience Update was fully rolled out, it had an impact on websites that offered a poor user experience.

The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf

— Google Search Central (@googlesearchc) February 22, 2022

Multiple aspects of UX are part of the ranking factors of the update, including:

  • Intrusive adverts.
  • Core Web Vitals.
  • HTTPS Security.

You can run a Core Web Vitals report here and make corrections to meet these requirements. Additionally, you should know whether your site has intrusive ads that irritate users, and if your site lacks HTTPS.

Page performance works to improve your SEO. Google’s research shows that focusing on UX can:

  • Reduce site abandonment by as much as 24%.
  • Improve web conversions.
  • Increase the average page views per session by as much as 15%.
  • Boost advertising revenue by 18% or more.

When you spend time improving your site’s UX, you benefit from higher rankings, lower page abandonment, improved conversions, and even more revenue.

Plus, many of the practices to improve UX are also crucial components of a site’s on-page SEO, such as:

  • Proper header usage.
  • Adding lists to your content.
  • Making use of images.
  • Optimizing images for faster loading times.
  • Filling content gaps with useful information.
  • Reducing “content fluff.”
  • Using graphs.
  • Testing usability across devices.

When you improve UX, you create a positive experience for users, while also improving many of the on-page SEO foundations of your website.

Final Comments

Customer experience must go beyond simple responsive web design.

Hick’s law dictates that when you present more choices to users, it takes longer to reach a decision. You’ve likely seen this yourself when shopping online and finding hundreds of options.

When people land on your site, they’re looking for answers or knowledge – not confusion.

User research, usability testing, and revisiting user experience design often will help you inch closer to satisfying the SEO requirements of design while keeping your visitors (or customers) happier.

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