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39 Inspiring Examples of Contact Us Pages

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39 Inspiring Examples of Contact Us Pages

Most contact pages are designed with function in mind.

They slap an email address, phone, and location on a plain background and call it a day.

But basic contact pages don’t inspire visitors to reach out and connect.

Other pages make it easy to contact the company – which is awesome.

Except, that can also drive up customer service costs.

So what makes the perfect Contact Us page?

An awesome Contact Us page finds just the right balance between making it easy to reach the company and sharing resources users can use to answer their questions right away.

Keep reading to discover 39 examples of Contact Us pages that go beyond the basics and will, hopefully, inspire you to take your site to the next level.

39 Awesome Contact Us Page Examples You Need to See

1. Broker Notes

At first glance, Broker Notes‘ contact page looks pretty bare.

There’s no graphics, no quirky copy, just a plain old contact form.

Great for UX, but not so great for inspiring users to reach out.

So what stands out on this page?

The drop-down menu under “How can we help you?” lets users share the reason they are contacting the site.

This makes it easier to sort through requests and respond to important contacts as soon as possible.

For example, if you select “I am a broker looking to advertise on Broker Notes,” it takes you to another form to share more information about your firm.

The little bar at the bottom lets you know how much time is left in the form, so users are less likely to get annoyed.

2. Sleeknote

Sleeknote uses a similar format to Broker Notes – they ask how they can help and provide links to book a demo or become a partner.

If the user needs something else, they are invited to fill out the contact form.

contact us page sleeknote

Another feature that stands out is Sleeknote’s live chat option, where users can reach out to learn more about what they offer or ask questions.

Making it easy to find information serves two purposes. It:

  • Helps the customer find what they need.
  • Reduces the number of contacts the brand has to manage.

In other words, it’s a win-win.

3. Yeti

Yeti‘s contact us page stands out for several reasons.

First, they offer a beautiful (and on-brand) photo background. It is striking without drawing away from the copy.

The copy is a bit cheeky, “While we’re good with smoke signals, there are simpler ways for us to get in touch.”

contact us page yeti

Below the fold, Yeti offers a range of resources, including product FAQs, info on warranties, and links to check gift card balances.

But they also don’t bury the contact info, which would just frustrate users.

Clicking on the “Send us an email” button takes you right to the contact form.

It’s easy to find but not too easy to find. (Which also helps keep away those pesky bots.)

4. BrightLocal

BrightLocal keeps their contact page simple but personalizes it with the names and faces of their support team.

This helps users feel like they are connecting with real people, not just a faceless brand.

contact us page brightlocal

They also ask if users are a current customer, which lets them provide better service by understanding whether a contact is likely to have a question or need service.

5. RedBull

There’s a lot to love about RedBull‘s website, but their contact page really stands out.

Like Yeti, they use a striking image in the background.

They also provide a category drop-down so users can share what they need help with.

contact us page redbull

Just below the standard contact form, they provide a special form just for Press members, which is a nice touch (and likely cuts down on the number of press requests they get through their regular contact form!)

6. Chipotle

Chipotle‘s contact page starts off strong with a casual tone that fits with their corporate branding: “You’ve got questions, we’ve got answers on anything Chipotle.”

The page then offers an expansive list of FAQs (which, again, helps keep those contacts to a minimum).

contact us page chipotle

There are two things I really love about this page.

First, they get all up in your face to let you know that response times are longer than normal.

Yay for setting expectations.

But they also have a chatbot that helps people navigate the FAQs.

Chipotle strikes the perfect balance between limiting the number of emails and still providing great customer service.

7. MeUndies

If fun undies are your jam, then you’ll want to check out MeUndies.

The brand offers a fun vibe, and it shows on their contact us page.

Like most other brands, they try to steer users to their help center first.

contact us page me undies

Can’t find what you need?

They make it easy to reach out to their “CheekSquad” by chat, email, text, or social.

contact us page me undies 2

8. Podia

How many times have you reached out to customer support and spent days waiting for a response?

Podia starts out by highlighting their short wait time, which is really smart – especially as many people are working remotely these days.

contact us page podia

They also share live chat hours and pictures of their support team to remind customers they’ll be talking to a real live person.

contact us page podia 2

9. The Middle Finger Project

If you are looking for a book about getting unstuck and ridding yourself of imposter syndrome, I can’t recommend this book enough.

But, we’re here to talk about contact pages.

So, here’s The Middle Finger Project’s contact page:

contact us page tmfp

Form-wise, it’s not super exciting, right?

But I love the cheeky language and “What I really want to say is…” and the send button:

contact us page tmfp 2

I’m not sure what the average speed of a pack of wolves is, but it sounds good.

Who said contact pages had to be boring, anyway?

10. Brands to life

Brands to life is an Australian-based branding and creative agency that helps, well, bring brands to life.

They have a unique brand that is simple and straightforward.

Their contact page includes all the standard information — name, location, email, and so forth.

contact us page brands to life

The page feels plain, but it fits with the rest of their site and their overall branding, which lets the user know who the brand is and what they can expect.

This just goes to show that contact pages don’t have to be fancy – especially if your brand’s personality is simple.

11. Kick Point

Kick Point does a great job of weeding out people they don’t want to work with right from the start – “Don’t address your email to us “Dear Sirs.” is a pretty strong statement to have top and center on your contact form!

contact us page kick point

A bit further down the contact page, the team shares how long they take to respond.

It’s all relatable and on-brand.

I dig it.

12. Leeds Golf Centre

What does a golf course have to teach us about creating an awesome contact page?

First, they make it easy to book online, which is likely the main reason folks head to their website.

Smart.

contact us page leeds golf centre

A bit further down they list all their contact info – phone, email, even fax.

But what really stands out is their contact form, which features a nifty little checkbox for folks to sign up for their newsletter.

contact us page leeds golf centre

Users have to check the box – they aren’t being sneaky – but it’s an easy way to increase newsletter sign-ups.

13. Nebular

Nebular is a U.S.-based digital development agency.

Their website is bold and loud, and their contact page sticks to that theme.

contact us page nebular

The self-deprecating humor shows off who they are as a business in just a few lines and the bold colors are carried over from the rest of the site.

Simple, but effective.

14. Basecamp

Who is on the other end of that contact form?

With some companies, you’ll never know.

Basecamp, however, shows off their teams smiling (though drawn) faces right at the top of the contact form.

contact us page basecamp

They also include links to sign up, learn more about their offerings, and pricing.

As a result, their contact page feels welcoming and easy to use.

15. ConvertKit

ConvertKit is known for its automated email service tools designed to help customers get the most out of their marketing.

Their contact page highlights one of their main goals – customer success.

contact us page convertkit

Just below the hero image, customers can click to visit the knowledge base, reach out to support, or learn the basics in their workshops.

And, like many other brands, they offer live chat right on the contact page which can help reduce customer frustration by helping them find the info they need right away.

16. Moon Pie

Moon Pie has one of my favorite brand Twitter accounts (seriously, check it out), so I was going to go check out their contact page for this list.

Sadly, there was none of the tongue in cheek charm to be found on their contact page, but it is incredibly well laid out.

For starters, they offer easy links to call or contact each of the brand’s locations — and show where to place wholesale orders.

contact us page moon pie

A bit further down they share FAQs such as “Where can I find MoonPies in my area.” and “Are MoonPies kosher?”

Only after sharing that information do they give you a contact form.

The contact form isn’t hidden at all – but they sure do everything they can to answer your questions before giving you the contact form.

17. Taco Bell

Here’s another brand known for its snarky social presence.

Like MoonPies, Taco Bell keeps it direct but casual on their contact page.

They ask for contact information and try to direct users to their FAQ pages first.

contact us page tacobell

What really stands out is Taco Bell lets customers choose how to get a response – including an option for “No reply needed.”

This makes me feel like there’s a good chance they’ll actually respond to me.

18. Focus Lab

Here’s the thing – contact pages need to be functional.

If you get too crazy with the design, you might just end up frustrating users.

But, just because it has to work doesn’t mean it can’t be creative.

Focus Lab created this awesome interactive contact form that allows users to share their name, needs, and budget (which is critical for client work).

contact us page focus lab

It is unique, which is part of its brand appeal.

And if the form feels like too much, you can scroll down just a bit further to find their email, location, and social accounts.

19. 99Designs

Contact pages often end up as a catch-all box – which can be time-consuming to sort through.

99Designs solves that problem by separating requests based on need with one link for help requests and a separate page for PR inquiries.

contact us page 99designs

If your support times are way down, it might be worth looking for ways to segment your contact form into separate inboxes.

20. Freshbooks

Freshbooks use their contact page to drive home one of their selling points – great customer support.

They don’t offer an email support form, but rather encourage customers to call and talk to a real, live person.

contact us page freshbooks

In a world of chatbots and email forms, this is pretty refreshing!

They also highlight what they offer and invite users to learn more about everything their software has to offer.

It’s almost a half landing page/half contact page.  And if you expect a lot of non-customers will end up on your contact page, this is a good strategy.

22. Five

Now, I may be partial to Five’s contact us page (full disclosure: I’ve worked with them in the past), but I’m obsessed with its drop-down feature from the main navigation.

contact us page five

As you hover over the navigation at the top, this drop-down appears on every page of the website, making it easy for users to ask questions wherever they are on the site.

23. Xbox

My favorite piece of the Xbox contact page is the “Disability answer desk.”

I have yet to see another company add this feature to their contact us page.

contact us page xbox

As accessibility grows in importance for SEO, I’m hoping we will start to see more brands feature these types of contact options.

Thanks for leading the charge, Xbox!

24. Zendesk

Zendesk is giving us Matrix-style vibes with their choice to choose between speaking with a sales member or browsing the help center.

Will you take the red pill or the blue pill?

contact us page zendesk

This is a common practice I’m beginning to see trending in the SaaS space.

As companies reduce overhead or work with minimum employees, they are forcing you to find the answer yourself within the help center.

But, if you want to buy, you have the opportunity to speak to a human.

25. Dollar Shave Club

While I was hoping for a unicorn or some sort of sarcasm while scanning Dollar Shave Club’s contact page, I was pleasantly surprised to find this interactive contact us page.

Contact us page dollar shave club

Dollar Shave Club merges the help center with their contact us page based on your query.

26. Kinsta

Kinsta, a premium WordPress hosting company, is one of my personal favorite WordPress hosting companies.

Mostly because I’ve seen page speed triple its performance after migrating to Kinsta.

contact us page kinsta

But, Kinsta’s WordPress hosting isn’t the only thing I’m in love with.

Kinsta’s contact page answers questions directly while providing a direct email address and live chat.

Full disclosure: I have provided copywriting services for Kinsta in the past. 

27. Swab the World

Swab the World is becoming one of my favorite websites, mostly for its quirky copy.

You can see in Swab the World’s contact page, they convey their conversational tone even in the minimal copy on the page.

Contact us pages swab the world

Plus, I love the shout out to snail mail. Does anyone still love getting snail mail? 🙋‍♀️

28. Shopify

Shopify serves up a friendly contact us page with a warm welcoming smile in the visuals.

More importantly, Shopify breaks down the sections of support you may need.

contact us page Shopify

Shopify highlights its community forums, help center, and contact information for support.

Notice the arrangement?

It’s signaling to users to seek help from the forum, then the help center, until finally, you need support from a human.

29. Trello

Similar to Shopify, Trello calls out their Trello Community to help users gain support.

As more customers begin to use your services or product, it’s helpful to provide additional support from other users who may have experienced the same issue.

contact us page trello

Still, when all else fails, users are able to contact Trello’s support team directly.

30. PayPal

PayPal’s customer service identifies the common queries it receives with its contact us page.

You can see below PayPal highlights issues with passwords, payments, donations, disputes, etc.

contact us page paypal

However, if you are still unable to find a solution, PayPal shares additional links to help its users find their answers quickly.

32. Ben & Jerry’s

While Ben & Jerry’s is one of my favorite ice cream brands (shout out to Phish Food lovers!), Ben & Jerry’s website design and copy have always been on the top of my list.

contact us page ben & jerrys

Again, similar to PayPal, Ben & Jerry’s provides an FAQ section with the most common questions asked to help speed up the response time.

33. Friends

The crew at Friends stays true to its brand with the monotone colors and playful copy.

contact us friends agency

As you continue to scroll down the contact us page, Friends shares a peek inside its multiple offices to give potential clients insight into what daily life is like at Friends.

contact us pages friends 2

34. Bite Size Entertainment

Bite Size Entertainment took an interesting spin on its contact us page.

Instead of including a form, they use an interactive map embed to highlight restaurants, bars, and coffee shops near its office.

contact us pages bite size Bite Size Entertainment shows its personality by using inspiring copy like “your future dream job,” and getting personal with “talk over coffee.”

Even on its contact us page, the conversational tone is carried throughout the website.

35. Poo-Pourri

After listening to a podcast with Suzy Batiz a few years back, I’ve been a big fan of the Poo-Pourri copy.

They play directly into their target audience as you can see in the live chat, “Tell us a bit about your stinkin’ self.”

contact us pages poo pourri

36. Squatty Potty

Squatty Potty became a big deal after it’s premiere on Shark Tank and this YouTube commercial that went viral.

But, Squatty Potty’s unique sense of humor and love for 💩 isn’t the only thing I love about this brand.

Squatty Potty’s contact us page is one you’ll want to take a peek at.

 

contact us pages squatty potty

Not only does Squatty Potty provide a contact form, but they include an organized FAQ section below to help answer your questions faster.

contact us pages squatty potty 2

37. Velocity

Velocity is a B2B marketing agency that has been making me chuckle with its website copy for years.

It plays into its own services by acknowledging that if you land on this page, you’re in the “later stages of the B2B purchase journey.”

contact us page velocity

If you’re an SEO professional, you’ll love the way Velocity added directions to its offices sending tons of local signals to the SERPs by acknowledging specific train stations, cinemas, bridges, and more.

contact us page velocity

38. Ann Handley

Ann Handley has long been a fan favorite of the Search Engine Journal team.

But we’re not just fans of Ann’s storytelling.

Her contact us page nails it again.

contact us pages ann handley

After Ann charms you with her copy above, she dives into specifics on how to email her to get a quicker response.

contact us pages ann handley

 

39. Pit Viper Sunglasses

I have to admit, I bought a pair of these sunglasses based only on the website design and copy of Pit Vipers.

Between its borderline rude and snarky website copy and use of comic sans font, it’s difficult as an SEO nerd to not want to buy from this site.

contact us pit vipers

Contact Us Pages Are the Tattoos of Your Site

It’s sad but true, contact us pages are the tattoos of your website.

You know they are there, but you probably forgot to take care of them and touch them up.

Contact pages need to put function first. But, as these examples show, contact pages don’t have to be boring.

Don’t be afraid to make your page fun with beautiful photos, interactive elements, and quirky copywriting that show off your brand’s personality.

More Resources:


Image Credits

Featured Image: Created by author, September 2020
All screenshots taken by author, September 2020



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SEO

The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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SEO Trends You Can’t Ignore In 2024

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SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.

Let’s explore what those are and how to take advantage of them.

If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

This is super impressive, but there are a couple of issues:

  • Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
  • The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.

In the words of Gael Breton:

How to take advantage of this SEO trend

Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.

For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.

Prompt:

Create an outline for a post entitled “[working title]” based on these keywords: [list]

Result:

ChatGPT's outline for a blog post. Pretty good!ChatGPT's outline for a blog post. Pretty good!

When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.

ChatGPT proofreading my content and making it betterChatGPT proofreading my content and making it better

Then you can automate the boring stuff, like creating more enticing title tags…

ChatGPT writing enticing title tagsChatGPT writing enticing title tags

… and writing a meta description:

ChatGPT writing a meta descriptionChatGPT writing a meta description

If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.

For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.

Ahrefs showing featured snippets that we don't own, despite ranking in the top 3Ahrefs showing featured snippets that we don't own, despite ranking in the top 3

If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.

ChatGPT rewriting a definition and making it betterChatGPT rewriting a definition and making it better

In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.

Nomadlist’s location pages are a perfect example:

Example of a page from NomadListExample of a page from NomadList

Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.

Estimated monthly search traffic to NomadListEstimated monthly search traffic to NomadList

Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.

The problem? As John Mueller pointed out on Twitter X, much of it is spam:

How to take advantage of this SEO trend

Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.

For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:

Estimated monthly search traffic to Wise's currently conversion pages (insane!)Estimated monthly search traffic to Wise's currently conversion pages (insane!)

This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…

The interactive currently conversion tool on Wise's pagesThe interactive currently conversion tool on Wise's pages

… the exchange rate over time…

The exchange rate over time graph on Wise's pagesThe exchange rate over time graph on Wise's pages

… a handy email notification option when the exchange rates exceed a certain amount…

The email notification option on Wise's pagesThe email notification option on Wise's pages

… handy conversion charts for popular amounts…

The handy conversion charts on Wise's pagesThe handy conversion charts on Wise's pages

… and a comparison of the cheapest ways to send money abroad in your chosen currency:

The useful comparison table on Wise's pagesThe useful comparison table on Wise's pages

It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2].

That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:

Wise's keyword rankings for currency conversion pagesWise's keyword rankings for currency conversion pages

Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.

People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.

For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.

Bing's search results for "definition of mental health"Bing's search results for "definition of mental health"
Bing's search results for "how to add drop down list in google sheets"Bing's search results for "how to add drop down list in google sheets"

In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.

This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.

How to take advantage of this SEO trend

Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.

How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.

For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:

Estimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords ExplorerEstimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords Explorer

If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.

ChatGPT's answer to the Google Sheets percentage calculation formulaChatGPT's answer to the Google Sheets percentage calculation formula

This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.

That’s probably not going to be the case for a topic like this:

Example of a topic that AI shouldn't impact too muchExample of a topic that AI shouldn't impact too much

Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.

These are the kinds of topics to prioritize in 2024 and beyond.

Sidenote.

None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.

Bonus: 3 SEO trends to ignore in 2024

Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.

People are using voice search more than ever

In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.

Why you should ignore this SEO trend

75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.

People are using visual search for shopping more than ever

In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.

Why you should ignore this SEO trend

Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.

People are using Bing more than ever before

Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.

Why you should ignore this SEO trend

Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.

Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.

Final thoughts

Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.

Got questions? Ping me on Twitter X.



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