SEO

4 SEO Experts Share Key Actions To Raise Client Satisfaction

Published

1 year ago

October 4, 2022

4 SEO Experts Share Key Actions To Raise Client Satisfaction

That’s why, as Sandford advises, you need to proactively communicate both the opportunity and the downsides.

According to him, you should:

Flag the issue in good time.
Flagging a potential issue in a good time frame before it happens shows that you are on the ball. If you can see an issue somewhere down the line, it shows that you are thinking about long-term strategy, and that you are invested in your client’s success.

Don’t try to hide things.
The fact that you are being upfront is valuable, and most clients will appreciate it. You don’t need to frame a potential downturn as a disaster. Rather, think about it as an important insight that can help your client to make informed decisions.

Back up all communications with data.
When you are communicating what might sound like “bad news,” back it up with rigorous data to show the basis of your analysis. Whether it’s competitor analysis, keyword data, or broader market data, this additional insight will add a lot of extra value for clients.

Operate Holistically: Understand All Critical Influences On Your SEO Performance

As Reilly also highlights, SEO performance doesn’t happen in a silo; it’s key to translate that to your stakeholders:

SEO can often be treated as a channel separate from anything else, but in reality, it interacts with so many parts of a business. Working out what makes our clients tick (or struggle) might alter what we invest our efforts into.

Aaron Dicks, Performance Director at Impression, adds the importance of differentiation, especially when catering to enterprise clients:

At the enterprise level, it’s likely there will be a lot of crossover in opportunities presented by agencies, and all will be thorough in their auditing. It then becomes trickier to stand out amongst the crowd.

Future thinking and efficiency techniques (for example, AI integration) are one great way to add to differentiation.

This is where forecasting tools can also make a difference.

Action 2: Highlight SEO Opportunities With SEO Forecasting

SEO forecasting can help uncover unique opportunities and help you evaluate evolving trends before your competitors do.

Uncover Real-Time Market Shifts: Evaluate Shifting Trends

One way to uncover real market shifts and underlying opportunities is to gauge the search landscape, including year-over-year trends, to estimate growth potential.

Reilly argues:

Forecasting can be difficult when it comes to SEO but is also crucial to make sure you’re working towards a target that can provide a return on investment.

We look into the total search volume of the market that our clients are targeting, how much of a share they’re currently getting, and then consider what improvements are needed to get X traffic and Y sale increases.

This really helps bring the opportunity to life and makes [SEO] more tangible as an investment.

Complement this with a forecasting tool that takes into account all key variables influencing your SEO goals, and you’ll create a solid business case that sets you apart.

Because, just as James Euinton, Account Director at The SEO Works, points out, macroeconomic factors are “like the weather, we have little to no control over them but we will inevitably have to face them in business. Though that doesn’t mean we have to be unprepared.”

Euinton argues:

Search volumes are never set in stone and will often change depending on a multitude of factors which we are unable to control.

We need to demonstrate, instead, the factors that we do have influence over in our work and provide our estimations for how they can directly affect the site.

Using the data sets available in SEO, such as those available in Search Console’s performance section and Google Trends, can be a great form of understanding emerging keywords to capitalize on. We can also use these data sets to make estimations on how search volume will be affected going forward and use that to predict what the knock-on effect on traffic and consequent factors will be.

That’s why it’s critical to consider seasonality and year-over-year search trends when forecasting or reforecasting for SEO – you’ll spot hidden opportunities that your competitors will probably miss.

Image by SEOmonitor, October 2022

In the end, Euinton explains it best:

Being responsive and having the ability to identify and capitalize on new opportunities quickly can really help to weather the storm of an uncertain business landscape.

Align: Map SEO To General Business Objectives

To prove SEO ROI and keep the cash flow in check, you need to show how your proposed campaign aligns with the general business objectives.

Here’s what Euinton advises:

In order to have a consistent cash flow, you need customers, and in order to have customers, you will likely require some form of marketing.

Marketing service costs are usually the first thing to be considered to be cut during difficult times. But slicing marketing budgets can be detrimental to cash flow later down the line, which in turn leaves less cash for the core operating costs of the business.

The advantage of SEO and similar digital marketing channels is that you have a wealth of data to show and demonstrate the effectiveness of your work.

It’s important that we are mindful of this by showing clients the value that we are providing to the site in a way in which they are able to understand and relay upwards.

Maintaining a good and consistent level of reporting and communication ensures that the client is fully able to understand the role that SEO not only has in terms of our KPIs, such as traffic and conversions, but where they fit into the general objectives of the business, too.

It’s also a question of reiterating the long-term gain of SEO. As a professional, you have the know-how and the responsibility to explain why continuing the investment in SEO makes sense.

Or, as Reilly explains:

Getting buy-in for the long-term benefits SEO can bring is integral. When faced with adversity, companies that are able to continue improving their website and market themselves effectively do tend to reap the rewards from it when out of the other side. Though, as we did during the height of the COVID-19 pandemic, giving some payment flexibility is also something we’re keen to do.

A forecasting exercise can be useful to achieve this, as well.

Once you explain how achieving desired ranking targets will bring additional sessions, conversions, and revenue, the mid- and long-term benefits become visible from a business perspective.

By comparing costs and results with their Google Ads spend equivalent, you get an external benchmark that makes your argument more compelling.

Image by SEOmonitor, October 2022

Bonus Tip: Always Show How You’re Moving The Needle

This insight comes from The SEO Works, giving you even more arguments to be proactive in client communications and explain the real impact of your work:

Focusing on tasks that move the needle and prioritizing them is key in uncertain times.

There are so many improvements you can make for a website in SEO that it’s difficult to isolate the tasks that are really going to be impactful in terms of obtaining rankings, traffic, and conversions. Add the complexity of different website types (such as ecommerce, brochure, single page apps), CMS platforms and business areas, and this becomes even more unclear.

When we audit a site or draw up tasks for the upcoming quarter, prioritizing impactful work should be the cornerstone.

In addition to assessing the site thoroughly to get a full picture of where a site is at, it’s important to take stock of what issues are raised and consider what the resource cost for both ourselves and the client will be when advising what to tackle.

SEO projects are always going to be undertaken within the confines of a budget, and it’s essential to be able to adhere to this by working as efficiently as possible and prioritizing the correct tasks.

For example, it’s pointless to commit several developer tickets and campaign hours to work on improving a Core Web Vitals score by a few points if the content is unable to be crawled and assessed by Google in the first place.

In addition to the actual tasks, observing our workflow and using tools to minimize repetitive manual work, such as using scripts to automatically test redirects and status codes can be hugely beneficial to project efficiency.

In A Nutshell

Every conversation with stakeholders and clients is an opportunity to be proactive and tackle all uncertainties involving digital marketing budgets, SEO, and business objectives.

Being transparent, sharing potential issues and caveats as the market trends shift, and constantly connecting your SEO work with business KPIs are crucial to keeping churn low.

As you’ve seen from top digital marketing agencies and their advice, showing that you’re a business partner and care for the long-term experience becomes a winning strategy.

That’s why, at SEOmonitor, we’ve developed a forecasting solution that’s fully integrated with our daily ranking data, search data (search volumes, seasonality, and year-over-year trends), and has a transparent algorithm – so you know what makes your business case trustworthy and you can explain it, especially when everything feels uncertain.

Join us if you want to create trust and prove the business value of your SEO work.

Source link

Related Topics:Actions Client Experts Key raise Satisfaction seo Share

Up Next

Keyword Research for SEO 2023

Don't Miss

TikTok Moves Forward With Live Shopping In US

Click to comment

You must be logged in to post a comment Login

SEO

4 Ways To Try The New Model From Mistral AI

Published

20 mins ago

December 11, 2023

Max

4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce

RELEASE a6bbd9affe0c2725c1b7410d66833e24

— Mistral AI (@MistralAI) December 8, 2023

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

New open weights LLM from @MistralAI

params.json:
– hidden_dim / dim = 14336/4096 => 3.5X MLP expand
– n_heads / n_kv_heads = 32/8 => 4X multiquery
– “moe” => mixture of experts 8X top 2 👀

Likely related code: https://t.co/yrqRtYhxKR

Oddly absent: an over-rehearsed… https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh

— Andrej Karpathy (@karpathy) December 8, 2023

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

Screenshot from Perplexity, December 2023 mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

Screenshot from Perplexity Labs, December 2023 mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

Screenshot from Perplexity Labs, December 2023 what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

Screenshot from Poe, December 2023 poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

Screenshot from Poe, December 2023 mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Screenshot from Google Bard, December 2023 Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

Screenshot from Vercel, December 2023 vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

Screenshot from Vercel, December 2023 mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

Screenshot from Vercel, December 2023 mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Screenshot from Replicate, December 2023 Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock

Source link

SEO

OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

Published

20 hours ago

December 10, 2023

Max

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023 OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

Screenshot from X, December 2023 chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.

I know it’s in preview right now but it’s significantly worse.

— Max Weinbach (@MaxWinebach) November 8, 2023

There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.

I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq

— Ethan Mollick (@emollick) November 28, 2023

Complaints also appeared in OpenAI’s community forums.

Screenshot from OpenAI, December 2023 openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

Screenshot from Google Reviews, December 2023 openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

Screenshot from Product Hunt, December 2023 openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!

GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu

— Nate Chan (@nathanwchan) December 9, 2023

The complaint:

Screenshot from Yelp, December 2023 yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

Screenshot from Google Reviews, December 2023 google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdoor

Screenshots from Glassdoor, December 2023 openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

Screenshot from Google, December 2023 openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Screenshot from Google SGE, December 2023 Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

Source link

SEO

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Published

2 days ago

December 9, 2023

Max

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

Found a hack to skip chatGPT plus wait list.

Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx

— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

Screenshot from ChatGPT, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

Screenshot from ChatGPT, December 2023 chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

Screenshot from ChatGPT, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

Screenshot from OpenAI, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

we are pausing new ChatGPT Plus sign-ups for a bit 🙁

the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.

you can still sign-up to be notified within the app when subs reopen.

— Sam Altman (@sama) November 15, 2023

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV

— surya (@sdand) November 15, 2023

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

Two SEO GPTs I’ve created for assessment + learning 👀👇

1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq

— Aleyda Solis 🕊️ (@aleyda) November 12, 2023

2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH

I hope they’re helpful 🙌🤩

PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc

— Aleyda Solis 🕊️ (@aleyda) November 12, 2023

There are also GPTs for analyzing Google Search Console data.

oh wow. I think this GPT works.

Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.

It’s an easy way to see if most of your keyword declined or improved.

This site was impacted by… pic.twitter.com/wFGSnonqoZ

— Marie Haynes (@Marie_Haynes) November 9, 2023

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.