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6 Link Building Services That Actually Work (+6 More to Avoid)

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6 Link Building Services That Actually Work (+6 More to Avoid)

Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be difficult, especially if you have more than one site you’re working on.

So if you’re a busy business owner or an SEO with multiple clients, how do you get the links you need while dedicating as little time as possible? By using a link building service.

But knowing the type of link building service you should be looking for can be overwhelming. That’s why we will walk you through the best link building services that work and those you should avoid.

We need to take a look at the link building service providers first, though.

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What to look for in a link building company

OK, so here’s the thing: 

Many link building service providers are beyond sketchy. The majority are selling the digital equivalent of a knock-off Louis Vuitton purse out of the trunk of their virtual car. 

Every link building service website, marketplace page, etc., says “manual outreach” and “no PBNs.” But, for the most part, that isn’t the case. 

That’s just a quick word of warning for you. 

On the bright side, some fantastic link building agencies and freelancers work hard to win top-notch links that you’ll be happy to have on your site and will be proud to show off to your clients. 

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The tricky part is knowing what to look for to find these gems. Let’s look at some of the things you need to consider.

Reputation

This may seem obvious, but the reputation of an agency or freelancer needs to go beyond the testimonials on their website. Unless they’re reviews from well-known companies or industry professionals, I’ll usually assume these are fake. 

Is the company one you’ve heard of before? Are the people behind the company well-known industry professionals? 

Before reaching out to them, do some digging. Reading reviews beyond those on social media that anyone can buy is a good place to start. 

Checking sites like Glassdoor to see what a company’s staff have to say about it can be a great way to evaluate its reputation. However, you should take these reviews with a grain of salt, as even the best company can have a disgruntled ex-employee.

Positive Glassdoor review

Also, always be bold and ask other SEOs for their recommendations, either one to one or in groups and forums. Having someone advocate for a service they’ve used is one of the best ways to avoid disappointment.

Quality

Checking the quality of service the company provides is incredibly important, and I’m talking about more than the quality of the links it builds. 

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The customer service it provides, especially in the initial discovery and onboarding phases, can indicate what the service will look like in the long term. 

You want to build a long-lasting relationship with a provider so that you don’t have to go through this process every few months. Knowing that the people you’re working with will take care of you and your sites makes all the difference. 

You’ll want to work with a provider that can assess your site and curate a link building strategy designed to meet your individual goals. You’ll also want to work with someone who will get back to you reasonably quickly and is happy to jump on a call when needed.

Scalability

Something else to consider is whether a link building service provider can increase the number of links you want to acquire. 

If you’re going to pay for link building services because you have many websites you can’t manage alone, you may run into the same issue with a freelancer or small agency. 

Even if you plan to start small, if you’re thinking of scaling up in the long term, this is something you should discuss up front. It is better to find a high-quality provider you’re happy with that can grow with you rather than start again later.

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Six link building services that actually work

So now we’ve covered what to look for in a service provider, let’s look at some good services that can actually move the needle.

After checking out some of the most popular link building agencies, I’ve found the top services that are most frequently offered across the board, including:

  • HARO link building.
  • Digital PR.
  • Guest posting.
  • Niche edits.
  • Skyscraper link building.
  • Managed link building.

It’s worth noting that most of these services are based on a particular technique or tactic used to acquire links rather than a link building service per se. But as this is how most agencies market them, it’s worth discussing them this way.

You can see an example from an established link building provider here:

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Example of service menu with links

And here:

Example of service menu with both white and black hat links
This one also provides link building services that are against Google’s guidelines.

Let’s look at not only what each service is but also the benefits of having a link building provider acquire those links for you and what you can expect to pay for each service.

1. Help a Reporter Out (HARO) editorial link building

Using HARO and alternatives to acquire editorial links from highly authoritative websites is the ultimate white hat link building technique. 

Sites like Help a Reporter Out, Terkel, Dot Star Media, and the like allow journalists to post queries looking for sources for articles they are currently writing. If you’re an expert on that topic, you can give quality insights and be quoted (with a link to your site) in their article.

Media coverage platform example

Not only can these links move the needle when coming from highly authoritative, niche-relevant sites that pass lots of link equity, but they can also help you improve experience, expertise, authority, and trust (E-E-A-T).

But are there benefits to using a service provider to build HARO links? 

When it comes to well-established agencies that offer this service, they do a fantastic job of delivering the results you need with fully managed services. You only need to give them some initial information, and they will do the hard work for you.

However, they’re explicitly designed to scale these links and are working with multiple clients. To scale a fully managed service to that level, they usually have a large team of people pitching, tracking links, managing the accounts, liaising with clients, etc. 

With that kind of team in place comes a higher cost. The average price range for this service with big agencies is $240–$700 per link.

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Popular HARO link building agencies cost per link

Unless you’re working on a large brand, enterprise site, or portfolio of websites, it probably isn’t worth it. However, if you need more time or have too many sites to manage yourself, you can find a freelancer who can help you at a more budget-friendly price tag.

It’s worth mentioning that most good freelancers will still have the cost of paid tools to cover, and they’ll likely pitch for multiple clients on one platform. Not to mention the hard work and time that go into crafting quality pitches. You can find someone who can do the job well for $200–$350 per link.

2. Digital PR

Like HARO link building, digital PR is one of the best ways to build high-authority links while also gaining brand exposure, driving traffic, and improving E-E-A-T. 

But unlike HARO link building—where you approach journalists who have already advertised their need for sources on a particular topic—digital PR techniques create creative campaigns that proactively approach journalists to get the word out about your business. 

Many different techniques can be used, including:

  • Press releases
  • Data-led campaigns
  • Newsjacking 
  • Reactive PR

Arguably, digital PR is something you can only do with the help of an agency. Unless you’re a PR expert yourself and have time to dedicate to it, you’re not going to get the same results as a quality agency can. 

Digital PR is an “always-on” tactic that needs a team of people monitoring what’s trending that can put together an entire campaign as soon as something happens. 

A great example is how search-first creative agency Rise at Seven quickly responded to this creative campaign from Marmite:

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Creative campaign from Marmite

Within 45 minutes of this campaign going live, Rise at Seven executives responded with their creative version on behalf of their client, Auto Glass, which virtually responded to fix the broken windshield:

Auto Glass creative campaign

The high-quality work needed to execute digital PR tactics successfully comes at a high cost. Most digital PR agencies with an SEO focus have a minimum monthly retainer of between $4,000 and $15,000.

3. Guest posting link building

Building links through guest posting is the most popular way to build links among SEO professionals, according to Authority Hacker’s link building survey.

Most popular link building tactics

This service requires the provider to find high-quality, niche-relevant websites with a good amount of traffic and a strong backlink profile. Then the provider has to pitch the site admins topic ideas for a guest post to be added on the site. 

This can be either offering to create an updated version of existing content that is currently underperforming or a new but relevant idea. 

There’s a reason why guest posting is the most popular link building tactic among SEOs—because it works. Links are also relatively easy to achieve, as it is usually a win-win for both sites. 

Plus, a quality service provider will have built up a database of sites it’s worked with and nurtured relationships with web admins, which means it can often acquire links easier than you would through hours and hours of outreach. 

The thing is, quality comes at a cost. An agency offering guest posts as a service has a team of outreach specialists, content writers, and editors to produce the posts, plus site administration fees (the cost of someone to edit and upload the content) to cover.

If you want to build guest post links properly at scale, the average cost of $250–$400 per link is generally worth it.

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4. Niche edits

Niche edits, also known as link placements, are where a link is placed on a site within an existing piece of content. 

This can be that a current link in the content needs to be updated or fixed. Or simply because you think their audience will benefit from your content as a source of further reading. 

Niche edit links can achieve similar results to guest post links but at a more budget-friendly cost (as there is no content to write). For this service, most reputable providers charge between $150 and $300 per link.

Be warned that many link building providers will simply buy these links. For the most part, providers will work from a list of sites that have link placement prices within a set budget. 

For example, I have worked with agencies in the past that are willing to pay a fee of up to $100 for any link and they continuously do outreach to build upon that list. Then, whenever they need a link, they simply reach out to a relevant site and arrange for a link to be placed. 

Obviously, buying links is something you need to be careful of, as it is against Google’s guidelines (unless the link contains a “nofollow” or “sponsored” link attribute). Many providers simply won’t inform you this is how they do business.

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However, some will inform you that a site has asked for an additional fee and whether you are happy to pay that to give you the option. This is usually only the case for highly authoritative sites asking for $200+. But at least then, you can decide if this is something you’re happy to do.

5. Skyscraper link building

Skyscraper link building is a technique where you find a popular piece of content with lots of backlinks, and then you create your own (better) high-quality content to attempt to steal your competitor’s links. 

How to execute the Skyscraper Technique

When done well, skyscraper link building can land you dozens of high-quality links quickly. The problem is this tactic is a lot for one person to handle. You must do all the research, create content, find sites to reach out to, and then perform email outreach to gain links.

That’s why skyscraper link building is one of the best services you can outsource to an agency. Not only will it have a dedicated team to handle the entire process, but it will also have the professional tools needed to execute the services successfully at scale.

You can’t be surprised that this doesn’t come cheap. Most SEO agencies that offer skyscraper link building have different packages, depending on how many links you’re looking to build. They usually range from around $900–$3,000.

Skyscraper link building pricing example

6. Managed link services

Managed link services and link packs are packaged services that agencies offer to cover all of your link building needs in one place. The idea is you will get a certain number of different types of links per month. For example:

  • Five guest post links
  • Three niche edit links
  • Two HARO links 

Some agencies will offer different packs at set prices for you to choose from. Others will charge a set retainer and customize link building packages based on your current backlink profile, competitor analysis, and goals. 

If you’re someone with a large portfolio of sites or even a large enterprise site that doesn’t want the hassle of managing and training a dedicated in-house link building team, using a managed link building service from a reputable provider is worth it. 

Prices can range between $2,500 and $10,000 per month.

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Six link building services to avoid

Similar to how there are plenty of bad link building providers, link building services can be questionable at best and downright “black hat” at worst. 

Even some well-known providers offer several services that aren’t for everyone, so it’s a good idea to know what you should avoid—even more so than what you’re looking for. 

1. Anything cheap

Although paying someone $250 per hour to build links to your site doesn’t guarantee you’ll receive quality service, for the most part, you get what you pay for. 

Most agencies will have a team that will spend hours performing outreach and producing content. Not to mention paid tools that allow team members to do their jobs well. So it’s reasonable to expect a particular price tag with a professional service.

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Therefore, anyone on platforms like Fiverr, Upwork, or Freelancer offering 500 links for $10 will provide a service that either does nothing at all or, worse, more harm than good. 

Cheap backlinks service
Example of a Fiverr backlinks service offering to build 150 links for ~$1.20 per link.

2. DA/DR increasing services

These services can be seen across freelancing platforms and guarantee to boost your Ahrefs’ Domain Rating (DR) or Moz’s Domain Authority (DA) above a particular metric. The idea is to make your site appear more authoritative than it is. 

DR-boosting link services

They involve spamming your site with a load of links that can look like this:

Links designed to boost DR
Source: Backlinks report in Ahrefs’ Site Explorer.

It’s worth stressing that both DA and DR are not considered by Google and hold no influence over your rankings. If your DR or DA is manipulated, it is solely to impress others using Ahrefs to check out your site.

These attempts of metrics manipulation naturally call for response from the SEO tool providers. Ahrefs worked on implementing changes to the DR calculation to try to make these artificial DR boosts ineffective.

3. Negative SEO links

Negative SEO links, or “SEO attacks,” as they are sometimes referred to, are spamming your competitors with poor-quality links in hopes of negatively impacting their rankings and traffic. 

Usually, these services spam a site with millions of links at a minimal cost.

Negative SEO services

Not only is this completely unethical, it is also, quite frankly, downright lazy. And it most likely won’t do anything. If you’re spamming your competitor just to get a leg up on the competition rather than spending time building up your backlink profile, you’re doing SEO wrong.

4. Private blog networks (PBNs)

PBNs are a group of websites created specifically to link to one another and create the appearance that a website has “earned” backlinks from other websites.

How PBNs work

By linking to your site from every other site in your PBN, you artificially establish trust signals in the hopes that Google will recognize them as legitimate websites and rank you higher.

Private blog networks used for link building are considered link spam and can land you with a Google penalty.

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5. Press releases that aren’t newsworthy

A press release can be a genuinely helpful tool for building high-quality links and brand awareness when your company has something newsworthy to share, such as a merger or acquisition. 

The issue arises when companies run a press release weekly solely to build links on everything from Karen-from-accounts’ new Labradoodle to “Flip-Flop Fridays.”

Bad press release
Example of a bad press release from 24-7 Press Release.

This is not only considered a spammy practice but will also most likely not be picked up by the sites you want to obtain links from. This makes them worthless.

6. Tiered links

Tiered link building is the practice of building links to pages you have already built links to your site from. 

The idea is to increase the link equity to your site by improving the backlink profile of the page linking to yours.

How tiered link building works

This can work well when done correctly (by manually building high-quality links on each tier). I would never recommend doing this on a client site. But if you want to on your personal sites, that’s your choice. 

Most tiered link building services involve spamming the Tier 1 site with low-quality links using automated tools like Money Robot. This unethical practice is used by SEOs who are happy to spam somebody else’s site with poor-quality links.

Final thoughts

Link building services can be the secret to SEO success for anyone who wants to build high-quality links at scale. 

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The key is finding a high-quality service provider that not only delivers what you need but also is someone you can work with in the long term and grow with you.

Have you got questions? Ping me on Twitter.



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How to Get SEO Buy-In: 7 Actionable Tips

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How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.

I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed

Tom Critchlow

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.

Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.

The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.

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To build relationships with decision-makers in these teams, consider the following:

  • Who’s in charge of budgets and projects? → Learn what they’re working on and how you can help each other with specific projects.
  • What do they care about? → This is the “what’s in it for me” factor. Align your SEO recommendations and requests to these things.
  • How can they help implement your SEO recommendations? → Identify the 20% of SEO they can easily help with using current resources.

Here’s an example of what that might look like:

Who’s in charge? What do they care about? How can they help implement SEO?
Engineering Jane Doe, Head of Engineering Jane cares most about rolling out new features on time and minimizing bugs.  Jane’s team can resolve many high-priority technical SEO errors if she sees them as bugs.
Editorial Joe Blogs, Senior Editor  Joe cares most about publishing quality, brand-relevant content that leads to sales. Joe’s team can create or optimize SEO content with buying intent to maximize traffic on commercial queries.

Too often, SEOs lead with “I need X…” and end with “…for SEO”. Cue dramatic groans that echo company-wide.

Adapting your language and how you communicate is a minor action that can lead to big results in your mission to get buy-in for SEO. Communicating only what you need can often come across as an order and feels like extra work for someone else. Plus, it gives them no sense of why they should care or what’s in it for them.

Try this instead…

→ Highlight opportunities: “There’s an opportunity to do X that helps with your goal of Y”

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→ Leverage FOMO: “If we don’t do X, you’ll miss out on Y”

→ When speaking to executives:I intend to achieve X by doing Y”

It also helps to give your project a fancy name. Every time you talk about the project, mention the name, repeat key facts, and highlight the most exciting opportunities the project opens up.

Repetition is gold as it helps non-technical stakeholders tie goals and results to an otherwise intangible initiative.

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Most executives and department heads have no context for understanding SEO metrics like search volume, share of voice, or even organic traffic.

They don’t have an existing mental model to connect these numbers to. Therefore, when we start sharing SEO-specific numbers in meetings, many non-SEO stakeholders can’t easily approve specific actions or know how to make the right decisions—all because they can’t connect the numbers they’re already familiar with to the conversation about SEO.

Easy fix. Modify the metrics and actions you talk about to those that non-SEO stakeholders already understand.

For example, executives are likely churning over and obsessing about MBA-style metrics. CEOs think about things like revenue, market share, and profitability. Sales managers care about MQLs, SQLs, and so on.

Here are some examples of how to translate SEO lingo for non-SEO stakeholders. These are inspired by Tom Critchlow’s interview on Voices of Search.

Monthly traffic → Lifetime traffic value e.g., “By creating X content, we can get Y monthly traffic predict Y lifetime traffic value.” HINT: Multiply Ahrefs’ Traffic Value metric by 60 to get a 5-year estimate, a common timeframe for calculating lifetime metrics.

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Example of Ahrefs' traffic value metric in Site Explorer dashboard.

Share of voice → market share e.g., “By doing X, our share of voice SEO market share has grown Y%. We’d like funds to do more of X.”

Traffic growth → revenue growth e.g., “We can grow organic traffic predict Y% revenue growth from SEO if we hit X traffic targets. These are the project milestones that will get us there…”

It depends → forecasts e.g., CEO asks “What’s it going to get us?”… “It depends. I made a model that forecasts approximately X% growth in Y months.”

It doesn’t matter what specific metrics are used in your organization. You can adapt SEO metrics to the ones everyone in the company is already thinking about. The main goal of doing this is to take SEO from being a mysterious “black box” activity to something measurable and relatable to non-SEO stakeholders.

How to demystify SEO for executives.How to demystify SEO for executives.

Devs and engineers are essential SEO allies within any organization. And while you can often skip the lengthy relationship-building phase and jump straight into tech fixes, how you frame your requests still matters.

Don’t be the kind of SEO that constantly gives them extra work “because it’s good for SEO.”

Instead, tie in your requests to what they care about. Fixing bugs is an easy approach to take here because devs already understand and care about these things for reasons unrelated to SEO.

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Jackie Chu’s 2023 MozCon presentation outlined this brilliantly. A bug typically:

  • Delivers a confusing brand experience
  • Impacts customers (humans and bots)
  • Impacts other channels, like SEM

If pages can’t render, that’s a bug. If there are content differences between mobile and desktop, that’s a bug. Anything that needs improvement in Ahrefs’ Site Audit is, you guessed it, a bug.

That said, not all bugs are created equal. If you bother devs with a load of super minor or unimportant issues 24/7, they’ll learn to ignore you. So, make sure to prioritize and only ask for bug fixes that matter.

You can easily do this by filtering your Site Audit results by importance:

Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.

Submit:

  • Errors as high-priority
  • Warnings as medium-priority
  • Notices as low-priority

You can also show your dev team how to interpret each issue listed and find the steps they can take to fix them by clicking on the “?” next to specific issues.

Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.

Too many SEOs pitch projects without considering everything that’s needed to make them happen. You’re more likely to get buy-in if your pitch is specific and shows decision-makers the exact details around things like the project’s cost, resources required, and expected timelines.

For example, say you need 100 articles published within three months. Make sure you chat with your editorial and development teams first. See if they can fit this project in and what resources they need to make it happen.

Then, build those resources into your pitch:

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→ Instead of: “I’d like to publish 100 articles on the blog within three months and estimate I’ll need $X per article”.

→ Try this: “To get 100 articles on the blog, which we estimate will contribute to $X in lifetime traffic value, we’ll need to hire a freelance writer and dedicate two development sprints to the project within the next three months. Jane from engineering and Joe from editorial are collaborating on this with me, and we estimate a cost of $Y.”

Need to convince the Jane’s and Joe’s in your organization to partner with you? No worries. Check out the next point.

SEO is chronically underfunded and underresourced… but so are most other teams. You can become an ally and help other teams get more resources because they’re helping implement your SEO strategy.

They get more of whatever they need (people, money, resources). You get their help with SEO tasks, and they get prioritized. Win-win for you and your new BFF.

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You can get the ball rolling by pitching a small test or project that is easy for the other team to get on board with.

Avoid this → “I need 10 of the articles you’re working on each month to do X for SEO”.

Try this instead → “There’s an opportunity for us to do X, and it will allow you to meet Y KPIs. Can we run a small test (and build a case for the execs) so you can hire another writer to work on this project?”

Small tests are a great way to warm up a new contact within your organization, especially if there’s a clear benefit they’ll receive if the test works.

Test results are also very helpful when pitching to executives down the track. If you can demonstrate small-scale success in one area, it’s much easier to get funding for bigger projects that can piggyback on those early wins.

Even if the initial pitch is for another team to get funding, you’re getting your foot in the door for bigger projects. Plus, you’re essentially getting free SEO if you can leverage the other team’s resources for your benefit.

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A good habit for every SEO to develop is to link everything to strategic objectives. We need to get better at pitching the strategic value that our projects deliver instead of the actual work we need to do.

No one cares about the hundreds of technical fixes we need to work on. But everyone cares about revenues dropping if we don’t get support for technical fixes that affect conversions (and SEO, of course, but they don’t need to know that).

Key note here: strategic objectives go beyond metrics. They include things like:

  • Entering international markets
  • Becoming the market leader
  • Expanding X division

You get the idea.

Here are the tactics we’ve found that help position SEO as strategically valuable.

Compare against competitors

This tactic has a very high success rate in our team’s experience. When ideating this blog post, Tim, Patrick, Chris, and Mateusz all cited great success with this approach, and my own experiences echo this.

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It works for literally any SEO activity you’re pitching, especially if you’re in a fierce market with SEO-savvy competitors who are already doing the thing you’re recommending.

For example, you could try the following different pitch angles:

→ Closing the gap: “If we did X, we’d be able to close these gaps with our biggest competitor in Y months…”

→ Reverse engineering: “Our biggest competitor did X. If we dedicated Y resources, we could close the gap and outpace them within Z months.”

→ Becoming a pacesetter: “There’s a gap in the market and none of our competitors are leveraging it. X resources would allow us to take Y actions that give us a competitive edge and make it difficult for competitors to catch up.”

No matter your angle, an easy place to start is in Ahrefs’ Site Structure report. Here, you can see what strategies your competitors are using along with high-level performance metrics, like organic traffic and the number of referring domains that different website segments get.

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Example of Ahrefs' site structure report.Example of Ahrefs' site structure report.

Compare against internal departments

Another great approach is to bring your pitch back to what’s going on in other areas of the organization.

This is a great tactic to benchmark the value of SEO in a way that is immediately apparent. It’s also a great way to get easy buy-in if your company’s strategic objectives focus on specific divisions or products.

Here are some pitching angles you can try:

→ Expanding a division: “We need X resources to help division A expand to the level of division B.”

→ Improving KPIs: “Product A has a high cost per acquisition. We were able to lower CPA by X% for product B using SEO. If we had access to Y resources, we could repeat these actions for product A.”

→ Learning from mistakes: “We learned lessons A, B, and C from a past product launch. If we had X resources, we could help launch the new product for division A without repeating past mistakes.”

Forecast opportunity costs

Opportunity costs are the lost benefits you experience when choosing an alternative option. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO.

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It’s super easy to do this using Ahrefs’ traffic value metric.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.Example of Ahrefs' traffic value metric in Site Explorer dashboard.

This metric shows you how much you’d be spending on paid ads to get the same traffic you do through SEO. It has opportunity cost baked right into it!

You can use it in a few different ways. My favorite method is to look at a successful segment of the website and use its metrics to forecast potential success for a new segment you want to optimize or build-out.

For example, here you can see how the French segment of our site compares with the Spanish segment.

Comparing two website segments using Ahrefs' competitor comparison features.Comparing two website segments using Ahrefs' competitor comparison features.

Want to launch into a new international market? Use these metrics to build a case of what you’d be missing out on by not expanding.

Want to improve an underperforming segment of your site? Show that segment vs a segment that’s skyrocketing to your executive team.

My second favorite method is to use the Traffic Value metric to pit SEO against Google Ads or other marketing channels and showcase how SEO compounds over time and costs less in the long run.

Realistically, if there’s a marketing budget to be had, and it doesn’t go to SEO, these are the alternative channels it will likely go to. So, positioning SEO as a worthwhile channel to invest in can get you a bigger slice of the budget.

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For instance, you could pitch something like, “Our forecasts show that we could reduce our cost per click to $X (traffic value / traffic) by investing Y resources into SEO instead of [another channel].”

If your website is fairly new or you don’t have existing successes to leverage, you can do both of the above by using a competitor’s website as a proxy until you start getting some results that you can use in future forecasts.

So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO. We’re leaving money on the table by not investing in SEO.”

Key Takeaways

Good SEO is about giving people what they want. Getting buy-in is the same, just for a different audience.

The more you help others in your organization get what they want, you’ll also get what you want.

When it comes to collaborating with other departments, it comes down to helping them meet their KPIs because they’re working with you. It builds a positive relationship where they feel happy to help you out in the future and are more likely to prioritize SEO projects.

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As for getting buy-in from executives, understanding where they spend most of their mental energy and aligning your projects to those things can go a long way.

If you’ve got any questions or cool tactics to share, reach out on X or LinkedIn any time!



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Websites Created With Google Business Profiles To Shut Down In March

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Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”

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How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.

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Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

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How We Built A Strong $10 Million Agency: A Proven Framework

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How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

  • The foundational principles on which to build your business to succeed.
  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

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View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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