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7 Ad Copy Tests To Boost PPC Performance [With Examples]

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2 years ago

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It’s safe to say that online advertising is a must for any business.

We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need to make sure your ads are landing right in front of your target demographic.

But simply paying for ads in the right places isn’t going to cut it. Forbes has found that the average American is exposed to between 4,000 and 10,000 ads every day.

When you take these statistics into account, it’s not surprising that 27% of Americans are using ad blockers.

Those who don’t block ads have their own mental filters that help them to decide what they want to look at and what they’re going to ignore.

No matter what products or services you’re selling, one thing is growing increasingly clear: You’re going to need some pretty engaging copy to help yours stand out from this ever-growing crowd.

Of course, what’s engaging and what isn’t is a pretty subjective matter. You’re going to want to know what actually works and what doesn’t. This is where ad copy tests can come to the rescue.

To help you create the best ads possible and improve your PPC performance, here are some ground rules, tips, and tricks for your upcoming ad copy tests.

Don’t Test For Testing’s Sake

As a starting point, it is essential to have a hypothesis of what you think will enhance your conversion rate and why – at all times.

Here’s the testing methodology my company follows:

Screenshot by author, April 2022Adwords Testing Methodology

Aim For Producing Clear Results

Always have ample data when you’re running tests!

Statistical significance should be your goal (in addition to that increased performance).

According to Google, your test should run until it meets one of two conditions:

  1. At least one variant has a 95% probability to beat baseline (this free A/B calculator should help).
  2. Two weeks have passed, to account for cyclical variations in web traffic during the week.

This leads us to the last testing ground rule.

Set A Testing Timeframe

Remember that tests shouldn’t be left running forever. Define a specific time frame to gain valuable data and stick to it.

Not every test will result in significance one way or the other and that’s ok. Chalk that test up as inconclusive and move on.

Now, with those ground rules out of the way, onto the tests!

1. Numerical Abbreviations Vs. Full Numerical Values

It’s no secret that ads with numbers help quantify information, whether it’s your inventory, a discount, or the price of your products.

Using numbers makes your ads more attention-grabbing and helps them cut through all the noise that other PPC ads are creating (more about that here).

Numbers also show that you’re a brand worth taking seriously – after all, you have data to back up your claims, right?

So basically, numbers are good.

The question then becomes:

  • What do you think your targets will respond to?
  • Would it be numerical abbreviations, for example, 15M, or full numerical values, for example, 15,000,000?

When creating an ad copy, it turns out that manipulation of numerical values is a great method of grabbing attention and differentiating ads.

2. Add, Modify, And Remove Pricing

Prices can be a double-edged sword when it comes to PPC ads.

In fact, a recent analysis of top-performing ads shows just 40% of top-performing branded ads and 37% of non-branded ads included numbers.

What?

On one hand, being upfront with your pricing gives users the information they need to know and can subsequently help them make a faster purchase decision.

On the other hand, the price can turn people off by reminding them that they need to spend money. This is especially true if your product and/or service isn’t the cheapest that’s showing up in the search engine results.

So how do you know which approach works? Testing.

We worked with a homebuilder client to test variations of price inclusion. After setting up a few tests, it became clear that by generalizing the number, we could increase CTRs across these communities.

Number TestingScreenshot by author, August 2017Number Testing

You can also frame your price as a discount to make it more attractive to readers. And speaking of discounts…

3. Experiment When Quantifying Promotions

In PPC marketing, it’s a common practice to quantify promotions with numbers, usually in the form of discounts, conditional pricing, and other special offers.

For example, instead of writing you have “cheap car accessories on sale,” you can write something more compelling, like “50% off on car accessories.”

But you can maximize your CTRs even further by changing the language you use in your promotions, as well as testing ads that feature percentages, actual pricing, and fully written offers.

Better yet, try testing your ‘discount’ with the top numbers that drive engagement:

7 Ad Copy Tests To Boost PPC Performance [With Examples]Screenshot from Buzzsumo, August 20217 Ad Copy Tests To Boost PPC Performance [With Examples]

4. Punctuation?!.

One of the easiest places to start with testing is around punctuation, and yet, few focus on tests this “simple.”

An analysis of 612 top-performing branded paid ads revealed that 48% of ads used exclamation points while just 11% used a dollar sign and even fewer used a question mark.

Punctuation in best branded adsScreenshot from WordStream, December 2021Punctuation in best branded ads

According to that same survey, the following punctuations were most common in non-brand paid ads:

  • Exclamation: 42%
  • Commas: 25%
  • Question Mark: 11%
  • Percentile: 9%
  • Dollar Sign: 8%

Based on our own testing, the use of an exclamation point makes sense:

Exclamation TestingScreenshot by author, April 2022Exclamation Testing

That said, the opportunity to test the use of punctuation (question marks, percentages, etc.) are worth exploring and align well with the use of emotion to drive incremental performance.

5. Appeal To Emotion

Most ads are extremely similar. They’re boring. They’re all the same. See?

Big Data SolutionsScreenshot from search for [big data solutions], Google, August 2017Big Data Solutions

Ads that appeal to people on a more emotional level can result in big gains in click-through rate.

Determine what your customer’s emotions are.

  • What do they love/hate?
  • What’s the biggest problem they face?
  • How are you going to solve it?

Worst case, take a hint from headline categories that drive engagement on Twitter and Facebook.

7 Ad Copy Tests To Boost PPC Performance [With Examples]

7 Ad Copy Tests To Boost PPC Performance [With Examples]

While traditionally reserved for content ideation, using a headline analyzer like this one or this one can also help with the application of emotional headlines for ad copy.

6. Test Your CTA

Let’s face it, different people have different reactions to ads.

A key ingredient in shaping people’s reactions to your ads is presentation – basically, the way you ask them to trust your brand or try your product or service.

This is where language comes in, and it’s especially important when writing your CTAs.

As trivial as it may sound, the first word of your CTA has the potential to create a positive or negative impression of the ad itself.

The first word in your CTA could be the defining factor, so you need to test different first words (all of which should be verbs) in your CTA, and use the high converting copy.

For example, beginning with “Call us now,” instead of “Contact us today,” could lead to a noticeable difference in CTRs.

Likewise, “Shop now,” instead of “Order now” could lead to different levels of audience reaction.

Here’s a mashup of potential calls to action variations for you to test:

  • Get
  • Shop
  • Buy
  • Build
  • Discover
  • Book
  • Order
  • Purchase
  • Get Started
  • Call
  • Request
  • Reserve
  • Make Reservation
  • Join
  • Try
  • Take
  • Download
  • Sign up
  • Learn
  • Subscribe
  • See
  • Find Out
  • Estimate
  • Start

7. Play Around With Your Landing Pages

Naturally, landing pages are a great marketing tool, because they give your target market a chance to decide whether they should interact further with the business.

As a result, testing your landing pages is a fundamental part of doing business online.

Within Google Ads, there are a couple of landing page tests that you can easily do without making any changes to your website:

  • Link directly to the most popular product in a category you’re advertising.
  • Link directly to the category page.
  • Try out different sorting methods on your category pages:
    • Best selling first.
    • Cheapest first.
    • Newest first.
    • Best reviewed first.
    • Promotions first.
    • Manual placement.
  • Link to a search made for a particular brand, product or type of product.
  • Link to your homepage (yes, it might work for you).

Pro Tip: Google Optimize is a godsend for this type of A/B and multi-variant testing (for both paid media and SEO).

When it comes to campaign optimization, you need to constantly be split testing like this and then analyzing your results. Otherwise, you’re doing your company – and your campaign – a huge disservice.

What’s Next?

Anyone in marketing knows that well-placed ads don’t come cheap.

Thorough ad copy testing can give you confidence in your ads and boost your chances of making a return on those that you do decide to run.

Following the steps above can help you to test your ad copy as best as possible before investing money in their placement. But what’s next?

Whether you experience success or find that you need to make further changes or improvements, ad testing should stay at the forefront of your list of priorities.

It’s important that you track your ads’ performance and analyze the data you collect.

This will help you to alter and edit ads as needed and make even more informed decisions going forward, maximizing success and profit.

Remember A.B.T: Always. Be. Testing.

More Resources:

Featured Image: Minimallista/Shutterstock

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The 11 Best SEO Books You Must Read Today

Published

7 hours ago

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October 10, 2024

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The 11 Best SEO Books You Must Read Today

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.

We’ve put together a list of essential SEO books suitable for readers at various levels.

Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.

The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.

For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.

Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.

Books On Search Engine Optimization

1. SEO For Beginners: An Introduction To SEO Basics

Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.

While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.

It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.

The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.

Key reasons to give it a read:

  • Get a solid grasp of SEO basics from industry pros.
  • Easy-to-follow explanations of tricky concepts.
  • Practical advice you can apply to your SEO strategies.
  • Stay in the loop with current SEO trends and Google updates.
  • Benefit from the collective wisdom of top SEO experts.

2. Entity SEO: Moving From Strings To Things

By Dixon Jones, CEO of InLinks

Dixon Jones, Entity SEO

Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.

It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.

Key points:

  • Making your brand an “entity” in your niche.
  • Using structured data effectively.
  • Getting quality links and mentions.
  • Creating content rich in entity information.

The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.

Worth reading if you want to:

  • Get a solid grip on entity SEO.
  • Learn actionable entity optimization tactics.
  • Establish your brand as a recognized entity.
  • Master the use of structured data for SEO.
  • Future-proof your SEO strategy.

3. The Art Of SEO: Mastering Search Engine Optimization

by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola

1728516362 333 The 11 Best SEO Books You Must Read Today

Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.

The authors break down complex strategies into actionable steps, making implementation a breeze.

What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.

Reasons to read this book:

  • Get a complete SEO education, from basics to advanced strategies.
  • Learn to align SEO with your business objectives.
  • Access practical, step-by-step guides for implementing SEO tactics.
  • Understand how to integrate SEO with content marketing and social media.
  • Benefit from the collective wisdom of three renowned SEO experts.

4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results

by Matthew Capala

1728516362 880 The 11 Best SEO Books You Must Read Today

Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.

Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.

The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.

A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.

While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.

By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.

Reasons to read this book:

  • Gain insights into the psychology driving user behavior and conversions.
  • Learn to create websites that not only rank well but also engage visitors.
  • Get practical strategies for optimizing design, content, and calls-to-action.
  • Discover how to enhance user experience and mobile performance.
  • Learn to integrate SEO best practices with a focus on user engagement.
  • Benefit from real-world examples and expert insights from a seasoned digital marketer.

5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period

by Stoney DeGeyter
The Best Damn Website and eCommerce Marketing Optimization Guide Period by Stoney DeGeyter

SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.

It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.

DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.

This guide suits both small business owners and ecommerce marketers.

Reasons to read:

  • Master SEO fundamentals and advanced strategies.
  • Learn ecommerce-specific optimization tactics.
  • Discover product page and description best practices.
  • Understand user-generated content’s SEO impact.
  • Align SEO efforts with business objectives.
  • Benefit from decades of industry expertise.

6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store

by Kristina Azarenko
ecommerce seo mastery by Kristina Azarenko

Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.

Azarenko breaks down each “SEO win” with practical advice on implementation.

Topics include:

  • Ecommerce keyword research.
  • Product & category page optimization.
  • Leveraging user-generated content.
  • Building quality backlinks.
  • Site speed and mobile optimization.
  • Structured data.

The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.

Reasons to read:

  • Learn 10 powerful ecommerce-specific SEO strategies.
  • Gain insights from a renowned SEO expert.
  • Discover how to optimize product and category pages.
  • Leverage user-generated content for SEO benefits.
  • Learn to build high-quality backlinks.
  • Apply real-world examples and case studies.
  • Adopt a data-driven approach to ecommerce SEO.

7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

by Eli Schwartz

1728516362 733 The 11 Best SEO Books You Must Read Today

Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.

Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.

The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.

Key topics include:

  • User intent optimization.
  • Content strategy for the full customer journey.
  • Measuring SEO’s business impact.

Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.

Reasons to read this book:

  • Gain a strategic perspective on SEO that aligns with business objectives.
  • Learn to create sustainable organic growth through user-centric approaches.
  • Discover how to optimize for the entire customer journey.
  • Understand methods for measuring and communicating SEO’s business impact.
  • Access real-world case studies and examples from major brands.
  • Benefit from the author’s extensive experience in driving impactful SEO results.

Books On Link Building

8. The Link Building Book

by Paddy Moogan

1728516362 218 The 11 Best SEO Books You Must Read Today

Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.

It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.

The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.

Reasons to read:

  • Master link building fundamentals and best practices.
  • Learn diverse tactics for acquiring high-quality, relevant links.
  • Understand how to assess potential linking websites.
  • Discover content strategies that naturally attract links.
  • Learn to plan and execute effective link building campaigns.
  • Benefit from practical advice and real-world examples.
  • Access updated, valuable insights at no cost.

Books On Local SEO

9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW

by Roger Bryan

The 11 Best SEO Books You Must Read Today

“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.

Key topics include:

  • Local SEO fundamentals and how it differs from traditional SEO.
  • Optimizing Google Business Profile listings.
  • Building local citations and leveraging structured data.
  • Creating local content and managing online reputation.
  • Implementing and tracking local SEO strategies.

The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.

Reasons to read:

  • Learn 20 proven strategies for improving local search visibility.
  • Understand key local ranking factors like Google Business Profile, reviews, and citations.
  • Master GBP optimization for local SEO success.
  • Discover how to use structured data and local content effectively.
  • Learn reputation management best practices.
  • Get practical, easy-to-implement instructions and examples.
  • Learn to measure local SEO performance with analytics tools.

Books On Search Engines

10. How Google Works

by Eric Schmidt and Jonathan Rosenberg

1728516362 906 The 11 Best SEO Books You Must Read Today

“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.

The book offers practical advice and real-world examples applicable to businesses of all sizes.

Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.

Reasons to read:

  • Get an insider’s view of Google’s success principles.
  • Understand how to create a user-centric business strategy.
  • Discover ways to foster innovation and experimentation in your organization.
  • Gain insights into data-driven decision-making processes.

11. Entity-Oriented Search

by Krisztian Balog

Entity-Oriented Search

“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).

A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.

It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.

Reasons to read:

  • Deep dive into entity-oriented and semantic search tech.
  • Research on knowledge graphs and semantic understanding.
  • A detailed look at entity extraction, linking, and ranking algorithms.
  • Insights on neural entity representations and knowledge-based language models.
  • Expert knowledge from a renowned IR and search engine specialist.

Conclusion: Choosing Your Next Book

These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.

For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.

As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.

Several books focus on specific areas:

  • “Local SEO Secrets” is a must-read if you’re targeting local customers.
  • “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
  • “The Link Building Book” is your starting point to master link building.

On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.

The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.

The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.

More SEO & Marketing Books Worth Your Time:

Featured Image: PeopleImages.com – Yuri A/Shutterstock



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The 100 Most Searched People on Google in 2024

Published

15 hours ago

on

October 9, 2024

By

The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes.

100 most searched people on Google in the U.S.

# Keyword Search volume
1 donald trump 7450000
2 taylor swift 7300000
3 travis kelce 4970000
4 matthew perry 3790000
5 kamala harris 2730000
6 joe biden 2480000
7 caitlin clark 2400000
8 olivia rodrigo 2100000
9 jd vance 2060000
10 billie eilish 1720000
11 sabrina carpenter 1680000
12 kate middleton 1660000
13 patrick mahomes 1570000
14 gypsy rose 1520000
15 jason kelce 1490000
16 mihály csíkszentmihályi 1460000
17 timothee chalamet 1450000
18 tyreek hill 1380000
19 lola beltrán 1350000
20 lebron james 1330000
21 lauren boebert 1310000
22 barry keoghan 1300000
23 brock purdy 1280000
24 drake 1250000
25 griselda blanco 1210000
26 ryan reynolds 1200000
27 zendaya 1180000
28 scottie scheffler 1170000
29 aaron rodgers 1170000
30 casimir funk 1170000
31 zach bryan 1150000
32 tom brady 1150000
33 jacob elordi 1140000
34 blake lively 1130000
35 millie bobby brown 1120000
36 margot robbie 1110000
37 luisa moreno 1110000
38 bruce willis 1090000
39 v 1090000
40 eminem 1050000
41 cillian murphy 1040000
42 anthony edwards 1020000
43 peso pluma 1000000
44 fani willis 1000000
45 etel adnan 1000000
46 dua lipa 991000
47 jennifer aniston 986000
48 bianca censori 983000
49 megan fox 982000
50 shannen doherty 977000
51 mike tyson 973000
52 megan thee stallion 971000
53 ariana grande 960000
54 james baldwin 958000
55 britney spears 954000
56 oj simpson 941000
57 lainey wilson 937000
58 dan schneider 933000
59 emma stone 932000
60 raoul a. cortez 930000
61 dolly parton 926000
62 joe burrow 925000
63 anya taylor-joy 925000
64 amanda bynes 924000
65 danny masterson 920000
66 matt rife 918000
67 kendrick lamar 912000
68 messi 901000
69 bronny james 901000
70 adam sandler 898000
71 james earl jones 897000
72 coco gauff 892000
73 michael jackson 884000
74 victor wembanyama 870000
75 pink 865000
76 luka doncic 861000
77 selena gomez 861000
78 jelly roll 861000
79 jonathan majors 840000
80 justin fields 824000
81 meghan markle 821000
82 florence pugh 819000
83 post malone 813000
84 jayson tatum 808000
85 diddy 804000
86 justin jefferson 799000
87 sza 794000
88 ana de armas 793000
89 cj stroud 790000
90 ben affleck 788000
91 jake paul 786000
92 zac efron 783000
93 scarlett johansson 779000
94 deion sanders 771000
95 dr. victor chang 760000
96 andrew tate 759000
97 jason momoa 756000
98 pedro pascal 755000
99 bad bunny 744000
100 christian mccaffrey 735000

100 most searched people on Google globally

# Keyword Search volume
1 taylor swift 17000000
2 trump 12400000
3 matthew perry 9100000
4 sydney sweeney 8500000
5 travis kelce 7500000
6 oppenheimer 7300000
7 messi 7000000
8 elon musk 6500000
9 sinner 6300000
10 cristiano ronaldo 6100000
11 kate middleton 5900000
12 billie eilish 5200000
13 joe biden 5000000
14 xxxtentacion 5000000
15 大谷翔平 4900000
16 virat kohli 4800000
17 jenna ortega 4700000
18 v 4600000
19 ronaldo 4600000
20 kamala harris 4300000
21 olivia rodrigo 4200000
22 griselda blanco 4000000
23 margot robbie 4000000
24 cillian murphy 3800000
25 carlos alcaraz 3600000
26 dua lipa 3600000
27 zendaya 3600000
28 djokovic 3500000
29 bianca censori 3500000
30 jude bellingham 3400000
31 alcaraz 3400000
32 millie bobby brown 3400000
33 ana de armas 3300000
34 sabrina carpenter 3300000
35 henry cavill 3300000
36 ryan reynolds 3200000
37 ice spice 3200000
38 anne hathaway 3100000
39 timothée chalamet 3100000
40 putin 3100000
41 barry keoghan 3000000
42 lana rhoades 3000000
43 michael jackson 3000000
44 peso pluma 3000000
45 ariana grande 3000000
46 jacob elordi 3000000
47 lebron james 3000000
48 blake lively 2900000
49 bruce willis 2900000
50 lamine yamal 2900000
51 emma stone 2900000
52 shubman gill 2900000
53 simone biles 2900000
54 rohit sharma 2900000
55 brad pitt 2900000
56 eminem 2900000
57 jennifer aniston 2800000
58 timothee chalamet 2800000
59 mike tyson 2700000
60 megan fox 2700000
61 lola beltrán 2700000
62 caitlin clark 2700000
63 leonardo dicaprio 2700000
64 johnny depp 2600000
65 scarlett johansson 2600000
66 selena gomez 2600000
67 drake 2600000
68 mihály csíkszentmihályi 2600000
69 anya taylor-joy 2500000
70 madonna 2500000
71 britney spears 2500000
72 max verstappen 2500000
73 jeremy allen white 2500000
74 gypsy rose 2500000
75 andrew tate 2500000
76 kylie jenner 2500000
77 travis scott 2400000
78 fabrizio romano 2400000
79 jennifer lawrence 2400000
80 meghan markle 2400000
81 hardik pandya 2400000
82 keanu reeves 2400000
83 angelina jolie 2400000
84 glen powell 2400000
85 jd vance 2400000
86 shannen doherty 2300000
87 jungkook 2300000
88 jason momoa 2300000
89 jennifer lopez 2300000
90 bellingham 2200000
91 jeffrey epstein 2200000
92 justin bieber 2200000
93 florence pugh 2200000
94 kim kardashian 2200000
95 ben affleck 2200000
96 haaland 2200000
97 zac efron 2200000
98 tyson fury 2200000
99 imane khelif 2100000
100 adam sandler 2100000

How to find relevant people-oriented keywords in your niche

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here’s how:

  1. Go to Keywords Explorer
  2. Enter the names of famous people in your niche
  3. Go to the Matching terms report
  4. Filter for keywords related to gears using the Include filter

Keywords related to gear used by tennis prosKeywords related to gear used by tennis pros

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

celebrity names weight losscelebrity names weight loss

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

celebrity weight loss keywordscelebrity weight loss keywords

Want to do keyword research for your site? Sign up for Keywords Explorer.

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WordPress Announces New Executive Director

Published

1 day ago

on

October 9, 2024

By

WordPress announced a new Executive Director. The response on social media was notably lacking in enthusiasm.

Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.

New Executive Director

Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.

The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.

Muted Response To Announcement

A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).

The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.

Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.

Screenshot Of Tweet

Typical Expressions Of Welcome

Typical Other Responses

Read the official announcement on WordPress.org

Please Welcome Mary Hubbard

Featured Image by Shutterstock/michaelheim



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