SEO
7 Effective Steps for a Robust Content Development Process
Successfully creating and scaling content is tough without a defined and robust content development process.
Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising on quality. How? By following a content development process.
In this guide, you’ll learn what content development is, why it’s important, and how to develop a robust content development process in seven steps:
But before diving into the steps, let’s first define what content development is and learn about its importance.
Content development is the combination of the different steps involved in the entire lifecycle of a content piece—right from its conception to distribution. It involves steps like audience research, brainstorming, planning, editing, and more.
While you may confuse content development with content strategy, both are different. The latter focuses on the overall vision and plan for your content.
However, a robust content development process is a critical part of any content strategy.
I understand that creating and implementing a content development process may feel daunting. So here are three main benefits of why having a content development process is a necessity for anyone serious about content marketing:
- Scale content faster – Knowing the exact time and effort required to create different content pieces allows you to allocate resources and budget faster.
- Align content with business goals – A content development process ensures each content piece is created with the overall content and business goals in mind.
- Increase efficiency – Having a set process minimizes the effort required at each stage in the development process.
While there’s no one-size-fits-all model, I’ve narrowed the process down to seven important steps that anyone can build upon to create a content development process for themselves. Let’s get into it.
1. Understanding your market
It’s simple. To create content that truly resonates with your target audience, you need to know them well. There’s no other way around it.
If you’ve done any market research before, you should already have a lot of information about your target customers. Here are a few ways you can use it further to generate content ideas:
Analyzing your competitors’ top content
By analyzing the top content of your competitors, you can quickly understand what type of content and topics your target audience is most interested in reading about.
You can use Ahrefs’ Site Explorer to find the top pages. Enter a competitor’s blog URL and go to the Top pages report:
What you now see are the best-performing pages by organic traffic.
Talking to customers
Before working on any content, talk to your existing or potential customers to understand their challenges and how they think your product can add value to their lives.
Nothing beats the insights gained by talking to customers.
For example, at Ahrefs, a lot of our customers are part of a closed Facebook community. Just by analyzing the conversations, the questions being asked, and conducting polls, we get a good understanding of what topics we can write about.
Using audience intelligence tools
By leveraging audience intelligence tools like SparkToro, you can easily find the social accounts your target audience members follow, the websites they visit, the hashtags they use, and more.
You can easily use this information to generate new content ideas, find distribution channels, and more.
2. Be clear on the purpose of your content
Every content piece should have a clear purpose. Whether it’s driving organic traffic, building thought leadership, or increasing product usage.
Setting an objective helps you to track the right metrics that define the success of the content. It’s impossible to evaluate the content otherwise.
For example, for this post, one of our goals is to rank in the top three positions for the keyword “content development.” Thus, we’ll be tracking this keyword using Ahrefs’ Rank Tracker.
Here’s an excerpt from another Ahrefs article outline that defines the angle, goal, and unique selling point. This helps us write unique content with the objective in mind.
3. Content planning
You may have a lot of content ideas to work on. But you should start off with only a few. Here are metrics you should take into account for prioritization:
- Business potential
- Traffic Potential (TP)
- Keyword Difficulty (KD)
Business potential
To attract the right audience and drive engagement, you need to focus on writing content that highlights your product as a solution. For business potential, here’s the scale the Ahrefs team uses:
Traffic Potential
Just targeting a keyword with high search volume is not enough. You need to look at the overall TP because one piece of content can rank for thousands of different keywords. For example, the keyword “how to water a snake plant” has a keyword volume of 700, but its TP is almost five times the search volume (at 3,100).
On the other hand, some keywords may have high search volumes, but the TP can be comparatively low.
Keyword Difficulty
KD gives an estimation of how hard it is to rank a keyword in the top 10 SERP positions on a 100-point scale. Along with difficulty, Ahrefs also estimates the number of backlinks you’ll need to rank for a particular keyword.
The lower the KD score, the easier it should be for you to rank high for the keyword rather quickly.
But generally, it’s best practice to target all the relevant keywords that you hope to rank for in the future—even if the KD is high. This will help you understand where you stand and constantly improve rankings as you update the content or build backlinks to it.
Matching the search intent
Creating content that aligns with search intent is incredibly important.
Search intent is the “why” behind a particular search query. It’s related to the content type, content format, and content angle.
Matching search intent is critical because Google aims to provide users with the most relevant result for each query.
You can understand search intent by going through the top-ranking results for a particular keyword. It’s best if you do it right in the SERP overview section inside Ahrefs’ Keywords Explorer because you can see all the relevant metrics there as well.
For example, the intent of the keyword “content marketing examples” is list posts:
Here, the intent for the keyword “install windows 11” is predominantly tutorial videos:
Creating a content calendar
I cannot emphasize enough the importance of planning ahead and tracking content creation. And that’s where a content calendar comes in.
A content calendar gives you a bird’s-eye view of content planning and which content pieces are on track, delayed, and more.
At Ahrefs, the content is typically planned one to two months ahead. But you can choose to plan it according to what suits you best.
If you’re looking for platforms to create a content calendar on, try Notion, Trello, or Airtable. These are the most popular platforms content teams use.
4. Content creation
Everyone approaches content creation differently. There’s no set process for this. However, there are definitely a few tactics you can implement to streamline the process.
Create a content style guide
A content style guide is a document that illustrates standards for content on a particular website. This helps in enforcing style rules for maintaining consistency and improving communication.
This is especially useful if you outsource your content creation to freelancers and agencies. For example, before writing this article, the Ahrefs team shared with me (as an external contributor) the:
- Contributor Guidelines (this explains the different steps for writing).
- Blog Writing Guideline/SOPs (for creating an outline, formatting, etc.).
Recommended reading: How to Create a Content Style Guide
Templates
You don’t need to create every content piece from scratch. Most of the ones you create often fall into a certain type, e.g., list post, video, guide, etc.
For each type, you can create a template to use as the foundation. Then start working on the post. Here are a few blog post templates for your reference.
SOPs
SOPs (standard operating procedures) are documents explaining how to do specific tasks within your organization for content creation. For example, you can create an SOP for publishing a video on YouTube or writing a blog headline.
Creating SOPs greatly increases the efficiency within the team and is also useful for new employees. It’s also great if you work with many external agencies and freelancers for content creation.
PRO TIP
In a recent talk on “scaling content,” our head of content, Joshua Hardwick, spoke about the three S’s of content creation:
- Systemize – This is setting a defined process for publishing content from the ideation stage.
- Standardize – Creating SOPs for different tasks. In Joshua’s own words, “You need SOPs. They are life.”
- Streamline – You should figure out a way to do everything better.
Feel free to go through his slides of the talk here.
5. Get feedback on your content
To ensure every piece of published content is free of errors and aligns with your content guidelines, getting external feedback and content editing are necessary.
As content creators, it can be difficult to spot mistakes in our own content. And that’s where someone else’s feedback is critical. Your content needs to be subjected to the scrutiny of other experts.
Depending on the frequency of the content being produced, you can hire content editors, outsource editing, or use peer editing.
At Ahrefs, every article is scrutinized by a second person on the team. They point out things like logical loopholes, choppy flow, unclear points, poorly phrased sentences, and so on. They’re also featured as contributors at the end of the article alongside the author.
In addition to this, at Ahrefs, there’s a dedicated content editor whose responsibility is to proofread every article, align it with the house style, upload it to WordPress, and then update internal links.
You can also share content with people in different functions (e.g., sales, products) or industry leaders and connections to get an outside perspective. Remember, reviewers don’t have to be limited to people within the marketing or content teams.
6. Distribution
To ensure you meet your desired content goals, just creating great content is not enough. You need to have a content distribution strategy in place.
Again, there is no one-size-fits-all model. How you tweak your strategy depends on the objective of a content piece.
For example, if you’ve created a data-driven study with the objective to get links from publications like Forbes and Entrepreneur, your content needs to be seen by journalists or contributors—whether it’s via a cold email, social media platforms like Twitter and LinkedIn, or paid advertisements.
The distribution channels can be divided into owned, earned, and paid channels.
Examples of owned channels:
- Website or blog
- Email list
- Your accounts on social media platforms
- YouTube
Examples of earned channels:
- Facebook groups and Slack communities
- Twitter mentions
- Forums
Examples of paid channels:
- Twitter Ads
- LinkedIn Ads
- Sponsorships
- Native advertising via platforms like Outbrain
There are definitely more ways to distribute your content, as these are just a few well-known examples. You don’t need to limit your distribution to these channels. For example, you can leverage email outreach and reach out to influencers in your industry who may be interested in sharing your content.
Content repurposing
An underrated tactic to get more from your content distribution efforts is by focusing on content repurposing.
Content repurposing is the process of taking a piece of content and turning it into different formats.
By repurposing content, you instantly unlock different distribution channels and audiences to whom you can promote your content. And the best part is that because the content is already created, you don’t need to put in a lot of effort to repurpose it into a different format.
The only roadmap you’ll need to learn SEO👇@JoshuaCHardwick breaks down each component: pic.twitter.com/Rb3LxNIY3p
— Ahrefs (@ahrefs) April 13, 2022
For example, if you repurpose a blog article into a video, you can share it on video-sharing platforms like YouTube or TikTok. An often-used tactic that Ahrefs has leveraged on YouTube is to repurpose popular blog articles as YouTube videos, and it has proven to be effective.
https://www.youtube.com/watch?v=OMJQPqG2Uas
7. Monitoring results
The only way to understand whether your content is meeting the set goals is by monitoring it.
For example, for monitoring website traffic, you can use Google Analytics. Similarly, if your objective is to drive organic traffic, then you should use Rank Tracker to monitor keyword rankings, traffic, and search visibility.
Here’s how you can get started:
- Next, specify the location. You can choose one or multiple locations.
- Finally, you just need to click on “Add keywords” to submit your request.
- That’s it. Now you’ll be able to track your keywords, as well as metrics like average position, traffic, position distribution, and more.
Final thoughts
There’s no doubt that creating and implementing a content development process greatly helps in creating and scaling content faster.
Depending on the type of content you produce, a few steps will be more critical than others. However, you shouldn’t skip any step, as each has its own importance.
Got questions? Ping me on Twitter.
![How to Create A Website to Sell Products In 8 Steps [+6 Expert Tips]](https://articles.entireweb.com/wp-content/uploads/2024/10/1727868370_How-to-Create-A-Website-to-Sell-Products-In-8.webp-400x240.webp "How to Create A Website to Sell Products In 8 Steps [+6 Expert Tips]")
![How to Create A Website to Sell Products In 8 Steps [+6 Expert Tips]](https://articles.entireweb.com/wp-content/uploads/2024/10/1727868370_How-to-Create-A-Website-to-Sell-Products-In-8.webp-80x80.webp "How to Create A Website to Sell Products In 8 Steps [+6 Expert Tips]")
SEO
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options.
On Tuesday, Snap announced they started testing on two new placements:
- Sponsored Snaps
- Promoted Places
While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.
The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.
Sponsored Snaps Ad Placement
Snapchat is testing a new Sponsored Snaps placement with Disney, in the announcement from October 8th.
The Sponsored Snaps placement shows a full-screen vertical video to users on Snapchat.
Users can then opt-in to opening the Snap, with options to engage with the advertiser in one of two ways:
- Sending a direct message to the advertiser by replying
- Use the call-to-action to open the link chosen by the advertiser.
Sponsored Snaps aren’t delivered via a push notification and will appear differently than other Snaps in a user’s inbox.
After a certain amount of time, any unopened Sponsored Snaps disappear from a user’s inbox.
Promoted Places Ad Placement
Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.
This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.
Promoted Places will highlight sponsored placements of interest within the Snap Map.
In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.
They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.
Summary
Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.
Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.
In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
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