But how to create a responsive website – structurally and visually – is a practice that alludes to many marketers and designers alike.
The good news is that there are detailed steps to improving the responsiveness of your website.
Let’s start now.
Here are seven ways having a responsive website benefits your SEO strategy, as well as some tips on how to make your site more user-friendly.
What Is “Responsive Web Design”?
Responsive Web Design (RWD) involves creating web pages that render well across a variety of devices and screen sizes.
In this way, web designers are able to create a website experience that accommodates the many different ways users access and interact with websites.
Mobile traffic accounts for nearly half of all web traffic, globally.
This means it is essential for website owners to have websites that are accessible and easy to navigate, even on a small screen (such as a tablet or smartphone).
Why You Need A Responsive Website
Many website owners have been slow to adopt responsive web design, despite the slew of published statistics that show responsiveness produces a better user experience.
Considering that 61% of users will never return to a website that’s not mobile-friendly, the adoption of a responsive environment seems like a no-brainer.
This fact alone should be a good reason for website owners to prioritize the user web experience and opt for a more responsive design.
1. Google Prioritizes Mobile-First
It’s no secret that Google has moved toward a “mobile-first” approach in recent years.
With more users searching from mobile devices than ever before, it’s become increasingly important for websites to be easily rendered on any device.
Google aims to provide valuable and accessible content to users.
The algorithm is most inclined to rank a site that fits the bill – by being responsive and user-friendly.
Google favors websites that are optimized for mobile devices and have adopted a mobile responsive web design.
2. Improved Usability
Time on Page can be an important indication of whether your content matches what the user is searching for and whether they’ve had a positive experience on your site.
The reasoning is that if a user is unsatisfied by your content (or, in this case, your website experience), then they are unlikely to stick around.
Responsive web design makes websites more accessible, fast, and easier to navigate.
It makes it easier for users to then find the information they are looking for and typically encourages them to stay on your site.
Plus, fantastic usability may encourage users to come back to your website in the future.
And not only are users staying on your site for longer, but they are far more likely to turn into paying customers or subscribers.
3. Better Customer Experience
Google is primarily concerned with keeping users happy by showing them the content they are most interested in.
Create a user-focused experience, and Google is likely to reward you with higher rankings in the search results.
Responsive web design is essential in creating a positive experience for users.
Happy users are more likely to turn into subscribers, leads, and paying customers.
Having a responsive website is one of many ways to ensure users have a positive experience on your site.
4. Improved Page Speed
Page speed is another factor that greatly impacts your SEO and, in turn, your rankings in Search.
How quickly your website loads can make or break a user’s experience with your site.
Then, it’s no surprise that your website should be optimized to load quickly and without hiccups.
Mobile responsive websites load faster on both mobile and desktop devices.
Optimize your page speed for more traffic and conversions on your website.
5. Lower Bounce Rate
Bounce rate refers to how quickly users visit and then immediately leave your website.
This metric can be an indication of whether your site satisfies the user’s search.
A high bounce rate may also hint that your website didn’t load quickly or didn’t provide the positive experience users were looking for.
The result may then be an increase in your bounce rate and even a drop in your rankings for that search query.
It doesn’t just come down to content, though.
Your content may be fantastic, but if your web design makes it difficult for users to navigate the site, users will drop off and look for information elsewhere.
6. Avoid Duplicate Content
When you prioritize the responsiveness of your website, you necessarily start to pay attention to your site’s content and UX overall.
And while responsive web design is not necessarily the mechanism by which duplicate content is prevented, it can often help you catch this common pitfall.
When building or redesigning your site, it’s easy to accidentally create two versions of your website – one mobile and one desktop – which can lead to duplicate content issues.
Though the two URLs may be different, the content is often the same, and this can confuse Google as to what content to prioritize.
Responsive web design best practices emphasize creating a single, mobile-responsive version of your website.
This can help prevent URL duplication across two versions of your site.
At the same time, it’s important to keep your eye out for other duplicate content issues.
7. More Social Shares
When users like your content, they’re more likely to share it with their friends.
Having a responsive website makes it easy for users to engage with your site, thoroughly enjoy your content, and then share it on social media.
Many RWD designers build sites with social sharing capabilities in mind to make it easy for users to share your content far and wide.
Though social shares don’t directly impact rankings, they do help you grow your audience online.
More social traffic means more users visiting your site, which could mean even more customers or subscribers for your business.
Additionally, a great social media presence can drum up more visibility for your website.
With easy-to-use social share buttons, your mobile-ready site will encourage users to share your content, reaching a much wider audience.
Offer Users A Fast, Friendly Mobile Experience
Establishing a mobile-friendly strategy as the base of your website design (or redesign) will set your site up for success.
A responsive design puts users first, makes it easy for them to engage with your site, and gives the “thumbs up” to Google that your site is built for search on any device.
Planning your web design from the get-go will also help you establish a fully optimized structure that’s easily accessible on any device.
Having a solid framework from the beginning will help set your website up for SEO success.
Is your site mobile-ready? It’s time to step it up with a responsive, user-friendly design.
Featured Image: muhammedbinzain/Shutterstock
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight.
Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights.
Learn new ways to unlock the power of one of Google’s most important SEO tools.
The Value Of Google Trends
While Google Trends is accurate, it doesn’t show the amount of traffic in actual numbers.
It shows the numbers of queries made in relative percentages on a scale of zero to 100.
But those numbers are only estimates that are extrapolated from a mix of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.
The clickstream data usually comes from anonymized traffic data acquired from users of certain pop-up blockers, browser plugins, and some free anti-virus software.
The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.
So, even though paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on actual search queries and not guesses.
That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.
There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that helps to understand what geographic locations are best for promotional efforts and also discover new and trending keywords.
How To Use Google Trends For SEO
1. Get More Accurate Data By Comparing Keywords
Google Trends shows a relative visualization of traffic on a scale of zero to 100.
You can’t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.
However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.
If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another way to find a keyword to use for comparison.
A comparison keyword doesn’t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.
The important thing is the general keyword volume data.
Google publishes a Google Trends Daily Trends webpage that shows trending search queries.
What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.
Example Of How To Pinpoint Search Volume
I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of actual search volume.
The way I do it is by using known search volumes and comparing them to the target keyword phrase.
Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.
On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News]) was trending with 20,000+ searches.
Step 1. Find Search Trends For Target Keyword Phrases
The target keyword phrase we’re researching is [how to lose weight].
Below is a screenshot of the one-year trend for the target keyword phrase:
As you can see, it’s a fairly stable trend line from September 2021 to September 2022.
Then I added the two keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour time period.
I use a 24-hour time period because the search volume for our comparison keywords is trending for this one day.
Our target keyword phrase, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas] (blue) and [Bret Favre News] (yellow).
What the above comparison tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.
The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas].
Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ queries on the same day, we can say with reasonable accuracy that the keyword phrase, [how to lose weight] has approximately a daily search volume of around 30,000 on an average day, give or take a few thousand.
The actual numbers could be higher because Google Trends shows the highs and lows at particular points of the day. The total for the day is very likely higher.
The above hack isn’t 100% accurate. But it’s enough to give a strong ballpark idea and can be used to compare with and validate extrapolated data from a paid keyword research tool.
Related: How To Do Keyword Research For SEO
2. Discover Insights From Time-based Trends
There are two general ways to look at the keyword data: stretched across over longer periods of time and shorter time periods.
Long Period Trends
You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.
- Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on creating content for this trend.
- Downward Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience content consumption is changing.
For example, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:
There’s a clear downward trend for WordPress in all three variations.
The downward trend extends to related phrases such as:
- WordPress themes.
- WordPress plugin.
- WordPress hosting.
There are many reasons why search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.
The digital camera product category is a good example of a downward spiral caused by a product being replaced by something else.
- The digital camera caused the downturn in searches for traditional analog cameras.
- The iPhone started the downward spiral of the digital camera.
Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on a topic or product category and to pivot to upward-trending ones.
3. Related Topics And Queries
Google Trends has two great features, one called Related Topics and the other Related Queries.
Topics are search queries that share a concept.
Identifying related topics that are trending upwards is useful for learning how an audience or consumer demand is shifting.
This information can, in turn, provide ideas for content generation or new product selections.
According to Google:
Users searching for your term also searched for these topics.
You Can View by the Following Metrics
Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.
Rising – Related topics with the biggest increase in search frequency since the last time period.
Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.”
The description of Related Queries is similar to that of the Related Topics.
Top queries are generally the most popular searches. Rising Queries are queries that are becoming popular.
The data from Rising Queries are great for staying ahead of the competition.
4. Short-Term Trends Can Bring Massive Traffic
Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly changing search trends.
There is a ton of traffic in Google Discover as well as in Google News.
Google Discover is tied to trending topics related to searches.
Google News is of the moment in terms of current events.
Sites that target either of those traffic channels benefit from knowing what the short-term trends are.
A benefit of viewing short-term trends (30 days and 90 trends) is that certain days of the week stand out when those searches are popular.
Knowing which days of the week interest spikes for a given topic can help in planning when to publish certain kinds of topics, so the content is right there when the audience is searching for it.
5. Keywords By Category
Google Trends has the functionality for narrowing down keyword search query inventory according to category topics.
This provides more accurate keyword data.
The Categories tab is important because it refines your keyword research to the correct context.
If your keyword context is [automobiles], then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.
By narrowing the Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content within the correct context.
6. Identify Keyword Data By Geography
Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.
For example, if certain kinds of products are popular in Washington D.C. and Texas, it makes sense to aim promotional activity and localized content to those areas.
In fact, it might be useful to focus link-building promotional activities in those areas first since the interest is higher in those parts of the country.
Keyword popularity information by region is valuable for link building, content creation, content promotion, and pay-per-click.
Localizing content (and the promotion of that content) can make it more relevant to the people who are interested in that content (or product).
Google ranks pages according to who it’s most relevant, so incorporating geographic nuance into your content can help it rank for the most people.
7. Target Search Intents With Search Types
Google Trends gives you the ability to further refine the keyword data by segmenting it by the type of search the data comes from, the Search Type.
Refining your Google Trends research by the type of search allows you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful.
Google Trends data can be refined by:
- Web Search.
- Image Search.
- News Search.
- Google Shopping.
- YouTube Search.
YouTube search is a fantastic way to identify search trends for content with the word “how” because a lot of people search on YouTube using phrases with the words “how” in them.
Although these are searches conducted on YouTube, the trends data is useful because it shows what users are looking for.
A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word “how” are by far the most popular on YouTube.
Google Trends limits comparisons to five keywords, so the following screenshot omits that word.
If your keyword phrases involve instructional content that uses words like “how to,” refining your research with the YouTube search type may provide useful insights.
For example, I have found that YouTube Search shows more relevant “related topics” and “related queries” data than researching with “web search” selected.
Here’s another example of how using different kinds of search types helps refine Google Trends data.
I did the same how, what, where, when, why, and who searches but this time using the News Search refinement.
The search trends in Google News are remarkably different than the search patterns on YouTube. That’s because people want to know the “what” and “how” types of information in Google News.
When creating content related to news, identifying the correct angle to report a news item is important.
Knowing that the words “what” or “who” are most relevant to a topic can be useful for crafting the title to what the readers are most interested in.
The above is the view of search queries for the past 90 days.
When the same keywords are searched using the 5-year perspective, it becomes clear that the “who” type keywords tend to spike according to current events.
As an example of how current events influence trends, the biggest spike in searches with the word “who” occurred in the days after the 2020 presidential election.
Every Search Type query refinement shows a different help to refine the results so that they show more accurate information.
So, give the Search Type selections a try because the information that is provided may be more accurate and useful than the more general and potentially noisy “web search” version.
Unlock The Hidden Power Of Google Trends
Free tools are generally considered to be less useful than paid tools. That’s not necessarily the case with Google Trends.
This article lists seven ways to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.
What’s especially notable is that this article only begins to scratch the surface of all the information that’s available.
Check out Google Trends and learn additional ways to mix different search patterns to obtain even more useful information.
Featured Image: Studio Romantic/Shutterstock
7 Ways To Use Google Trends For SEO & Content Marketing
Top Strategies to Promote Your Writers’ Conference
Pig butchering and the other peculiar cyber-scams on the rise
Transport Fever 2: Console Edition is Bringing the Full Transport Tycoon Experience to Xbox
2022 Google Doodle For Seasonal Holidays
YouTube Shares the Top Creators, Clips and Ads of 2022
A Comprehensive Guide To Marketing Attribution Models
For a Better Long-Term Content Strategy, Find a Purple Audience
Google Does Not Rotate Its Search Index
TikTok Announces the Top European TikTok Ads of 2022
B2C marketing: A guide for marketers
Marketo’s October releases: A manager’s guide
This Week’s Deals with Gold and Spotlight Sale, Plus Xbox Black Friday Sale
Vampire Survivors Available Today with Xbox Game Pass for Xbox Series X|S and Xbox One
Identifying an Effective B2B Target Market for Ads
Xbox Shares Community Safety Approach in Transparency Report
Helping Affiliates Create Satisfactory Long-Form Content
Twitter’s demise would cost marketers an important, useful channel
The Pros and Cons of Your Brand Using Affiliate Links
8 eCommerce Marketing Strategies for 2022 and Beyond
SEO7 days ago
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
GAMES7 days ago
A Fool’s Deep Dive – Ship of Fools is Now Available for Xbox Series X|S
TECHNOLOGY7 days ago
Renewable energy deal aims to take Google’s UK operations to 90% carbon-free by 2025
MARKETING7 days ago
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays