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8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)

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8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)

If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content.

There are numerous benefits to incorporating infographics that can help your marketing strategy and build brand authority.

First, it incentivizes readers to stop and focus on the information through its well-planned design highlighting key data.

It can also play a storytelling role and guide readers through a new process or viewpoint leading to your call to action.

A recent study shows that 57% of B2B marketers are incorporating infographics and charts into their marketing content.

Not only are infographics great ways to inform readers or persuade them, but they are easier to share across social media to help reach your target audience.

Generally, people like to take in bite-sized information, and this is a creative way to accomplish that.

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Infographics are useful throughout many forms of marketing content, such as blog posts, webpages, landing pages, emails, and lead generators.

Anatomy Of An Infographic

Now that you know why they are so important for marketing, we’ll break down the different components of infographics, the valuable and effective types of infographics out there, and some free tools you can use to create them.

Eye-Catching Title And Subheadings

So, for the main parts of a compelling infographic, first, you have to select the topic you want to discuss.

Then, you can lay out the main topic and subtopics with their corresponding title and subheadings.

It’s crucial they are well thought out and descriptive, so you can quickly get across to your reader what you’re trying to present to them.

Background And Research

Next, you’ll need to brainstorm and gather background information or conduct research for your topic. This is a crucial part of the process since it’s the foundation of your infographic.

Make sure you’re pulling the right information to highlight for your infographic. This could include statistics, data, or important facts for the intention and retention of information for your post.

This data can come from internal information such as customer data or research you’ve already conducted, as well as quotes from thought leaders, industry experts, or any credible sources you find along your research journey. Just make sure to verify your sources.

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Layout And Design

After you have all the information you need, you can select what you’d like to use and begin the layout and design. Make sure to include attention-grabbing graphics, images, or icons.

Graphics are helpful and aesthetically pleasing elements to enhance your infographics.

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It’s vital to ensure that the theme is consistent, not just throughout the infographic’s layout but also within your chosen information.

Also, make sure you keep your brand elements in mind when designing your infographic.

Now, we’ll dive into some best practices for designing an infographic and then run through the different types of infographics that can help make your data shine.

Best Practices For Designing Infographics

Below are some valuable aspects to keep in mind when designing an infographic:

  •   Pick your target audience and tailor your infographic to that audience.
  •   Determine an infographic type that best suits the information.
  •   Choose a designer or create a wireframe.
  •   Select your key performance indicators.
  •   Marketing your infographic with appealing headlines.
  •   Create a good meta description or initial copy to draw people in.
  •   Make sure you can easily share and locate your infographic.
  •   Review your infographic and get feedback from team members.

Infographic Types And When to Use Them

Understanding how and when to use the following infographics can help you better engage with your readers and make sure they are focusing on the information you want them to remember.

Here are the different types of infographics you should consider:

1. Timeline

Timeline infographics are perfect for showing the different steps to planning an event, creating a storyline for a topic, or presenting a timeline of important milestones your company has hit recently.

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In addition, they are great for showing critical points in work history or when you want to further discuss projections of an event.

If you’re trying to show how long a project will take, you can show when each goal or aspect of a project will be completed in a timeline infographic.

For example, you might want to use this type if you have an upcoming project and want to detail the dates for milestones along the way to represent how that project will come to fruition visually.

If you choose to create a timeline infographic, you might want to make the dates or points stand out by using different font sizes and connecting each date with a line.

In addition, you can use different colors to differentiate between the date and subtext.

2. Statistical

Statistical infographics help your readers better understand and retain specific data points or statistics that are key to the information you’re providing.

This can be helpful to highlight information to prove a point and convince your reader with quality resources.

Again, this puts the communication effort on the numbers, making them work in your favor.

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If your company recently completed a study and wants to showcase the outcome or attach an infographic to a case study to quickly highlight the data, a statistical infographic could be a great way to do so.

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3. Flowchart

Like the timeline infographic, a flowchart breaks down the main components of an event or project but focuses more on the actual steps or significant points along the path to completing a task.

It’s a visualized and summarized representation of key ideas. This can be useful if you are trying to simplify explaining a process and help your readers better understand each step.

If you choose a flowchart infographic, ensure that each step has cues to the next step.

For example, you can separate subtitles and content with different colors and sized fonts. This can also be helpful if you’re trying to communicate a new process within your company, need to create a how-to guide, or show a hierarchy.

4. Informational

An informational infographic could be perfect if you want to make a couple of key points pop.

It would also be helpful if you’re going to communicate an overview of an event or new idea. It’s a great way to summarize or give the main points to a more in-depth topic.

It can be helpful to include these types of infographics in a blog post to help quickly and effectively relay information to your readers where you plan on providing future content about a particular concept.

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The title and subheadings are key here; they need to be descriptive and engaging if you’re explaining a complex topic.

You can help differentiate the points by putting them in blocked sections with different colors. Although, don’t go overboard, just select a couple of colors for the infographic’s theme.

5. Comparison

Comparison infographics are perfect for comparing two different products or services.

For example, you can compare your company’s product to another or describe the pros and cons of why a product would work better in one situation over another.

Comparison infographics are also great for producing a list of some of the positives and negatives of a viewpoint or if you want to compare different stances on a topic.

But, it’s important to keep the information concise so as not to overwhelm the reader with too much data.

6. List

People often create to-do or checklists in their daily life to keep track of what they want to accomplish, and this can transfer over to helpful infographics.

For example, if you want to create a summary or list of tips or main points on a topic, a list infographic can be handy.

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For a list infographic, keep the information succinct and straightforward; remember this is short-form content.

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Also, group related information together in the layout to avoid confusing the points.

7. Maps

Map infographics are perfect for presenting information on an accumulation of locations of a business in different geographic areas or providing a quick rundown of demographics.

You can use this infographic as a visual view of the world or a specific country or city to display important information about a region.

Suppose your company has completed a survey or study on a particular region and has valuable information and statistics they want to showcase, then this infographic could be helpful.

A company can also use this infographic to show areas they service or locations for an upcoming event.

8. Interactive

If you want to slowly bring readers through a more complex idea or process, then an interactive infographic can help you complete this task.

This infographic is excellent for guiding readers on a journey while providing smaller chunks of data at a time that they can go back and forth between on their own time.

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If there are key points in the infographic that readers want to learn about first, they can select those before exploring further.

It is essential to think about the user experience here to ensure they are guided to the call to action on your infographic.

5 Free Infographic Tools

The following are some fantastic tools to make effective infographics with numerous features and customizable templates.

It’s important to find a user-friendly platform that can help you easily create influential infographics, so if you’re interested in using an infographic tool, consider these:

Takeaway

Infographics are a great creative tool for content creation and marketing.

They are a compelling way to tell a story and help your readers retain the key information you want them to for a content piece.

It’s important to take the time to choose the right infographic and focus on each phase of the design process to make sure they’re effective.

Remember to start with the goal of your infographic, and then it’ll be easier to figure out which one is best for the content and the types of graphics and design elements that would be most helpful.

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This visual storytelling is one of the best ways to efficiently communicate with your readers.

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Featured Image: alexdndz/Shutterstock

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SEO Tips For Expanding Into German-Speaking Markets

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SEO Tips For Expanding Into German-Speaking Markets

So, you’re ready to expand into the land of wheat beer, sausage, and potatoes?

I’ve got good news for you!

With a large and affluent consumer base, Germany is an attractive market for many businesses.

But there’s one little catch: you need localization.

What’s localization, you ask?

Well, it has a lot to do with adapting your messaging to meet local cultural standards.

And while that first and foremost includes the language, it also covers traditions, humor, market expectations, and more.

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Regardless of whether you’re looking to expand into Germany or another country, you must understand your audience’s unique needs and how to reach them before you can successfully market your business to them.

So, before you go and start directly translating your English content strategy into German, you should know that adapting to German SEO is far more than just a translation job.

German consumers have different search habits, preferences, and intent than English speakers.

Simply translating your existing content strategy is only about 10% of a true German market expansion.

To succeed in German-speaking markets with SEO, you must create a German SEO strategy from scratch.

In this article, you’ll learn:

Why A German Market Expansion Is Worthwhile

Even though localization requires additional effort, Germany is one primary market that’s absolutely worth it to invest in. Here’s why:

  • The German-speaking DACH region (Germany, Switzerland, and Austria) is a thriving consumer market. Thanks to each country’s large GDP per capita, they enjoy a high standard of living – which means consumers have more money to spend on new products.
  • The DACH region has a 93% average internet penetration, which means there are 94 million internet users in the market. In a nutshell: comprehensive internet access + high standard of living = more money for your brand.
  • In Germany, 91% of internet users rely on Google for their search needs. This makes SEO in particular a powerful tool for reaching German consumers.

Important note: When expanding your business into the German market, it is essential to work with native speakers to build your SEO strategy, because that’s your direct line for understanding local messaging requirements.

Developing your SEO strategy based on your target market’s needs helps you create quality content that resonates with your audience.

It may even give you a first-mover advantage, especially if your business is in a new and niche industry.

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How To Craft A Winning German SEO Strategy In 6 Steps

Learning how to hang with the Germans at Oktoberfest may seem intimidating and challenging at first.

But with a few key steps, you can create a German SEO strategy that can immensely impact pipeline growth in this burgeoning market.

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The 6 Steps For Building A Winning SEO Strategy In The German Market

Localize your business strategy Prep your site structure Find your German competitors
Do German keyword research Localize your keyword map Localize your content

1. Localize Your Business Strategy

Let me give you a concrete example of a real business that was recently looking for help expanding in the DACH region.

Due to the U.S. and U.K. being their primary markets, international markets come second place in terms of investment but are still required to bring in high levels of new business.

After looking through their website for about 30 seconds, I noticed a major problem:

Although their website is translated to German (emphasis on the translated, not localized), their chatbot was only offered in English.

I tried typing in German in the chatbot. No reply.

It kept trying to force me to book a call with a person in the U.S.

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I then wrote, “Does this person speak German?” in the German language, but again no reply.

Now imagine this scenario for the potential German customers of this business.

They’ve come to the website from Germany, read through the website in German, and now, do you think they feel comfortable booking a call with an English-speaking salesperson in the US?

I can most wholeheartedly tell you it’s a big “no.”

That’s why it’s not enough to just translate your existing content into German.

You also need German-speaking salespeople and customer service representatives who can interact with buyers in their language.

It’s crucial to localize your entire business strategy, otherwise, your target audience will continue choosing your competitors who do offer the buying experience they expect.

2. Prep Your Site Structure

Now that we’ve gotten the business stuff out of the way, let’s move on to SEO.

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Before creating any content, you first need to check that your website is set up for multiple languages, which is most often done with the URL structure.

There are two options for this:

  • Option 1: example.com/de (the subfolder approach).
  • Option 2: de.example.com (the subdomain approach).

Whenever you have the option within your CMS (content management system) and technical infrastructure, always opt for the subfolder approach.

This helps transfer DA (domain authority) from your main .com domain to your German website, which means you’ll be able to rank for German keywords faster.

Once your site structure is set up, it’s also crucial to use href lang tags on your pages.

This way, you can assign a page to each market. By doing this, you’re more likely to appear in search results for German users looking for content in their language.

3. Find Your German Competitors

When it comes to competitors, localization is a major factor yet again.

While you may already know which websites you’re competing with in your native market, it’s important to understand that they will likely not be your organic search traffic competitors when you enter the German market.

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Let’s say you’re a marketing automation software company that wants to expand into Germany.

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SEOquake is a helpful plugin for comparing SERPs (search engine results page) in different languages and countries.

The main keyword you’d want to rank for in English markets might be “marketing automation tool.”

Here’s what SEOquake shows me as the English SERPs for the U.S.:

Screenshot from search for [marketing automation tool], Google, June 2022

Now take a look at what I get when I search for [marketing automatisierung tool], the German equivalent for that English term, in Germany:

German SERPs for “marketing automatisierung tool” using SEOquakeScreenshot from search for [marketing automatisierung tool], Google, June 2022

This difference is precisely where your opportunity for German market expansion lies.

When you localize keywords and your content to compete against local SERPs, you position your SEO strategy to generate leads and sales with localized high purchase intent keywords.

Just rinse and repeat this strategy for your main keywords and you’ll start to see trends about who your top German search competitors are.

But make sure that you follow up with these readers by offering them a buying experience that’s entirely in German.

4. Do German Keyword Research

Once you have a list of your German competitors, it’s time to do keyword research.

Keywords are the heart of your expansion strategy because that’s where you connect content to the high purchase intent keywords I mentioned above.

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To help you do your keyword research, try the following steps:

Step 1: Set your keyword research tool (here shown with Semrush) to the German market.

Example of Semrush’s keyword overview tool for German keyword researchScreenshot from Semrush, June 2022

Step 2: Using Semrush’s keyword magic tool, type in a German keyword.

I always recommend starting with a vague head keyword, because then you can view the whole related keyword cluster in a list.

Example of Semrush’s keyword magic tool for German keyword researchScreenshot from Semrush, June 2022

Step 3: Then select longtail, search intent match keywords here that have search volume and could potentially fit into your strategy based on the content you’d like to create.

Step 4: The best way to determine where and how certain keywords fit into your content is to check their SERPs by using SEOquake as I showed in the previous section.

One caveat: Semrush can be a bit limited for German SERPs data, so if you’re planning to heavily expand into Germany using SEO, it might be worthwhile to purchase an SEO tool with a more robust German database, such as Sistrix.

The key thing to remember during the keyword localization process is that you shouldn’t just translate keywords from your brand’s first language to German.

While just translating content easily leads to content that’s never even read, the process I described ensures that your content production resources focus on localized keywords that have the opportunity to rank and impact your leads and sales in Germany.

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5. Localize Your Keyword Map

After the initial keyword research is done, it’s time to build your keyword map.

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This means crafting German keyword clusters by search intent and ensuring that your German keyword map reflects your target audience’s needs across the sales funnel.

Here’s an example of how my team and I typically lay this out in Google Sheets:

keyword map using google sheetsScreenshot from author, June 2022

 

Doing this also allows you to determine which content from the original English-language website can be transcreated (translated and localized with specific keywords), and which new pages should be created in German.

Some pages in English won’t even need to be transcreated to German if your keyword research shows it’s not relevant to the German market – which is a primary reason why localization is much more laser-focused than pure translation.

6. Localize Your Content

The final step to developing your German SEO strategy is to localize your content.

For each content piece you plan to develop for your German audience, do the following:

Do your research.

Understand what Germans are searching for online, what kinds of content they engage with, and the messaging style they’re used to. One quick example is that German is often much more formal than U.S. and U.K. English.

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Repurpose your top-performing existing content.

If you have existing English content that’s doing well, consider transcreating it into German if the topic is also relevant to the German market.

Make sure to optimize it for local German keywords that have search volume and match search intent to give it the best possible chance of generating leads and sales.

Write new German-specific content.

Creating new and original content is especially important if you’re targeting Germany as a foreign market because there will be elements in Germany that don’t exist in the U.S. and U.K. markets.

When you show the German audience that you understand them by investing in content that’s specifically relevant to them, that’s a significant trust builder that brings them much closer to purchase.

Track your progress.

Track your SEO strategy’s performance in the German-speaking markets using a tool like Semrush (shown in the image below).

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Use the data to find your top content opportunities in this market and continuously update and improve your content plan.

Example of Semrush’s keyword position tracking tool for German keywordsScreenshot from Semrush, June 2022

Efficiently Expand Into The German Market With SEO Using A Proven Process

Expanding your business into new markets can be a daunting task, but it’s also an incredibly rewarding one.

When you break through to new frontiers, you open up a world of opportunities for your business.

So, don’t be afraid to venture into German-speaking markets – with the right SEO strategy in place, you can see amazing success.

More resources:


Featured Image: Stanislaw Mikulski/Shutterstock

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