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8 Experiments To Improve Organic Traffic

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8 Experiments To Improve Organic Traffic

Imagine the results you could achieve if you knew the Google search algorithm.

Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to get to the top. 

But of course, Google would never let you see behind the curtain. Not only could a bad actor use this information for nefarious purposes, but it would take all the fun out of search engine optimization. 

So instead, every time there’s a new algorithm update, it’s up to us to figure out what exactly has changed and how to best leverage this to our advantage. 

And because we in the search engine optimization world are a community, we tend to figure these things out collectively. 

And because there are no (or very few, anyway) absolute answers, a lot of optimization comes down to best practices, theories, and outright guesswork. 

Luckily, there’s a great way to determine if these theories are based on reality or just sheer conjecture. Of course, we’re talking about experimentation.

(Insert mad scientist laugh here.)

Before you get carried away and rush to put on your safety goggles and lab coats, relax. No bubbling beakers full of mystery liquids are involved, and your risk of accidentally creating a monster is very low.

(I would say zero, but I’ve seen the “Terminator” series, and it never explicitly says that a search engine optimizer didn’t create Skynet, so let’s play it safe.)

All your SEO experiments can be done from your desk chair’s comfort (and safety). 

But before we dive into those, let’s first talk about how to test your SEO.

Steps For A Successful SEO Experiment

Thankfully, we don’t have to develop an entirely new framework for devising, conducting, and measuring our SEO tests – we can repurpose the scientific method you’re probably already familiar with. 

Been a while since high school chemistry? Don’t worry; these five steps are sure to sound familiar:

  1. Make an observation. (E.g., my site is not on the first page of Google search results.)
  2. Ask a question and form a hypothesis. Is my meta description optimized for ranking? If I write better meta descriptions, it will improve my ranking.
  3. Gather data. Upon changing these descriptions, track the change in ranking position and site visits.
  4. Analyze the data. Create tables, graphs, and diagrams to help you understand the link between what was changed and changing results.
  5. Draw conclusions. Does the evidence support your prediction? Why or why not? Was site traffic increased due to your new meta descriptions, or did you also receive national news coverage during your testing period?)

You’ll want to do what marketers call A/B testing for accurate results. This means creating two versions of the same page, with only one difference, so you can see which gets the better response. 

Before you start, keep one thing in mind: Incremental changes are essential. If you go wild and change all of these at once, you’ll have no idea which one(s) is making a difference. 

Play it slowly and be patient. Test one, then wait for the results before moving on to the next. This will give you an obvious idea of what you need to do moving forward to ensure you’re always claiming front-page real estate.

With that out of the way, here’s a look at eight different things you can test to improve the ranking of your site:

1. SEO Title

Have you ever written what you thought was an amazing page title, only for Google to rewrite it in search results? That usually happens when the search engine doesn’t feel like your title was a good reflection of the page’s content. 

But you can change this anytime you like.

And even if Google does replace the one you created, Google’s John Mueller confirmed the original title is still used for ranking purposes. This means even if you’re getting your SEO titles changed, it’s still a good idea to try to optimize them.

Here are a few things you can test to see if they generate results:

  • Include your target keyword.
  • Change their length (shorter is not always better).
  • Experiment with brand name positioning or remove it altogether.
  • Get click-baity (e.g., Do you want to lose 20 lbs. fast?).
  • Add published date to demonstrate information relevancy.
  • Get creative (people love what’s new and whimsical).

2. SEO Meta Description

Now, wait just a minute – you’re probably saying right now – Search Engine Journal has been clear that Google hasn’t used meta description in its rankings since sometime between 1999 and 2004. 

Put down your pitchforks. Just because they aren’t a direct factor in SERPs doesn’t mean meta descriptions aren’t an essential SEO element. 

For example, they can help improve your click-through rate, compel searchers, generate brand exposure, and help differentiate you from the competition. And all of these impact user behavior, which is a signal that Google factors in. 

There have been entire articles written about creating awesome meta descriptions. But for our purposes, here are a few things you can A/B test to see if you can improve your organic traffic:

  • Try different lengths. Traditional SEO wisdom suggests character count between 156-165 – see what works for you.
  • Add keywords.
  • Change your tone. Generally speaking, your style should match your brand’s voice, but for a specific page, maybe this isn’t the case.
  • Get specific – are you getting a lot of visits from one long-tail keyword? Add that to your meta description. 

3. Internal Anchor Text

You may know anchor text as the visible, clickable (usually blue) text in a hyperlink like this. 

Not only is this useful for giving additional context to users, but Google has confirmed: Anchor text helps it better understand a page’s content, allowing it to rank those pages for relevant searches. 

For example, in the paragraph above, “Google has confirmed” is the anchor text attached to the target link, which directs to a link proving that confirmation. 

There are several types of anchor text you can use, including those with exact or partial-match keywords, branded (Search Engine Journal), images, generic (“click here”), and naked links (https://www.searchenginejournal.com).

To experiment with the impact, internal anchor text can have on your organic traffic. You can try things like:

  • Changing their length (though shorter is often better).
  • Adding keywords, particularly low-density keywords.
  • Increasing specificity.
  • Changing them to be more target link-specific.

4. Schema Markup

Schema markup is a type of structured data used by Google and other search engines.

Following guidelines established by Schema.org, it is essentially a lingua franca for search engines. It’s an established standard that uses a unique vocabulary to help search engines more clearly understand your content. 

It’s used to create rich snippets for adding information about events, recipes, people, videos, reviews, and products, among other things. These, in turn, make your link appear more prominent in SERPs. 

And while schema is not directly factored into your ranking score, like SEO title, it can improve your click-through rate and impact your user behavior scores. 

Experiment with adding schema markup to your pages and see if it improves your results.

5. Images

A picture is worth a thousand words – everyone knows that. This is because humans are visual creatures. And web designers and SEO professionals have recognized the importance of including images on webpages for a long time. 

And it’s not just because they add visual interest and grab attention; they can also improve your search ranking.

Original (not stock), high-quality images optimized for SEO can reap the rewards. 

Here are some things you can try with your images to improve your traffic:

  • Add images. You should add images to every page. No one wants to read a wall of text.
  • Choose a different file name. You want to immediately make it clear to Google what your image is depicting. Try adding your keywords.
  • Change your formatting. There is no one-size-fits-all for digital images. You may want to change your file type depending on your image needs. JPEGs are good for larger photos. PNG files preserve background transparency. 
  • Compress files when possible. In general, smaller files are always better.
  • Ensure responsiveness. With mobile search being such an essential factor in modern SEO, you want to ensure your images always look great on phones and desktops. 
  • Add alt text if the image can’t be displayed for some reason. 

6. Headers

Your headlines and subheads give your page structure. This makes it easier for humans to browse and for search engines to understand what each section is about. 

Google’s John Mueller was very clear about this, emphasizing the presence of any headings, not just H1s, sends a strong signal about the page’s content. It would be best if you took special care with all your H tags, from H1 down to H6. This is because they also serve as an accessibility aid and navigational tool in addition to their structural benefits. 

Once upon a time, your headers were a massive factor in your ranking. But then, like always, people abused them, and Google started cracking down on keyword stuffing, overuse, and other dirty heading tricks. 

That said, while they are far from the only factor Google takes into account, there is no question they are essential.

Here are a few things you can play with to try and improve your SEO results:

  • Add more headings (except H1s). Improve the structure and clarity of your content by adding more subheads.
  • Try using them to break up blocks of text. No one likes massive text blocks. H2s, H3s, etc., are the perfect solution.
  • Add keywords. Like nearly everything else we’ve discussed, you should experiment with the use of keywords in your headings. 
  • Optimize for featured snippets. Grab attention and draw new traffic by claiming those special boxes on search results. Write your headers to land these.
  • Get creative. Try making your headings and subheads more interesting. 

7. Word Count

 You already know content is the essential thing in any SEO strategy. But you may not have thought much about how the number of words you use can impact your ranking and traffic.

While you shouldn’t expect word count to push you over the top and take you from page six to the top result, it can help define your site as relevant and valuable to a search query – and draw in readers. 

What do we mean by this? Again, it’s not a direct ranking factor, according to John Mueller.

With that said, longer-form copy tends to rank higher. This is because using more words provides Google with more information on what your page is about. 

And if these longer pieces are well-written (like the one you’re reading in the author’s ever-so-humble opinion), they’ll help establish you as an authority on the topic. 

And experimentation is easy. Take one of your existing articles or blog posts and duplicate it. On the second one, expound at greater length upon your topic. 

Please note, we’re not talking about using your word count tricks from college (e.g., “at a later date” instead of just “later”). Instead, you should expand on ideas and topics, add examples and cite additional sources.

Then, see which one performs better on search engines. Chances are, it will be the longer one. 

Read this piece for more on using word count for SEO optimization. 

8. URL

Some SEO experts will swear URLs with keywords perform better than generic ones. Is this the case?

Well, yes and no.

On the one hand, Google has confirmed when it performs its initial crawl of a site, keywords in URLs help it understand what the site is about.

However, as this is only factored in when a new site is crawled, its role in an ongoing SEO strategy is minimal. 

But again, this doesn’t mean you can’t use them to your advantage. Clear URLs create a better user experience and can be used as naked anchor tags much more accessible than one with 75 random numbers and letters tacked on at the end. 

Experiment with your URLs. Take some of your old, non-descriptive links and add keywords to them. Shorten long URLs.

If you’re worried about losing links from the old page, add a 301-redirect pointing to the new one. 

Don’t Be Afraid To Try Something New

Search engine optimization is a constantly shifting landscape. Changing trends can change how people interact with your website.

As algorithms change and new technologies emerge, your strategy needs to evolve. 

There has never been, and probably never will be, “set it and forget it” search engine optimization. It will always require forward-thinkers and people willing to experiment to find new ways to get their websites to the top of the rankings. 

Who says you can’t be one of them? Someone had to be the first to figure out that keyword stuffing helped rankings, and someone else had to figure out when it stopped working.

If you’re willing to experiment and try new things, you may find the next brilliant new strategy. Just don’t forget to share it with us.

More Resources:


Featured Image: Tatyana Vyc/Shutterstock



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Firefox URL Tracking Removal – Is This A Trend To Watch?

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Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and should marketers be concerned?

Is it possible that blocking URL tracking parameters in the name of privacy will become a trend industrywide?

Firefox Announcement

Firefox recently announced that beginning in the Firefox Browser version 120.0, users will be able to select whether or not they want URLs that they copied to contain tracking parameters.

When users select a link to copy and click to raise the contextual menu for it, Firefox is now giving users a choice as to whether to copy the URL with or without the URL tracking parameters that might be attached to the URL.

Screenshot Of Firefox 120 Contextual Menu

Screenshot of Firefox functionality

According to the Firefox 120 announcement:

“Firefox supports a new “Copy Link Without Site Tracking” feature in the context menu which ensures that copied links no longer contain tracking information.”

Browser Trends For Privacy

All browsers, including Google’s Chrome and Chrome variants, are adding new features that make it harder for websites to track users online through referrer information embedded in a URL when a user clicks from one site and leaves through that click to visit another site.

This trend for privacy has been ongoing for many years but it became more noticeable in 2020 when Chrome made changes to how referrer information was sent when users click links to visit other sites. Firefox and Safari followed with similar referrer behavior.

Whether the current Firefox implementation would be disruptive or if the impact is overblown is kind of besides the point.

What is the point is whether or not what Firefox and Apple did to protect privacy is a trend and if that trend will extend to more blocking of URL parameters that are stronger than what Firefox recently implemented.

I asked Kenny Hyder, CEO of online marketing agency Pixel Main, what his thoughts are about the potential disruptive aspect of what Firefox is doing and whether it’s a trend.

Kenny answered:

“It’s not disruptive from Firefox alone, which only has a 3% market share. If other popular browsers follow suit it could begin to be disruptive to a limited degree, but easily solved from a marketers prospective.

If it became more intrusive and they blocked UTM tags, it would take awhile for them all to catch on if you were to circumvent UTM tags by simply tagging things in a series of sub-directories.. ie. site.com/landing/<tag1>/<tag2> etc.

Also, most savvy marketers are already integrating future proof workarounds for these exact scenarios.

A lot can be done with pixel based integrations rather than cookie based or UTM tracking. When set up properly they can actually provide better and more accurate tracking and attribution. Hence the name of my agency, Pixel Main.”

I think most marketers are aware that privacy is the trend. The good ones have already taken steps to keep it from becoming a problem while still respecting user privacy.”

Some URL Parameters Are Already Affected

For those who are on the periphery of what’s going on with browsers and privacy, it may come as a surprise that some tracking parameters are already affected by actions meant to protect user privacy.

Jonathan Cairo, Lead Solutions Engineer at Elevar shared that there is already a limited amount of tracking related information stripped from URLs.

But he also explained that there are limits to how much information can be stripped from URLs because the resulting negative effects would cause important web browsing functionality to fail.

Jonathan explained:

“So far, we’re seeing a selective trend where some URL parameters, like ‘fbclid’ in Safari’s private browsing, are disappearing, while others, such as TikTok’s ‘ttclid’, remain.

UTM parameters are expected to stay since they focus on user segmentation rather than individual tracking, provided they are used as intended.

The idea of completely removing all URL parameters seems improbable, as it would disrupt key functionalities on numerous websites, including banking services and search capabilities.

Such a drastic move could lead users to switch to alternative browsers.

On the other hand, if only some parameters are eliminated, there’s the possibility of marketers exploiting the remaining ones for tracking purposes.

This raises the question of whether companies like Apple will take it upon themselves to prevent such use.

Regardless, even in a scenario where all parameters are lost, there are still alternative ways to convey click IDs and UTM information to websites.”

Brad Redding of Elevar agreed about the disruptive effect from going too far with removing URL tracking information:

“There is still too much basic internet functionality that relies on query parameters, such as logging in, password resets, etc, which are effectively the same as URL parameters in a full URL path.

So we believe the privacy crackdown is going to continue on known trackers by blocking their tracking scripts, cookies generated from them, and their ability to monitor user’s activity through the browser.

As this grows, the reliance on brands to own their first party data collection and bring consent preferences down to a user-level (vs session based) will be critical so they can backfill gaps in conversion data to their advertising partners outside of the browser or device.”

The Future Of Tracking, Privacy And What Marketers Should Expect

Elevar raises good points about how far browsers can go in terms of how much blocking they can do. Their response that it’s down to brands to own their first party data collection and other strategies to accomplish analytics without compromising user privacy.

Given all the laws governing privacy and Internet tracking that have been enacted around the world it looks like privacy will continue to be a trend.

However, at this point it time, the advice is to keep monitoring how far browsers are going but there is no expectation that things will get out of hand.

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How To Become an SEO Expert in 4 Steps

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General SEO

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry.

There are many ways to do this; some take longer than others.

In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. 

1. Take a beginner SEO course

Understanding what search engine optimization really is and how it works is the first state of affairs. While you can do this by reading endless blog posts or watching YouTube videos, I wouldn’t recommend that approach for a few reasons:

  • It’s hard to know where to start
  • It’s hard to join the dots
  • It’s hard to know who to trust

You can solve all of these problems by taking a structured course like our SEO course for beginners. It’s completely free (no signup required), consists of 14 short video lessons (2 hours total length), and covers:

  • What SEO is and why it’s important
  • How to do keyword research
  • How to optimize pages for keywords
  • How to build links (and why you need them)
  • Technical SEO best practices

Here’s the first lesson to get you started:

Lesson 1: SEO Basics: What is SEO and Why is it Important? Watch now

2. Make a website and try to rank it

It doesn’t matter how many books you read about golf, you’re never going to win a tournament without picking up a set of clubs and practicing. It’s the same with SEO. The theory is important, but there’s no substitute for getting your hands dirty and trying to rank a site.

If you don’t have a site already, you can get up and running fairly quickly with any major website platform. Some will set you back a few bucks, but they handle SEO basics out of the box. This saves you time sweating the small stuff.

As for what kind of site you should create, I recommend a simple hobby blog. 

Here’s a simple food blog I set up in <10 minutes: 

A blog that I set up in just a few minutes. It's nothing special, but it does the jobA blog that I set up in just a few minutes. It's nothing special, but it does the job

Once you’re set-up, you’re ready to start practicing and honing your SEO skills. Specifically, doing keyword research to find topics, writing and optimizing content about them, and (possibly) building a few backlinks.

For example, according to Ahrefs’ Keywords Explorer, the keyword “neopolitan pizza dough recipe” has a monthly traffic potential of 4.4K as well as a relatively low Keyword Difficulty (KD) score:

Keyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords ExplorerKeyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords Explorer

Even better, there’s a weak website (DR 16) in the top three positions—so this should definitely be quite an easy topic to rank for.

Page from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keywordPage from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keyword

Given that most of the top-ranking posts have at least a few backlinks, a page about this topic would also likely need at least a few backlinks to compete. Check out the resources below to learn how to build these.

3. Get an entry-level job

It’s unlikely that your hobby blog is going to pay the bills, so it’s time to use the work you’ve done so far to get a job in SEO. Here are a few benefits of doing this: 

  • Get paid to learn. This isn’t the case when you’re home alone reading blog posts and watching videos or working on your own site.
  • Get deeper hands-on experience. Agencies work with all kinds of businesses, which means you’ll get to build experience with all kinds of sites, from blogs to ecommerce. 
  • Build your reputation. Future clients or employers are more likely to take you seriously if you’ve worked for a reputable SEO agency. 

To find job opportunities, start by signing up for SEO newsletters like SEO Jobs and SEOFOMO. Both of these send weekly emails and feature remote job opportunities: 

SEO jobs in SEOFOMO newsletterSEO jobs in SEOFOMO newsletter

You can also go the traditional route and search job sites for entry-level positions. The kinds of jobs you’re looking for will usually have “Junior” in their titles or at least mention that it’s a junior position in their description.

Junior SEO job listing exampleJunior SEO job listing example

Beyond that, you can search for SEO agencies in your local area and check their careers pages. 

Even if there are no entry-level positions listed here, it’s still worth emailing and asking if there are any upcoming openings. Make sure to mention any SEO success you’ve had with your website and where you’re at in your journey so far.

This might seem pushy, but many agencies actually encourage this—such as Rise at Seven:

Call for alternative roles from Rise at SevenCall for alternative roles from Rise at Seven

Here’s a quick email template to get you started:

Subject: Junior SEO position?

Hey folks,

Do you have any upcoming openings for junior SEOs?

I’ve been learning SEO for [number] months, but I’m looking to take my knowledge to the next level. So far, I’ve taken Ahrefs’ Beginner SEO course and started my own blog about [topic]—which I’ve had some success with. It’s only [number] months old but already ranks for [number] keywords and gets an estimated [number] monthly search visits according to Ahrefs.

[Ahrefs screenshot]

I checked your careers page and didn’t see any junior positions there, but I was hoping you might consider me for any upcoming positions? I’m super enthusiastic, hard-working, and eager to learn.

Let me know.

[Name]

You can pull all the numbers and screenshots you need by creating a free Ahrefs Webmaster Tools account and verifying your website.

4. Specialize and hone your skills

SEO is a broad industry. It’s impossible to be an expert at every aspect of it, so you should niche down and hone your skills in the area that interests you the most. You should have a reasonable idea of what this is from working on your own site and in an agency.

For example, link building was the area that interested me the most, so that’s where I focused on deepening my knowledge. As a result, I became what’s known as a “t-shaped SEO”—someone with broad skills across all things SEO but deep knowledge in one area.

T-shaped SEOT-shaped SEO
What a t-shaped SEO looks like

Marie Haynes is another great example of a t-shaped SEO. She specializes in Google penalty recovery. She doesn’t build links or do on-page SEO. She audits websites with traffic drops and helps their owners recover.

In terms of how to build your knowledge in your chosen area, here are a few ideas:

Here are a few SEOs I’d recommend following and their (rough) specialties:

Final thoughts

K Anders Ericsson famously theorized that it takes 10,000 hours of practice to master a new skill. Can it take less? Possibly. But the point is this: becoming an SEO expert is not an overnight process.

I’d even argue that it’s a somewhat unattainable goal because no matter how much you know, there’s always more to learn. That’s part of the fun, though. SEO is a fast-moving industry that keeps you on your toes, but it’s a very rewarding one, too. 

Here are a few stats to prove it:

  • 74.1% of SEOs charge clients upwards of $500 per month for their services (source)
  • $49,211 median annual salary (source)
  • ~$74k average salary for self-employed SEOs (source)

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A Year Of AI Developments From OpenAI

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A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview.

From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI for almost any task.

In this article, we take a journey through the past year, highlighting the significant milestones and updates that have shaped ChatGPT into the versatile and powerful tool it is today.

ChatGPT: From Research Preview To Customizable GPTs

This story unfolds over the course of nearly a year, beginning on November 30, when OpenAI announced the launch of its research preview of ChatGPT.

As users began to offer feedback, improvements began to arrive.

Before the holiday, on December 15, 2022, ChatGPT received general performance enhancements and new features for managing conversation history.

Screenshot from ChatGPT, December 2022ChatGPT At One: A Year Of AI Developments From OpenAI

As the calendar turned to January 9, 2023, ChatGPT saw improvements in factuality, and a notable feature was added to halt response generation mid-conversation, addressing user feedback and enhancing control.

Just a few weeks later, on January 30, the model was further upgraded for enhanced factuality and mathematical capabilities, broadening its scope of expertise.

February 2023 was a landmark month. On February 9, ChatGPT Plus was introduced, bringing new features and a faster ‘Turbo’ version to Plus users.

This was followed closely on February 13 with updates to the free plan’s performance and the international availability of ChatGPT Plus, featuring a faster version for Plus users.

March 14, 2023, marked a pivotal moment with the introduction of GPT-4 to ChatGPT Plus subscribers.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, March 2023ChatGPT At One: A Year Of AI Developments From OpenAI

This new model featured advanced reasoning, complex instruction handling, and increased creativity.

Less than ten days later, on March 23, experimental AI plugins, including browsing and Code Interpreter capabilities, were made available to selected users.

On May 3, users gained the ability to turn off chat history and export data.

Plus users received early access to experimental web browsing and third-party plugins on May 12.

On May 24, the iOS app expanded to more countries with new features like shared links, Bing web browsing, and the option to turn off chat history on iOS.

June and July 2023 were filled with updates enhancing mobile app experiences and introducing new features.

The mobile app was updated with browsing features on June 22, and the browsing feature itself underwent temporary removal for improvements on July 3.

The Code Interpreter feature rolled out in beta to Plus users on July 6.

Plus customers enjoyed increased message limits for GPT-4 from July 19, and custom instructions became available in beta to Plus users the next day.

July 25 saw the Android version of the ChatGPT app launch in selected countries.

As summer progressed, August 3 brought several small updates enhancing the user experience.

Custom instructions were extended to free users in most regions by August 21.

The month concluded with the launch of ChatGPT Enterprise on August 28, offering advanced features and security for enterprise users.

Entering autumn, September 11 witnessed limited language support in the web interface.

Voice and image input capabilities in beta were introduced on September 25, further expanding ChatGPT’s interactive abilities.

An updated version of web browsing rolled out to Plus users on September 27.

The fourth quarter of 2023 began with integrating DALL·E 3 in beta on October 16, allowing for image generation from text prompts.

The browsing feature moved out of beta for Plus and Enterprise users on October 17.

Customizable versions of ChatGPT, called GPTs, were introduced for specific tasks on November 6 at OpenAI’s DevDay.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

On November 21, the voice feature in ChatGPT was made available to all users, rounding off a year of significant advancements and broadening the horizons of AI interaction.

And here, we have ChatGPT today, with a sidebar full of GPTs.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

Looking Ahead: What’s Next For ChatGPT

The past year has been a testament to continuous innovation, but it is merely the prologue to a future rich with potential.

The upcoming year promises incremental improvements and leaps in AI capabilities, user experience, and integrative technologies that could redefine our interaction with digital assistants.

With a community of users and developers growing stronger and more diverse, the evolution of ChatGPT is poised to surpass expectations and challenge the boundaries of today’s AI landscape.

As we step into this next chapter, the possibilities are as limitless as generative AI continues to advance.


Featured image: photosince/Shutterstock



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