SEO
Can Bing Chat AI Take Over Google Bard?
Over the years, we’ve seen some epic battles between search engine giants. We’ve watched as Google, Bing, and Yahoo have gone head-to-head, each vying for market share. And now, a new challenger has entered the arena–Bing’s chatbot AI.
Launching this experimental tool last February 7, 2023 put Microsoft ahead of the race–and forced Google to take Bing seriously as a challenger for the future of search.
But, the question is this: can Bing’s Chat AI take down Google Bard? Let’s probe further.
How Bing Chat AI Fares Now
Powered by OpenAI, Bing’s new chatbot was designed to deliver better search results and provide a new search experience for users–and it worked.
Bing now has 100 million daily active users. While that seems like a tiny number compared to the millions that still use Google today, it’s enough to make them declare a “code red” with their own experimental chatbot, Bard.
On March 8, 2023, Yusur Mehdi, Microsoft’s Director of Marketing, shared that Bing surpassed its 100 million daily active users after their Chat AI was launched a month ago. Here’s what Yusur Mehdi has to say about their progress on Bing’s new addition:
“Of the millions of active users of the new Bing preview, it’s great to see that roughly one-third are new to Bing. We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.
Secondly not only are we seeing growth in new users, but we are seeing engagement growing as more people are conducting more searches daily. “
What can we glean from this? First, that Bing has greatly benefited from its launch first-debug later strategy, which Google failed to establish as a pioneer in the AI chat field. Safe to say that Google lost ground when it delayed its Bard launch over Bing’s ChatGPT.
And second, that Bing’s on the right track in reinventing the search experience. With more than a month of beta testing (and a few weeks of open testing for everyone who signed up for their waitlist), we can now take a better look at how Bing’s Chat AI performs.
How to Access Bing’s AI Chatbot
You’ll find Bing’s AI Chatbot as a new feature on their search bar. It’s under the “Let’s chat” button or the “Chat” button at the bottom of the search box. You can also click the “Chat” option on the Bing homepage.
Doing so will bring you to the chatbot page. Here, you’ll see that it’s quite different from your typical search bar–and more like chatting with another person in something like Google Teams or Slack.)
I’ve been testing it out myself for the last two weeks, and I consider it to be a significant improvement over the functionality and user experience of ChatGPT.
How Does Bing’s AI Chatbot Respond?
The ability to access the internet and current data is a significant improvement for New Bing. And it takes this a step further by including sources and footnotes in search results, which addresses one key issue when you use ChatGPT.
It’s also content-aware, much like ChatGPT. It will remember your previous searches, so you can ask follow-up questions for more information on your topic of interest, without having to start over. However, there is a limit of up to 2000 characters per question.
New Bing also includes chat prompts for other search options. When users select a prompt, such as “What is the meaning of SEO? “, it also provides some follow-up questions, such as “What is online reputation management.” This can lead to a more engaging conversation experience that scrolls to a different area of the website.
After testing New Bing over the last few days, I’m finding that the results are pretty helpful when choosing a prompt after searching.
Recent Updates with Bing’s AI Chatbot
Following the weeks since its initial launch, Microsoft has introduced several updates to the AI chatbot.
One of them is that it now offers replies in three different tones, in response to some of the earliest criticisms of the chatbot.
The default is set to “Balanced,” which generally creates neutral responses that do not take sides on a specific topic. Other options are “Creative,” which generates more playful and original responses, and “Precise,” which generates the most concise and factual responses.
Microsoft has also given another feature: the ability to generate images (which, at the time of writing, is currently a work in progress). Built on the DALL·E model, it allows users to generate images by typing the prompt “create an image,” followed by your instructions.
Lastly, the search function on the chatbot itself is still limited to only 15 queries per session, and 150 queries per day. You can keep track of how many you have left in each topic at the bottom-right of the most recent response Bing provides:
How Does Bing Chat AI Compare to Google Bard?
Building from the substantial amount of search behavior with ChatGPT, Bing comes out strong, showing a new paradigm of what users can gain from using a search engine.
At present, it also presents a new method of search that isn’t possible on Google, which means it can take some potential traffic away from Google–though that would only make a small dent in Google’s search volume.
And this isn’t to say that Google won’t contend with Bing. Google has long been the gold standard when it comes to finding information online. Its algorithm is sophisticated and efficient, able to sift quickly through vast amounts of data to provide relevant results in a matter of seconds.
At the time of writing, Google has just opened up its waitlist for Bard–but has yet to share anything substantial about its AI chat results. All we’ve seen so far is a very basic walk-through of Bard, and it doesn’t show much.
The one interesting thing that we do know is that Google wants Bard to improve on the Knowledge Graph Cards you often see in their SERPS, particularly when asking questions that have simple answers.
They’ve also stated that Bard’s responses are designed to answer NORA questions – queries with No One Right Answer. This is different from the approach being used by New Bing. You can check out a preview of how this works on Brodie Clark’s Twitter thread.
Comparing the two at face value, I think that the approach used by Bing centers on publishers, whereas Google centers the content itself. But then again, as these two tools are still under development, we’ll just have to see how far they go with their implementation.
Can Bing Chatbot AI Take Over?
When it comes to the question of whether Bing AI Chat can take over Google Bard, there are several factors to consider.
The most important is this: Google may not develop Bard in the same direction that Bing’s AI is going. It’s entirely possible that both AIs will end up providing completely different search functions. And if they do, then it is no use comparing the two.
But we can evaluate them from a tech standpoint, since both Bing Chat AI and Google Bard will be chatbot technologies that use artificial intelligence to interact with users and provide information or assistance. So here are some points to consider:
- User Experience: The success of any chatbot is greatly influenced by its user experience. A chatbot is more likely to be effective if it is simple to use, offers reliable information, and can comprehend user queries. In terms of user experience, Google has a long history and a more well-established track record of excellence. Bing Chat AI is constantly developing, though, so it might be able to catch up in terms of user experience.
- Features and capabilities: Each chatbot’s features and capabilities should be taken into account. Google Bard is currently under development to “distill complex information and multiple perspectives into easy-to-digest formats,” and may be compatible with other Google products, like Maps and Search. Google Bard reportedly also has a “Google It” button which is used to fact check the bot’s sources. In comparison, Bing Chat AI is likely not compatible with Microsoft’s other products, so may not have as many features and functionalities as Google Bard might have.
- Market share: Finally, market share is another factor to consider. Google is the dominant search engine, and Google Bard will be built into its search functions. This gives Google Bard a significant advantage in terms of visibility and accessibility. However, Bing Chat AI is also backed by a major tech company and has the potential to grow its market share over time.
It’s hard to say definitively whether Bing’s chatbot AI will eventually overtake Google Bard in terms of market share or popularity. However, one thing is certain—chatbots are becoming increasingly popular in search, and are already being used by some major companies like Amazon and Microsoft.
As more companies begin integrating them into their customer service systems, they will likely become even more commonplace in the near future.
What Can We Learn From Bing’s Chatbot?
Bing is the first search engine to showcase what AI-powered features–such as a chatbot function–could mean for search. This means that it’s also the first to show just how difficult and unpredictable it is to work with new AI tools.
Just take the beta tests with Microsoft’s Bing chatbot, which have been extensively documented by many over the past few weeks. This argument in particular is a good example of the surprises and mistakes it committed early on.
But thanks to the open beta tests, Microsoft was able to put in additional content-generation safeguards, beefing up OpenAI’s own built-in restrictions. And as Microsoft learns its lessons, I’m sure that the rest of the Search Engine industry is following along.
Microsoft’s new AI also presents a novel way to search. It opens a new era of interacting with information online because it’s conversational AI that taps into both a huge search database and powerful AI language models.
That said, there is still the looming risk of potentially serious consequences–AI models, even one as complex and as tested as Bing’s chatbot, may not be able to reliably sort fact from fiction. And we’ve yet to see any AI who can do so. Bard, fueled by Google’s extensive resources and development, also presented misinformation on the day of its big reveal.
Even so, there is now an open AI arms race amongst just about every Big Tech company. Meta just announced its intent to focus on generative AI, while Snapchat announced that it has an ongoing experiment with OpenAI, the same firm that Microsoft is working with for its AI-powered chatbot.
While I am interested to see where this takes us, I fear that the speed at which these companies are going might result in “experimental” features that are ultimately less credible or functional than standard search.
So, as fascinating as these tools are, I’d have to caution users on how they take in and interact with the information these conversational AIs provide.
Key Takeaway
Bing Chat AI’s early release has the potential to change the search landscape and SEO as we know it. It even has the potential to catch up to tech giants in terms of user experience, features, and integration capabilities.
But when it comes to Google Bard vs. Bing AI, the success of each chatbot will ultimately come down to how well it meets the needs of its users and how effectively it can differentiate itself in the market.
While it had a good start, the outcome is still uncertain as Google Bard is yet to be released to the public. We can, however, glean some very interesting insights as to how AI can transform search from Bing AI’s beta testing to its initial release.
Only time will tell if Bing Chatbot AI will be able to successfully compete with its rivals, but there’s no denying that its capabilities make it a tool worth investigating!
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.
This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.
Screenshot from X, December 2023The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.
OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
— Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
— Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAI’s community forums.
Screenshot from OpenAI, December 2023The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.
Screenshot from Google Reviews, December 2023A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.
Screenshot from Product Hunt, December 2023GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
— Nate Chan (@nathanwchan) December 9, 2023
The complaint:
Screenshot from Yelp, December 2023In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”
Screenshot from Google Reviews, December 2023The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.
Screenshots from Glassdoor, December 2023This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.
Screenshot from Google, December 2023Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).
Screenshot from Google SGE, December 2023Conclusion
OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites
ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.
This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.
Screenshot from ChatGPT, December 2023Unfortunately, they still aren’t accessible without a Plus subscription.
Screenshot from ChatGPT, December 2023You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.
Screenshot from ChatGPT, December 2023OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.
Screenshot from OpenAI, December 2023Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.
Screenshot from ChatGPT, November 2023Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday | 12 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
| Source | Day Of Week | Time To Post |
| Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
| Hootsuite | Monday and Tuesday | 1 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
| Source | Day Of Week | Time To Post |
| SocialPilot | Sunday | 2-4 p.m. EST |
| HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
| Hootsuite | Wednesday | 2 p.m. EST |
| HubSpot | Saturday | 6-9 p.m. Local |
| CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
| Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
| Hootsuite | Thursday | 10 p.m. EST |
| SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
| HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
| Source | Day Of Week | Time To Post |
| Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
| HubSpot | Friday | 3-6 p.m. Local |
| CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
| CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
| HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
| Hootsuite | Monday | 4 p.m. EST |
| CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
| HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
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