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Content Marketing for SaaS: The Ahrefs Guide

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Content Marketing for SaaS: The Ahrefs Guide

Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on.

Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. 

As a result, every SaaS’s content marketing strategy will be different. 

So rather than prescribe the “best” content marketing strategy you must follow for 20XX, I’d like to share how we’ve done it here at Ahrefs.

Content marketing is our main marketing type. And hopefully, by the end of this guide, you’ll take away some principles, ideas, and tactics you can apply to your own SaaS.

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But first, let’s answer some questions.

Why is content marketing for SaaS different from other industries? 

While the principles are largely the same, there are a few reasons why content marketing can be different for SaaS:

  • Complexity – Generally speaking, there are more features in software, and this can be daunting to potential and new customers. So SaaS content marketing doesn’t just help improve brand awareness and sales—it’s also an important education channel.
  • Retention – Since SaaS products are subscription-based, continuous education is required to help customers get the most out of the product to (hopefully) prevent churn.
  • More decision-makers – SaaS can be expensive, which results in more decision-makers in the buying process. Therefore, SaaS content marketing must address the buying concerns for these people.
  • More use cases – More features mean more use cases. For example, Ahrefs isn’t just used by SEOs but also by content marketers, affiliate marketers, website owners, and more. We can create content targeting all of them. 

Must you do content marketing if you’re a SaaS?

No.

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Despite its popularity with SaaS companies, it’s not a must. Ultimately, it depends on your company, industry, and set of customers you serve.

In short, you must use the right “hunting strategy” for the right “animal.”

A chart showing which strategy you should use for targeting the right customers

Content marketing is a “Nets” channel, i.e., it lets you pull in a large number of potential targets at once. This is suitable for companies that are targeting deer, mice, and rabbits—metaphors for customers who are paying you around $100–$10,000 per year. 

If you’re targeting customers of those categories, content marketing may be a great channel for you. 

Sidenote.

This doesn’t mean content marketing won’t work for elephants and flies. Many companies targeting enterprise customers have also succeeded with content marketing.

Learn more: A Simple Way to Build Your Go-to-Market Strategy 

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How to do SaaS content marketing, the Ahrefs way

The way we do content marketing at Ahrefs is known as product-led content

Product-led content is about creating content that helps the reader solve their problems with your product. It’s not a hard sell; we’re naturally and strategically weaving our product and its use cases into the narrative.

Here’s how it works. 

1. Know your product really well

To create amazing product-led content, you have to know your product inside out. 

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This seems like an eye-rolling point, but you’d be amazed at how many marketers don’t know their product. That’s because many of them aren’t their own company’s target customers. They’ve probably tried out some features during their onboarding, but they’ve never seriously “eaten their own dog food.” 

I admit this was the case for me as well. (Not at Ahrefs, though.) 

You should know every feature and use case. You should keep up to date with every new feature your SaaS releases. You should be researching new use cases for existing and new features. 

You need to know your product like the back of your hand.

At Ahrefs, we’re lucky we’re our own ideal customers. But we don’t take that for granted. Every new marketing hire works in customer support for three months before officially joining the team. They’re also expected to complete all courses in our academy

This turns everyone in the marketing team into Ahrefs experts. 

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2. Know who can benefit from your product

Features need to benefit someone. 

So you’ll want to think about who needs your SaaS. And don’t just think about the most direct customer base. You should broaden your horizons. 

For example, we’re an all-in-one SEO toolset. While we obviously benefit SEOs, there are also a ton of other people who can use our product, like:

  • Content marketers
  • Digital marketers
  • Affiliate marketers
  • Agency owners
  • Freelancers
  • Website owners
  • Indie makers
  • SaaS marketers (like yourself)

And more. 

This should be a piece of cake if you’ve done your market research and have your buyer personas on hand. But if you’ve yet to create buyer personas for your SaaS, I highly recommend following the process here

3. Find topics with search traffic potential

Most people will likely discover your content via search engines. For that reason, you should create content for topics that your target customers are searching for. 

Here’s how to find these topics:

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  1. Go to Ahrefs’ Keywords Explorer
  2. Enter one or a few keywords that are relevant to the customers you’re targeting (e.g., for Ahrefs, these can be terms like SEO, content marketing, digital marketing, affiliate marketing, etc)
  3. Go to the Matching terms report
The Matching terms report, via Ahrefs' Keywords Explorer

Here, you can see that there are ~2.5 million potential topics you could target. Not only are there too many, but a lot of them are likely also out of your wheelhouse (at least for now). 

So we’ll want to narrow down the list using filters. Specifically:

  • Keyword Difficulty (KD) – KD gives an estimation of how hard it is to rank in the top 10 search results for a keyword. The lower the number, the “easier” it is. While it does depend on your site’s “authority,” you can start with a reasonable number like 20. 
  • Traffic Potential (TP) – TP is the estimated amount of search traffic you can potentially gain if you rank #1 for that topic. We can set it to a minimum of 100 so we can find topics that actually send traffic to your site. 
Filters in Ahrefs' Keywords Explorer

From here, you’ll want to eyeball the list for relevant topics you can cover. 

Don’t just look out for topics where you can create articles. Since it’s relatively easier for SaaS companies to create free or limited versions of their existing products, you’ll also want to keep an eye out for opportunities where you can create free tools. 

For example, our suite of free tools sends us tons of search traffic each month.

The amount of organic traffic Ahrefs' suite of free tools gets, via Ahrefs' Site Explorer

To find these keywords, use the Include filter to search for words like “tool, tools, calculator, template, templates, checker.” 

Searching for tool-related keywords using the Include filter, via Ahrefs' Keywords Explorer

Go through the list and see if there are any free tools you can create. 

Learn more: Keyword Research: The Beginner’s Guide by Ahrefs

4. Give the topics you’ve found a “business potential” score

What’s the secret behind creating a piece of product-led content that doesn’t read like a hard sell?

Selecting the right topic. 

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At Ahrefs, we focus only on topics our product can solve. That way, we don’t look like we’re unnaturally shoehorning our product into the content—we’re simply offering the best solution to the problem.

How do we do this? We look at the topics we’ve found and give each of them a “business potential” score. 

Table showing how to assign business potential

By prioritizing topics that score a “2” or “3,” we make sure that mentions of our product are natural.

5. Create product-led content that ranks

Creating product-led content that ranks isn’t simply a case of hunkering down and writing. You’ll need to make sure you’re creating and optimizing content for search engines so it can rank and generate organic traffic. 

Here’s how to do it. 

A. Match search intent

Search intent is the why behind a query. It’s the reason why someone is searching for something in the first place. Google knows this and tries to rank only the most relevant results.

For example, if we search for “best wireless headphones,” the top-ranking pages are all listicles listing the best wireless headphones of the current year. 

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Google SERPs for "best wireless headphones"

Figuring out the search intent for your target topics is relatively easy. Just Google the keyword and look out for the three Cs:

  1. Content type – Is the primary type of content a blog post, product page, video, landing page, or something else? 
  2. Content format – Is the primary format a how-to guide, listicle, review, opinion piece, news, or something else?
  3. Content angle – Is there a primary angle, such as the current year or content aimed at beginners?

For example, let’s suppose you want to cover the topic “how to save money.” 

SERP overview for "how to save money," via Ahrefs' Keywords Explorer

If we analyze the SERPs, here’s what we’ll learn:

  1. Content type – All of the top-ranking pages are blog posts.
  2. Content format – Surprise, surprise! Despite the “how to” modifier, people are actually looking for tips
  3. Content angle – Simple, proven, and fast are potential angles you could cover. 

So it’s likely you’ll have to write a listicle like “XX Simplest Tips to Save More Money.”

B. Cover the topic in full

For certain topics, searchers will be expecting you to cover several important subtopics. If you’re missing them, searchers may think your post is not good enough and bounce.

For example, some of the top-ranking posts for “how to write a press release” include templates:

SERP overview for "how to write a press release," via Ahrefs' Keywords Explorer

It’s a clue that searchers may value posts with templates higher than posts without. So if you’re targeting this topic, you may want to include one. 

Here’s how you can find important subtopics to cover:

  1. Look at what the top-ranking pages are covering (especially their subheadings)
  2. Run a content gap analysis

Here’s how you can execute the latter strategy:

  1. Go to Ahrefs’ Content Gap tool (in Ahrefs’ Site Explorer)
  2. Enter a few top-ranking pages for your topic in the top section
  3. Leave the bottom section blank
  4. Hit “Show keywords”
  5. Set the Intersection filter to 3 and 4 targets

For example, here’s how it looks like if we analyze the top-ranking pages for “earned media”:

Ahrefs' Content Gap tool
Results from Ahrefs' Content Gap tool

Looking at the list, we should be covering subtopics like:

  • What is earned media
  • Examples of paid media
  • Earned media examples
  • Examples of owned media
  • Earned media strategies

And more. 

C. Weave in your product naturally

As you’re creating the content, add your product’s use case wherever natural and possible. This is an art—there’s no perfect way to do this. It comes down to your copywriting skills. 

If you need an example of how this is done, you’re reading it. 😉

Just remember: Don’t overdo it. If your product isn’t a good fit, it isn’t a good fit. Don’t shoehorn your product in just because. You want to be confident about what you’re selling—but not to the point where you’re lying. 

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6. Promote the content

Your content won’t get traction on its own. You’ll have to give it a push. That means you need to promote your content

Here are a few ways you can do it:

A. Share it with your audience

Email, Twitter, LinkedIn, Instagram, etc. Wherever you have a following, let them know.

B. Build links

Backlinks are one of Google’s most important ranking factors. For that reason, if you want to rank higher on Google, you need to build links. 

Link building is a whole can of worms, so I highly recommend you read our guide on link building or watch this video

But I don’t want to leave you with nothing, so here’s a good starting point to begin your link building journey:

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  1. Paste a competing page into Site Explorer
  2. Go to the Backlinks report
  3. Look for backlinks you may be able to replicate

For example, let’s say we want to build links to our post on how to write a blog post. If we analyze the top-ranking page for that topic in Site Explorer, we see that it has 5,800 backlinks:

Number of backlinks for a blog post, via Ahrefs' Site Explorer

If we analyze them via the Backlinks report, we’ll see that HubSpot got a link from this page:

An example of a backlink, via Ahrefs' Site Explorer

Looking at the page itself, it appears to be a page that curates resources for other industries. And there is a section for “Sales & Marketing Resources.” 

A resource page

If we reach out to the owner and introduce our post (or perhaps even something else, like our blog or academy), there’s a chance they may add it to their page. 

C. Repurpose your content

Since you’ve already spent so much time creating the content, you should try and get as much mileage as possible from it.

You can do this by repurposing it.

For example, we turned our blog post on influencer marketing into a video. And vice versa—we also turned our video on affiliate marketing into a blog post.

Learn more: The Complete Guide to Content Repurposing 

D. Run ads

Finally, if you have the budget, you can always run ads to your content. Don’t just think about the big networks—smaller networks can drive traffic to your posts too. 

For example, we run ads on Twitter:

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Ahrefs' Twitter ads

Quora:

Ahrefs' Quora ads

And even YouTube:

Learn more: PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads 

Final thoughts

This is the strategy we’ve been using at Ahrefs for the past few years. But the most difficult part is to do it consistently—steadily publishing content, following the strategy, and not chasing every new tactic that comes along the way. 

Any questions or comments? Let me know on Twitter.

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Content Pruning: Why It Works, and How to Do It

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Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when

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8 Free SEO Reporting Tools

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8 Free SEO Reporting Tools

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

Price: Free

Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.

Most common reporting use case

GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.

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As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:

  • Total Impressions
  • Average CTR
  • Average Position
gsc-performance-overviewgsc-performance-overview

Tip

If you’ve signed up for AWT using Google Search Console, you can view your GSC performance data in Ahrefs by clicking “GSC Performance” from the main dashboard.

But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.

organic-traffic-graph-showing-clicks-year-over-yearorganic-traffic-graph-showing-clicks-year-over-year

Favorite feature

One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.

google-search-console-indexed-pages-reportgoogle-search-console-indexed-pages-report

If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.

Price: Free

Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.

Most common reporting use case

Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.

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Out of the box, GLS allows you to connect to many different data sources.

Such as:

  • Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
  • Consumer products – Google Sheets, YouTube, and Google Search Console
  • Databases – BigQuery, MySQL, and PostgreSQL
  • Social media platformsFacebook, Reddit, and Twitter
  • Files – CSV file upload and Google Cloud Storage

Sidenote.

If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks

google-looker-studio-partner-connectorsgoogle-looker-studio-partner-connectors

Here’s what a dashboard in GLS looks like:

ahrefs-seo-audit-dashboardahrefs-seo-audit-dashboard
Ahrefs Google Looker Studio integration

With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.

Favorite feature

The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.

Price: Free for 500 URLs

Screaming Frog is a website crawler that helps you audit your website.

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Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.

screaming-frog-user-interface-screenshotscreaming-frog-user-interface-screenshot

Most common reporting use case

When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.

Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.

Favorite feature

Screaming Frog can pull in data from other tools, including Ahrefs, using APIs. 

If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.

screaming-frog-api-accessscreaming-frog-api-access

Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.

Price: Free

Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.

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when-to-use-ahrefs-free-tools-across-the-seo-process-illustrationwhen-to-use-ahrefs-free-tools-across-the-seo-process-illustration

For example, you could use our:

Most common reporting use case

One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.

With AWT, you can:

  • Monitor your SEO health over time by setting up scheduled SEO audits
  • See the performance of your website
  • Check all known backlinks for your website
ahrefs-overviewahrefs-overview

Favorite feature

Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.

If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).

Price: Free

Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.

Most common reporting use case

For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.

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ahrefs-seo-toolbar-overviewahrefs-seo-toolbar-overview

With the free version, you get the following features:

  • On-page SEO report
  • Redirect tracer with HTTP Headers
  • Outgoing links report with link highlighter and broken link checker
  • SERP positions
  • Country changer for SERP

The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.

If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.

severity-highlight-ahrefs-seo-toolbarseverity-highlight-ahrefs-seo-toolbar

Favorite feature

The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.

indexability-tab-ahrefs-seo-toolbarindexability-tab-ahrefs-seo-toolbar

Although you can do this by inspecting the code manually, using the toolbar is much faster.

Price: Free

Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.

google-analytics-screenshotgoogle-analytics-screenshot

Most common reporting use case

GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.

Favorite feature

You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.

Price: Free

Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.

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Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.

google-slides-screenshotgoogle-slides-screenshot

Most common reporting use cases

The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.

Favorite feature

One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.

share-video-chat-google-slidesshare-video-chat-google-slides

This is useful if you are working with remote clients and makes sharing your reports easy.

Price: Free

Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.

Most common reporting use cases

Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.

Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.

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Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.

bbq-google-trends-graphbbq-google-trends-graph

Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.

Favorite feature

Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.

google-trends-comparison-examplegoogle-trends-comparison-example

Embellishing your report with trends data allows you to gain further insights into market trends.

You can even dig into trends at a regional level if you need to.

regional-trends-via-google-trendsregional-trends-via-google-trends

Final thoughts

These free tools will help you put together the foundations for a well-rounded SEO report.

The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.

Got more questions? Ping me on X 🙂

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Study Reveals Potential Disruption For Brands & SEO

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Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic.

These findings include:

  • When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility.
  • 62% of SGE links come from domains outside the top 10 organic results.
  • Ecommerce, electronics, and fashion-related searches saw the greatest disruption, though all verticals were somewhat impacted.

Adapting to generative search may require a shift in SEO strategies, focusing more on long-form content, expert insights, and multimedia formats.

As Google continues to invest in AI-powered search, the Authoritas study provides an early look at the potential challenges and opportunities ahead.

High Penetration Rate & Industry-Wide Effects

The study analyzed 2,900 brand and product-related keywords across 15 industry verticals and found that Google displays SGE results for 91.4% of all search queries.

The prevalence of SGE results indicates they impact a majority of websites across various industries.

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The research analyzed the typical composition of SGE results. On average, each SGE element contained between 10-11 links sourced from an average of four different domains.

This indicates brands may need to earn multiple links and listings within these AI-curated results to maintain visibility and traffic.

The research also suggests that larger, well-established websites like Quora and Reddit will likely perform better in SGE results than smaller websites and lesser-known brands.

Shifting Dynamics In Organic Search Results

With SGE results occupying the entire first page, websites that currently hold the top positions may experience a significant decrease in traffic and click-through rates.

When a user clicks to expand the SGE element, the study found that, on average, the #1 ranked organic result drops a sizeable 1,255 pixels down the page.

Even if a website ranks number one in organic search, it may effectively be pushed down to the second page due to the prominence of SGE results.

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New Competition From Unexpected Sources

The study revealed that SGE frequently surfaces links and content from websites that didn’t appear in the top organic rankings.

On average, only 20.1% of SGE links exactly matched a URL from the first page of Google search results.

An additional 17.9% of SGE links were from the same domains as page one results but linked to different pages. The remaining 62% of SGE links came from sources outside the top organic results.

Challenges For Brand Term Optimization & Local Search

The study reveals that SGE results for branded terms may include competitors’ websites alongside the brand’s own site, potentially leading to increased competition for brand visibility.

Laurence O’Toole, CEO and founder of Authoritas, states:

“Brands are not immune. These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.”

Additionally, local businesses may face similar challenges, as SGE results could feature competing local brands even when users search for a specific brand in a regional context.

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Methodology & Limitations

To arrive at these insights, Authoritas analyzed a robust dataset of 2,900 search keywords across a spectrum of query types, including specific brand names, brand + generic terms, brand + product names, generic terms, and specific product names. The keywords were distributed across 15 industry verticals.

The study utilized a consistent desktop browser viewport to quantify pixel-based changes in the search results. Authoritas also developed proprietary “alignment scores” to measure the degree of overlap between traditional organic search results and the new SGE links.

While acknowledging some limitations, such as the keyword set needing to be fully representative of each vertical and the still-evolving nature of SGE, Authoritas maintains that the insights hold value in preparing brands for the new realities of an AI-powered search ecosystem.

Why We Care

The findings of the Authoritas study have implications for businesses, marketers, and SEO professionals. As Google’s SGE becomes more prevalent, it could disrupt traditional organic search rankings and traffic patterns.

Brands that have invested heavily in SEO and have achieved top rankings for key terms may find their visibility and click-through rates diminished by the prominence of SGE results.

SGE introduces new competition from unexpected sources, as most SGE links come from domains outside the top 10 organic results. This means businesses may need to compete not only with their traditional rivals but also with a broader range of websites that gain visibility through SGE.

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As Google is a primary source of traffic and leads for many businesses, any changes to its search results can impact visibility, brand awareness, and revenue.

How This Could Help You

While the rise of SGE presents challenges, it also offers opportunities.

Taking into account what we’ve learned from the Authoritas study, here are some actionable takeaways:

  • As SGE favors in-depth, informative content, businesses may benefit from investing in comprehensive, well-researched articles and guides that provide value to users.
  • Incorporating expert quotes, interviews, and authoritative sources within your content could increase the likelihood of being featured in SGE results.
  • Enriching your content with images, videos, and other multimedia elements may help capture the attention of both users and the SGE algorithm.
  • Building a strong brand presence across multiple channels, including social media, industry forums, and relevant websites, can increase your chances of appearing in SGE.
  • Creating a trustworthy brand and managing your online reputation will be crucial, as SGE may feature competitors alongside your website.

Looking Ahead

While the long-term impact of SGE will depend on user adoption and the perceived usefulness of results, this study’s findings serve as a valuable starting point for businesses and SEO professionals.

By proactively addressing the challenges and opportunities SGE presents, you can increase your chances of success in the new search environment.


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