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Google Allows Custom Dimensions In GA4 Reports



Google Allows Custom Dimensions In GA4 Reports

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business.

The official Google Analytics changelog reads:

“You can now add custom dimensions and metrics to your custom reports as primary dimensions, enabling you to more easily report on custom information that’s important to your business. Additionally, the dimensions and metrics pickers in the Reports Builder have been updated to allow for easier navigation to help you find dimensions and metrics quickly.”

In an example provided by Google, see how custom dimensions can include metrics like article length, giving publishers a way to combine Google Analytics data with non-Google Analytics data.

You can now add any custom dimensions and metrics to GA4 reports that are defined in your Google Analytics property.

Previously, this option was only available for Universal Analytics reports.

Here’s more on how to add a custom dimension or metric to a report for GA4 properties.

How To Add Custom Dimensions & Metrics To GA4 Reports

To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any report, or click Library in the left navigation menu.

Next, scroll down to the reports table, click +Create new report, and select “Create detail report.”

Next, click Edit or Make a copy from the drop-down menu. The report builder should now appear on the screen.

The Report Data section is where you set the dimensions and metrics that appear in the report table. You can choose from default and custom dimensions and metrics in the report.

For more information, see these step-by-step instructions for creating a custom report in GA4.

Source: Google
Featured Image: photo_gonzo/Shutterstock

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Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search



Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.

In the span of a 12-week internship, Hotz promises to “fix” Twitter search and introduce all-new features, such as the ability to search within liked tweets.

As the first person in the world to jailbreak the iPhone, Hotz is no stranger to bringing new capabilities to existing platforms.

However, what’s most notable about Hotz joining Twitter is his prior criticism of Musk, refusing to work for Musk at Tesla, claiming he could develop a better self-driving car system.

It appears the two are putting their differences aside out of a mutual interest in building a better Twitter search engine.

Hotz volunteered his services in exchange for the cost of living in San Francisco, and Musk seemingly took him up on the offer:

Now, Hotz is documenting the journey of implementing long-requested features that are commonplace in other search engines.

Like what?

For one, the ability to deliver relevant results that don’t contain the exact words used in a query.

Additionally, Hotz is crowdsourcing ideas for delivering more contextual autocomplete results when users type “from:” in the search box:

Hotz is enthusiastic about removing the sign-up prompt that appears when logged-out users scroll through search results.

After removing the popup, Hotz plans to implement a way for users to search within liked tweets:

Hotz also mentioned that Twitter’s advanced search feature should be featured more promptly, though he’s not in charge of UI updates.

Beyond those changes, what Hotz will do to “fix” Twitter search is mainly unknown. We’ll likely learn more as the days and weeks go on.

Stay up-to-date with the latest news on Musk’s Twitter with our continuously updated timeline of events.

Featured Image: rblfmr/Shutterstock

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