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Google Readying A Product Review Algorithm Update For August

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Google Readying A Product Review Algorithm Update For August

The forthcoming update continues Google’s efforts to show more helpful, in-depth reviews based on first-hand expertise in search results.

Google’s timing for the next product review update aligns with the conclusion of the just-announced helpful content update.

When you add in July’s product review update, that’s three confirmed Google algorithm changes in a month.

Google appears to be on a mission to purge the front page of low-value content, with an acute focus on content people use to inform purchasing decisions.

Few Details About Next Product Review Update – More Of The Same?

Google’s announcement offers few details about the next product review algorithm update.

If you skimmed the blog post, you might have missed it, as the mention was brief. The announcement reads:

“We know product reviews can play an important role in helping you make a decision on something to buy. Last year, we kicked off a series of updates to show more helpful, in-depth reviews based on first-hand expertise in search results.

We’ve continued to refine these systems, and in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews. We’ll continue this work to make sure you find the most useful information when you’re researching a purchase on the web.”

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This sounds like the next update is more of the same.

Google’s messaging around its product review algorithm hasn’t drastically changed from one update to another. It’s reasonable to expect Google’s guidance to stay the same this time.

Possible Connection With The Helpful Content Update?

Google’s next product review update is slated to start rolling out around the time when the launch of the helpful content update is complete.

The proximity of the helpful content update and product review update suggests a possible connection between the two.

My guess is the helpful content update will allow Google to better identify product reviews that add unique value or demonstrate first-hand knowledge.

Both algorithms are designed to identify similar qualities in a piece of content. In a blog post regarding the helpful content update, Google offers the following advice on assessing a page’s value:

“Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”

It sounds similar to what the product review update looks for.

When the helpful content update is finished, Google may take the data it gains and apply it to the next iteration of the product review update.

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This may boost helpful product review pages that Google missed in previous updates.

Conversely, Google could also use the data to identify low-quality product reviews. Pages that didn’t get devalued after previous updates could then drop rankings.

It’s unknown whether Google will offer more information about the next product review update before it goes live.


Source: Google

Featured Image: 13_Phunkod/Shutterstock

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Instagram Is Now Putting Ads In Your Profile Feed

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Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.

Additional updates include augmented reality (AR) ads and multi-advertisers ads.

Lastly, Instagram is giving advertisers a selection of free-use music to utilize with Reels ads.

Here are all the details about the latest updates to Instagram ads.

Instagram Ads In Profiles & Explore Feed

Instagram is testings ads in user profiles, though only select creators will see any revenue from it.

Ads will begin to show in profile feeds for public Instagram accounts of users over 18.

The profile feed refers to the vertical scrolling experience activated once someone taps a thumbnail on a user’s profile. It doesn’t refer to the profile grid, which will remain free from advertising.

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Instagram is experimenting with the ability to share revenue generated from profile ads with creators, though it doesn’t sound like this option will be broadly available.

In an announcement, Instagram states:

“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.”

No further information about eligibility criteria, or revenue sharing, is available at this time.

Another new surface Instagram is inserting ads on is the Explore home feed, which is the primary grid you land on when selecting the search tab.

See how the new Explore ads will look in the example below:

Screenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Multi-Advertiser Ads

Instagram’s new multi-advertiser format makes ads eligible to appear next to ads from other advertisers.

This includes, in some instances, ads from related or complementary businesses. For example, an advertisement for a wedding dress may appear next to an ad for a wedding cake.

AI and machine learning automatically determine ad grouping.

For advertisers who prefer not to have their ads appear in a carousel with other businesses, Instagram offers the ability to opt out of multi-advertiser ads.

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AR Ads

Instagram is launching an open beta of AR ads in the primary and Stories feeds.

Through the AR experience powered by Spark AR, brands can encourage people to interact with the effect through their surroundings.

An example is shown below:

Instagram Is Now Putting Ads In Your Profile FeedScreenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Free-Use Music For Reels Ads

Instagram is letting advertisers utilize a selection of royalty-free music in Reels ads.

Free, high-quality music from the Meta Sound Collection library can now be added to carousel ads on Reels.

Advertisers can select songs manually or allow Instagram to automatically choose the best music for an ad based on its content.


Source: Instagram

Featured Image: AmbrosiniV/Shutterstock

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