Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.  

Why Fospha’s Ultimate TikTok Playbook is a Must-Read  

TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven strategies for brands at any stage of their TikTok journey, from starting out to scaling and maximizing long-term performance.  

“Our playbook demystifies the process, offering clear, data-driven guidance to help brands achieve exceptional results on the platform,” says Jamie Bolton, VP of Growth at Fospha.  

Key highlights of the playbook include:  

• Full Funnel Strategies: Optimize each stage from awareness to conversion.  
• Enhanced Measurement: Achieve clear visibility with multi-touch attribution and marketing mix modeling.  
• Creative Optimization: Best practices for engaging, trend-leveraging content.  
• Peak Period Strategies: Maximize returns during high-traffic periods with tools like Spark Ads and Branded Effect.

Case Studies Highlight Success  

Learn from brands like Underoutfit, Represent, Nutrimuscle, and The Essence Vault who have leveraged Fospha’s insights to achieve remarkable results on TikTok.  

About Fospha  

Fospha is pioneering a new approach to cross-channel digital marketing measurement. With no-code implementation, clients are live in 2 to 3 weeks with a year of full funnel performance modelled, ensuring complete privacy safety.  

For more information, visit www.fospha.com and follow us on LinkedIn and Twitter for the latest updates.  

Contact: Snezhina Kashukeeva: [email protected] 

Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience.

Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement.

Here’s what you need to know about breadcrumbs, how they impact SEO, and common mistakes to avoid.

What Are Breadcrumbs In SEO?

Breadcrumbs are automated internal links that allow users to track their location on a website and their distance from the homepage.

You’ll usually find them at the top of a website or just under the navigation bar.

Just like internal links, they help keep users on a website and help them find the information they are looking for. If they feel disoriented, they can use breadcrumbs links to go one level up and continue their journey on the website rather than clicking a browser’s back button.

Here’s an example of breadcrumbs from eBay’s website:

It shows exactly what categories I clicked on to land on the page I am viewing.

The breadcrumbs make it easy to backtrack to a previous page if I need to.

4 Common Types Of Breadcrumbs

Not all breadcrumbs are created equal!

There are four main types of breadcrumbs, each with their own purpose.

Before adding breadcrumbs to your site, determine which type will be the best fit for user experience.

1. Hierarchy-Based Breadcrumbs (a.k.a., Location-Based Breadcrumbs)

The most common type of breadcrumbs that tell users where they are in the site structure and how to get back to the homepage.

For example: Home > California > San Francisco

Screenshot from cars.com, June 2024

2. Attribute-Based Breadcrumbs

These breadcrumbs are commonly used on ecommerce sites to show what attributes the user has clicked.

For example: Home > Shoes > Hiking > Womens

Screenshot from eBay, June 2024

Please note how smartly eBay handles breadcrumbs for attributes when the trail is too long.

It shows the last three items following the home page and truncates previous ones under a three-dot menu; you can see all previous items in the breadcrumbs upon clicking.

3. Forward Or Look-Ahead Breadcrumbs

This type of breadcrumb not only shows the user’s current path within a website’s hierarchy but also provides a preview of the next steps they can take.

Here is an example from the Statista website, which illustrates how useful it can be by giving users a preview of other sections of the subsection.

Screenshot from Statista, June 2024

4. History-Based Breadcrumbs

This type of breadcrumb is rarely used and shows users what other pages on the site they have visited, similar to a browser history.

For example, if you were searching for SEO news and read three different articles, the breadcrumbs might look like this: Home > SEO article 1 > SEO article 2 > Current page.

But I recommend avoiding this because it may confuse users. Users may navigate to the same destination through different journeys, which means you will show a different breadcrumb structure each time, confusing users.

Additionally, you can’t markup with schema such as breadcrumbs and benefit from rich results because of its random nature.

3 Benefits of Using Breadcrumbs

This all sounds great, you’re thinking.

But what will breadcrumbs actually do?

If you’re unsure breadcrumbs are worth the hassle (spoiler, they totally are!), then you’ll want to read the section below.

1. Breadcrumbs Improve UX

Breadcrumbs make it easier for users to navigate a website and encourage them to browse other sections.

For example, if you want to learn more about Nestle, you head to its site and end up on the Nestle company history page.

Screenshot from Nestle, June 2024

Using its breadcrumbs, you can easily navigate back to About Us, History, or even its homepage.

It’s a handy way to help users easily find what they are looking for – and hopefully draw them deeper into your website.

2. Keep People Onsite Longer

Bounce rate is not a ranking factor. But keeping users from bouncing can still help SEO as it helps users click and navigate through the website, an engagement signal that Google uses for ranking purposes.

Say, you are looking for a new pair of sneakers on Adidas’s website.

Screenshot from Adidas, June 2024

Using Adidas’s breadcrumbs, you can easily navigate back to the boots category and look for a different pair.

This is great for Adidas because it will likely keep you from returning to Google and landing on another shoe website.

That’s the power of the humble breadcrumb!

A case study on Moz shows what happened when it added breadcrumbs to a site and made several other changes.

Sessions drastically increased in just a few months.

Screenshot from Moz, June 2024

Granted, they also added meta descriptions and eliminated a few other UX issues, but breadcrumbs also played a part.

3. Breadcrumbs Improve Internal Linking

Breadcrumbs are not just a navigational utility; they play a crucial role in enhancing a website’s internal linking structure. Google uses breadcrumbs to determine the relationship between different pages which are deeper in the site structure.

By implementing breadcrumbs’s structured data markup, you can help search engines understand the site’s architecture.

Read: Site Structure & Internal Linking in SEO: Why It’s Important

4. Rich Snippets In SERPs

As discussed, breadcrumbs make site navigation easier, but they do a lot more so as Google displays rich snippets in the search results.

Screenshot from Google.com

But this doesn’t happen until you markup your breadcrumbs with structured data so Google can pick it up and surface it in search engine results pages (SERP).

Here is a JSON-LD structured data code example for a breadcrumb that matched the rich snippet from the screenshot:

[{
"@context": "https://schema.org",
  "@id": "https://www.example.com/#breadcrump", 
  "@type": "BreadcrumbList",
    "itemListElement": [
    {
       "@type": "ListItem",
       "position": 1,
       "item":   "@id": "https://www.example.com/",      
       "name": "Home"       
   },
   {
       "@type": "ListItem",
       "position": 2,
       "item": "https://www.example.com/real-estate/",
       "name": "Real estate"
  },
  {
       "@type": "ListItem",
       "position": 3,
       "item": "https://www.example.com/en/paris/",
       "name": "Paris"
  },
  {
      "@type": "ListItem",
      "position": 4,
      "item": "https://www.example.com/en/paris/apartment/",
      "name": "Apartment"
   },
  {
     "@type": "ListItem",
     "position": 5,
     "item": "https://www.example.com/en/paris/apartment/affordable",
     "name": "Affordable rentals Paris"      
    }
   ]
}]

Here is a breakdown of each attribute in the breadcrumb JSON-LD schema.

Please note that you can’t game Google by having structured data on the website without having an actual breadcrumb visible to users.

If Google detects such manipulations, violating Google’s guidelines, you may get a manual penalty. However, that doesn’t cause a drop in rankings, but your website will not be eligible for any kind of rich snippets in search results.

So, the golden rule is that every schema markup you have on the website has to exist on the page and be visible to users.

4 Common Mistakes When Using Breadcrumbs For SEO

Implementing breadcrumbs is a straightforward way to improve a site’s SEO and provide better UX.

However, sometimes, implementing breadcrumbs could cause more harm than good.

Here are a few breadcrumb mistakes you’ll want to avoid.

1. Don’t Go Too Big or Too Small – Aim For Just Right

Breadcrumbs should be easy to see but unobtrusive.

A slightly smaller font is fine, but too small text will be hard to see and hard to click on mobile devices.

Position them at the top of the page, beneath the hero image, or just above the H1 title so they are easy to find.

2. Don’t Just Repeat Your Navigation Bar

If the breadcrumbs just duplicate what is already in your navbar, they might not serve any additional purpose.

There’s no need to add more coding (and take up room!) if it doesn’t help.

3. Don’t Ditch Your Navigation Bar In Favor Of Breadcrumbs

While you don’t want to repeat navigation, you also don’t want to rely entirely on breadcrumbs.

They serve as a supplement, not a replacement for other navigational features.

4. Use The Right Type Of Breadcrumbs

Location breadcrumbs are the most common type, but they might not be the best choice for your site.

Don’t use location breadcrumbs if your site doesn’t use a nested structure where most pages fit under a few categories.

In that case, history-based breadcrumbs might be more beneficial.

How To Implement Breadcrumbs In WordPress

Breadcrumbs are an incredibly useful navigation element for both users and search engines — and they are easy to add to your site.

Here are a few ways to add these useful features to your site.

Screenshot from Yoast SEO, June 2024

• Use Yoast SEO: If you already use Yoast, adding breadcrumbs will only take a few steps. Simply log in and follow these steps to implement breadcrumbs.
• WordPress Plugins: If you use WordPress, there are several plugins that can add breadcrumbs in a few steps. I like Breadcrumb NavXT because it is easy to implement and generates locational breadcrumbs that can be customized as needed.
• WooCommerce Breadcrumb Plugin: If you have an ecommerce site that uses Woocommerce, consider using their breadcrumb plugin, which allows you to restyle the built-in WooCommerce breadcrumbs.

Finally, your site builder or WordPress theme might have a built-in breadcrumb feature.

Shopify, Wix, or Squarespace sites have built-in features you can enable on their settings page.

Breadcrumbs Are An Easy-to-Grasp Way To Navigate Your Website

Think of breadcrumbs as the butter to your bread. The Kermit to your Miss Piggy. The animal sauce to your In N’ Out burger.

You get the point.

Breadcrumbs are a simple change that can help your site stand out on the search results page.

Though they won’t guarantee a significant boost to SERPs, they are helpful to users and search engines alike.

As an added bonus, breadcrumbs are easy to implement using a plugin like Yoast.

In just a few clicks, you could make your site easier to navigate and maybe rank higher in SERPs.

More resources:

Featured Image: BestForBest/Shutterstock

Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity.

However, with the proliferation of AI assistants comes an uptick in AI-generated content. AI content detectors can help you prioritize content quality and originality.

These tools can help you discern whether a piece of content was written by a human or AI – a task that’s becoming increasingly difficult – and this can help detect plagiarism, and ensure content is original, unique, and high-quality.

In this article, we’ll look at some of the top AI content checkers available in 2024. Let’s dive in.

The 6 Best AI Content Checkers

1. GPTZero

Launched in 2022, GPTZero was “the first public open AI detector,” according to its website – and it’s a leading choice among the tools out there today.

GPTZero’s advanced detection model comprises seven different components, including an internet text search to identify whether the content already exists in internet archives, a burstiness analysis to see whether the style and tone reflect that of human writing, end-to-end deep learning, and more.

Its Deep Scan feature gives you a detailed report highlighting sentences likely created by AI and tells you why that is, and GPTZero also offers a user-friendly Detection Dashboard as a source of truth for all your reports.

The tool is straightforward, and the company works with partners and researchers from institutions like Princeton, Penn State, and OpenAI to provide top-tier research and benchmarking.

Cost:

• The Basic plan is available for free. It includes up to 10,000 words per month.
• The Essential plan starts at $10 per month, with up to 150,000 words, plagiarism detection, and advanced writing feedback.
• The Premium plan starts at $16 per month and includes up to 300,000 words, everything in the Essential tier, as well as Deep Scan, AI detection in multiple languages, and downloadable reports.

2. Originality.ai

Screenshot from Originality.ai, July 2024

Originality.ai is designed to detect AI-generated content across various language models, including ChatGPT, GPT-4o, Gemini Pro, Claude 3, Llama 3, and others. It bills itself as the “most accurate AI detector,” and targets publishers, agencies, and writers – but not students.

The latter is relevant because, the company says, by leaving academia, research, and other historical text out of its scope, it’s able to better train its model to hone in on published content across the internet, print, etc.

Originality.ai works across multiple languages and offers a free Chrome extension and API integration. It also has a team that works around the clock, testing out new strategies to create AI content that tools can’t detect. Once it finds one, it trains the tool to sniff it out.

The tool is straightforward; users can just paste content directly into Originality.ai, or upload from a file or even a URL. It will then give you a report that flags AI-detected portions as well as the overall originality of the text. You get three free scans initially, with a 300-word limit.

Cost:

• Pro membership starts at $12.45 per month and includes 2,000 credits, AI scans, shareable reports, plagiarism and readability scans, and more.
• Enterprise membership starts at $179 per month and includes 15,000 credits per month, features in the Pro plan, as well as priority support, API, and a 365-day history of your scans.
• Originality.ai also offers a “pay as you go” tier, which consists of a $30 one-time payment to access 3,000 credits and some of the more limited features listed above.

3. Copyleaks

Screenshot from Copyleaks.com, July 2024

While you’ve probably heard of Copyleaks as a plagiarism detection tool, what you might not know is that it also offers a comprehensive AI-checking solution.

The tool covers 30 languages and detects across AI models including ChatGPT, Gemini, and Claude – and it automatically updates when new language models are released.

According to Copyleaks, its AI detector “has over 99% overall accuracy and a 0.2% false positive rate, the lowest of any platform.”

It works by using its long history of data and learning to spot the pattern of human-generated writing – and thus, flag anything that doesn’t fit common patterns as potentially AI-generated.

Other notable features of Copyleaks’ AI content detector are the ability to detect AI-generated source code, spot content that might have been paraphrased by AI, as well as browser extension and API offerings.

Cost:

• Users with a Copyleaks account can access a limited number of free scans daily.
• Paid plans start at $7.99 per month for the AI Detector tool, including up to 1,200 credits, scanning in over 30 languages, two users, and API access.
• You can also get access to an AI + Plagiarism Detection tier starting at $13.99 per month.

4. Winston AI

Screenshot from GoWinston.ai, July 2024

Another popular AI content detection tool, Winston AI calls itself “the most trusted AI detector,” and claims to be the only such tool with a 99.98% accuracy rate.

Winston AI is designed for users across the education, SEO, and writing industries, and it’s able to identify content generated by LLMs such as ChatGPT, GPT-4, Google Gemini, Claude, and more.

Using Winston AI is easy; paste or upload your documents into the tool, and it will scan the text (including text from scanned pictures or handwriting) and provide a printable report with your results.

Like other tools in this list, Winston AI offers multilingual support, high-grade security, and can also spot content that’s been paraphrased using tools like Quillbot.

One unique feature of Winston AI is its “AI Prediction Map,” a color-coded visualization that highlights which parts of your content sound inauthentic and may be flagged by AI detectors.

Cost

• Free 7-day trial includes 2,000 credits, AI content checking, AI image and deepfake detection, and more.
• Paid plans start at $12 per month for 80,000 credits, with additional advanced features based on your membership tier.

5. TraceGPT

Screenshot from plagiarismcheck.org, July 2024

Looking for an extremely accurate AI content detector? Try TraceGPT by PlagiarismCheck.org.

It’s a user-friendly tool that allows you to upload files across a range of formats, including doc, docx, txt, odt, rtf, and pdf. Then, it leverages creativity/predictability ratios and other methods to scan your content for “AI-related breadcrumbs.”

Once it’s done, TraceGPT will provide results that show you what it has flagged as potential AI-generated text, tagging it as “likely” or “highly likely.”

As with many of the options here, TraceGPT offers support in several languages, as well as API and browser extension access. The tool claims to be beneficial for people in academia, SEO, and recruitment.

Cost

• You can sign up to use TraceGPT and will be given limited free access.
• Paid plans differ based on the type of membership; for businesses, they start at $69 for 1,000 pages, and for individuals, it starts at $5.99 for 20 pages. Paid plans also give you access to 24/7 support and a grammar checker.

6. Hive Moderation

Screenshot from hivemoderation.com, July 2024

Hive Moderation, a company that specializes in content moderation, offers an AI content detector with a unique differentiator. Unlike most of the other examples listed here, it is capable of checking for AI content across several media formats, including text, audio, and image.

Users can simply input their desired media, and Hive’s models will discern whether they believe them to be AI-generated. You’ll get immediate results with a holistic score and more detailed information, such as whether Hive thinks your image was created by Midjourney, DALL-E, or ChatGPT, for example.

Hive Moderation offers a Chrome extension for its AI detector, as well as several levels of customization so that customers can tweak their usage to fit their needs and industry.

Pricing:

• You can download the Hive AI Chrome Extension for free, and its browser tool offers at least some free scans.
• You’ll need to contact the Hive Moderation team for more extensive use of its tools.

What Is An AI Content Checker?

An AI content checker is a tool for detecting whether a piece of content or writing was generated by artificial intelligence.

Using machine learning algorithms and natural language processing, these tools can identify specific patterns and characteristics common in AI-generated content.

An important disclaimer: At this point in time, no AI content detector is perfect. While some are better than others, they all have limitations.

They can make mistakes, from falsely identifying human-written content as AI-generated or failing to spot AI-generated content.

However, they are useful tools for pressure-testing content to spot glaring errors and ensure that it is authentic and not a reproduction or plagiarism.

Why Use An AI Content Detector?

As AI systems become more widespread and sophisticated, it’ll only become harder to tell when AI has produced content – so tools like these could become more important.

Other reasons AI content checkers are beneficial include:

• They can help you protect your reputation. Say you’re publishing content on a website or blog. You want to make sure your audience can trust that what they’re reading is authentic and original. AI content checkers can help you ensure just that.
• They can ensure you avoid any plagiarism. Yes, generative AI is only getting better, but it’s still known to reproduce other people’s work without citation in the answers it generates. So, by using an AI content detector, you can steer clear of plagiarism and the many risks associated with it.
• They can confirm that the content you’re working with is original. Producing unique content isn’t just an SEO best practice – it’s essential to maintaining integrity, whether you’re a business, a content creator, or an academic professional. AI content detectors can help here by weeding out anything that doesn’t meet that standard.

AI content detectors have various use cases, including at the draft stage, during editing, or during the final review of content. They can also be used for ongoing content audits.

AI detectors may produce false positives, so you should scrutinize their results if you’re using them to make a decision. However, false positives can also help identify human-written content that requires a little more work to stand out.

We recommend you use a variety of different tools, cross-check your results, and build trust with your writers. Always remember that these are not a replacement for human editing, fact-checking, or review.

They are merely there as a helping hand and an additional level of scrutiny.

In Summary

While we still have a long way to go before AI detection tools are perfect, they’re useful tools that can help you ensure your content is authentic and of the highest quality.

By making use of AI content checkers, you can maintain trust with your audience and ensure you stay one step ahead of the competition.

Hopefully, this list of the best solutions available today can help you get started. Choose the tool that best fits your resources and requirements, and start integrating AI detection into your content workflow today.

More resources: 

Featured Image: Sammby/Shutterstock