SEO
Google’s AI Vision Driven By Panic, Not Users: Former Product Manager
A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors.
Scott Jenson, who left Google last month, took to LinkedIn to critique the tech giant’s AI projects as “poorly motivated and driven by this mindless panic that as long as it had ‘AI’ in it, it would be great.”
Veteran’s Criticism Of Google’s AI Focus
Jenson stated that Google’s vision of creating an AI assistant for its ecosystem is “pure catnip” fueled by the fear of letting someone else get there first.
He parallels the ill-fated Google+ product, which he calls a “similar hysterical reaction” to Facebook’s rise.
Jenson wrote:
“This exact thing happened 13 years ago with Google+ (I was there for that fiasco as well). That was a similar hysterical reaction but to Facebook.”
Lack Of User-Driven Motivation
Jenson argues that Google’s strategy lacks motivation driven by genuine user needs, a sentiment echoed by a recent Gizmodo article that described this year’s Google I/O developer conference as “the most boring ever.”
The article, which Jenson linked to in his post, criticized Google for failing to clarify how Gemini’s new AI technology would integrate into its existing products and enhance the user experience.
See Jenson’s full post below:
Can You Turn Off Google’s AI Overviews?
One prime example of Google’s AI overreach is the AI overviews feature, which generates summaries to directly answer search queries by ingesting information from across the web.
This controversial move has sparked legal battles, with publishers accusing Google of violating intellectual property rights and unfairly profiting from their content without permission.
Related: Google’s AI Overviews Documentation: Key SEO Insights
Turning Off AI Overviews
While Google doesn’t provide an official setting to turn off AI overviews, a viral article from Tom’s Hardware suggests using browser extensions.
Alternatively, you can configure Chrome to go directly to web search results, bypassing the AI-generated overviews.
Here are the steps:
- Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
- In the Settings window, click on the “Search Engine” tab on the left side.
- Under the “Search Engine” section, click “Manage search engines and site search.”
- Scroll down to the “Site search” area and click “Add” to create a new entry.
In the new entry, enter the following details:
- Name: Google (Web)
- Shortcut: www.google.com
- URL: {google:baseURL}/search?udm=14&q=%s
- Click “Add“
Lastly, click the three dots next to the new “Google (Web)” entry and select “Make default.”
Screenshot from: chrome://settings/searchEngines, May 2024.After following these steps, Chrome will now default to showing regular web search results instead of the AI overview summaries when you perform searches from the address bar.
Tensions Over Data Usage
The controversy surrounding AI overviews creates tension between tech companies and content creators over using online data for AI training.
Publishers argue that Google’s AI summaries could siphon website traffic, threatening independent creators’ revenue streams, which rely on search referrals.
The debate reflects the need for updated frameworks to balance innovation and fair compensation for content creators, maintaining a sustainable open internet ecosystem.
FAQ
What concerns has Scott Jenson raised about Google’s AI focus?
Scott Jenson, a former Google product manager, has expressed concerns that Google’s current AI focus is more of a “panic reaction” to stay ahead of competitors rather than addressing user needs. He critiques Google’s AI initiatives as poorly motivated and driven by a fear of letting others get ahead.
How does Scott Jenson compare Google’s AI strategy to past projects?
Jenson parallels Google’s current AI focus and the company’s response to Facebook years ago with Google+. He describes both as “hysterical reactions” driven by competition, which, in the case of Google+, resulted in a product that failed to meet its objectives.
Why are content creators concerned about Google’s AI overviews?
Content creators worry that Google’s AI overviews, which generate summaries by ingesting web content, could reduce site traffic. They argue that this practice is unfair as it uses their content without permission and impacts their revenue streams that rely on search referrals.
How can users turn off Google’s AI overviews in Chrome?
Although no official setting exists to disable AI overviews, users can use a workaround by enabling a specific Chrome setting or using a browser extension.
Here are the steps:
- Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
- In the Settings window, click on the “Search Engine” tab on the left side.
- Under the “Search Engine” section, click “Manage search engines and site search.”
- Scroll down to the “Site search” area and click “Add” to create a new entry.
In the new entry, enter the following details:
-
- Name: Google (Web)
- Shortcut: www.google.com
- URL: {google:baseURL}/search?udm=14&q=%s
- Click “Add“
This will force Chrome to skip AI-generated overviews and show the classic list of web links.
Featured Image: Sira Anamwong/Shutterstock
