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How to Build a Topic Cluster in 10 Minutes



How to Build a Topic Cluster in 10 Minutes

How do you know an SEO is into topic clusters?

Don’t worry, they’ll tell you.

Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype, or are they just another buzzword?

In this guide, you’ll learn the following:

Topic clusters are interlinked pages about a particular subject.


People often get confused by the name variations. If there’s one thing SEOs love to do, it’s to create multiple terms for the same thing:

Topic clusters, content hubs, pillar pages, hub and spoke. Whatever you call them, they are all essentially the same thing: topically grouped pages designed to cover a subject and rank.

Simply put, a topic cluster consists of three components:

  1. A page focused on a topic.
  2. A “cluster” of pages covering related subtopics in more depth.
  3. Internal linking between all of the pages.

If you nail those three elements, you have a topic cluster.

Most people’s first encounter with topic clusters is via this graphic from Hubspot that illustrates the setup of a cluster:

Infographic showing how topic clusters are arranged and how they link to the pillar content

Why do topic clusters matter for SEO?

Topic clusters help search engines better understand the hierarchy of your website. As such, they may help search engines see your site as an authority on a specific subject.


Basically, a topic cluster is just another way of laying out your website’s architecture.

However, it’s worth pointing out here that Google has never specifically said to use topic clusters or mentioned anything about their benefits. The closest SEOs get to an official comment on topic clusters is this part from Google’s Webmaster Guidelines:

Design your site to have a clear conceptual page hierarchy.

This is open to interpretation. Like most things in SEO, topic clusters are a framework created by SEOs (not Google) to help get stuff done.

Topic clusters are effective for SEO because they:

  • Group relevant content together so that it is easier to find (for users and search engines).
  • May help to build topical relevance/authority for your site by fully covering a topic.
  • Help to create relevant internal links naturally.

So what do topic clusters actually look like?

Three examples of topic clusters in the wild


Below you will find three examples of topic clusters across different niches.

If you want more examples, check out Kane Jamison’s awesome 30+ content hub examples or look through Ahrefs’ Beginner’s Guide to SEO for inspiration.

All these examples below have the ingredients of a good topic cluster:

  1. Page focused on a high-level topic (online courses, wines, workouts)
  2. Related subtopics that go into greater detail
  3. Internal linking between all of the pages

Example 1 – Podia’s guide to selling a profitable online course

Excerpt of Podia's guide; title on top and video below

This is a classic example of a topic cluster: one main page linking out to subpages (or chapters, in this case). Most of this content is evergreen, so the subpages don’t need to be updated too often.

The best way to think of this cluster is as a long-form guide split into bite-sized chunks. In fact, that’s how Podia described it:

8 lines, each summarizing a step; each line is linked to another article with more details

Example 2 – Wine Folly’s beginner’s guide to wine

Excerpt of Wine Folly's guide

This content cluster is another overview page linking to evergreen resources. But this time, it lists out many supporting articles (each grouped under a subtopic).

As compared to Podia, which split its cluster into chapters, Wine Folly chose to group its keywords under subtopics and even created supporting text for each:

Excerpt of guide. Pictures of grapes and wine in glasses on left; text on right

This format works really well when covering a large topic (like wine). There are lots of different subtopics and keywords with different intents, so it makes sense to split the content this way.

Example 3 – Muscle and Strength’s workout database

Excerpt of M&S' page about free workouts. Man is lifting weights in background image

This cluster is massive. It’s set up like a visual database made up of hundreds of pages that are sortable and filterable (to an extent).

Each page is labeled and grouped under a relevant category (e.g., Workouts For Men, Workouts For Women, Chest Workouts, etc.). And on the main page itself, you can immediately see what each category is about.

3 pictures of different programs side by side, corresponding text below

And it looks like it’s working in terms of SEO:

List of URLs with corresponding traffic

As you can see, there are different ways to build your topic clusters. The important thing is to pick the format you think will best display your content for Google and users.

How to create a topic cluster in 10 minutes

Most articles about building topic clusters look like this…

  • Step 1: Choose the topic you want to rank for
  • Step 2: Select your content clusters
  • Step 3: Review your existing content
  • Step 4: Link your content together
  • Step 5: Profit?

But this article is going to be a bit different.

The following guide will walk you through how to use free tools and Ahrefs to go from zero to a fully planned out topic cluster strategy in 10 minutes. Oh—and in a niche you know nothing about.


If you want to build a comprehensive topic cluster, there’s no substitute for doing proper research. But that’s not always possible due to a lack of budget or time. So treat this method as minimum viable niche research.


Let’s get started.

Step 1. Choose a topic (to build a cluster around)

You need to pick a topic before you can start building a cluster.

Whatever topic you pick, it needs to be tight enough so that it focuses on a single concept. But it also must be broad enough so that you’re not limiting the amount of content you can produce.

Don’t overcomplicate it. The key here is to start thinking in terms of topics and not just keywords.

Here are some criteria that will help you make good choices. Topics should:

  • Satisfy informational search intent.
  • Have search traffic potential (just don’t get hung up on search volume).
  • Be broad enough to generate subtopics.

Struggling for ideas? Head over to Ahrefs’ Keywords Explorer, search for a niche-related term, and go to the Overview report.

You can now look at Keyword ideas for—well, keyword ideas. This is a good place to start picking a topic to build a cluster around.


Just don’t use terms that are too narrow here.

For example, if you drop in a keyword like “personal injury lawyer for prisoners,” the results are not useful for the purpose of building a topic cluster:

List of keyword ideas

However, if you go a bit broader and drop in the keyword “personal injury lawyer,” you’ll get some good terms:

List of keyword ideas on left; list of "question" searches on right

These terms (in the “Questions” section) fit our criteria: informational, search traffic potential, and broad.

However, the Terms match ideas are more like commercial investigation intent keywords. So we may want to go broader and use “lawyer” as a seed keyword instead.


Because I don’t think you’d use keywords such as “best personal injury lawyer” and “atlanta personal injury lawyer” to build a topic cluster—much less an informational topic cluster.

Here’s what we get using the seed keyword “lawyer” instead:

List of keyword ideas on left; list of "question" searches on right

Once more, these terms fit our three criteria (and our original term “personal injury lawyer“shows up again).

The key here is to pick a topic that has the potential to unlock more supporting topics. If you pick topics that are too narrow, you’ll not have enough keywords to choose from. Too broad and you’ll have to filter through many unrelated terms.

Step 2. Do topical keyword research with Wikipedia

In this section, we will walk through how to use Wikipedia to understand the common talking points of a topic so that you can do better, more informed keyword research.

But first: Why use Wikipedia, though?

Well, because it is the ultimate topic cluster. Every Wikipedia article fully covers a topic and interlinks between supporting subtopics—just like an SEO topic cluster does. Treat it as a guide for choosing topics to pursue.

For this example, let’s build a topic cluster around the topic “personal injury lawyer.”Why this one? It’s because I know absolutely nothing about this industry.

First up, see if there is a Wikipedia page for the topic, which there is.


Now look for subtopics on the page. You can look at the internal links to find indications of subtopics:

Wikipage on personal injury lawyer

If you want to dig a bit deeper, you can run the URL through Ahrefs’ Site Explorer. Once you’ve done so, head over to the Organic Keywords report and review the keywords it ranks for.

(Hint: look for informational keywords here.)

List of keywords with corresponding data

You can even repeat the process for all the internal links on the Wikipedia page, as these will typically be related subtopics.

Depending on the page/topic, you may have enough information to get started on building a topic cluster.

If you don’t, move on to the next section to find more subtopics.

Step 3. Find more subtopics (if you don’t have enough)

In this section, we will walk through how to dive deeper into a topic and get more actionable data for building topic clusters.

MissingTopics is a great free tool for finding the most important topics and entities on pages. It allows you to extract data from URLs, see common headings being used, and find topics missing from your content (which your competitors have).


Copy the Wikipedia page URL. Then run it through MissingTopics:

Text field to enter URL
  1. Go to Topics
  2. Paste in the Wikipedia URL you want to analyze
  3. Hit Submit

You’ll now have a list of (you guessed it) missing topics:

Topic results

Copy these and save them to your list. You’ll need to clean up the output a little (remove numbers, brackets, etc.). Also, make sure to review this output to find any generalized terms that may skew your results.

In this example, one of the topics is “united states,” which will obviously skew your results:

Results with outliers highlighted; for example, "united states"

Once the output is cleaned, you’ll have some additional seed keywords to use in Ahrefs.

Open up Ahrefs’ Keywords Explorer. Then paste in the missing topics as seed keywords.

From here, you’ve got a few different methods for finding a bunch of keywords, thanks to Ahrefs’ functionality.

Here are a few methods you can try:

Find high-volume “question” keywords:

Matching terms report results
  1. Toggle the Questions tab
  2. Select Terms match
  3. Set a minimum volume* 


*Volume: Feel free to change this based on your topic/preference. Sometimes, you may need to set a minimum search volume for a client. Or maybe you only want to target keywords that get 100+ searches. Either way, update this accordingly or leave it blank. Do note that by default, Ahrefs sorts results by search volume.

Now you’ll have a list of question-based keywords with a minimum search volume for you to target. Combine this with the Terms filter, and you can quite easily start building out keyword-focused FAQ pages per term.


For example, filter by “tort,” and you’ll get enough keywords to build a useful informational post.

Matching terms report results filtered by "tort"

Find specific content formats

Matching terms report results with "Include" filter applied
  1. Toggle the All tab
  2. Select Terms match
  3. Add a modifier to the Include filter

By selecting a keyword modifier (“benefits” in the example above), you can drill down to find specific content formats.

Some modifiers to try:

  • Benefits
  • Tips
  • Best + Review
  • Examples
Matching terms report results with "SERP features" filter applied
  1. Toggle the All tab
  2. Select Terms match
  3. In “SERP features,” select Featured snippets

Given that featured snippets typically show up in informational search results, this can be a quick way to filter out the junk and get to the types of keywords that work well as informational content.

This method is also useful because it shows you informational terms, which you otherwise may have missed, outside of question-based keywords.

Step 4. Putting together a topic cluster plan

Now you should have a healthy list of keywords on a topic you previously didn’t know anything about.

You’ll probably have a bunch of keywords with similar meanings. So you’ll need to determine if you can target them all with one page or if you’ll need separate pages.

Group subtopics with similar intent

Here’s a quick method using Ahrefs’ Keywords Explorer:

  1. Paste the keywords you want to compare into Keywords Explorer
  2. Go to Traffic share and select By page
  3. Look for pages ranking for multiple terms
  4. Click to examine and look at how much the SERPs overlap
Traffic share by pages report results

(I definitely didn’t steal this tip from Tim Soulo.)

Once you’ve worked out how many pages you need to create and what keywords to map to them, you’ve got to now create your clusters.

For this stage, you may need a bit more than 10 minutes.

My keyword research process didn’t take too long. It’ll likely be quicker than spending the next week cramming enough information about lawyers (or whatever unfamiliar topic you are researching).

Despite being unfamiliar with this topic, I found a good number of keywords to create content around. When you are working in niches you don’t have a working knowledge of, you don’t know what you don’t know.

That’s where this method can help.

Still have questions about topic clusters? You’ll like the final section:


Here are answers to a few common questions you may have about topic clusters:

Are “topic clusters,” “content hubs,” and “pillar pages” the same thing?

However you want to refer to them, topic clusters, content hubs, and pillar pages are all basically the same thing: a single place to house content around a specific topic.

What is a topic in SEO?

Google’s main goal is to give people the most relevant answers to their search queries as quickly as possible. As an SEO, your focus should be the same.

Instead of thinking about an article as one that focuses on a keyword, think of keywords as topics. You want to try and cover everything Google expects to see within that topic in your content.

How many pages should you have in a cluster?

Stock SEO answer time: It depends.

There is no minimum or maximum number of pages you should create per topic cluster. Scroll up to the topic cluster examples. Some of those have a handful of pages, while some have hundreds.


What you should do is create enough to cover the topic fully but not so many that you are potentially cannibalizing your rankings.

That’s why the last step of the process (grouping subtopics with similar intent) is important. You don’t want to be building a topic cluster full of keywords competing against themselves.

Final thoughts

There you have it: how to build a topic cluster using Wikipedia, Ahrefs, and some SEO brainpower.

Is this going to be the most comprehensive content hub? No. But it’s a starting point. And it only took 10 minutes, which is not bad considering we know nothing about the niche.

Got a question on topic clusters or content strategy? Tweet me.


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How to Get SEO Buy-In: 7 Actionable Tips



How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.

I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed

Tom Critchlow

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.

Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.

The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.


To build relationships with decision-makers in these teams, consider the following:

  • Who’s in charge of budgets and projects? → Learn what they’re working on and how you can help each other with specific projects.
  • What do they care about? → This is the “what’s in it for me” factor. Align your SEO recommendations and requests to these things.
  • How can they help implement your SEO recommendations? → Identify the 20% of SEO they can easily help with using current resources.

Here’s an example of what that might look like:

Who’s in charge? What do they care about? How can they help implement SEO?
Engineering Jane Doe, Head of Engineering Jane cares most about rolling out new features on time and minimizing bugs.  Jane’s team can resolve many high-priority technical SEO errors if she sees them as bugs.
Editorial Joe Blogs, Senior Editor  Joe cares most about publishing quality, brand-relevant content that leads to sales. Joe’s team can create or optimize SEO content with buying intent to maximize traffic on commercial queries.

Too often, SEOs lead with “I need X…” and end with “…for SEO”. Cue dramatic groans that echo company-wide.

Adapting your language and how you communicate is a minor action that can lead to big results in your mission to get buy-in for SEO. Communicating only what you need can often come across as an order and feels like extra work for someone else. Plus, it gives them no sense of why they should care or what’s in it for them.

Try this instead…

→ Highlight opportunities: “There’s an opportunity to do X that helps with your goal of Y”


→ Leverage FOMO: “If we don’t do X, you’ll miss out on Y”

→ When speaking to executives:I intend to achieve X by doing Y”

It also helps to give your project a fancy name. Every time you talk about the project, mention the name, repeat key facts, and highlight the most exciting opportunities the project opens up.

Repetition is gold as it helps non-technical stakeholders tie goals and results to an otherwise intangible initiative.


Most executives and department heads have no context for understanding SEO metrics like search volume, share of voice, or even organic traffic.

They don’t have an existing mental model to connect these numbers to. Therefore, when we start sharing SEO-specific numbers in meetings, many non-SEO stakeholders can’t easily approve specific actions or know how to make the right decisions—all because they can’t connect the numbers they’re already familiar with to the conversation about SEO.

Easy fix. Modify the metrics and actions you talk about to those that non-SEO stakeholders already understand.

For example, executives are likely churning over and obsessing about MBA-style metrics. CEOs think about things like revenue, market share, and profitability. Sales managers care about MQLs, SQLs, and so on.

Here are some examples of how to translate SEO lingo for non-SEO stakeholders. These are inspired by Tom Critchlow’s interview on Voices of Search.

Monthly traffic → Lifetime traffic value e.g., “By creating X content, we can get Y monthly traffic predict Y lifetime traffic value.” HINT: Multiply Ahrefs’ Traffic Value metric by 60 to get a 5-year estimate, a common timeframe for calculating lifetime metrics.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.

Share of voice → market share e.g., “By doing X, our share of voice SEO market share has grown Y%. We’d like funds to do more of X.”

Traffic growth → revenue growth e.g., “We can grow organic traffic predict Y% revenue growth from SEO if we hit X traffic targets. These are the project milestones that will get us there…”

It depends → forecasts e.g., CEO asks “What’s it going to get us?”… “It depends. I made a model that forecasts approximately X% growth in Y months.”

It doesn’t matter what specific metrics are used in your organization. You can adapt SEO metrics to the ones everyone in the company is already thinking about. The main goal of doing this is to take SEO from being a mysterious “black box” activity to something measurable and relatable to non-SEO stakeholders.

How to demystify SEO for executives.How to demystify SEO for executives.

Devs and engineers are essential SEO allies within any organization. And while you can often skip the lengthy relationship-building phase and jump straight into tech fixes, how you frame your requests still matters.

Don’t be the kind of SEO that constantly gives them extra work “because it’s good for SEO.”

Instead, tie in your requests to what they care about. Fixing bugs is an easy approach to take here because devs already understand and care about these things for reasons unrelated to SEO.


Jackie Chu’s 2023 MozCon presentation outlined this brilliantly. A bug typically:

  • Delivers a confusing brand experience
  • Impacts customers (humans and bots)
  • Impacts other channels, like SEM

If pages can’t render, that’s a bug. If there are content differences between mobile and desktop, that’s a bug. Anything that needs improvement in Ahrefs’ Site Audit is, you guessed it, a bug.

That said, not all bugs are created equal. If you bother devs with a load of super minor or unimportant issues 24/7, they’ll learn to ignore you. So, make sure to prioritize and only ask for bug fixes that matter.

You can easily do this by filtering your Site Audit results by importance:

Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.


  • Errors as high-priority
  • Warnings as medium-priority
  • Notices as low-priority

You can also show your dev team how to interpret each issue listed and find the steps they can take to fix them by clicking on the “?” next to specific issues.

Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.

Too many SEOs pitch projects without considering everything that’s needed to make them happen. You’re more likely to get buy-in if your pitch is specific and shows decision-makers the exact details around things like the project’s cost, resources required, and expected timelines.

For example, say you need 100 articles published within three months. Make sure you chat with your editorial and development teams first. See if they can fit this project in and what resources they need to make it happen.

Then, build those resources into your pitch:


→ Instead of: “I’d like to publish 100 articles on the blog within three months and estimate I’ll need $X per article”.

→ Try this: “To get 100 articles on the blog, which we estimate will contribute to $X in lifetime traffic value, we’ll need to hire a freelance writer and dedicate two development sprints to the project within the next three months. Jane from engineering and Joe from editorial are collaborating on this with me, and we estimate a cost of $Y.”

Need to convince the Jane’s and Joe’s in your organization to partner with you? No worries. Check out the next point.

SEO is chronically underfunded and underresourced… but so are most other teams. You can become an ally and help other teams get more resources because they’re helping implement your SEO strategy.

They get more of whatever they need (people, money, resources). You get their help with SEO tasks, and they get prioritized. Win-win for you and your new BFF.


You can get the ball rolling by pitching a small test or project that is easy for the other team to get on board with.

Avoid this → “I need 10 of the articles you’re working on each month to do X for SEO”.

Try this instead → “There’s an opportunity for us to do X, and it will allow you to meet Y KPIs. Can we run a small test (and build a case for the execs) so you can hire another writer to work on this project?”

Small tests are a great way to warm up a new contact within your organization, especially if there’s a clear benefit they’ll receive if the test works.

Test results are also very helpful when pitching to executives down the track. If you can demonstrate small-scale success in one area, it’s much easier to get funding for bigger projects that can piggyback on those early wins.

Even if the initial pitch is for another team to get funding, you’re getting your foot in the door for bigger projects. Plus, you’re essentially getting free SEO if you can leverage the other team’s resources for your benefit.


A good habit for every SEO to develop is to link everything to strategic objectives. We need to get better at pitching the strategic value that our projects deliver instead of the actual work we need to do.

No one cares about the hundreds of technical fixes we need to work on. But everyone cares about revenues dropping if we don’t get support for technical fixes that affect conversions (and SEO, of course, but they don’t need to know that).

Key note here: strategic objectives go beyond metrics. They include things like:

  • Entering international markets
  • Becoming the market leader
  • Expanding X division

You get the idea.

Here are the tactics we’ve found that help position SEO as strategically valuable.

Compare against competitors

This tactic has a very high success rate in our team’s experience. When ideating this blog post, Tim, Patrick, Chris, and Mateusz all cited great success with this approach, and my own experiences echo this.


It works for literally any SEO activity you’re pitching, especially if you’re in a fierce market with SEO-savvy competitors who are already doing the thing you’re recommending.

For example, you could try the following different pitch angles:

→ Closing the gap: “If we did X, we’d be able to close these gaps with our biggest competitor in Y months…”

→ Reverse engineering: “Our biggest competitor did X. If we dedicated Y resources, we could close the gap and outpace them within Z months.”

→ Becoming a pacesetter: “There’s a gap in the market and none of our competitors are leveraging it. X resources would allow us to take Y actions that give us a competitive edge and make it difficult for competitors to catch up.”

No matter your angle, an easy place to start is in Ahrefs’ Site Structure report. Here, you can see what strategies your competitors are using along with high-level performance metrics, like organic traffic and the number of referring domains that different website segments get.

Example of Ahrefs' site structure report.Example of Ahrefs' site structure report.

Compare against internal departments

Another great approach is to bring your pitch back to what’s going on in other areas of the organization.

This is a great tactic to benchmark the value of SEO in a way that is immediately apparent. It’s also a great way to get easy buy-in if your company’s strategic objectives focus on specific divisions or products.

Here are some pitching angles you can try:

→ Expanding a division: “We need X resources to help division A expand to the level of division B.”

→ Improving KPIs: “Product A has a high cost per acquisition. We were able to lower CPA by X% for product B using SEO. If we had access to Y resources, we could repeat these actions for product A.”

→ Learning from mistakes: “We learned lessons A, B, and C from a past product launch. If we had X resources, we could help launch the new product for division A without repeating past mistakes.”

Forecast opportunity costs

Opportunity costs are the lost benefits you experience when choosing an alternative option. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO.


It’s super easy to do this using Ahrefs’ traffic value metric.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.Example of Ahrefs' traffic value metric in Site Explorer dashboard.

This metric shows you how much you’d be spending on paid ads to get the same traffic you do through SEO. It has opportunity cost baked right into it!

You can use it in a few different ways. My favorite method is to look at a successful segment of the website and use its metrics to forecast potential success for a new segment you want to optimize or build-out.

For example, here you can see how the French segment of our site compares with the Spanish segment.

Comparing two website segments using Ahrefs' competitor comparison features.Comparing two website segments using Ahrefs' competitor comparison features.

Want to launch into a new international market? Use these metrics to build a case of what you’d be missing out on by not expanding.

Want to improve an underperforming segment of your site? Show that segment vs a segment that’s skyrocketing to your executive team.

My second favorite method is to use the Traffic Value metric to pit SEO against Google Ads or other marketing channels and showcase how SEO compounds over time and costs less in the long run.

Realistically, if there’s a marketing budget to be had, and it doesn’t go to SEO, these are the alternative channels it will likely go to. So, positioning SEO as a worthwhile channel to invest in can get you a bigger slice of the budget.


For instance, you could pitch something like, “Our forecasts show that we could reduce our cost per click to $X (traffic value / traffic) by investing Y resources into SEO instead of [another channel].”

If your website is fairly new or you don’t have existing successes to leverage, you can do both of the above by using a competitor’s website as a proxy until you start getting some results that you can use in future forecasts.

So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO. We’re leaving money on the table by not investing in SEO.”

Key Takeaways

Good SEO is about giving people what they want. Getting buy-in is the same, just for a different audience.

The more you help others in your organization get what they want, you’ll also get what you want.

When it comes to collaborating with other departments, it comes down to helping them meet their KPIs because they’re working with you. It builds a positive relationship where they feel happy to help you out in the future and are more likely to prioritize SEO projects.


As for getting buy-in from executives, understanding where they spend most of their mental energy and aligning your projects to those things can go a long way.

If you’ve got any questions or cool tactics to share, reach out on X or LinkedIn any time!

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Websites Created With Google Business Profiles To Shut Down In March




Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”


How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.


Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

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How We Built A Strong $10 Million Agency: A Proven Framework




How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

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  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.


View the slides below or check out the full webinar for all the details.

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How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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