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How to Get Backlinks: 15 Proven Tactics

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How to Get Backlinks: 15 Proven Tactics

Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. 

But it’s harder than it needs to be without tried and tested tactics to lean on.

Here are 15 proven ways to get backlinks:

  1. The Skyscraper Technique
  2. The Reverse Skyscraper Technique
  3. Resource page link building
  4. Broken link building
  5. 301 redirect link building
  6. Pitch ‘best x in y’ listicles
  7. HARO
  8. Guest blogging
  9. Podcast interviews
  10. Unlinked mentions
  11. Pursue link gaps
  12. Get stockist links
  13. Utilize existing memberships
  14. Pitch link roundups
  15. Internal backlinks

1. The Skyscraper Technique

The Skyscraper Technique is where you find content with lots of backlinks, create something better, then ask everyone linking to the content you improved to link to you instead.

How to do it

You first need to find pages with lots of backlinks. To begin, search for a phrase related to your topic in Ahrefs’ Content Explorer and set the “referring domains” filter to a minimum of 50. This will show you pages with backlinks from 50+ websites.

How to Get Backlinks 15 Proven Tactics

It’s then simply a case of analyzing the content and thinking about how to improve it.

Here are some of the best ways to improve content:

  • Correct inaccurate or misleading claims. This is arguably the best way to improve content as nobody wants to link to something misleading.
  • Go deeper. If the content in question is only skimming the topic’s surface, go deeper and explain things in more detail.
  • Explain it better. Using graphics, videos, or whatever you need can help the reader understand things easier.

For example, Neil Patel’s page about long-tail keywords has backlinks from 1.1K referring domains:

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But its definition of long-tail keywords is inaccurate (and is super hard to read):

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Providing a meaningful definition is one easy way we could improve this content.

Recommended reading: How to Execute the Skyscraper Technique

2. The Reverse Skyscraper Technique

The reverse skyscraper technique is where you choose a great piece of content already on your site, find similar lower-quality pages with lots of backlinks, then ask everyone linking to those pages to link to you instead.

It works for the same reasons as the “regular” skyscraper technique. The benefit is that you don’t have to create new content.

How to do it

To find the best opportunities for this technique, plug a few keywords you’ve published industry-leading content about into Ahrefs’ Keywords Explorer, then sort the results by Keyword Difficulty (KD) from high to low.

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Sidenote.

Keyword Difficulty (KD) is based on the number of referring domains to the current top-ranking pages. This means that pages ranking for keywords with high KD scores will likely have many backlinks.

Next, click the SERP button and look for similar pages with lots of backlinks.

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Finally, visit these pages and look for compelling reasons why your content is better than theirs. If you find one, pitch your link as a replacement to those linking to the page. You can find these people using the Backlinks report in Ahrefs’ Site Explorer.

3. Resource page link building

Resource page link building is when you get backlinks from web pages that curate resources on a particular topic. It’s a tried and tested strategy because the sole purpose of these pages is to link to valuable resources.

How to do it

To find resource pages, run one of these searches in Google and add a phrase related to your topic:

  • intitle:resources inurl:resources.html
  • intitle:resources inurl:links.html

For example, if you want to build links to a resource on losing weight, you may search for intitle:resources inurl:resources.html weight loss.

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You can also use Ahrefs’ SEO Toolbar to export the results and their SEO metrics, which allows you to prioritize opportunities by Domain Rating (DR) and estimated search traffic.

It’s then simply a case of visiting each page to ensure it’s a resource page and links out to external resources. If it fits the bill, find the email address of the person responsible and pitch your resource.

Recommended reading: Resource Page Link Building: The Only Guide You Need

Broken link building is where you find a dead link on a page, create your own page on the topic, and ask everyone linking to the dead resource to link to your page instead.

It works because people who care about their websites don’t want to send visitors to broken pages.

How to do it

There are many ways to find dead pages with backlinks. One of the easiest is to search for a topic in Ahrefs’ Content Explorer, filter for broken pages then set a referring domains filter with a minimum value of 10. This will show you dead pages with backlinks from at least ten websites.

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If you want to investigate a page further, hit the caret and click the link to view it on archive.org. This will show you what was on the dead page before it disappeared.

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How to Get Backlinks 15 Proven Tactics

If it makes sense for you to create something similar, head back to Content Explorer, hit the caret, and click through to the Backlinks report. You’ll see all of the pages and sites linking to the dead page, which you can pitch your replacement link to once your content goes live.

Recommended reading: A Simple (But Complete) Guide to Broken Link Building

5. 301 redirect link building

301 redirect link building is where you find irrelevant 301 redirects and pitch a suitable replacement to everyone linking to it. It works for the same reason broken link building works; site owners don’t want to send their visitors to what are effectively dead pages.

How to do it

To find irrelevant 301 redirects, go to Site Explorer, change the mode to “https,” enter a niche site, go to the Best by links report, and add a “301 moved permanently” filter.

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Eyeball the URLs for irrelevant redirects.

For example, the first URL above looks like a post about the history of search engines that now redirects to one about search engine marketing. We can confirm that’s the case by hitting the caret and clicking to view the page on archive.org.

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1648465932 198 How to Get Backlinks 15 Proven Tactics

This is an entirely different topic to the page it now redirects to, so this is an irrelevant redirect with 698 referring domains.

6. Pitch ‘best x in y’ listicles

Best x in y” listicles are posts listing the best businesses in a specific area or industry. Finding and pitching ones where you aren’t already featured can earn more exposure and backlinks.

How to do it

You can find relevant lists by searching in Google with this formula: Best BUSINESS TYPE in LOCATION -"YOUR BUSINESS NAME".

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Here’s a list of the best coffee shops in London:

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As per our search, one business that didn’t make the cut is Omotesando Koffee—a top-rated shop according to Google. If you were the founder of this place, it might be worth reaching out to the author to see if they’d be willing to add you.

When doing this, keep two things in mind:

  1. Your pitch needs to make sense.
  2. It won’t always make sense to pitch in the first email.

For example, the fact that Omotesando Koffee isn’t already on this list probably means the author has never been to their shop. In which case, they’re unlikely to add them to the list just because they’re asked to. You first need to build a relationship.

Here’s how I would contact the author in this instance:

Hey [Name],

Just came across your list of the best coffee shops in town and noticed my shop, Omotesando Koffee, wasn’t included. Is that because you didn’t like our coffee or haven’t tasted it?

If it’s the latter, I’d love to invite you down to taste our stuff (don’t worry, it’s on the house).

Are you in the area any time soon?

Let me know.

[Name]

Notice that this email doesn’t pitch inclusion on the list; it simply invites the author to taste our product. It’ll be much easier to ask for inclusion after we win them over.

HARO (Help A Reporter Out) is a free service connecting journalists to sources and sources to journalists. It’s an easy way to earn high-quality backlinks because journalists are soliciting responses from you, not the other way around.

How to do it

Sign up as a source, and you’ll begin receiving emails with queries from journalists at various publications.

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This will include queries from big well-known sites like Business Insider and The New York Times.

The problem is that most queries will be irrelevant, so it’s worth setting up a Gmail filter to save your sanity.

Here’s how:

  • Click the search options filter
  • Set the “From” field to [email protected].
  • Set the “Subject” to “[HARO]”
  • Set “Has the words” to keywords you want to monitor (you can use the OR operator to list multiple keywords here)
1648465936 39 How to Get Backlinks 15 Proven Tactics

Hit search and check a few emails to ensure you’re getting relevant results. If all looks good, hit the search options caret again and click “Create filter.”

Now it’s time to start responding to relevant queries.

Just know that not all journalists will cite and link to you just because you respond. For the best results, you should respond only to queries only if you have relevant expertise. It’s also worth prioritizing opportunities where the journalist is looking for multiple experts.

For example, the request below from Business Insider clearly states that they’re looking to hear from multiple elite preschools. So if you work for an elite preschool, you probably have a good chance of getting featured by replying to this request.

1648465937 40 How to Get Backlinks 15 Proven Tactics

Guest blogging is where you write a blog post for another website and usually receive attribution and a link back to your site in return.

How to do it

To find websites that are likely to accept guest posts, go to Content Explorer, enter a keyword related to your niche, and change the dropdown to “In title”. This searches billions of pages for matching content.

You can then apply filters to narrow down the results and find websites to pitch.

These filters are a good starting point:

  • Domain Rating: 30+. This weeds out super low authority websites.
  • Website traffic: 5000+. This weeds out websites with little or no traffic.
  • Published: Last 90 days. This weeds out websites that haven’t published content recently, which may be unresponsive to pitches.

You’ll also want to toggle the “One page per domain” box as there’s no point in reaching out to the same website multiple times.

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If there are too many websites to pitch, go to the Websites tab to see the top 100 websites by traffic. Pay particular attention to websites with multiple authors, as these are more likely to accept guest posts.

For example, Moz has 182 pages about SEO by 28 different authors, so chances are some of those are guest bloggers.

1648465938 780 How to Get Backlinks 15 Proven Tactics

Podcast interviews are where you’re featured as an expert on a podcast and asked questions by the host.

Each one will only take around an hour of your time, and if you choose them wisely, backlinks are pretty much guaranteed. This is because most podcasts have episode pages on their website, which almost always link to the guest’s website and social profiles.

How to do it

You first need to find podcasts to pitch, which you can do by searching Google for top industry podcasts. Most of the results will be listicles, and Google also tends to show a podcasts carousel in the search results.

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Before pitching, check the podcast’s episodes pages to make sure they link to their guests.

If you spot a prolific podcast interviewee (like our very own Tim Soulo) while browsing, paste their homepage into Ahrefs’ Site Explorer, choose the “Exact URL” search mode, head to the Backlinks report, filter for results with “episode” in the referring page title, and sift through the results for relevant podcasts to pitch.

1648465940 320 How to Get Backlinks 15 Proven Tactics

You can be sure that any podcasts you discover using this method link to their guests.

Unlinked mentions are when people cite your brand (or anything related to your brand) online without linking to your website.

They’re low-hanging fruit in link building because you’re already halfway there. The person is already familiar with your brand so asking them to add a link to the mention is often enough to win the link.

How to do it

To find unlinked mentions, search for your brand in Content Explorer and add -site:yourwebsite.com

to exclude results from your site.

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Next, use the “highlight unlinked domains” feature to highlight pages from websites that haven’t linked to you, then export the results (make sure to tick the “Only pages with highlighted domains” box).

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Sift through the results in Excel or Google Sheets and reach out where it makes sense.

Recommended reading: A Simple Guide to Turning (Unlinked) Brand Mentions into Links

A link gap analysis reveals the websites linking to multiple competitors, but not you. It’s often easy to replicate these links because if someone’s linking to multiple competitors, it might make sense for them to link to you too.

How to do it

To run a link gap analysis, plug your homepage into Site Explorer (use the “Exact URL” mode), go to the Link Intersect report, and add a few competing homepages in the empty fields (set these to “URL” mode too).

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Look through the results for potentially replicable links.

For example, the website below links to two of our competitors. Looking at the links, we see that they’re both thanks to podcast interviews.

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1648465944 462 How to Get Backlinks 15 Proven Tactics

Given that this host has interviewed two of our competitors, they might be interested in interviewing us too.

TIP

Keep your eyes peeled for common types of linking pages, as this can help you find more link prospects. For example, if your competitors have many links from podcasts, search for more podcasts and pitch them.

Stockist links come from companies whose products you stock and sell. These links are easy to get if you stock products from companies that list stockists on their websites.

How to do it

To find relevant stockists pages, find the websites of all the companies whose products you stock, then run this Google search for each of them: site:brand.com intitle:"stockists" OR intitle:"where to buy". You should see it in the search results if they have a stockist page.

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Here’s what that page looks like:

1648465944 963 How to Get Backlinks 15 Proven Tactics

Then it’s simply a case of reaching out and asking them to add you.

13. Utilize existing memberships

Organizations, communities, and clubs that you’re already a part of are arguably the lowest-hanging fruit in link building. This is because they often have team or advisory board pages where they’ll happily mention and link to you if you ask.

How to do it

To find opportunities, make a list of all organizations, communities, and clubs you’re a part of. This can be anything from a school parent advisory board to a local charity to a law association.

Next, find their websites and run this Google search for each one: site:theirwebsite.com intitle:team OR advisory.

It should pop up if they have a relevant page.

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Reach out and request a link where it makes sense.

Link roundups are curated lists of the best new content in an industry, usually from the past week or month. The authors of these posts are always on the lookout for worthy content to feature in their next roundup, so they’re an easy way to build links to new content.

How to do it

To find roundup posts, search Google for your topic followed by intitle:2022 intitle:"roundup" OR intitle:"round up".

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As there’s no point in pitching discontinued roundups, filter for search results from the past three months (Tools > Any time > Custom range > select the last three months on the calendar).

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Finally, check out the roundups and pitch relevant ones.

Internal backlinks are links from other pages on the same website. Many SEOs neglect internal links, which is a big mistake because they’re a powerful way to funnel ‘authority’ to the pages that need it. You also have full control over them—unlike external backlinks.

How to do it

To find pages that would benefit most from a boost, look for those that rank in positions 2–4 for their target keyword. You can do this in Ahrefs’ Site Explorer. Just plug in your site, go to the Organic Keywords report, and filter by position.

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Next, go to your project in Site Audit, click the Link Opportunities report, paste your page’s URL into the search box, and switch the dropdown to “Target page.”

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Sidenote.

You’ll need to set up a project and crawl your site using Site Audit first.

You should now see relevant places on your site to add internal links to your page.

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Recommended reading: Internal Links for SEO: An Actionable Guide

Final thoughts

Most of these tactics aren’t new or exciting, but they work—and that’s what counts. Just don’t try to do them all at once. Start with one, learn from it, perfect your approach, and build from there. Give me a shout on Twitter if you have any questions.




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4 Ways To Try The New Model From Mistral AI

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.


Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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