SEO
How To Get Free Hotel Booking Links In Google

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.
This video can help Google Ads users learn how to take advantage of a feature the company launched within the past year.
Google announced free booking links for hotels in March 2021, expanding opportunities for small boutiques to large chains across the country.
These listings provide free traffic directly to your site and provide live updates and availability. With the additions to this link type, free booking links can be used in conjunction with hotel ads to maximize exposure.
What Are Free Booking Links?
Free booking links currently show on Google when a user searches hotel prices and availability and looks at the details of a particular hotel.
A key benefit of these links is they allow you to send users directly to a page of your choosing.
When travellers search for a hotel in Google and click on βcheck availability,β it takes them to a page listing all options to book the selected hotel.
How Do Free Hotel Booking Links Work?
There are a few key differences to free booking links and paid booking links.
A hotel ad is a paid link, where the list is ranked according to Googleβs ad auction and algorithm.
Free booking links are unpaid links that are ranked according to how useful they are to users.
Google sometimes shows free booking links alongside of paid hotel ads.
What Do Hotel Ads Look Like?
Free booking links display similar information to paid hotel ads. They display:
- Your site name (or hotel name)
- Room rate for dates selected
- Official site badge (if you are the hotel owner, direct supplier, or technology provider)

How To Set Up Free Booking Links
If you are a Hotel Center partner, you may already be showing up for free booking links.
Hotels are automatically eligible to show free booking links by meeting the following requirements :
- Existing Hotel Center partner
- Currently participating in Hotel Ads
Any property that has a bid, available rates, and a dedicated landing page in existing hotel campaigns are eligible to show.
If you are a hotel or hotel partner, and have not set up a Hotel Center account, that is the first place to start. There are multiple guides depending on the hotel role, including:
- Hotel owner
- Connectivity partner
- Agency
The Hotel Center is the hub where you can manage the propertyβs online presence. Hotel information and management details are confirmed through a Google Business Profile.
Once this information is set up, you have the option to set up free booking links and/or run hotel ads.
If your hotel uses a reservation system, it might be connected to Google through that provider. It is best to check with the provider to set up your free booking links.
Are Vacation Rental Homes Eligible?
Individual owners of vacation rental properties are ineligible for free hotel booking links from Google Ads.
However, if you own a property management business, you may be eligible for a Hotel Center account.
Currently, the requirements in this category include:
- You must be a registered property management business
- You need to have a direct booking website, OR
- Be listed on a booking site that is integrated with Vacation Rentals on Google
For more information, see the full video from Google below:
Featured Image: PST Vector/Shutterstock
SEO
4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
β Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAIβs GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AIβs new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
Itβs designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
β hidden_dim / dim = 14336/4096 => 3.5X MLP expand
β n_heads / n_kv_heads = 32/8 => 4X multiquery
β “moe” => mixture of experts 8X top 2 πLikely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed⦠https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
β Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AIβs previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
Itβs like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that itβs good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7Bβs ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AIβs new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAIβs GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AIβs Llama 2, Mistral-7b, and Perplexityβs new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.


While the answer looks correct, it begins to repeat itself.


The model did provide an over 600-word answer to the question, βWhat is SEO?β
Again, additional instructions appear as βheadersβ to seemingly ensure a comprehensive answer.


2. Poe
Poe hosts bots for popular LLMs, including OpenAIβs GPT-4 and DALLΒ·E 3, Meta AIβs Llama 2 and Code Llama, Googleβs PaLM 2, Anthropicβs Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.


Itβs worth noting that the Fireworks page specifies it is an βunofficial implementationβ that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.


Compare this to the response offered by Google Bard.


3. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.


It offers an interesting perspective on how each model interprets and responds to user questions.


Like many LLMs, it does occasionally hallucinate.


4. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that βInference is quite inefficient.β


In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AIβs latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the βlazyβ performance of GPT-4 on social media and Google Reviews.

This move comes after growing user feedback online, which even includes a one-star review on the companyβs Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.


The organization highlighted that the process is not a βclean industrial processβ and that variations in training runs can lead to noticeable differences in the AIβs personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the βrealβ user experience.
OpenAIβs Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
β Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
β Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAIβs community forums.


The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.


A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.


GPT-4 isnβt the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4βs degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
β Nate Chan (@nathanwchan) December 9, 2023
The complaint:


In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a βCutthroat environment. Not friendly. Toxic workers.β


The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the companyβs shift in focus on profits.


This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.


Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAIβs technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).


Conclusion
OpenAIβs recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technologyβs dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the publicβs reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
β login to ChatGPT
β now if you click on upgrade
β Signup for waitlist(may not be necessary)
β now change the URL to https://t.co/4izOdNzarG
β Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAxβ Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After βUnexpectedβ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still arenβt accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAIβs CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit π
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
β Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services β including ChatGPT and the API β experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium π«‘πΊπΈ https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
β surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we donβt have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to βunexpected delays.β
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning ππ
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful ππ€©
PS: Love how GPT opens up to SO much opportunity π€― pic.twitter.com/yqKozcZTDc
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by⦠pic.twitter.com/wFGSnonqoZ
β Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Β
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers β including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Googleβs Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
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