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How to Get on the First Page of Google in 2023



How to Get on the First Page of Google in 2023

If you rank on page two of Google or beyond, you’re practically invisible.

In fact, almost all of the traffic to our blog comes from first-page Google rankings:

93% of our blog traffic comes from first-page Google rankings

Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting them by following a logical process.

Here it is:

How to get on the first page of Google

Let’s go through it step by step.


If you run a local business, read our guide to local SEO instead because there are two main ways to rank on the first page.


1. Make sure your page aligns with search intent

Google wants to rank the type of pages that searchers are looking for. Unless your page aligns with the searcher’s intent, it’ll be near impossible to rank on the first page.

Unfortunately, it’s impossible to say for sure what searchers want. But as the point of Google is to rank the most relevant results, you can get a good idea by looking for the most common type, format, and angle of the pages ranking on page one.

Content type

The results you see ranking on the first page will usually be one of these: 

  • Blog posts
  • Interactive tools
  • Videos
  • Product pages
  • Category pages

For example, all first-page results for “days between dates” are interactive calculators:

A few of the interactive calculators ranking on the first page for "days between dates"

For “sweaters,” they’re all e-commerce category pages:

A few of the e-commerce category pages ranking on the first page for "sweaters"
How to Get on the First Page of Google in

Content format

This applies mainly to blog posts. If you’re mainly seeing this content type on the first page, check to see which of these formats appears the most: 

  • Step-by-step tutorials (i.e., how to do x)
  • Listicles
  • Opinion pieces
  • Reviews
  • Comparisons (e.g., x vs. y)

For example, you can tell that most results for “how to get on the first page of google” are step-by-step tutorials from the page titles:

Examples of "how to" guides ranking on the first page for "how to get on the first page of google"

For “best chrome extensions for seo,” on the other hand, they’re mostly listicles:

Examples of listicles ranking on the first page for "best chrome extensions for seo"

Content angle

This is harder to quantify than type and format, but it’s basically the most common unique selling proposition. 

For example, almost all first-page results for “best savings account” have 2023 in their titles:

Examples of fresh results on the first page for "best savings account"

This indicates that searchers are looking for fresh information.

On the other hand, most first-page results for “blogging tips and tricks” are aimed at beginners:

Examples of beginners' guides on the first page for "blogging tips and tricks"

Can’t align your page with search intent?

It’s best to switch gears and target a more relevant keyword. If you try to force an irrelevant page to rank, you’ll be fighting a losing battle.

2. Make sure your page covers the topic in full

Having content that broadly aligns with search intent isn’t enough. It also needs to cover everything searchers want to know or expect to see.

For example, every first-page result for “mens sneakers” has a size filter:

Every first-page result for "mens sneakers" has a size filter

This is because searchers will inevitably want to filter for shoes that actually fit. 

Similarly, all first-page results for “best mens sneakers” break down recommendations into categories like the best for walking, running, or cross training.

Every first-page result for "best mens sneakers" breaks recommendations into categories

This is because the “best” sneakers depend on the activity you need them for.

Here are a few ways to find what searchers may be expecting to see covered on your page:

Look for commonalities among first-page results

This is a manual process where you open and eyeball the pages that rank. 

For example, many first-page results for “best running shoes for flat feet” talk about the best budget option: 

Many first-page results for "best running shoes for flat feet" talk about the best budget option

Look for common keyword mentions on first-page results

Here’s how to do this with Ahrefs’ Keywords Explorer:

  1. Enter your keyword
  2. Choose your target country
  3. Go to the Related terms report
  4. Toggle “Also talk about”
  5. Toggle “Top 10” 
Finding common keyword mentions on first-page results with Ahrefs' Keywords Explorer

For example, many first-page results for “best running shoes for flat feet” mention “arch support” and “muscle weakness”: 

Common keyword mentions across pages ranking for "best running shoes for flat feet"

These are obviously problems that folks with flat feet care about, so your content should address them.

Look for common keyword rankings among first-page results

Here’s how to do this with Ahrefs’ Keywords Explorer:

  1. Enter your keyword
  2. Choose your target country
  3. Go to the Related terms report
  4. Toggle “Also rank for”
  5. Toggle “Top 10” 

For example, the first-page results for “best running shoes for flat feet” frequently also rank for keywords related to support:

Common keyword rankings for pages ranking for "best running shoes for flat feet"

This is clearly an important quality that flat-footed searchers are looking for in a pair of running shoes.

If you’d prefer to see common keyword rankings for specific top-ranking pages, use the Content Gap tool in Ahrefs’ Site Explorer. The quickest way to do this is to enter your keyword in Keywords Explorer, scroll to the SERP overview, and then: 

  1. Select which first-page results to include in the gap analysis.
  2. Click “Open in” and choose “Content gap.”
How to send top-ranking pages for a content gap analysis from Ahrefs' Keywords Explorer

For example, these three pages all rank on the first page for “best brooks for flat feet”:

Example of a common keyword ranking for three of the top results

This tells you that some searchers are looking for the best options from this brand (Brooks), so you should probably include them in your post.


3. Make sure your page is optimized for on-page SEO

Google looks at things on the page itself to help decide if it should rank. This is where on-page SEO comes in. 

Most on-page signals are only small ranking factors. However, as most of them are quick to change and fully within your control, they’re worth optimizing. 

Let’s look at a few easy things you can do to improve on-page SEO.

Mention your keyword in the URL

Google says to avoid lengthiness and use words that are relevant to your site’s content in your URLs. This doesn’t mean that you have to use your target keyword. But it makes sense, as it’s short and describes your page. 

For example, the target keyword for this post is “how to get on the first page of google,” so that’s what we used for the URL.

Example of a URL used with the target keyword in mind

Mention your keyword in the title tag

A title tag is a bit of HTML code that wraps around the page title. You’ll often see it displayed in search engine results, social networks like Twitter, and browser tabs.

The title tag shows up in browser tabs

Google’s John Mueller says it’s only a tiny ranking factor, but we think it’s still a good place to mention your keyword. Just make sure to do it naturally.

Wrap the visible page title in an H1 tag

H1 tags are HTML code used to mark up page titles.

How H1s look in the code vs. on the page

Google is a bit unclear on the importance of H1 tags. John is on record saying that they’re not critical for search ranking, but Google’s official documentation says to “place the title of your article in a prominent spot above the article body, such as in a <h1> tag.”

Our advice is to use one per page for the page title and to include your keyword where relevant.

Use subheadings to improve readability

Google uses subheadings to try to better understand the content on the page. 

This doesn’t necessarily mean they’re a ranking factor, but they improve your content by making it easier to digest and skim. That can have an indirect impact on SEO.

Our advice is to use subheadings for important subtopics.

Subheadings improve readability by creating visual hierarchy

Showcase the author’s expertise

Google wants to rank content written by experts, so it’s important to demonstrate that expertise on the page. 

Here are a few ways Google suggests to do that:

  • Provide clear sourcing
  • Provide background information about the author
  • Keep the content free of easily verified factual errors

Here’s a great example from Healthline:

Example of how to showcase the author's expertise on the page

4. Make sure your page is internally linked

Internal links are backlinks from one page on your website to another.

Generally speaking, the more of these a page has, the more PageRank (PR) it will receive. That’s good because Google still uses PR to help rank webpages.

Let’s look at a few ways to find relevant internal linking opportunities. 

Use the Internal Link Opportunities report in Ahrefs’ Site Audit

This report finds on-site mentions of words and phrases your page already ranks for. It’s free to use with an Ahrefs Webmaster Tools (AWT) account. 

Here’s how to use it: 

  1. Go to Site Audit (and choose your project)
  2. Click the Internal link opportunities report
  3. Search for the URL of the page you want to rank on the first page, and choose “Target URL” from the dropdown
Using the Internal Link Opportunities tool in Site Audit to find internal links to add

For example, as our keyword research guide ranks for “keyword research,” the report finds unlinked mentions of that keyword on our site. We can then internally link those words and phrases to our guide. 

Use the Page Explorer tool in Ahrefs’ Site Audit

This tool shows all kinds of data about the pages on your website, but you can apply filters to find internal linking opportunities. It’s free to use with Ahrefs Webmaster Tools (AWT)

How’s how to use it: 

  1. Go to Site Audit (and choose your project)
  2. Click the Page Explorer tool
  3. Click “Advanced filter”
  4. Set the first rule to URL Not contains [URL of the page you want to add internal links to]
  5. Set the second rule to Internal outlinks Not contains [URL of the page you want to add internal links to]
  6. Set the third rule to Page text Contains [keyword you want to rank for on the first page]
Using the Page Explorer in Ahrefs' Site Audit to find internal link opportunities

For example, the tool tells us that our pogo-sticking guide mentions the keyword “free keyword research tools” but doesn’t link to our list of free keyword tools

If we open the page and search for this keyword, we see a clear opportunity for a relevant internal link:

Example of an unlinked keyword mention on a page

Use Google

If you search Google for "keyword", you’ll see all pages on your website that mention the keyword. 

For example, it tells us that our keyword research guide mentions “free keyword research tools”:

Searching for internal link opportunities in Google

The problem with this tactic is that it doesn’t tell you whether there’s already an internal link. 

In fact, in this case, the internal link is already there:

Example of an opportunity that's already linked

This makes it time-consuming and inefficient compared to the previous methods.


5. Make sure you have enough backlinks

Backlinks are an important ranking factor. If you don’t rank on the first page of Google by now, it’s probably because you don’t have enough of them. 

But how many backlinks do you need, and how do you get them?

Given that some backlinks are more powerful than others, it’s impossible to say exactly how many you’ll need to rank on the first page. However, we do offer a rough estimate below the Keyword Difficulty score shown in Ahrefs’ Keywords Explorer

Very rough estimation of how many backlinks you'll need to rank on the first page in Ahrefs' Keywords Explorer

Just remember to take this number with a very large pinch of salt, as it’s far from an exact science.

For example, Ahrefs estimates that you’ll need backlinks from ~53 websites to rank on the first page for “cardigan sweater.” But if you plug one of the first-page results into Ahrefs’ Site Explorer (or our free backlink checker), you’ll see it only has links from two referring domains.

Number of websites linking to the top-ranking result for "cardigan sweater"

This happens for two reasons:

  1. Backlinks aren’t the only ranking factor – There are other ranking factors that matter. 
  2. Some backlinks are more powerful than others – You’ll need fewer of these to rank. 

If you think you need more backlinks to rank, check out the resources below or take our free link building course. Just know that building backlinks can be challenging, so it may take a while to build enough to rank for competitive keywords.

Final thoughts

Following this process should help you rank on the first page of Google, but it still takes time.


How much time? It’s hard to say. But our poll of 4,300 SEOs revealed that 83.8% think SEO takes three months or more to show results.

Results of our survey asking how long SEO takes

It’s also true that unless you rank high on Google’s first page, you likely won’t get much traffic.

For example, we rank #8 for “what is affiliate marketing.” But despite having a monthly search volume of 30K, the keyword only sends us an estimated 885 monthly visits from the U.S.

Our current ranking position for "what is affiliate marketing," via Ahrefs' Site Explorer

So once you’re on the first page, your goal should be to rank #1. 

Following these two guides will help: 

Got questions? Leave a comment or ping me on Twitter.

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WordPress Releases A Performance Plugin For “Near-Instant Load Times”




WordPress speculative loading plugin

WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors.

Speculative Loading

Rendering means constructing the entire webpage so that it instantly displays (rendering). When your browser downloads the HTML, images, and other resources and puts it together into a webpage, that’s rendering. Prerendering is putting that webpage together (rendering it) in the background.

What this plugin does is to enable the browser to prerender the entire webpage that a user might navigate to next. The plugin does that by anticipating which webpage the user might navigate to based on where they are hovering.

Chrome lists a preference for only prerendering when there is an at least 80% probability of a user navigating to another webpage. The official Chrome support page for prerendering explains:

“Pages should only be prerendered when there is a high probability the page will be loaded by the user. This is why the Chrome address bar prerendering options only happen when there is such a high probability (greater than 80% of the time).

There is also a caveat in that same developer page that prerendering may not happen based on user settings, memory usage and other scenarios (more details below about how analytics handles prerendering).


The Speculative Loading API solves a problem that previous solutions could not because in the past they were simply prefetching resources like JavaScript and CSS but not actually prerendering the entire webpage.

The official WordPress announcement explains it like this:

Introducing the Speculation Rules API
The Speculation Rules API is a new web API that solves the above problems. It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation. This API can be used, for example, to prerender any links on a page whenever the user hovers over them.”

The official WordPress page about this new functionality describes it:

“The Speculation Rules API is a new web API… It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation.

This API can be used, for example, to prerender any links on a page whenever the user hovers over them. Also, with the Speculation Rules API, “prerender” actually means to prerender the entire page, including running JavaScript. This can lead to near-instant load times once the user clicks on the link as the page would have most likely already been loaded in its entirety. However that is only one of the possible configurations.”

The new WordPress plugin adds support for the Speculation Rules API. The Mozilla developer pages, a great resource for HTML technical understanding describes it like this:

“The Speculation Rules API is designed to improve performance for future navigations. It targets document URLs rather than specific resource files, and so makes sense for multi-page applications (MPAs) rather than single-page applications (SPAs).

The Speculation Rules API provides an alternative to the widely-available <link rel=”prefetch”> feature and is designed to supersede the Chrome-only deprecated <link rel=”prerender”> feature. It provides many improvements over these technologies, along with a more expressive, configurable syntax for specifying which documents should be prefetched or prerendered.”


See also: Are Websites Getting Faster? New Data Reveals Mixed Results

Performance Lab Plugin

The new plugin was developed by the official WordPress performance team which occasionally rolls out new plugins for users to test ahead of possible inclusion into the actual WordPress core. So it’s a good opportunity to be first to try out new performance technologies.

The new WordPress plugin is by default set to prerender “WordPress frontend URLs” which are pages, posts, and archive pages. How it works can be fine-tuned under the settings:

Settings > Reading > Speculative Loading

Browser Compatibility

The Speculative API is supported by Chrome 108 however the specific rules used by the new plugin require Chrome 121 or higher. Chrome 121 was released in early 2024.

Browsers that do not support will simply ignore the plugin and will have no effect on the user experience.

Check out the new Speculative Loading WordPress plugin developed by the official core WordPress performance team.


How Analytics Handles Prerendering

A WordPress developer commented with a question asking how Analytics would handle prerendering and someone else answered that it’s up to the Analytics provider to detect a prerender and not count it as a page load or site visit.

Fortunately both Google Analytics and Google Publisher Tags (GPT) both are able to handle prerenders. The Chrome developers support page has a note about how analytics handles prerendering:

“Google Analytics handles prerender by delaying until activation by default as of September 2023, and Google Publisher Tag (GPT) made a similar change to delay triggering advertisements until activation as of November 2023.”

Possible Conflict With Ad Blocker Extensions

There are a couple things to be aware of about this plugin, aside from the fact that it’s an experimental feature that requires Chrome 121 or higher.

A comment by a WordPress plugin developer that this feature may not work with browsers that are using the uBlock Origin ad blocking browser extension.

Download the plugin:
Speculative Loading Plugin by the WordPress Performance Team

Read the announcement at WordPress
Speculative Loading in WordPress


See also: WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement

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10 Paid Search & PPC Planning Best Practices




10 Paid Search & PPC Planning Best Practices

Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns.

Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals.

Reviewing best practices for pay-per-click is also a great way to keep up with trends and improve performance with newly released ad technologies.

As you review, you’ll find new strategies and features to incorporate into your paid search program, too.

Here are 10 PPC best practices to help you adjust and plan for the months ahead.


1. Goals

When planning, it is best practice to define goals for the overall marketing program, ad platforms, and at the campaign level.

Defining primary and secondary goals guides the entire PPC program. For example, your primary conversion may be to generate leads from your ads.

You’ll also want to look at secondary goals, such as brand awareness that is higher in the sales funnel and can drive interest to ultimately get the sales lead-in.

2. Budget Review & Optimization

Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their paid media budgets.

To best utilize budgets, consider the following:

  • Reconcile your planned vs. spend for each account or campaign on a regular basis. Depending on the budget size, monthly, quarterly, or semiannually will work as long as you can hit budget numbers.
  • Determine if there are any campaigns that should be eliminated at this time to free up the budget for other campaigns.
  • Is there additional traffic available to capture and grow results for successful campaigns? The ad platforms often include a tool that will provide an estimated daily budget with clicks and costs. This is just an estimate to show more click potential if you are interested.
  • If other paid media channels perform mediocrely, does it make sense to shift those budgets to another?
  • For the overall paid search and paid social budget, can your company invest more in the positive campaign results?

3. Consider New Ad Platforms

If you can shift or increase your budgets, why not test out a new ad platform? Knowing your audience and where they spend time online will help inform your decision when choosing ad platforms.

Go beyond your comfort zone in Google, Microsoft, and Meta Ads.


Here are a few other advertising platforms to consider testing:

  • LinkedIn: Most appropriate for professional and business targeting. LinkedIn audiences can also be reached through Microsoft Ads.
  • TikTok: Younger Gen Z audience (16 to 24), video.
  • Pinterest: Products, services, and consumer goods with a female-focused target.
  • Snapchat: Younger demographic (13 to 35), video ads, app installs, filters, lenses.

Need more detailed information and even more ideas? Read more about the 5 Best Google Ads Alternatives.

4. Top Topics in Google Ads & Microsoft Ads

Recently, trends in search and social ad platforms have presented opportunities to connect with prospects more precisely, creatively, and effectively.

Don’t overlook newer targeting and campaign types you may not have tried yet.

  • Video: Incorporating video into your PPC accounts takes some planning for the goals, ad creative, targeting, and ad types. There is a lot of opportunity here as you can simply include video in responsive display ads or get in-depth in YouTube targeting.
  • Performance Max: This automated campaign type serves across all of Google’s ad inventory. Microsoft Ads recently released PMAX so you can plan for consistency in campaign types across platforms. Do you want to allocate budget to PMax campaigns? Learn more about how PMax compares to search.
  • Automation: While AI can’t replace human strategy and creativity, it can help manage your campaigns more easily. During planning, identify which elements you want to automate, such as automatically created assets and/or how to successfully guide the AI in the Performance Max campaigns.

While exploring new features, check out some hidden PPC features you probably don’t know about.

5. Revisit Keywords

The role of keywords has evolved over the past several years with match types being less precise and loosening up to consider searcher intent.

For example, [exact match] keywords previously would literally match with the exact keyword search query. Now, ads can be triggered by search queries with the same meaning or intent.

A great planning exercise is to lay out keyword groups and evaluate if they are still accurately representing your brand and product/service.


Review search term queries triggering ads to discover trends and behavior you may not have considered. It’s possible this has impacted performance and conversions over time.

Critical to your strategy:

  • Review the current keyword rules and determine if this may impact your account in terms of close variants or shifts in traffic volume.
  • Brush up on how keywords work in each platform because the differences really matter!
  • Review search term reports more frequently for irrelevant keywords that may pop up from match type changes. Incorporate these into match type changes or negative keywords lists as appropriate.

6. Revisit Your Audiences

Review the audiences you selected in the past, especially given so many campaign types that are intent-driven.

Automated features that expand your audience could be helpful, but keep an eye out for performance metrics and behavior on-site post-click.

Remember, an audience is simply a list of users who are grouped together by interests or behavior online.

Therefore, there are unlimited ways to mix and match those audiences and target per the sales funnel.

Here are a few opportunities to explore and test:

  • LinkedIn user targeting: Besides LinkedIn, this can be found exclusively in Microsoft Ads.
  • Detailed Demographics: Marital status, parental status, home ownership, education, household income.
  • In-market and custom intent: Searches and online behavior signaling buying cues.
  • Remarketing: Advertisers website visitors, interactions with ads, and video/ YouTube.

Note: This varies per the campaign type and seems to be updated frequently, so make this a regular check-point in your campaign management for all platforms.

7. Organize Data Sources

You will likely be running campaigns on different platforms with combinations of search, display, video, etc.

Looking back at your goals, what is the important data, and which platforms will you use to review and report? Can you get the majority of data in one analytics platform to compare and share?

Millions of companies use Google Analytics, which is a good option for centralized viewing of advertising performance, website behavior, and conversions.

8. Reevaluate How You Report

Have you been using the same performance report for years?

It’s time to reevaluate your essential PPC key metrics and replace or add that data to your reports.

There are two great resources to kick off this exercise:


Your objectives in reevaluating the reporting are:

  • Are we still using this data? Is it still relevant?
  • Is the data we are viewing actionable?
  • What new metrics should we consider adding we haven’t thought about?
  • How often do we need to see this data?
  • Do the stakeholders receiving the report understand what they are looking at (aka data visualization)?

Adding new data should be purposeful, actionable, and helpful in making decisions for the marketing plan. It’s also helpful to decide what type of data is good to see as “deep dives” as needed.

9. Consider Using Scripts

The current ad platforms have plenty of AI recommendations and automated rules, and there is no shortage of third-party tools that can help with optimizations.

Scripts is another method for advertisers with large accounts or some scripting skills to automate report generation and repetitive tasks in their Google Ads accounts.

Navigating the world of scripts can seem overwhelming, but a good place to start is a post here on Search Engine Journal that provides use cases and resources to get started with scripts.

Luckily, you don’t need a Ph.D. in computer science — there are plenty of resources online with free or templated scripts.

10. Seek Collaboration

Another effective planning tactic is to seek out friendly resources and second opinions.


Much of the skill and science of PPC management is unique to the individual or agency, so there is no shortage of ideas to share between you.

You can visit the Paid Search Association, a resource for paid ad managers worldwide, to make new connections and find industry events.

Preparing For Paid Media Success

Strategies should be based on clear and measurable business goals. Then, you can evaluate the current status of your campaigns based on those new targets.

Your paid media strategy should also be built with an eye for both past performance and future opportunities. Look backward and reevaluate your existing assumptions and systems while investigating new platforms, topics, audiences, and technologies.

Also, stay current with trends and keep learning. Check out ebooks, social media experts, and industry publications for resources and motivational tips.

More resources: 


Featured Image: Vanatchanan/Shutterstock

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Google Limits News Links In California Over Proposed ‘Link Tax’ Law




A brown cardboard price tag with a twine string and a black dollar sign symbol, influenced by the Link Tax Law, set against a dark gray background.

Google announced that it plans to reduce access to California news websites for a portion of users in the state.

The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content.

What Is The California Journalism Preservation Act?

The CJPA, introduced in the California State Legislature, aims to support local journalism by creating what Google refers to as a “link tax.”

If passed, the Act would force companies like Google to pay media outlets when sending readers to news articles.

However, Google believes this approach needs to be revised and could harm rather than help the news industry.


Jaffer Zaidi, Google’s VP of Global News Partnerships, stated in a blog post:

“It would favor media conglomerates and hedge funds—who’ve been lobbying for this bill—and could use funds from CJPA to continue to buy up local California newspapers, strip them of journalists, and create more ghost papers that operate with a skeleton crew to produce only low-cost, and often low-quality, content.”

Google’s Response

To assess the potential impact of the CJPA on its services, Google is running a test with a percentage of California users.

During this test, Google will remove links to California news websites that the proposed legislation could cover.

Zaidi states:

“To prepare for possible CJPA implications, we are beginning a short-term test for a small percentage of California users. The testing process involves removing links to California news websites, potentially covered by CJPA, to measure the impact of the legislation on our product experience.”

Google Claims Only 2% of Search Queries Are News-Related

Zaidi highlighted peoples’ changing news consumption habits and its effect on Google search queries (emphasis mine):

“It’s well known that people are getting news from sources like short-form videos, topical newsletters, social media, and curated podcasts, and many are avoiding the news entirely. In line with those trends, just 2% of queries on Google Search are news-related.”

Despite the low percentage of news queries, Google wants to continue helping news publishers gain visibility on its platforms.


However, the “CJPA as currently constructed would end these investments,” Zaidi says.

A Call For A Different Approach

In its current form, Google maintains that the CJPA undermines news in California and could leave all parties worse off.

The company urges lawmakers to consider alternative approaches supporting the news industry without harming smaller local outlets.

Google argues that, over the past two decades, it’s done plenty to help news publishers innovate:

“We’ve rolled out Google News Showcase, which operates in 26 countries, including the U.S., and has more than 2,500 participating publications. Through the Google News Initiative we’ve partnered with more than 7,000 news publishers around the world, including 200 news organizations and 6,000 journalists in California alone.”

Zaidi suggested that a healthy news industry in California requires support from the state government and a broad base of private companies.

As the legislative process continues, Google is willing to cooperate with California publishers and lawmakers to explore alternative paths that would allow it to continue linking to news.


Featured Image:Ismael Juan/Shutterstock

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