As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue.
It’s easy to install Google Analytics and see how many visitors you are getting from organic search, and if you set up Goal Tracking on form submissions, you can even measure the number of leads.
But it’s historically been much harder to get that same attribution data into your CRM and report on metrics like how many new sales opportunities were generated from SEO, how much pipeline, the number of new customers, etc.
Fortunately, we can offer a solution.
Continue reading to learn how you can attribute leads & customers to SEO in your company’s CRM and run reports to prove the value your SEO efforts are generating (and hopefully secure some more budget).
Why You Should Track SEO Efforts With A CRM
Imagine you do SEO for a project management software company.
To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms.
If you were just using Google Analytics to measure visitors and goals, your analytics data would look similar to this:
|SEO||Facebook Ads||Google Ads|
|Goals in Google Analytics (Leads)||30||40||40|
If this were your only source of insights – website visitors and leads – then your Facebook Ads and Google Ads would appear to outperform your SEO efforts.
With that data, you might spend most of your marketing budget on paid channels.
But what if you could see the complete picture of the number of customers and revenue generated? Your data might look similar to this:
|SEO||Facebook Ads||Google Ads|
Looking at the numbers above, you can see that your SEO efforts are far outperforming your paid ads because:
- You acquired more customers from SEO (25) than Google Ads and Facebook Ads combined (19).
- The conversion rate from lead to a customer is greater for SEO (83%) than for Google Ads and Facebook Ads combined (17.5% for Facebook Ads and 30% for Google Ads).
- The average customer value is greater for SEO at $1,800 per customer than for Google Ads ($1,500) and for Facebook Ads ($1,142).
- The customer acquisition cost is lower for SEO at $200 than for Google Ads ($416) and for Facebook Ads ($714).
When you track the performance of your marketing campaigns based on the number of customers acquired and revenue generated, you will see the full picture of how they perform and be able to allocate your resources accordingly.
In this case, you’d be able to make a great business case for how important SEO is to the business and could potentially win more budget and resources to help grow.
How To Track Customers & Revenue From SEO With A CRM
Now that you understand the importance of tracking customers & revenue from SEO let’s look at how to do it.
It boils down to two steps: Ensuring you have the required data in your CRM and running the right reports.
1. Check The Data
Ensure you have attribution data on each of your leads & customers inside your CRM (i.e., the source channel, campaign, ad group, etc.).
Most CRM systems have custom fields that store contact information and sales opportunities, but do they also track how the customers discovered your business in the first place?
The easiest way to do this is by adding hidden fields to the lead generation forms on your website and then writing the attribution information into those fields.
That way, the data is captured alongside the lead’s name, email address, phone number, etc., and can be sent straight into your CRM.
Most popular form-building tools have the ability to add hidden fields to forms and make it easy to drag and drop them in.
Once you’ve added the hidden fields to the forms, you can use tools like Attributer.io (Disclosure: I am the founder of Attributer) to figure out where each lead has come from and write the data into the hidden fields where it will be sent to your CRM with each form submission.
2. Run Reports With CRM Or Analytics Tools
Now that you have the correct attribution information for each customer in your CRM, you can use it to run reports.
The quickest and easiest way to do this is to use your CRM’s built-in reporting tools.
Depending on how advanced they are, you should be able to report on metrics like the number of leads from SEO, the number of sales opportunities, the number of customers, the amount of revenue generated, etc.
Alternatively, if you’re looking for more advanced analytics, you can export the data to a spreadsheet or connect your CRM to third-party analytics tools like Microsoft Power BI, Tableau, or Looker Studio (formerly Google Data Studio).
This would allow you to run more advanced reports that could answer questions like:
- How many leads do we get from our SEO efforts on our product pages?
- Which search engines are generating the most customers?
- Which individual blog posts are generating the most leads?
- How many customers do we get from our content hub pages?
Five Metrics SEO Professionals Should Track
Now that you understand how to get the attribution data into your CRM and run reports, here are some ideas for reports you should look at to help prove the value of your SEO efforts.
The Number Of Leads From SEO Vs. Other Channels
The example graph above shows how many leads were generated via the different marketing channels.
As you can see, this report demonstrates the value SEO is providing in that it is generating more leads for the business than paid channels like Google Ads and Facebook Ads.
Number Of Customers From SEO Vs. Other Channels
The example graph above shows how many customers have been generated from the different marketing channels.
Not only does this show that SEO is driving the majority of customers for the business, but it can also be useful for calculating the conversion rate of leads to customers.
It’s quite common for leads from organic search to convert much better down the funnel than from sources like Facebook Ads, as these leads often have the problem your product/service solves and are actively looking to purchase.
Revenue From SEO By Landing Page Group
The example graph above shows the amount of revenue generated from customers who have come from your SEO efforts, broken down by the landing page group (i.e., the grouping of pages based on the subfolder in the URL.
This report allows you to see what types of content are generating customers & revenue from search engines and can help you identify what you need to create more.
Similarly, if you see a change in the amounts of customers & revenue coming from SEO, this report can help you identify what happened. Was it that the homepage saw a boost in rankings?
Or is it that the blog posts and webinars you’ve been diligently creating are starting to get traction?
Average Deal Size From SEO Vs. Other Channels
The example graph shows the average deal size of customers that came through SEO versus those from other channels.
This, combined with the number of customers that came from SEO and the conversion rates, can be useful in modeling potential budget increases.
You could create a spreadsheet model that shows the increase in the number of visitors you’d get from more budget, and then using the conversion rates and average deal size, model it through the funnel to show the revenue increase you would expect to get from these changes.
Being able to show expected growth in revenue is a lot more convincing than showing the expected change in visitors, particularly to financial controllers who think in dollars and cents rather than impressions, clicks, and visitors.
Time To Close From SEO Vs. Other Channels
The example graph shows the average time to close for customers that came through SEO versus customers from other channels.
This can be useful in several ways.
Firstly, it’s quite common that sales opportunities from SEO will close faster than those from channels like Facebook Ads because leads from SEO tend to be in purchase mode.
This can be a good data point to convince management of the value of SEO.
Similarly, if you are modeling out how potential budget increases in SEO will impact bottom-line numbers like customers and revenue, you can use this time to close metrics to understand when the changes you are advocating will start to have an impact on revenue.
This can help ensure your model doesn’t show revenue increases too early and can help prevent finance teams from retracting the budget if the numbers aren’t met.
If you’ve probably struggled in the past to report on how your SEO efforts are impacting key business metrics like customers & revenue, then you’ve probably felt the pain of not being able to show the true value of SEO.
However, if you can start tracking the source of every one of your leads in your organization’s CRM, then not only would you be able to show exactly how many customers and how much revenue SEO is generating, but you’d then be able to accurately model out how budget increases or strategy changes will drive bottom-line growth.
And if you can show how much revenue you think these changes are going to make, then you’re much more likely to get that extra budget approved!
Featured Image: 3rdtimeluckystudio/Shutterstock
The 17 Best Ad Networks For Content Creators In 2024
No room for doubt, we find ourselves firmly entrenched in the era of the creator economy.
In today’s digital landscape, the influence wielded by content creators, influencers, and community builders has reached unprecedented heights. Their craft not only resonates with audiences but also opens up diverse avenues for revenue generation.
However, navigating this landscape is far from a walk in the park.
Bloggers, videographers, photographers, and creatives of various stripes are in a perpetual quest for innovative ways to monetize their work amid the unpredictable nature of the digital domain.
Enter display ad networks – a tried-and-true method for creators to maximize earnings while ensuring an exceptional user experience. The key lies in selecting the right one.
In the upcoming sections, we’ll delve into the most promising ad networks for content creators in 2024, equipping you with the tools to monetize your content effectively.
Understanding Ad Networks:
Let’s kick off with the basics: What exactly is an ad network?
An ad network acts as the intermediary between publishers (bloggers, content creators, etc.) seeking to sell ad space and advertisers eager to secure ad placements.
These networks bridge the gap, helping advertisers locate suitable websites aligning with their target audience and goals. Conversely, they enable publishers to connect with advertisers whose content aligns seamlessly with their own.
For bloggers and content creators, ad networks offer a hassle-free opportunity to monetize their content without the intricacies of direct negotiations with advertisers.
Contrary to sponsored posts or affiliate marketing, ad networks provide a more automated, hands-off approach, saving creators both time and stress.
Here’s a glimpse into the typical functioning of ad networks, though the specifics may vary based on your chosen network:
- Joining the network: Submit your content for review; the network evaluates your content based on various criteria.
- Ad placement: Once approved, the process of placing ads on your site begins. This may involve embedding a code snippet or inviting bids from advertisers.
- Earnings generation: Users viewing or clicking on ads lead to revenue for you, as advertisers pay the network for serving their ads.
- Payment: The network transfers your earnings through your chosen method, sometimes with a commission deducted.
Exploring Ad Network Types:
While ad network types are ever-evolving, some categories remain prevalent. Here are a few you might encounter:
- Vertical Networks: Specialized in specific niches or industries, targeting a highly specific audience.
- Premium Networks: Emphasize high-quality ad content, often collaborating with top-tier publishers and high-traffic websites.
- Specialized or Inventory-Specific Networks: Focus on specific content types rather than industries, such as video-specific or podcast-only networks.
- Targeted Networks: Aim for hyper-specific demographics or user segments, honing in on criteria like location and behavior.
- Performance and Affiliate Ad Networks: Prioritize user actions over mere ad display, with payment tied to specific user actions.
Choosing the Right Ad Network:
While ad networks offer a recognizable avenue for income, not all are created equal. Consider the following factors:
- Audience and Niche: Ensure alignment with your content and audience.
- Ad Formats: Select networks offering ad types, sizes, and placements that suit your preferences.
- Revenue Models: Understand payment models (revenue share, CPM, CPC, CPA) and choose what aligns with your goals.
- Traffic Requirements: Be mindful of minimum traffic requirements, choosing a network that suits your platform’s reach.
- User Experience: Prioritize networks that enhance user experience, delivering non-intrusive, relevant ads for increased audience satisfaction and revenue.
1. Google AdSense
For those embarking on the journey of ad monetization, Google AdSense stands out as an excellent choice. As a product of Google, it reigns supreme among ad networks, appreciated especially by beginners for its user-friendly interface.
What makes it particularly enticing for novices is the absence of a minimum traffic requirement, and the fact that joining the self-service platform comes at no cost.
Once you secure approval, initiating the display of ads is as simple as embedding a code snippet into your site. The Auto Ads feature adds to the convenience, allowing effortless automation of ad placement on your website or selective deactivation for specific pages.
Google AdSense presents a diverse range of ad formats, including display, text, in-feed, and in-article ads. Moreover, it offers personalization options such as contextual and behavioral targeting.
Despite its user-friendly appeal, navigating Google AdSense comes with its set of challenges. Obtaining approval can be a rigorous process due to Google’s stringent policies and guidelines. Additionally, even after approval, there is a lingering risk of account suspension for any policy violations.
To cash in your earnings, a minimum of $100 must be accumulated. While AdSense does offer a decent income, it falls short in terms of revenue potential compared to some alternative platforms.
Here’s a breakdown of the revenue share: 68% goes to site owners, while 32% goes to Google AdSense. The payment model is based on cost-per-click (CPC), and fortunately, there are no traffic requirements to contend with.
- Responsive Ads: AdSense ensures that your ad units automatically adjust to the user’s device, guaranteeing a seamless user experience.
- Insights and Analytics: Dive into detailed performance reports to glean valuable information on your ads’ effectiveness. Track metrics like views, clicks, revenue, and more to optimize your ad placements.
- Ad Review Center: Take control of the ads displayed on your site by utilizing the ad review center. This feature empowers you to review, approve, or deny specific ad categories, shaping the content that aligns with your platform’s ethos.
If you find yourself seeking an alternative to Google AdSense, look no further than Media.net. Powered by the dynamic duo of Yahoo! and Bing, this platform boasts an extensive pool of advertisers, making it an excellent choice to complement your AdSense endeavors.
Media.net has gained recognition for its emphasis on contextual ads. Unlike targeting ads based on user interests, it aligns with the content on your page, a strategy believed to enhance user engagement and clickthrough rates (CTRs). Picture this: If your blog explores serene beaches, Media.net might showcase ads for beach towels to your audience.
Much like AdSense, Media.net comes without a price tag and has no traffic requirements for joining. It offers a vast array of ads, optimized for seamless viewing on mobile devices.
One distinctive advantage of Media.net is its dedicated account managers, providing assistance with setup, issue troubleshooting, and optimization tips. This support sets it apart from many other platforms.
However, it’s essential to be aware of a few downsides, including a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and limited payment options, confined to Payoneer or wire transfer.
It’s noteworthy that Media.net tends to shine brightest for sites in specific niches like health, tech, and finance. Sites outside these niches might experience comparatively lower earnings than on alternative platforms.
Here’s a snapshot of its features:
- Dynamic Optimization: Media.net optimizes between various ad types to maximize the impact of your impressions, tailoring them to your audience.
- Sizeless Ads: Publishers enjoy the flexibility to create ads with custom sizes and designs, ensuring a perfect fit for their site.
- “Sticky” Ads: The platform introduces ads that stay fixed to the screen as users scroll or in-content ads automatically woven into your content, enhancing viewability.
3. Raptive (Formerly AdThrive)
Formerly known as AdThrive, Raptive has solidified its position as one of the most coveted ad networks for content creators, particularly those navigating the realms of travel, lifestyle, food, and parenting.
Renowned for catalyzing substantial revenue growth through meticulous ad placement and performance optimization, Raptive distinguishes itself by prioritizing publishers. Creators can expect to receive payment irrespective of whether Raptive has received payment from its advertisers.
Among the advantages of Raptive are a dedicated support team catering to creators, flexible payment options, personalized site recommendations, the capability to host and monetize video content, and a user-friendly dashboard offering insights into earnings and impressions.
However, like any platform, there are certain drawbacks to consider.
Foremost, Raptive sets a high bar for entry, necessitating a minimum of 100,000 pageviews to qualify for its traffic requirements. This requirement can pose a challenge for newer or smaller creators.
Additionally, Raptive predominantly caters to English content, with a prerequisite for a majority of traffic originating from the US, CA, UK, AU, or NZ. Some reports indicate that Raptive might have a high ad density, potentially impacting the user experience, a factor creators need to weigh.
Breaking down the revenue share, 75% goes to site owners, while 25% goes to AdThrive. The payment model operates on a cost-per-click (CPC) basis, and the traffic requirement is set at 100,000 pageviews per month.
- Auto Ad Placement: Raptive’s algorithms ensure that ads are automatically positioned for optimal performance.
- Experimentation: Creators can engage in A/B ad testing, experimenting with various ad types and placements to find the most effective combination.
- Learning Resources: Raptive enriches creators with a range of expert webinars, tutorials, and articles, empowering them to enhance their earnings through insightful guidance.
Adcash stands out as a self-serve ad network designed to cater to the needs of both creators and advertisers, with a global reach that spans across diverse audiences.
Its reputation is anchored in the extensive array of traffic sources and ad formats it offers. From pop-unders, native ads, and interstitials to display ads, banners, push notifications, and beyond, Adcash provides a comprehensive toolkit.
This global perspective translates into a significant advantage for content creators, enabling them to connect with users in more than 196 countries – a testament to the platform’s adaptability.
Beyond global reach, Adcash boasts real-time performance reporting, optimization tools, and a noteworthy feature: anti-adblock technology. This technology empowers creators to continue generating revenue from visitors who employ ad-blocking tools.
Getting started with Adcash is relatively straightforward, and the platform supports multiple payment options.
However, like any platform, Adcash presents certain considerations. Some ad formats, such as interstitials or pop-unders, might impact the user experience negatively. The minimum payment threshold is set at $25 USD/EUR, and the CPM rates, while competitive, tend to be slightly lower than the market average.
Here are some key attributes of Adcash:
- Anti-Adblock Technology: A unique feature that allows ads to be shown to users, even when they are utilizing ad-block tools.
- High Fill Rate: Adcash maintains consistently high fill rates, ensuring creators can monetize a significant portion of their impressions.
- Live Reporting: The Publisher Platform Reports section in Adcash offers live reporting, allowing creators to track revenue in real-time as it accrues.
5. Amazon Publisher Services
Amazon Publisher Services offers publishers and content creators a comprehensive suite of tools designed to streamline the management of their ad inventories and optimize content monetization.
One of its major draws is the gateway it provides to Amazon’s expansive advertising ecosystem. Content creators can leverage cloud-based solutions such as the transparent ad marketplace, unified ad marketplace, and shopping insights. Additionally, creators gain access to Amazon’s substantial ad demand, enhancing their revenue potential.
However, it’s crucial to note that Amazon Publisher Services is tailored more towards established creators with significant website traffic, as it mandates a minimum of 5,000 unique daily visits. For newcomers, the platform might appear daunting due to its complexity, requiring time and technical know-how for effective implementation.
Breaking down the features:
- Transparent Ad Marketplace (TAM): Amazon’s server-side header bidding solution takes a cloud-based approach, enhancing speed and efficiency in ad transactions.
- Unified Ad Marketplace (UAM): This feature empowers creators to efficiently manage multiple demand partners, securing optimal bids for their inventory by consolidating demand from various sources.
- Shopping Insights: A distinctive attribute providing data insights based on shopping behaviors. This allows publishers to fine-tune their delivery strategies for maximum optimization.
While the revenue share and payment model details are undisclosed, Amazon Publisher Services operates on a cost-per-thousand-impressions (CPM) basis. The minimum traffic requirement is set at 5,000 unique daily visits, reinforcing its focus on creators with substantial online presence.
PropellerAds stands out as a welcoming ad network tailored for beginners, with a primary focus on display ads. Its appeal lies in its user-friendly interface and hassle-free onboarding process – no minimum traffic threshold required.
The platform boasts a global reach and an extensive advertiser pool, ensuring publishers from various regions can capitalize on its monetization options. PropellerAds offers a diverse range of ad formats, spanning popunders, push notifications, native banners, interstitials, and more.
Employing a combination of technology and manual reviews, PropellerAds diligently monitors the quality and content of ads. This proactive approach enables the removal of any unsafe or suspicious content, ensuring that the right ads reach the right audience.
Additional advantages of PropellerAds include a 100% monetized inventory, providing creators with flexible payment options, dedicated account manager assistance, and access to optimization tools.
However, there are certain considerations to bear in mind. PropellerAds has been noted for its lenient approach with advertisers, raising concerns about the potential for low-quality and intrusive ads. It’s also predominantly limited to display ads, which may be a relevant factor for some creators.
Here’s a closer look at the key features:
- Real-time Reporting: PropellerAds provides instant access to real-time reporting, allowing creators to track the performance of their ads with immediacy.
- Account Manager: While this benefit is more limited to larger publishers, those eligible can enjoy the assistance of a dedicated account manager to address concerns and optimize performance.
- Referral Program: PropellerAds introduces a referral program, enabling users to boost their earnings by referring fellow creators to the network.
Infolinks positions itself as an ad network with partnerships with some of the globe’s major advertisers, including Amazon, Microsoft, and eBay.
What sets this network apart is its specialization in cutting-edge, “intent-driven” banner ad formats meticulously designed to seamlessly integrate with website content, combating banner ad blindness. These distinct ad types go by names like InFold, InText, InTag, InFrame, and InScreen.
For creators seeking to diversify beyond traditional banner ads or explore alternatives, Infolinks presents itself as a compelling option. The absence of minimum traffic requirements means creators of all sizes can easily join, and the setup process is straightforward.
An interesting facet is that Infolinks allows you to use its ads on the same website alongside AdSense ads, offering the potential for a synergistic income boost.
However, like many ad networks, the potential impact on the user experience is a key consideration. While Infolinks’ non-traditional formats are less intrusive than large banners or pop-ups, they can still influence the overall user experience.
It’s important to note that Infolinks maintains a $50 minimum payment threshold, provides relatively limited customization options compared to some platforms, and may not match the earning potential of other networks.
Here are some key features:
- InText: This ad format scans content, highlighting relevant keywords. When users hover over these keywords, relevant ads are displayed.
- InFold: Overlay ads that often appear as a footer ad in relation to search intent.
- InTag: This ad type compiles your content’s most valuable keywords into a tag cloud on the page. Users can view relevant ads by hovering over a keyword.
- InFrame: Banner ads strategically placed in the margins of your website’s page, utilizing previously unused screen space.
The revenue share with Infolinks is 70% to publishers and 30% to Infolinks, and the payment model encompasses CPM, CPC, CPA, CPV, CPI, and Auction. Importantly, there are no traffic requirements for creators to get started.
Formerly recognized as The Blogger Network, Monumetric emerges as an enticing choice for publishers able to meet the minimum traffic benchmark of 10,000 pageviews per month.
Monumetric stands out for its extensive pool of advertisers, offering a lucrative earning potential coupled with a diverse array of ad formats. This flexibility allows you to tailor your ad choices to align seamlessly with your audience and content.
A notable advantage of Monumetric lies in its dynamic approach. Rather than presenting a single static ad per user session, it continually delivers different relevant units based on the audience, enhancing engagement.
Perhaps the standout feature is the personalized service extended by Monumetric to content creators, bloggers, and publishers leveraging its services. The Monumetric team offers support to comprehend your goals, collaborate on an ad revenue strategy, and even assist in its setup.
On the flip side, there are a few considerations. Beyond the minimum traffic prerequisites, there is a one-time setup fee of $99 to join Monumetrics, although this is waived for those surpassing 80,000 monthly pageviews. The payout schedule operates on a net-60-day basis, with a minimum payout threshold of $10. A critical point to note is that Monumetric exclusively supports WordPress and Blogger websites.
- Dynamic Ads: Monumetric’s approach involves dynamic ad placements tailored to the audience and content.
- Managed Ad Platform: The company distinguishes itself by offering hands-on support, managing the placement and oversight of your ads.
- Personal Support: Monumetric provides one-on-one attention through its dedicated team, aiding in the development of a customized ad strategy for your blog.
The revenue share with Monumetric can reach up to 70% for publishers, and the payment model operates on a CPM basis. Meeting the traffic requirement of 10,000 pageviews per month is essential to unlock the benefits of this platform.
Taboola stands out as a frontrunner in the realm of content recommendations and suggestions. Wondering what that entails?
Consider the last time you perused a blog or article, and at the bottom, you encountered a section suggesting other articles or videos from external sources. These are native ads, also known as sponsored links, often facilitated through an ad network like Taboola.
By enrolling in Taboola, publishers and creators grant the network the authority to present ads through native content suggestions, be they articles or videos.
The advantage of this advertising approach lies in its seamless integration with your site’s content, delivering a more organic user experience compared to disruptive banner ads.
Taboola empowers you to curate the types of content presented to your audience, offering an uncomplicated setup process and the potential for substantial earnings.
However, there’s a noteworthy drawback: Taboola imposes a significantly high minimum traffic requirement for enrollment. Qualification necessitates a minimum of 500,000 pageviews on your blog each month. If this threshold seems daunting, you’re not alone.
For those who meet the criteria, it’s important to be aware that some suggested content on your site may not align perfectly or could be perceived as spam.
- Native Ad Format: Taboola’s ads are meticulously crafted to blend seamlessly with your site’s content, minimizing disruption to your users.
- User-Friendly Interface: The platform offers a straightforward and easy-to-use interface, streamlining the process for publishers and creators.
- Content Discovery Engine: Taboola’s algorithm delves into the interests of your audience, curating content recommendations that align with those interests, ensuring the most relevant suggestions.
Revenue is shared on a 50-50 basis, with 50% going to publishers and the remaining 50% to Taboola. The payment model encompasses CPC and CPM. To unlock Taboola’s features, meeting the minimum traffic requirement of 500,000 pageviews per month is imperative.
If you’re eyeing the content recommendation space but find Taboola’s minimum traffic requirements a bit steep, consider exploring Revcontent!
With a more attainable minimum threshold of 50,000 pageviews per month, Revcontent emerges as a viable option for bloggers and content creators. While it may not match Taboola’s scale, Revcontent positions itself as a robust competitor, emphasizing performance and quality.
Revcontent distinguishes itself by offering publishers unique customization options, allowing them to ensure that native ads seamlessly align with their site’s design and branding. The network provides various placement options, ranging from the bottom of blog posts to newsletters and even video ads.
Known for its stringent approval process, Revcontent ensures a focus on quality content and sensible placements, enhancing the overall user experience.
However, there are considerations. Despite having a considerably lower minimum monthly traffic requirement, hitting the 50,000-pageviews threshold still requires a decent amount of traffic. The approval process, while maintaining quality, may pose challenges for some creators. While not as expansive as competitors like Taboola and Outbrain, Revcontent has a minimum payout of $100.
- Widget Customization: Revcontent allows publishers to customize the appearance of content on their site through widget customization.
- Content Recommendation Technology: The platform employs a proprietary algorithm to ensure that recommendations are both relevant and engaging for the audience.
- Viral Content Discovery: Recognize a piece of content with viral potential? Revcontent provides a feature allowing publishers to promote such content, maximizing revenue opportunities.
The revenue share with Revcontent leans heavily towards publishers, with an 80-20 split in favor of creators. The payment model encompasses CPC and CPM, and the minimum traffic requirement is set at 50,000 pageviews per month.
If you’re exploring options beyond the major players in the advertising realm, BidVertiser, a direct advertising network, might pique your interest.
Having launched in 2003, BidVertiser has expanded its reach to serve over 80,000 publishers and advertisers globally. It offers a diverse array of ad formats, including slider ads, popunder ads, and native ads.
What sets BidVertiser apart is that creators earn not only for clicks on ads but also receive additional income if those clicks lead to conversions or sales for the advertiser.
BidVertiser boasts a low payment threshold of $10, coupled with no minimum traffic requirements. Similar to Revcontent, it equips creators with tools for customizing the design of ad units, ensuring seamless integration with their websites and content. Additionally, it maintains a 100% fill rate.
An appealing aspect of BidVertiser is its automated approval process. Meeting the joining requirements results in instant approval, enabling creators to commence revenue generation promptly.
However, BidVertiser does have its drawbacks. The ads it serves may not always align perfectly with your audience, as it lacks contextual targeting, potentially leading to lower click-through rates. Creators are required to provide a list of preferred advertisers; otherwise, BidVertiser randomly selects them. While BidVertiser has a global reach, those with non-US traffic may not experience substantial earnings.
- Direct Advertising Platform: Facilitates direct connections between creators and advertisers, eliminating middlemen.
- Geo-Targeting: Enables publishers to segment their audience based on demographics and geography, presenting targeted ads for enhanced revenue generation.
- Transparency: BidVertiser provides creators with comprehensive details on incoming bids, winning bids, and revenue earned, ensuring transparency in the process.
BidVertiser’s revenue share remains undisclosed, and it operates on a CPC, CPM, and CPA payment model. Importantly, there are no traffic requirements for creators to join.
Mediavine stands out as a preferred ad network for numerous bloggers and content creators, celebrated for its commitment to optimizing earning potential while ensuring a positive user experience for audiences.
Let’s delve into the advantages.
Mediavine boasts faster ad delivery compared to many other ad networks, resulting in reduced wait times for users to view ads. Remarkably, Mediavine asserts that its ads load 200% faster than those of competitors.
Prioritizing user experience extends to other facets, including SEO-optimized website scripts and high-quality ad placements striking a balance between revenue generation and user experience.
Renowned for having some of the highest revenue per mille (RPM) in the industry, Mediavine features a substantial pool of top publishers and advertisers. It further fosters a robust community of creators who not only support one another but also engage in mutual learning and networking at conferences and events.
Similar to many ad networks, Mediavine does have a notable downside – its minimum traffic requirement. While not as daunting as some, a minimum of 50,000 sessions per month, predominantly from the USA, is necessary for qualification.
Additionally, Mediavine mandates 100% exclusivity from its publishers, meaning concurrent usage of other ad networks on the same site is prohibited.
- Strong Community: Publishers gain access to Mediavine’s dedicated Facebook group, facilitating networking with industry experts and fellow content creators.
- Dynamic Ad Placements: Mediavine prioritizes high-quality ads, emphasizing a superior user experience and enhanced viewability.
- Transparent Reporting: Both creators and advertisers benefit from detailed insights and analytics provided by Mediavine. The platform includes a dashboard showcasing top posts and RPMs.
Mediavine operates on a revenue share model, with 75% allocated to publishers and 25% to Mediavine. The payment model is based on CPM, and the traffic requirement for qualification is set at 50,000 monthly sessions.
Adsterra stands out as a reputable and dependable ad network, providing global coverage and serving as a compelling alternative to larger networks. It particularly caters to creators seeking extensive worldwide coverage and a diverse range of ad types.
Presenting itself as the premier ad network for publishers, Adsterra boasts a swift 10-minute approval process, a 100% fill rate, and a network comprising over 12,000 advertisers. Notably, there is no minimum traffic requirement for joining.
As a self-serve platform, Adsterra ensures ease of use, offering publishers a selection of ad types such as Popunder, social bar, in-page push, native banners, and standard banners. Beyond typical desktop and mobile website traffic, Adsterra allows monetization of social and mobile app traffic.
Adsterra brings additional advantages, including a three-level anti-fraud system for a secure experience, flexible payment options tailored to individual needs, and a Partner Care support system. The support system provides 24/7 multilingual chat assistance for users.
On the downside, Adsterra maintains a minimum payment threshold of $100, and CPM rates may vary based on location.
- Referral Program: Adsterra offers a referral program for publishers, enabling them to earn 5% of the revenue generated from anyone they refer.
- Strong Security: Employing a combination of in-house and third-party fraud detection tools, along with manual human reviews, Adsterra is committed to providing top-notch security.
- Customer Support: With 24/7 support available in multiple languages, Adsterra ensures assistance is readily accessible for its users.
Adsterra operates with an undisclosed revenue share model and supports various payment models, including CPC, CPM, CPI, CPA, and CPL. Notably, there are no traffic requirements for publishers to join.
14. Sovrn (Formerly VigLink)
Sovrn operates as a supply-side platform (SSP), providing a suite of tools and services to publishers and creators for effective content monetization. Its approach integrates traditional ad-serving techniques with advanced methods such as automated affiliate linking, powered by VigLink, a company acquired by Sovrn.
Creators utilizing Sovrn gain access to the Sovrn Data Collective, recognized as the “world’s largest publisher collective for deep consumer insights and enriched audience data.” Currently serving over 60,000 sites, Sovrn offers an array of services including an ad exchange, ad management, and more.
Setting up Sovrn’s tools and integrating them with your website is a straightforward process. Notably, Sovrn can automatically convert relevant links to affiliate links, even on older content. The platform provides customizable ad formats to suit your audience.
While Sovrn does not impose minimum traffic requirements for joining, it does have a minimum payout threshold set at $25 ($50 for wire transfer). The approval process is relatively strict, and payments follow a net-60 structure.
- Signal: Sovrn’s Signal feature empowers publishers to delve into their audience’s behavior, utilizing these insights to tailor their ad units.
- Automated Affiliate Conversion: Formerly known as VigLink, this feature enables the automatic conversion of standard links into affiliate links.
- Access to Sovrn Data Collective: Publishers can leverage data from Sovrn’s collective to understand which ads audiences are engaging with, aiding in revenue optimization.
Sovrn operates on a revenue share model, allocating 75% to publishers and retaining 25%. It supports various payment models, including CPM, CPC, and CPA. Sovrn does not impose traffic requirements for participation.
BuySellAds operates as an ad marketplace, facilitating revenue generation for publishers by directly connecting them with advertisers across websites, newsletters, and podcasts.
The process involves publishers listing their available ad inventory and CPM in a centralized marketplace. Advertisers can then submit bids for these ad placements, with creators reviewing and approving the proposed creative before the ads go live on their sites.
BuySellAds prides itself on offering an easy-to-use platform, featuring non-disruptive ad types, contextual brand sponsorships aligned with content, and a dependable payment schedule.
While the platform offers numerous advantages, there’s a slight learning curve for beginners. Additionally, there are minimum payment thresholds, ranging from $20 for PayPal to $500 for wire transfer.
- Range of Products: Creators can monetize various platforms, including websites, newsletters, and podcasts.
- Pricing Control: Publishers have the flexibility to set their own rates through BuySellAds, giving them more control over their earnings.
- Marketplace: BuySellAds’ marketplace facilitates direct connections between publishers and advertisers, ensuring that ad placements align with the goals of both parties.
BuySellAds operates on a revenue share model, allocating 75% to publishers and retaining 25%. The payment model is primarily based on CPM, and there are no specific traffic requirements for participation.
Ezoic stands out as a technology-driven ad network that harnesses the power of AI to optimize ad placements, enhance revenue, and maintain a positive user experience for publishers.
As a Google Certified Publishing Partner, Ezoic adheres to industry standards in serving ads on websites. It distinguishes itself by being the first in the industry to integrate AI and machine learning into its features. These technologies enable Ezoic to conduct tests on various ad placements, formats, and sizes, determining the most effective formula for publishers to maximize earnings while ensuring a superior user experience.
Ezoic provides creators with the flexibility to choose placeholders for ad locations or specify user experience metrics, such as page load time. The AI considers these preferences when deciding how to serve ads to the audience. Notably, there is no minimum traffic requirement for signing up, and Ezoic caters to global traffic, allowing creators to generate income from diverse sources.
However, it’s important to note that significant earnings may be more likely with US traffic, and there might be a learning curve as creators familiarize themselves with Ezoic’s tools. Temporary performance issues may also arise as Ezoic experiments with different layouts and placements to optimize results.
- Mediation: Ezoic’s Mediation feature enables publishers to integrate and manage multiple ad networks, including Google AdSense, alongside Ezoic. This allows networks to compete for ad inventory, ensuring creators receive the highest possible bids.
- Leap: An exclusive toolset, Leap provides creators with insights and tips to improve speed metrics, page load times, and Core Web Vitals scores.
- Humix: An innovative video tool that allows creators to share and display videos from other publishers on their own website.
Ezoic operates on a revenue share model, allocating 90% to publishers and retaining 10%. The payment model includes CPM and Earnings Per Thousand Visitors (EPMV). The traffic requirement for participation is 10,000 monthly visitors.
RevenueHits distinguishes itself as a self-service, performance-driven ad network tailored for creators with high-intent audiences likely to engage in actions like making purchases or signing up for advertisers.
The core of RevenueHits’ model revolves around a performance-based approach, particularly emphasizing cost per action (CPA). In this framework, creators earn income when users click an ad on their site and successfully complete an action, such as making a purchase or signing up for the advertiser’s service.
- CPA Model: Publishers receive payments based on user actions, such as sales, sign-ups, registrations, form fills, or other predefined activities.
- Ad Formats: RevenueHits offers a range of ad formats, including display banners, shadow box, floating banners, footer sticky, in-page push, and more.
- Referral Program: Creators can participate in a referral program, earning up to 10% of the earnings generated by publishers they refer for a year.
- No Minimum Traffic Requirement: RevenueHits welcomes publishers without a minimum traffic requirement, offering flexibility in participation.
- High Earnings Potential: With payouts of up to $50 per acquisition, there is a substantial earnings potential for creators, especially those with a high-intent audience.
- Payment Thresholds: Publishers should be aware of minimum payment thresholds, set at $20 for PayPal and $500 for wire transfers.
- Payment Model: RevenueHits operates on multiple payment models, including CPA, CPL (Cost Per Lead), and CPM (Cost Per Mille).
- Ad Quality and User Experience: While RevenueHits presents an opportunity for earnings, it may not have the same reputation for high-quality ads that prioritize a positive user experience compared to some other networks.
- Undisclosed Revenue Share: The specific revenue share percentage that RevenueHits retains is undisclosed.
In summary, RevenueHits offers an alternative approach with a focus on performance-driven models, making it suitable for creators seeking opportunities based on user actions. The absence of a minimum traffic requirement and the potential for high earnings based on user conversions contribute to the appeal of this ad network. However, creators should consider the trade-offs, including the minimum payment thresholds and potential variations in overall earnings.
Selecting the right ad network is a crucial decision for content creators, bloggers, and publishers. The process involves understanding the nuances, weighing the pros and cons of each platform, and grasping their diverse payment models and methods.
The key factor is ensuring that the chosen platform aligns with your content goals and values. Before making a decision, it’s essential to clarify what matters most to you – whether it’s the quality of ads, user experience, or payout frequency – and verify that these priorities are reflected in the ad network you opt for.
Whether you’re a novice blogger embarking on the journey to monetize your content or an experienced creator reevaluating your revenue strategy, this guide aims to assist you in making well-informed decisions to maximize your earnings.
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Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
In this webinar, you will:
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- Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
- Walk away with tactics and best practices that you can use to improve your marketing data now.
Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.
Learn the key ways to level up your data strategy to pinpoint campaign success.
View the slides below or check out the full webinar for all the details.
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