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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]

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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]


Not finding much value in KPIs and metrics? Skipping measurements because they take too much time?

What if you could make smarter decisions and identify issues before they harm your business?

The key is selecting the right KPIs and metrics for the situation and measuring them in a reliable way. And now you can learn how.

Register for the Search Engine Journal webinar on Wednesday, January 26 at 2 p.m. (ET) to discover how to use the right KPIs and metrics so you can take advantage of new opportunities.

You’ll hear about the finer points of marketing measurement from Jonathan Laberge, who will cover how to best measure digital success and make KPIs an essential tool for your company’s bottom line.

You’ll discover how to:

  • Measure effective KPIs.
  • Gather the right data to take action and improve your strategy.
  • Set goals for a variety of digital marketing programs.

You’ll also hear about the best software and systems to use that will make the entire process effective and efficient — everything you need to get started today. Sign up now!

As part of the live Q&A session, you can ask about your particular situation, too.

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Can’t attend the webinar live? We will send you the on-demand version after the event if you sign up now.





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Google’s Helpful Content & Core Updates [Webinar]

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Google's Helpful Content & Core Updates [Webinar]

Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business?

How can you tweak your content and SEO strategies so that they properly align with the latest algorithm changes?

With Google now prioritizing user experience, it’s important to publish content that’s helpful to humans and relevant to their search queries.

Though this update has challenged many companies and made the content creation process more complex, there are certainly ways your website can still thrive online.

The key is finding the right balance between search engine compliance and customer satisfaction.

Join me and Dave Snyder, CEO and Founder of CopyPress, as we discuss ways you can adjust your content production to improve search rankings and maximize results.

In this webinar, you’ll discover:

  • How to create Helpful Content for Google.
  • How to scale authority and build subject matter experts as part of your production cycle.
  • Ways to recover if you’ve been dinged by Google.

You’ll learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines.

Whether you have a small website or need to scale your content production, you’ll learn how you can create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content.

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By the end of this webinar, you’ll be equipped with all the information you need to adapt your content strategy for success on Google.

Can’t make the live session? Register now, and we’ll send you a recording after the event.

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