“Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails.
Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for.
You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.
Here are some mistakes you’re probably making right now:
You’re Not Using a Professional Email Address
This seems like a very basic thing to consider, but many link builders fail to see the importance of using an email address that is trustworthy. It’s crucial to note that when you’re reaching out to webmasters, you’re representing a brand – be it a blog, an organization, a business, or even yourself.
This is why you have to present yourself in the best way possible. One way to do this is by having a professional email address for your outreach campaign. Don’t forget to switch out of the email address from the firstname.lastname@example.org email address you’re using on gaming apps!
The best practice for doing email outreach campaigns for your brand is by using an official company email address. Alternatively, you can use a simple one that mentions your name if it’s not available for you. Just make sure that it’s accurate or else you’ll end up looking like a fraud.
Here’s an email one of my team members at SEO Hacker got from someone who wanted to guest post for this blog:
The email address is named “Muhammad S.” yet the person introduced his/herself as “Marina”.
I scratched my eyes to try and clear it up but, yes that’s a Muhammad that turned into a Marina.
This is a small detail that largely impacts how webmasters see you and your credibility. Make sure that you have the appropriate and accurate name on your email so that you’re more likely to build solid partnerships with webmasters in return.
You’re Not Disclosing Your Affiliations
When you tap webmasters for the first time for a link building opportunity, it’s expected that you introduce yourself properly, and doing so shouldn’t be limited to stating your name. You have to let the webmasters know who you are, what you do, where you work, and which organization/s you’re affiliated with.
It can also help if you can share a bit of your experience in your industry and what you were able to accomplish. This might sound like a guide on writing a cover letter for a job application, but an email outreach campaign is actually quite similar to it in nature.
First, you have to let them know about you and then make them understand why they should work with you. This, again, adds a level of credibility to your email.
Here’s an email I received a few months back as an example:
In the email above, he introduced himself, where he works, and what his role is in the company. He also gave a bit of background on the business which is pretty impressive, I might add.
An email like this one is a good example of how to sell yourself and your brand. The link to their website, LinkedIn profile, and personalized email signature are all great addition. These are all ways for webmasters to know that you’re legit.
For instance, if you’re someone who wants to guest post for a marketing-related blog, you have to lay down the information that would tell that you’re an expert in your industry. Otherwise, why would a webmaster let a stranger write something their loyal followers will read?
You’re Not Addressing Webmasters by their First Name
This is what I find to be one of the most common link building email mistakes people make when reaching out to webmasters. I’ve been called “Hey”, “Dear”, and “Dude” way more than when I’m called by my first name. Considering I get a ton of link requests and content contribution requests daily, it gets a bit tiring to be the receiving end of these inconsiderate email blasts
Here’s another odd way someone addressed me in an email:
What can I say? Yep, I’m definitely not giving this bloke a link.
Addressing webmasters by their first name is a small gesture that shows that you did your assignment. That you researched the website and the people who run it. This isn’t even a hard task to manage if you’re reaching out to my blog. You can easily spot my name at the left-side corner of the blog page.
When you don’t take the time to research thoroughly, it can also imply that you don’t fully understand the website and the content it needs to improve. This also means that you won’t be able to really add value to it which negates the point of forming a good partnership.
You’re Not Using a Creative Subject Line
When it comes to link outreach, you’d want to go for websites with good traffic and readership. Obviously, you won’t be the only one gunning for a backlink from these websites. There would be hundreds, if not thousands, of people reaching out for the same purpose. This makes the task of link outreach extremely competitive.
When webmasters get dozens of outreach emails on a daily basis, there’s a huge likelihood that they won’t be able to read every single one of them. So, what do you need to do about this? The only option you have is to stand out. You can do this by making your subject line compelling enough to be noticed and clicked.
Webmasters are busy people so you have to be able to get your point across with just a few words. If you think that it’s too long, you’re probably right. So review and re-edit your email content until you are confident that a busy person would read it and understand it within 1 minute.
Oh, and don’t try to make your subject too clickbait-y, or else it’s just going to be misleading.
Here’s a subject line that blew my mind:
Aside from the fact that this person’s profile photo is of a South Korean celebrity, it also addresses two other mistakes: the name is obviously bogus and the subject line is out of this world.
Emails with subject lines like this go straight to my spam folder. I wonder how many people actually give these kinds of emails a link though? Probably zero.
Outreach emails are still one of the best ways to get an in-content link. My team and I have sent many outreach emails to webmasters and have experienced phenomenal success over the years.
The success we have experienced is achieved by us taking the time to study each webmaster and how they communicate and craft the email with a lot of thought and care.
The quality of the emails being sent to webmasters can be affected by the simple things you probably don’t even think about. This could easily be the reason why you get frustrated thinking of what more you can do to make successful outreach campaigns.
Next time you are about to hit that Send button, try to take a second look – not at the content but at how you package your message to the webmasters. Do you look and sound credible, trustworthy, and knowledgeable? If your answer is yes to all three, then you might just get your hard-earned link.
Have any link building outreach email tips you want to share? Comment down below and see what others think of them!
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products.
The Pulse workplace collaboration product helped teams collaborate better by automatically managing their Slack presence, creating “focus times” that allow users to work without interruption, and display color-coded do no disturb notices when team members were in meetings.
Pulse was a product created specifically for today’s hybrid workplaces.
According to the archived Pulse page:
“Adjusts with your work hours
Pulse puts an end to the ‘Always On’ culture by helping manage your team’s expectations around your availability — so teammates know when is best to connect with you and respect your boundaries.
Pulse uses AI to automatically display when you enter a focused state so your teammates know not to disturb.
You can also set calendar rules which change your status to show you’re focusing during blocked focus time or events marked as focus.”
The announcement did not hint at the future direction the new team will take within Mozilla.
However the fact that Pulse was a workplace collaboration product is notable.
It makes for interesting speculation that the acquisition may help Mozilla to begin introducing business-oriented products.
The quality that sets Mozilla apart from other companies is their commitment to creating products that don’t spy on or turn their users into a product to resell to marketers.
Free is increasingly common. Any product that can deliver quality at a free or near-free price and also respect user privacy would be increasing their value over more established products from companies like Google or Microsoft.
Google rapidly grew their email product by offering staggering amounts of storage space for free. Mozilla is doing with privacy what Google did with free, using it as a value-add that other companies do not offer.
And that edge is what makes the Pulse acquisition interesting because their machine learning expertise can be used to build privacy-forward consumer (and maybe business) products.
Ethical Machine Learning
The Pulse service used machine learning to help learn a user’s work patterns but in a way that respected their privacy, what Mozilla referred to as “applied ethical machine learning.”
According to Mozilla:
“Machine learning (ML) has become a powerful driver of product experience. At its best, it helps all of us to have better, richer experiences across the web.
Building ML models to drive these experiences requires data on people’s preferences, behaviors, and actions online, and that’s why Mozilla has taken a very cautious approach in applying ML in our own product experiences.
It is possible to build machine learning models that act in service of the people on the internet, transparently, respectful of privacy, and built from the start with a focus on equity and inclusion.”
First Project Announced
The first project the team will work on is improving Mozilla’s social sharing app called, Pocket.
Pocket is an app for saving content as well as sharing it with others. The app is available on a mobile device or desktop.
The author of the Mozilla announcement is Chief Product Officer, Steve Teixeira. He was hired by Mozilla in August 2022. Steve formerly worked at Twitter as Vice President of Product for their Machine Learning and Data platforms, and before that led the infrastructure Product Management, Design and Research team at Facebook.
Mozilla Chief Product Officer, Steve Teixeira, wrote:
“I’m particularly excited to enhance our machine learning capabilities, including personalization, in Pocket, a fantastic product that has only just scratched the surface of its ultimate potential.”
Mozilla offered no hint of future products beyond working on Pocket. They only published that they are looking forward to adding the Pulse team’s expertise to their growing suite of products.
“We are energized by the chance to work together, and I can’t wait to see what we build.”
It will be very interesting to see what Mozilla comes up with with the team acquired with Pulse.
Read the official announcement:
Featured image by Shutterstock/Kateryna Onyshchuk
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