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LinkedIn Launching Free Tool For B2B Professionals

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LinkedIn Launching Free Tool For B2B Professionals

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals.

LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard.

It offers a number of quality of life improvements for marketers, such as the ability to share audiences for ad campaigns across accounts.

LinkedIn describes it as:

“LinkedIn Business Manager is a centralized platform that will make it easier for those of you who work at large enterprises and agencies to manage the people, ad accounts, Pages, and businesses you work with.”

Here are some of the top features launching with LinkedIn Business Manager, and when you can expect the tool to be available.

What Can LinkedIn Business Manager Do?

LinkedIn Business Manager offers the following benefits for B2B professionals:

  • Manage It All: Navigate across Business Manager, Campaign Manager, and Pages in one place.
  • Save Time: Change settings across accounts with a single adjustment and save time on administrative tasks.
  • Reach Buyers: Share and update Matched Audiences across your ad accounts.

In a blog post, LinkedIn hints at the possibility this tool will grow over time with additional capabilities:

“As the platform evolves, it will play a key role in how you uncover strategic insights that make marketing at scale more efficient.”

When Is LinkedIn Business Manager Available?

LinkedIn Business Manager is currently available as part of an early test with select enterprise customers.

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It will be available publicly to businesses worldwide ‘in the coming weeks.’


Source: LinkedIn
Featured Image: David Gyung/Shutterstock

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Google Ads Rolls Out Diagnostic Insights

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Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks.

Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more.

This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected.

Google Ads will provide a detailed breakdown of the following insights:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

Tailored recommendations will take the guesswork out of fixing the issues Google finds, so you can get your campaign back to performing optimally in no time.

Diagnostic insights in Google Ads were previewed in May with an announcement they’d be rolling out soon. Two months later, the launch is now underway.

Google Ads Diagnostic Insights

Diagnostic insights only show when a campaign has not received traffic or conversions.

If your campaign is running and people are seeing the ads and clicking on them, then there will be no diagnostic issues to report.

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Keep in mind Google hasn’t given everyone access to the Insights page yet, as it’s currently in beta.

Google is gradually rolling out each insight type to randomly chosen people, which means you may have the Insights page with limited data.

Currently, diagnostic insights are available for Performance Max campaigns. The new dataset will expand to other campaign types over the next few months.


Source: Google Ads Help

Featured Image: PixieMe/Shutterstock

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