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LinkedIn Newsletters: What I’ve Learned (So Far)

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LinkedIn Newsletters: What I've Learned (So Far)

Four weeks ago, I launched my LinkedIn newsletter called The Well-Branded Woman.

It’s been a freaky, fun-filled ride, complete with unexpected twists and turns. What I thought was going to happen didn’t – and what did happen blew my mind.

Here’s what I did and what I’ve learned (so far!).

Here’s how I set up my first LinkedIn newsletter:

 

I used market research to build excitement.

A week and a half before I launched my newsletter, I created a LinkedIn poll telling people about my new newsletter focus (Gen X and Millennial women) and asking what I should name it.

I wanted to ensure the name would “click” with my target reader. Plus, I wanted to build awareness that I’d be launching a newsletter soon.

If I were to do it again, I would have allowed at least two weeks for this process – maybe a bit more. It worked out because I had some strong newsletter names to test – but the timeline would have been too short if I had started from scratch.

I created attention-grabbing graphics for the newsletter.

My midlife-aged readers would want to know that I was in their age group, so my wonderfully talented designer created a bright orange featured image template with my photo front and center. I wanted a color and design that popped off the page — plus LinkedIn says that images with faces “resonate more with audiences.”

Graphics in hand, I was ready to write my first article where…

I immediately dropped multiple actionable tips in my first LinkedIn newsletter article.

My first article was about how Gen X and Millennial women can transform themselves into online thought leaders. I purposely wrote a very long, informative piece that shared tips I didn’t see anywhere else and were specific to my audience.

I also wove in personal information to help the reader get to know me.

The final article was over 1,800 words – way longer than I had planned. I was curious if anyone would read all those words, but I knew the article provided solid, actionable information.

I also invited women to connect with me and to DM me.

What are my LinkedIn newsletter results (so far?)

 

  • By the end of the first day after publication, I had 163 subscribers. I was so happy! LinkedIn automatically sends subscribers an email as soon as I publish a newsletter, so I reach these readers directly.
  • By that following Monday, I had over four hundred subscribers. I was even happier!
  • And then, a LinkedIn editor found my article and promoted it on the home feed. All of a sudden, my LinkedIn DMs blew up. Women read my article and vibed with my message. Responding to everyone took more than eight hours, spread over two days. It was amazing!
  • Since then, the article has been viewed over 100,000 times and has received over 1,000 likes and over 130 comments. And yes, I responded to all of those comments. Why?
  • It’s not enough to simply post on LinkedIn and call it good. If you want to build a community, that means engaging with your audience right after they post and helping them feel seen. By doing so, I was able to start some fantastic conversations with women who would never have opened up to me any other way.

Today, the newsletter has almost 1,700 subscribers. And yes, that first article is positioning!

My LinkedIn newsletter future feels bright.

What I’m (still) learning about LinkedIn newsletters:

 

  • I’ve created SEO writing articles for so long that I naturally thought that’s what this audience would want to learn from me. It was a delightful surprise to know my new audience is looking for personal branding tips and how to future-proof their careers.
  • I had to throw my editorial calendar out the window, but I’m okay with that. I’m creating articles on the fly as I read the comments and get a sense of what women what to know.
  • I’m still figuring out how to monetize. Right now, creating the newsletter costs me time and money. Would I like to make money from it? Yes, but the time isn’t right. I don’t quite know what the audience needs. I’d rather listen and wait.

I’m playing the long game.

Would I recommend LinkedIn newsletters for other B2B consultants or companies? Yes. It’s turning out to be a powerful content tactic. Overwhelming, but powerful.

Plus, if you’re a freelancer, you could sell LinkedIn newsletter creation and maintenance services. Many B2B companies are new to LinkedIn newsletters, so knowing how to plan and write them could open up a new profit center. Especially if you work with thought leaders and consultants who need branding — but don’t have time to write.

My take: LinkedIn newsletters get a thumbs up.

I’ll keep you posted on my progress.

What do you think?

Are you considering trying LinkedIn newsletters (or suggesting them to your client)? Leave a comment and let me know. 

Oh, and if you want to know how your hero’s journey can help you build your personal brand, check out my latest Charisma Boost post.

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From Competitors To Partners: Conductor Acquires Searchmetrics

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From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


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How to Execute the Skyscraper Technique (And Get Results)

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How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Let’s get started.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter and LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

Most of the time, content isn’t judged solely on its quality. It’s also judged by who it comes from. We discovered this ourselves too when we tried to build links to our keyword research guide.

Most of the time, people didn’t read the article. They linked to us because of our brand and reputation—they knew we were publishing great content consistently, and they had confidence that the article we were pitching was great too.

In other words, there are times where no matter how hard you “skyscraper” your content, people just won’t link to it because they don’t know who you are. 

Having your own personal brand is important these days. But think about it: What is a “strong brand” if not a consistent output of high-quality work that people enjoy? One lone skyscraper doesn’t make a city; many of them together do.

What I’m saying is this: Don’t be discouraged if your “skyscraper” article gets no results. And don’t be discouraged just because you don’t have a brand right now—you can work on that over time.

Keep on making great content—skyscraper or not—and results will come if you trust the process.

Rome wasn’t built in a day, but they were laying bricks every hour.” 

Final thoughts

The Skyscraper Technique is a legitimate link building tactic that works. But that can only happen if you:

Any questions or comments? Let me know on Twitter.



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13 Best High Ticket Affiliate Marketing Programs 2023

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13 Best High Ticket Affiliate Marketing Programs 2023

Are you looking for more ways to generate income for yourself or your business this year?

With high-ticket affiliate marketing programs, you earn money by recommending your favorite products or services to those who need them.

Affiliate marketers promote products through emails, blog posts, social media updates, YouTube videos, podcasts, and other forms of content with proper disclosure.

While not all affiliate marketers make enough to quit their 9-to-5, any additional income in the current economy can come in handy for individuals and businesses.

How To Get Started With Affiliate Marketing

Here’s a simple summary of how to get started with affiliate marketing.

  • Build an audience. You need websites with traffic, email lists with subscribers, or social media accounts with followers to promote a product – or ideally, a combination of all three.
  • Find products and services you can passionately promote to the audience you have built. The more you love something and believe in its efficacy, the easier it will be to convince someone else to buy it.
  • Sign up for affiliate and referral programs. These will be offered directly through the company selling the product or service, or a third-party affiliate platform.
  • Fill out your application and affiliate profile completely. Include your niche, monthly website traffic, number of email subscribers, and social media audience size. Companies will use that information to approve or reject your application.
  • Get your custom affiliate or referral link and share it with your audience, or the segment of your audience that would benefit most from the product you are promoting.
  • Look for opportunities to recommend products to new people. You can be helpful, make a new acquaintance, and earn a commission.
  • Monitor your affiliate dashboard and website analytics for insights into your clicks and commissions.
  • Adjust your affiliate marketing tactics based on the promotions that generate the most revenue.

Now, continue reading about the best high-ticket affiliate programs you can sign up for in 2023. They offer a high one-time payout, recurring commissions, or both.

The Best High-Ticket Affiliate Marketing Programs

What makes them these affiliate marketing programs the “best” is subjective, but I chose these programs based on their payout amounts, number of customers, and average customer ratings. Customer ratings help determine whether a product is worth recommending. You can also use customer reviews to help you market the products or services when you highlight impressive results customers gain from using the product or service, and the features customers love most.

1. Smartproxy

Smartproxy allows customers to access business data worldwide for competitor research, search engine results page (SERP) scraping, price aggregation, and ad verification.

836 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $2,000 per customer that you refer to Smartproxy using its affiliate program.

2. Thinkific

Thinkific is an online course creation platform used by over 50,000 instructors in over 100 million courses.

669 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $1,700 per referral per year through the Thinkific affiliate program.

3. BigCommerce

BigCommerce is an ecommerce provider with open SaaS, headless integrations, omnichannel, B2B, and offline-to-online solutions.

648 reviewers gave it an average rating of 8.1 out of ten stars.

Earn up to $1,500 for new enterprise customers, or 200% of the customer’s first payment by signing up for the BigCommerce affiliate program.

4. Teamwork

Teamwork, project management software focused on maximizing billable hours, helps everyone in your organization become more efficient – from the founder to the project managers.

1,022 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $1,000 per new customer referral with the Teamwork affiliate program.

5. Flywheel

Flywheel provides managed WordPress hosting geared towards agencies, ecommerce, and high-traffic websites.

36 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $500 per new referral from the Flywheel affiliate program.

6. Teachable

Teachable is an online course platform used by over 100,000 entrepreneurs, creators, and businesses of all sizes to create engaging online courses and coaching businesses.

150 reviewers gave it a 4.4 out of five stars.

Earn up to $450 (average partner earnings) per month by joining the Teachable affiliate program.

7. Shutterstock

Shutterstock is a global marketplace for sourcing stock photographs, vectors, illustrations, videos, and music.

507 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $300 for new customers by signing up for the Shutterstock affiliate program.

8. HubSpot

HubSpot provides a CRM platform to manage your organization’s marketing, sales, content management, and customer service.

3,616 reviewers gave it an average rating of 4.5 out of five stars.

Earn an average payout of $264 per month (based on current affiliate earnings) with the HubSpot affiliate program, or more as a solutions partner.

9. Sucuri

Sucuri is a cloud-based security platform with experienced security analysts offering malware scanning and removal, protection from hacks and attacks, and better site performance.

251 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $210 per new sale by joining Sucuri referral programs for the platform, firewall, and agency products.

10. ADT

ADT is a security systems provider for residences and businesses.

588 reviewers gave it an average rating of 4.5 out of five stars.

Earn up to $200 per new customer that you refer through the ADT rewards program.

11. DreamHost

DreamHost web hosting supports WordPress and WooCommerce websites with basic, managed, and VPS solutions.

3,748 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $200 per referral and recurring monthly commissions with the DreamHost affiliate program.

12. Shopify

Shopify, a top ecommerce solution provider, encourages educators, influencers, review sites, and content creators to participate in its affiliate program. Affiliates can teach others about entrepreneurship and earn a commission for recommending Shopify.

Earn up to $150 per referral and grow your brand as a part of the Shopify affiliate program.

13. Kinsta

Kinsta is a web hosting provider that offers managed WordPress, application, and database hosting.

529 reviewers gave it a 4.3 out of five stars.

Earn $50 – $100 per new customer, plus recurring revenue via the Kinsta affiliate program.

Even More Affiliate Marketing Programs

In addition to the high-ticket affiliate programs listed above, you can find more programs to join with a little research.

  • Search for affiliate or referral programs for all of the products or services you have a positive experience with, personally or professionally.
  • Search for affiliate or referral programs for all of the places you shop online.
  • Search for partner programs for products and services your organization uses or recommends to others.
  • Search for products and services that match your audience’s needs on affiliate platforms like Shareasale, Awin, and CJ.
  • Follow influencers in your niche to see what products and services they recommend. They may have affiliate or referral programs as well.

A key to affiliate marketing success is to diversify the affiliate marketing programs you join.

It will ensure that you continue to generate an affiliate income, regardless of if one company changes or shutters its program.

More resources:


Featured image: Shutterstock/fatmawati achmad zaenuri



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