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Microsoft Ads And The Future Of Ad Exchanges [Podcast]

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Microsoft Ads And The Future Of Ad Exchanges [Podcast]


Constantly looking for ways to optimize your ad spend?

Dreaming of a high-ROI paid advertising future?

We’ve got great news — the future is now.

Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.

John Lee, Microsoft Ads’ Head of Evangelism, will talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance and low-resource programmatic advertising as he joins me on the SEJ Show at 3 p.m. ET on March 1, 2022.

You can watch live on LinkedIn, Twitter, Facebook, or YouTube or download the episode on your favorite podcast app.

John Lee, Head Of Evangelism At Microsoft On The SEJ Show

John Lee knows how to make the most of digital advertising.

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As an online marketing veteran, he has worked on display ads, SEO, and social media since 2006.

Currently, he works for Microsoft, where he manages relationships with industry influencers and contributes SEO expertise through blogging and speaking at events, among other things.

Lee has been a significant contributor to the marketing community with his writing and speaking skills.

He has been a part of Hanapin Marketing, Wordstream, Clix Marketing, and helped launch the famous blog PPC Hero.

In addition to all that? You may not know it, but if there’s one thing this guy isn’t short on – it’s hustle!

Lee will share his insights of ad exchanges on the Search Engine Show at 3 p.m. ET on March 1, 2022.

Have questions? Ask below and be sure to catch it live on LinkedIn, Twitter, Facebook, or YouTube.

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Have Questions For John Lee? Ask Below

We’ll post a recap and link the video and podcast here after the show.

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Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

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Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor.

While this promotion actually happened in January, having recently joined SEJ myself, I wanted to celebrate Miranda’s growth and leadership within the organization.

In this role, her areas of ownership will include core elements of SEJ’s editorial operations in this advanced role, including its rich educational and evergreen content.

“The word that comes to mind is blossom,” said Jenise Uehara, CEO of SEJ’s parent company Alpha Brand Media.

”Miranda dove into organizational management, cross-department collaboration, and business process design, while also tackling inefficiencies and challenges.”

An exceptional writer and editor, Miranda also brings considerable experience and expertise in content strategy.

Over the past several months, Miranda has truly shone as an organizational leader, working to grow SEJ’s editorial blueprint, talent, and operations exponentially.

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“And all the while, Miranda somehow kept the publishing crank turning out exceptional content and breaking news,” Jenise added.

“I’ve been thrilled to watch Miranda so quickly engage and take on a meatier leadership role.”

Having followed her work since joining SEJ, I can personally speak to Miranda’s diversified wealth of knowledge to the editorial team – not to mention the publication at large.

“I joined SEJ early in 2021 to help lead the editorial team in a period of great growth and opportunity,” Miranda said.

“We’ve been able to increase expert and educational content production by over 60% even while introducing a data-driven approach to content strategy and optimization,” she added.

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This year, we’ll publish 50% more ebooks than in 2021, and our contributing author program has grown to over 130 digital marketing and SEO experts with her guidance.

Prior to coming in-house, Miranda spent over 15 years leading her own marketing agency which served clients as wide-ranging as the world’s leading polar expeditions company, fintech and app startups, Fortune 100 companies, and several government agencies.

She’s been a prolific ghostwriter for brands and executives in SEO, tech, and finance, and has authored thousands of articles for clients that have appeared in the best-known B2B publications, technical journals, and mainstream media.

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As Editor-in-Chief, I’m beyond excited to watch Miranda’s leadership undoubtedly contribute to SEJ’s ongoing substantial growth.

SEJ’s brand and content offerings continue to evolve, to serve an audience of marketers and business leaders – and there has never been a more inspiring or energizing time to cultivate, promote, and be part of this remarkably talented team.

“Content quality has always been my number one priority, and so it’s refreshing to see that this is a shared value across the SEJ team,” Miranda said.

“I love to see the new ebook formats and article types we’re creating now and am really looking forward to continuing to innovate and teach, to bring the most useful and helpful educational content possible to the SEJ audience.”

Miranda is a part-time digital nomad and runs a location-independent content studio for enterprise organizations.

Three to four months of the year, she works in coworking spaces and cafes around Europe, Latin America, and the Caribbean.

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“But not at the beach,” Miranda adds. “That’s a myth. Ever had sand in your laptop? No bueno.”

At her home base on Georgian Bay in Canada, she’s the wife of a talented chef; mother bear to two teens, two Shepherds, and three budgies; and a patron of the local live music and literary scenes.

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She’s also a huge fan of adrienne maree brown, Lizzo, Phoebe Waller-Bridge, Margaret Atwood, AOC – and hockey.


Featured Image: Miranda Miller

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