“Once Per Session” Conversion Counting Method

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods.

• GA4 introduces a “once per session” conversion counting method, similar to Universal Analytics.
• Users can choose between “once per event” and “once per session” counting methods for better data analysis.
• Changing the counting method is simple and can be done via the Admin > Conversions settings in Google Analytics.