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Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas...
Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities...
Do you want to know how much revenue you’re generating from Google Ads on your website? Setting up Google Ads conversion tracking will help you uncover...
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key...
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting options, which...
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This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Create consistent content that reflects your brand’s values on social media channels. Image Source: Deposit Photos Social media is one of the most powerful weapons brands...
Businesses are constantly pouring revenue into advertising in an effort to connect with potential customers, close sales, and increase their bottom line. However, this task...
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for...
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing...
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