Unlike general link-building tactics, location has more impact on local link-building. Therefore, you need to get links from local sites which have locational relevance to your website.
In this post, I’ll be showing you 6 ways to find solid local link prospects that will help you rank higher on Google.
How to build local links
Since the goal is to drive more local traffic to your site, here’s how you can improve your ranking with local links.
1. Join your niche-relevant business association
One of the best ways to build local links is through niche backlinks. Niche backlinks are like targeted advertising. They help you reach your target audience and convert them in no time. You can get these kinds of links by joining your niche-relevant business association.
Conduct a targeted search for legitimate business association sites in your city on Google or any other search engine. This is because they have authority and the right local relevance.
Let’s consider the previous example of a pastry chef. To find relevant associations in your niche, type California chef association on Google. With an SEO tool, you’ll see the SEO metrics for each domain and page within the SERP. If you visit the page of any of the listed associations, you’ll realize that they do have URLs with outbound links to their members’ sites.
In the USA, there are trade associations that negotiate with the government, and unions to provide members benefits. These associations have insane link values because they have links to government sites. Becoming a member of one of these associations through an application or subscription can help you get the needed backlinks.
2. Valuable, meaningful guest posts on local websites
One of the best off-page SEO tactics to win high-quality backlinks is guest posting.
What you need to do is to source for local sites in your niche that you can pitch to.
Let’s say you’re a pastry chef, you can use an SEO tool to search through several pages of content. Then you filter prospects by their SEO metrics.
Target those local websites with food and pastries blog posts as they’re likely to accept a guest post pitch.
Afterward, set a word count filter to show pages with at least 500 words along with a domain rating filter. This process will reveal the sites that have reasonable website authority.
With the few blogs left, you can start pitching for a guest writing opportunity. Consider pitching blogs by sending a direct email to the editor.
3. Generate backlinks from social media
Social media is not only to showcase your product but also enhance your website’s visibility. The truth is, with social media, you can generate as many local backlinks as possible by using your profile.
This process involves adding links to your social media profiles, pages, and groups.
Let’s consider Twitter as an example. Statista reported that Twitter had 7.1 billion website visits worldwide this year. The United States currently has the most Twitter users of 77.75 million users. And states like California and Florida are in the top ten of active Twitter users. Then let’s say you’re in California, you’ll be lucky to get enough clicks.
With the statistics above, it’s clear that you can get a good number of backlinks on this microblogging platform by setting up a decent profile.
One of the most suitable places to get backlinks on Twitter is your bio and website field.
Do you know that your profile has an actual field for your website? It does and with its over 100-character bio space, you can share your link in both places. The benefit of having your site link on your bio is not only to appear straight to your profile visitors but also to show up in Twitter search results.
Sites like Klout help to elevate your Twitter bio information but unlike Twitter, it’ll only hyperlink website links with http://.
Other places to include your site link is your photo and video tweets.
4. Local resource page link building
This is one of the most popular link-building tactics that have been around for a while.
Resource page link building is the practice of getting your site featured on web pages that link out to useful industry resources.
Here are some examples of resource pages.
These are good resource pages because they link out to other related web pages.
To build links with this tactic, you must create a resource that will be of huge value to your local community (shopping guide, travel guide), then you find relevant resource pages. Search for websites with decent domain-level authority. Then visit the pages to check for external links to other websites. After you’ve reviewed the sites based on SEO metrics, scan the remaining prospects and reach out to suggest your resource. For example, Amit Raj got a link for a seafood business from a local university with a resource page.
5. Consider your top organic competitors’ backlinks
The idea behind this is to find backlinks that help your competitors rank well on Google. You’ll need to find common links between your competitors and reach out to those sites. Search for competitors in your niche that are within your city. Then gather a list of those websites domains using SemRush or Map Pack.
Ensure you’re dealing with your real business competitors’ sites and not directories.
Use a tool like Ahref backlinks tool or SEO spyglass to see websites that are linking to your competitors but not you. Look through the lists of sites and you’ll be able to find enough link-building opportunities.
6. Create content that caters to your local audience
This is another great local link-building opportunity. It involves creating relevant local content for a local audience.
Here, the first thing you should target is getting local keywords. For example, if you’re a pastry chef in California, you may search for the most popular cookie recipe in California.
Use keyword planning and research tools like Google keyword planner or SemRush to get the most popular local search queries.
Then your blog posts should be about local events and activities on a local scale.
It would be best if you also connected to local influencers and bloggers to get mentions from them either on their websites or social media. With this strategy, you can be sure to get local backlinks and clicks within your area. For instance, after reaching out to a local influencer, you can be listed among the top 10 pastry chefs in California, increasing your reach.
Now, it’s over to you to put these strategies in place for your local link-building system. Even if the process seems challenging, take it a step at a time. You can’t predict the algorithm but at least you can try to be as creative as possible in building your brand’s SEO.
By using the tactics discussed in this post, start your journey to gaining local relevance and authority in your niche.
Guy Sheetrit is the CEO of Over The Top SEO, an award-winning marketing agency that provides customized SEO marketing solutions for ecommerce, local, and Fortune 500 companies. He can be found on Twitter @guysheetrit.
How do you hire an SEO manager?
- Business leaders struggle to hire SEO managers, and often wonder if they need one
- SEO visibility is key to business success and is hard to increase your customer base and sales
- SEO is a great contributor to brand growth and essentially needs the right mindset
- This is a checklist to help you hire the right fit for your business
If you’re looking to improve your website’s search engine ranking, you may be wondering how to go about hiring an SEO manager. It can be a daunting task, but with the right information, it can be more straightforward than you think.
In this article, we will discuss some of the things you should consider when hiring an SEO manager. We’ll also provide some tips on how to make sure your team works well together and gets the most out of your SEO manager.
Why hire an SEO manager?
Without an SEO manager, it’s often difficult to know where to start when it comes to improving your website’s search engine visibility. And without valuable organic traffic, it’s hard to increase your customer base and sales. SEO can be a big contributor to brand growth.
An SEO manager can help you identify the best strategies for improving your website’s search presence. They will also be able to monitor overall performance, spot potential improvement opportunities, and create effective tactics to get the best results from your website’s content.
This includes conducting keyword research and creating SEO content, optimizing existing website pages, analyzing traffic sources, managing link-building campaigns, monitoring search engine performance, and regularly reporting on the progress of organic traffic. An SEO manager will ensure that your business sees SEO progress much more quickly.
What responsibilities does an SEO manager have?
If you’re not on the first page of Google for your most important keywords, you’re missing huge sales opportunities. This is particularly true for ecommerce SEO, where a poorly-performing website and SEO strategy can literally be the difference between a thriving business and bankruptcy.
They should have the ability to assess the current health of a website, developing plans to improve ranking in organic search results. The successful candidate should also be able to track and analyze performance metrics, such as click-through rates, conversion rates, and bounce rates.
What characteristics make a good SEO manager?
When looking for an SEO manager, you’ll want to find someone who is knowledgeable in the field, has good communication skills, is a self-starter, and can work independently.
Personality traits are key too. The person should be creative, persistent, and have a passion for problem-solving. They should also have good organizational skills and the ability to prioritize tasks.
It is important that the SEO manager you hire is a team player, and can take direction from upper management. Having the ability to build relationships with stakeholders and clients is also essential.
The importance of project management
Project management skills are essential for an SEO manager as they will need to coordinate activities between multiple teams and departments, manage timelines and budgets, and report on project progress.
Without good project management skills, an SEO manager will struggle to get results and could cause delays in achieving desired outcomes.
How can you ensure that your team gels well?
The key to creating a successful SEO team is finding people with complementary skills who work well together. This involves looking for individuals who have experience in different aspects of digital marketing, such as content writing, web design, and analytics.
You don’t want to hire a team of people who are all experts in the same field, as this will limit your team’s ability to think creatively and come up with innovative ideas.
It is also important to ensure that your SEO manager has good interpersonal skills. Having an open-door policy where everyone can easily communicate with each other is essential. This will help build trust between team members and ensure everyone is on the same page.
Having an open dialogue between all team members will also be crucial. This will ensure their feedback and input on how best to optimize the content or improve strategies.
Ideas for welcoming and onboarding your new hire
This could include creating an onboarding checklist, setting up regular meetings, assigning tasks to the team members, and scheduling time for team-building activities. Do make sure your SEO manager has face time with key leads from across the business to get a strong understanding of the business and its needs. This pays off in the long run.
Hiring in-house vs SEO outsourcing
Hiring in-house may be more expensive but can provide a greater level of control and allows for closer collaboration with the team. You totally own your processes and have granular input on everything.
On the other hand, outsourcing to an agency or freelance professional may be more cost-effective and can provide specialized skills that are not available in-house. Many SEO providers will offer types of monthly SEO packages, which make costs predictable and controllable. And depending on the terms of a contract, you likely have the freedom to cancel whenever you like. This can be much less hassle than employing someone – a poorly-performing employee, which can be more troublesome to resolve.
|Hiring in-house||Hiring an SEO agency or freelancer|
|Pros||• Greater control and collaboration
• Easier to monitor progress
• Assign tasks quickly
• Access to specialized skills
• High level of expertise and experience
|Cons||• Can be more expensive
• Limited experience level
• Can be difficult to find the right candidate
|• Lack of control over the process
• Communication can be more difficult
• Accountability can be less clear
Interview questions to ask your potential SEO manager
When interviewing a potential SEO manager, you should ask some specific questions to make sure they are the right fit. These can include questions about their experience with SEO, how they stay up-to-date on algorithm changes, and what strategies they would use to improve your website’s ranking.
Example starter questions
- What experience do you have with SEO?
- How do you stay up to date on algorithm changes?
- What strategies would you use to improve our website’s ranking?
- How would you optimize our content for search engine visibility?
- What kind of link-building tactics do you employ?
- What do you consider to be the most important SEO trends?
Common mistakes to avoid when hiring a new candidate
When hiring an SEO manager, there are some common mistakes you should avoid:
Not understanding the responsibilities of an SEO Manager
It is vital you have a clear idea of what the job entails and that the candidate has the relevant skills for the position.
Not considering the team’s current culture
When bringing someone new onto your team it is important to consider how they will fit in with existing colleagues.
Not asking enough questions during interviews
Make sure you ask any potential candidates about their experience and qualifications, as well as their ability to work with the team and manage client relationships.
Not setting clear goals for the role
Setting clear expectations will ensure that everyone is on the same page from the outset and that any targets are achievable.
Not agreeing on a budget
Before you start your search, make sure to set a realistic budget for this role. This will help you determine how much you can afford to pay, and what kind of person is best suited to the job.
Not conducting background checks
Background checks are important when hiring an SEO manager as they will provide insight into their past experience and any qualifications they may have. It’s also a good way to make sure that there are no discrepancies in their resume.
Q: How do I find an SEO manager?
A: You can look for SEO managers on job boards, or hire a freelancer or agency. Make sure to ask them questions about their experience and qualifications, as well as their ability to work with the team and manage client relationships.
Q: What should I look for in an SEO manager?
A: A good SEO manager should have experience with SEO, and up-to-date knowledge of algorithm changes and strategies to improve a website’s ranking. They should also be able to optimize content for search engine visibility, employ link-building tactics and keep track of the latest SEO trends.
Q: How much does it cost to hire an SEO manager?
A: The cost of hiring an SEO manager will depend on the level of experience, skills, and services required. Generally, in-house managers can be more expensive than agencies or freelance professionals. It’s important to set a realistic budget before you start your search.
Q: Is it a good idea to hire an SEO manager overseas to work remotely?
A: This depends on the situation. Hiring a remote SEO manager can be beneficial if they are highly experienced and able to deliver results, however, communication and accountability can be more challenging with remote workers. It’s important to weigh up the pros and cons before making your final decision. There may also be legal or compliance issues when employing internationally.
Finding the right SEO manager is an important step in ensuring your website’s success. Make sure to ask potential candidates plenty of questions and take into account their skills, experience, and ability to fit into the team culture before making a decision. Consider both the benefits and disadvantages of hiring an in-house employee or outsourcing to an agency or freelancer, and don’t forget to set a budget. With the right candidate on board, you’ll be well on your way to achieving long-term SEO success.
How do you hire an SEO manager?
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