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Subdomains vs. Subfolders: Which Is Better for SEO & Why?

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Google ranks subdomains more or less the same as subdirectories (also referred to as subfolders).

But there’s a key difference, in that subdomains are considered standalone sites and distinct from the main domain.

It’s important to consider the practical impact on your SEO before choosing to place content on a subdomain or a subdirectory.

The Difference Between a Subdomain & Subdirectory

What Is a Subdirectory?

A website is typically made up of different category sections and web pages.

In the old days of HTML coding, a web designer would create folders and put the web pages into those folders.

That’s why they are called “subfolders or “subdirectories.”

This is very similar to how file storage works on a desktop computer, where you create folders and put images or spreadsheet files into the folders.

Just like your desktop folders, the online folders would have a name like /green-widgets/. That’s where all the green widget HTML pages would go.

When you navigated to those pages, you would literally be navigating to a folder and an actual HTML file:

https://www.example.com/widgets/green-widgets/big-green-widget.html

Those folders, /widgets/ and /green-widgets/ are called subdirectories or subfolders.

In typical WordPress and other PHP-based websites, those subdirectories are virtual.

They don’t exist on the server where you can navigate to them with an FTP program and see the actual folders.

Though virtual, they are still a part of the file structure of the website and are still called subdirectories.

A subdirectory is a part of the structure of the website that’s associated with the domain name.

What Is a Subdomain?

A subdomain is very different from a subdirectory; it is like an entirely different website.

The subdomain is associated with the domain, but not the website that is associated with the domain name.

A subdomain is generally considered as a standalone site that is branched off from the main domain.

This is an example of a subdomain:

support.example.com

This is an example of a subdomain that contains a subdirectory:

support.example.com/faq/

Google Considers Subdomains as Separate Standalone Sites

Google has always treated subdomains as different sites, separate from the main domain.

This is evident within Google Search Console, where subdomains have to be verified separately from the content that exists under the main domain website.

Google’s John Mueller explained this in a Webmaster Video:

“You’ll need to verify subdomains separately in Search Console, make any changes to settings and track overall performance per subdomain.

We do have to learn how to crawl them separately but for the most part that’s just a formality for the first few days.”

When to Use a Subdomain

There are technical, branding, and SEO implications as to why a publisher would choose to host content on a subdomain.

Technical Reasons to Use a Subdomain

A web developer may choose to host a staging version of a website on a password protected subdomain (a staging site is a copy of a site created by the developer in order to test a new web design template).

It’s easy to set up a new database and install a new version of a site in that subdomain that exactly replicates the production site (the version of the site that visitors visit).

As long as the subdomain is not linked from anywhere on the web, search engine crawlers will generally not find that subdomain. If they do, they won’t be able to crawl the staging site because it is password protected.

On a technical level, the staging site hosted on a subdomain can have the same directory, URL, and permalink structure as the main site that is live on the web.

Hosting a staging site on a subdirectory is trickier and errors in link structure can creep in.

For technical reasons, developers may find it easier to create a new database for a subdomain and treat that section like an independent website, keeping all database and CMS files completely separate from the rest of the main site.

Splitting out a site on a subdomain allows the developer to easily use 100% different layout templates and technologies without affecting the main site.

Branding Reasons to Use a Subdomain

Branding is another reason to use a subdomain.

For example, publishers often choose to host their support sections on a subdomain.

There, a user can find downloadable documentation, FAQs, and Q&A forums under a subdomain like support.example.com

Screenshot example of the use of a subdomain vs a subdirectoryScreenshot of a Subdomain Used to Brand a Support Section

For branding purposes, some businesses may elect to create a separate subdomain to compartmentalize and brand a section of their site such as the support pages and keep them away from the rest of the main site.

SEO Reasons to Use Subdomains

There may also be SEO reasons for hosting on a subdomain; for example, if a publisher has a content topic that is completely different from that main site.

The publisher can choose to host that section on a subdomain in order to isolate that content within its own website but still be within the brand of the main site.

Some news sites host their recipe content on a subdomain, for example.

I don’t know if that’s done for SEO reasons but it’s an example of how to separate one section of a site that has a vastly different topic from the rest of the site, where one section is static and relatively evergreen and the rest of the site is in a constant state of change.

Screenshot of a news site hosting recipe content on a subdomainScreenshot of a News Site Hosting Recipe Content on a Subdomain

By separating the recipe section from the rest of the site, a publisher can control what that entire section is about (recipes) and not allow the rest of the site to influence or overwhelm that one section.

Whether Google can rank a subdomain section better if it’s isolated is a matter of opinion.

But this is something that is done for SEO reasons, to allow a subdomain to rank on its own without influence from the main site and vice-versa.

Below is the SERP display for The New York Times’ recipe subdomain section.

When you search for “recipes NYTimes” Google displays it in the SERPs like a standalone website, complete with a six-pack listing of subsections.

Screenshot of a subdomain being treated by Google like an independent websiteScreenshot of The New York Times Cooking Subdomain in Google’s SERPs

Subdirectory Layouts Are Useful

A site that is comprehensive can be seen as more authoritative than a site that only focuses on a granular part of a topic.

That doesn’t mean that the granular site less authoritative or useful.

But a site that can encompass the full breadth and depth of the topic can attract more links and be recognized as authoritative.

For that reason, a site might choose to use subfolders over a subdomain approach.

Another reason to use a subdirectory layout is that there is overlap between different sections.

Someone shopping online for cereal may want to pick up a pair of gym pants to use while working from home.

A site that carries both items is more useful than a site that only focuses on one or the other.

Subdirectory or Subdomain? Choose What Works Best

The most important consideration for whether to use a subdomain is if it works for users.

Even so, the SEO, branding, and technical advantages of each need to be considered.

In general, if it makes sense for users that a section belongs with the rest of the site, then using a subdirectory structure is the best way to structure a website.

But if the section is better as a standalone site because it is so different from the rest of the site and you want it to keep associating that section with the branding or name of the main site, then a subdomain might be the better approach for you.

Sometimes, there just isn’t a definitive answer as to which way is best. But by taking all these factors into consideration, the choice becomes easier to make.


Image Credits:

All screenshots taken by author, December 2020

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4 Ways To Try The New Model From Mistral AI

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.


Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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