SEO
Subdomains vs. Subfolders: Which Is Better for SEO & Why?
Google ranks subdomains more or less the same as subdirectories (also referred to as subfolders).
But there’s a key difference, in that subdomains are considered standalone sites and distinct from the main domain.
It’s important to consider the practical impact on your SEO before choosing to place content on a subdomain or a subdirectory.
The Difference Between a Subdomain & Subdirectory
What Is a Subdirectory?
A website is typically made up of different category sections and web pages.
In the old days of HTML coding, a web designer would create folders and put the web pages into those folders.
That’s why they are called “subfolders“ or “subdirectories.”
This is very similar to how file storage works on a desktop computer, where you create folders and put images or spreadsheet files into the folders.
Just like your desktop folders, the online folders would have a name like /green-widgets/. That’s where all the green widget HTML pages would go.
When you navigated to those pages, you would literally be navigating to a folder and an actual HTML file:
https://www.example.com/widgets/green-widgets/big-green-widget.html
Those folders, /widgets/ and /green-widgets/ are called subdirectories or subfolders.
In typical WordPress and other PHP-based websites, those subdirectories are virtual.
They don’t exist on the server where you can navigate to them with an FTP program and see the actual folders.
Though virtual, they are still a part of the file structure of the website and are still called subdirectories.
A subdirectory is a part of the structure of the website that’s associated with the domain name.
What Is a Subdomain?
A subdomain is very different from a subdirectory; it is like an entirely different website.
The subdomain is associated with the domain, but not the website that is associated with the domain name.
A subdomain is generally considered as a standalone site that is branched off from the main domain.
This is an example of a subdomain:
support.example.com
This is an example of a subdomain that contains a subdirectory:
support.example.com/faq/
Google Considers Subdomains as Separate Standalone Sites
Google has always treated subdomains as different sites, separate from the main domain.
This is evident within Google Search Console, where subdomains have to be verified separately from the content that exists under the main domain website.
Google’s John Mueller explained this in a Webmaster Video:
“You’ll need to verify subdomains separately in Search Console, make any changes to settings and track overall performance per subdomain.
We do have to learn how to crawl them separately but for the most part that’s just a formality for the first few days.”
When to Use a Subdomain
There are technical, branding, and SEO implications as to why a publisher would choose to host content on a subdomain.
Technical Reasons to Use a Subdomain
A web developer may choose to host a staging version of a website on a password protected subdomain (a staging site is a copy of a site created by the developer in order to test a new web design template).
It’s easy to set up a new database and install a new version of a site in that subdomain that exactly replicates the production site (the version of the site that visitors visit).
As long as the subdomain is not linked from anywhere on the web, search engine crawlers will generally not find that subdomain. If they do, they won’t be able to crawl the staging site because it is password protected.
On a technical level, the staging site hosted on a subdomain can have the same directory, URL, and permalink structure as the main site that is live on the web.
Hosting a staging site on a subdirectory is trickier and errors in link structure can creep in.
For technical reasons, developers may find it easier to create a new database for a subdomain and treat that section like an independent website, keeping all database and CMS files completely separate from the rest of the main site.
Splitting out a site on a subdomain allows the developer to easily use 100% different layout templates and technologies without affecting the main site.
Branding Reasons to Use a Subdomain
Branding is another reason to use a subdomain.
For example, publishers often choose to host their support sections on a subdomain.
There, a user can find downloadable documentation, FAQs, and Q&A forums under a subdomain like support.example.com

For branding purposes, some businesses may elect to create a separate subdomain to compartmentalize and brand a section of their site such as the support pages and keep them away from the rest of the main site.
SEO Reasons to Use Subdomains
There may also be SEO reasons for hosting on a subdomain; for example, if a publisher has a content topic that is completely different from that main site.
The publisher can choose to host that section on a subdomain in order to isolate that content within its own website but still be within the brand of the main site.
Some news sites host their recipe content on a subdomain, for example.
I don’t know if that’s done for SEO reasons but it’s an example of how to separate one section of a site that has a vastly different topic from the rest of the site, where one section is static and relatively evergreen and the rest of the site is in a constant state of change.

By separating the recipe section from the rest of the site, a publisher can control what that entire section is about (recipes) and not allow the rest of the site to influence or overwhelm that one section.
Whether Google can rank a subdomain section better if it’s isolated is a matter of opinion.
But this is something that is done for SEO reasons, to allow a subdomain to rank on its own without influence from the main site and vice-versa.
Below is the SERP display for The New York Times’ recipe subdomain section.
When you search for “recipes NYTimes” Google displays it in the SERPs like a standalone website, complete with a six-pack listing of subsections.

Subdirectory Layouts Are Useful
A site that is comprehensive can be seen as more authoritative than a site that only focuses on a granular part of a topic.
That doesn’t mean that the granular site less authoritative or useful.
But a site that can encompass the full breadth and depth of the topic can attract more links and be recognized as authoritative.
For that reason, a site might choose to use subfolders over a subdomain approach.
Another reason to use a subdirectory layout is that there is overlap between different sections.
Someone shopping online for cereal may want to pick up a pair of gym pants to use while working from home.
A site that carries both items is more useful than a site that only focuses on one or the other.
Subdirectory or Subdomain? Choose What Works Best
The most important consideration for whether to use a subdomain is if it works for users.
Even so, the SEO, branding, and technical advantages of each need to be considered.
In general, if it makes sense for users that a section belongs with the rest of the site, then using a subdirectory structure is the best way to structure a website.
But if the section is better as a standalone site because it is so different from the rest of the site and you want it to keep associating that section with the branding or name of the main site, then a subdomain might be the better approach for you.
Sometimes, there just isn’t a definitive answer as to which way is best. But by taking all these factors into consideration, the choice becomes easier to make.
Image Credits:
All screenshots taken by author, December 2020
SEO
4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
— Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
– hidden_dim / dim = 14336/4096 => 3.5X MLP expand
– n_heads / n_kv_heads = 32/8 => 4X multiquery
– “moe” => mixture of experts 8X top 2 👀Likely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed… https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
— Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
It’s like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.


While the answer looks correct, it begins to repeat itself.


The model did provide an over 600-word answer to the question, “What is SEO?”
Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.


2. Poe
Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.


It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.


Compare this to the response offered by Google Bard.


3. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.


It offers an interesting perspective on how each model interprets and responds to user questions.


Like many LLMs, it does occasionally hallucinate.


4. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”


In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.


The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.
OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
— Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
— Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAI’s community forums.


The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.


A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.


GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
— Nate Chan (@nathanwchan) December 9, 2023
The complaint:


In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”


The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.


This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.


Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).


Conclusion
OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still aren’t accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
-
WORDPRESS5 days ago
8 Best Zapier Alternatives to Automate Your Website
-
MARKETING7 days ago
Intro to Amazon Non-endemic Advertising: Benefits & Examples
-
SOCIAL4 days ago
YouTube Highlights its Top Trends, Topics and Creators of 2023
-
MARKETING6 days ago
Mastering The Laws of Marketing in Madness
-
WORDPRESS5 days ago
Watch Live on December 11 – WordPress.com News
-
SEO6 days ago
Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs
-
PPC6 days ago
12 Holiday Emails for Customers (Templates & Examples!)
-
WORDPRESS4 days ago
How to Create a Wholesale Order Form in WordPress (3 Ways)