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Technical Issues Usually Not a Trigger for Core Update Problems

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Technical Issues Usually Not a Trigger for Core Update Problems

Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues and offered examples of the kinds of perceived quality issues that a core update isn’t sensitive too.

Overhauled Website Just Prior to Core Update

The person asking the question wrote that they had performed a major update to a site just prior to a Google core algorithm update. After the update the website rankings crashed and stayed crashed for up to six months and still not recovered.

John Mueller Discussing Core Algorithm Updates

John Mueller discussing Google core algorithm updatesScreenshot of John Mueller

This is the question that was asked:

“Our website was ranking well before we performed a design overhaul. Our timing was terrible, as a core update was released just after the launch, which had some issues with internal links.

We suspect Google reassessed the site quality at this time, but we could resolve the issues.

Our ranking and traffic dropped a lot and lost all rich snippets in the process and is in limbo for the last five, six months.

Do we wait for another core update for Google to assess our site quality again or does this happen when the website is re-crawled?”

It’s Useful to Learn What a Core Update Is

In his answer, John made a recommendation and then offered two insights into what usually does not trigger a core update-related ranking drop.

Mueller started with the suggestion to research on what a core algorithm update is in order to be better able to diagnose why a site lost search visibility following a core update.

He recommended:

“So I think there are a few things here that come together.

But first of all, I would recommend checking out our blog post that we did about core updates. I think it’s called “What Site Owners Should Know About Core Updates,” something along those lines.

And it has a lot of information about core updates, especially about …the kinds of issues that we look into there and how things are resolved over time.

So that’s kind of the first thing I would do in a case like this.”

Insight 1: Core Updates Use Data Collected Over Long Term

Mueller next offered the insight that the kind of issues that can cause a negative core update-related outcome are problems that are ongoing over the long term and not technical issues that result in a sudden and dramatic change.

The sound in the video cut out in the beginning part of Mueller’s answer.

“…the information that we use for core updates to understand the site, is something that’s collected more over the long term.

It’s not something where if, right when the core update launched you had a technical issue, then suddenly your site would fall into this problem.

It’s really something that is collected more over a longer period of time.

So that means if you are seeing any effects from a core update, that’s usually due to a longer period of time, where we’ve kind of run into issues that we’re looking at with regards to the core updates.”

Insight 2: Technical Issues Not Same as Quality Issues

The second insight is that technical issues aren’t generally what cause a core update related problem. Mueller pointed to more quality-related issues.

Mueller also pointed out that small technical issues like broken links aren’t generally the cause of core update ranking problems.

Mueller continued his answer:

“Also, with regards to technical issues, usually that’s not a trigger for core updates or kind of for core updates to, kind of, to not really know what to do with the website, because technical issues tend not to be the same as quality issues.

Obviously there can be some technical issues that, when a user looks at the website, kind of makes it impossible to actually use the website.

But if it’s just something small, then that’s usually not a big issue.

So if you have things like 404s on a page or some broken links, that wouldn’t be a reason for our quality algorithms to kind of jump in.

But there are lots of other things that our quality algorithms do look for, and they’re all in the blog post.

So I would recommend taking a look at that.

With regards to the resolution after improving your website, that’s also mentioned in the blog post.

Some of these things will improve steadily over time as we reprocess your website.

And some of them do require that our quality algorithms take another run through the site and that might take a while for that to happen.”

Core Update Insights

John Mueller offered several helpful recommendations and insights about core algorithm update and loss of rankings.

  • First, it’s useful to become acquainted with Google’s Core Algorithm Update explainer.
  • Next he said that core updates use information about a website that is collected over the long term. This is something worth thinking about.
  • Lastly, Mueller noted that technical issues aren’t really in the same category as the typical quality issues that a core algorithm update tends to be about.

Citations

Read Google’s Core Algorithm Update Explainer

What site owners should know about Google’s core updates

Watch John Mueller answer the question at the 10:53 minute mark:

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SEO

How do you hire an SEO manager?

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How do you hire an SEO manager

30-second summary:

  • Business leaders struggle to hire SEO managers, and often wonder if they need one
  • SEO visibility is key to business success and is hard to increase your customer base and sales
  • SEO is a great contributor to brand growth and essentially needs the right mindset
  • This is a checklist to help you hire the right fit for your business

If you’re looking to improve your website’s search engine ranking, you may be wondering how to go about hiring an SEO manager. It can be a daunting task, but with the right information, it can be more straightforward than you think.

In this article, we will discuss some of the things you should consider when hiring an SEO manager. We’ll also provide some tips on how to make sure your team works well together and gets the most out of your SEO manager.

Why hire an SEO manager?

Without an SEO manager, it’s often difficult to know where to start when it comes to improving your website’s search engine visibility. And without valuable organic traffic, it’s hard to increase your customer base and sales. SEO can be a big contributor to brand growth.

An SEO manager can help you identify the best strategies for improving your website’s search presence. They will also be able to monitor overall performance, spot potential improvement opportunities, and create effective tactics to get the best results from your website’s content.

This includes conducting keyword research and creating SEO content, optimizing existing website pages, analyzing traffic sources, managing link-building campaigns, monitoring search engine performance, and regularly reporting on the progress of organic traffic. An SEO manager will ensure that your business sees SEO progress much more quickly.

What responsibilities does an SEO manager have?

The primary responsibility of an SEO manager is to ensure that your website ranks as high as possible in search engine results (not just Google, but Bing, and Amazon too).

If you’re not on the first page of Google for your most important keywords, you’re missing huge sales opportunities. This is particularly true for ecommerce SEO, where a poorly-performing website and SEO strategy can literally be the difference between a thriving business and bankruptcy.

It is crucial to hire an SEO manager who understands all aspects of SEO, including technical SEO, content-related tasks, analytics tracking, website performance, and link building.

They should have the ability to assess the current health of a website, developing plans to improve ranking in organic search results. The successful candidate should also be able to track and analyze performance metrics, such as click-through rates, conversion rates, and bounce rates.

What characteristics make a good SEO manager?

When looking for an SEO manager, you’ll want to find someone who is knowledgeable in the field, has good communication skills, is a self-starter, and can work independently.

Personality traits are key too. The person should be creative, persistent, and have a passion for problem-solving. They should also have good organizational skills and the ability to prioritize tasks.

It is important that the SEO manager you hire is a team player, and can take direction from upper management. Having the ability to build relationships with stakeholders and clients is also essential.

The importance of project management

Project management skills are essential for an SEO manager as they will need to coordinate activities between multiple teams and departments, manage timelines and budgets, and report on project progress.

Without good project management skills, an SEO manager will struggle to get results and could cause delays in achieving desired outcomes.

How can you ensure that your team gels well?

The key to creating a successful SEO team is finding people with complementary skills who work well together. This involves looking for individuals who have experience in different aspects of digital marketing, such as content writing, web design, and analytics.

You don’t want to hire a team of people who are all experts in the same field, as this will limit your team’s ability to think creatively and come up with innovative ideas.

It is also important to ensure that your SEO manager has good interpersonal skills. Having an open-door policy where everyone can easily communicate with each other is essential. This will help build trust between team members and ensure everyone is on the same page.

Having an open dialogue between all team members will also be crucial. This will ensure their feedback and input on how best to optimize the content or improve strategies.

Ideas for welcoming and onboarding your new hire

This could include creating an onboarding checklist, setting up regular meetings, assigning tasks to the team members, and scheduling time for team-building activities. Do make sure your SEO manager has face time with key leads from across the business to get a strong understanding of the business and its needs. This pays off in the long run.

Hiring in-house vs SEO outsourcing

When it comes to deciding if you should hire an in-house SEO manager, outsource the work to an SEO agency, or simply get a freelancer – you need to gauge the pros and cons.

Hiring in-house may be more expensive but can provide a greater level of control and allows for closer collaboration with the team. You totally own your processes and have granular input on everything.

On the other hand, outsourcing to an agency or freelance professional may be more cost-effective and can provide specialized skills that are not available in-house. Many SEO providers will offer types of monthly SEO packages, which make costs predictable and controllable. And depending on the terms of a contract, you likely have the freedom to cancel whenever you like. This can be much less hassle than employing someone ­– a poorly-performing employee, which can be more troublesome to resolve.

  Hiring in-house Hiring an SEO agency or freelancer
Pros • Greater control and collaboration

• Easier to monitor progress

• Assign tasks quickly

• Affordable

• Access to specialized skills

• High level of expertise and experience

Cons • Can be more expensive

• Limited experience level

• Can be difficult to find the right candidate

 

• Lack of control over the process

• Communication can be more difficult

• Accountability can be less clear

Interview questions to ask your potential SEO manager

When interviewing a potential SEO manager, you should ask some specific questions to make sure they are the right fit. These can include questions about their experience with SEO, how they stay up-to-date on algorithm changes, and what strategies they would use to improve your website’s ranking.

Example starter questions

  • What experience do you have with SEO?
  • How do you stay up to date on algorithm changes?
  • What strategies would you use to improve our website’s ranking?
  • How would you optimize our content for search engine visibility?
  • What kind of link-building tactics do you employ?
  • What do you consider to be the most important SEO trends?

Common mistakes to avoid when hiring a new candidate

When hiring an SEO manager, there are some common mistakes you should avoid:

Not understanding the responsibilities of an SEO Manager

It is vital you have a clear idea of what the job entails and that the candidate has the relevant skills for the position.

Not considering the team’s current culture

When bringing someone new onto your team it is important to consider how they will fit in with existing colleagues.

Not asking enough questions during interviews

Make sure you ask any potential candidates about their experience and qualifications, as well as their ability to work with the team and manage client relationships.

Not setting clear goals for the role

Setting clear expectations will ensure that everyone is on the same page from the outset and that any targets are achievable.

Not agreeing on a budget

Before you start your search, make sure to set a realistic budget for this role. This will help you determine how much you can afford to pay, and what kind of person is best suited to the job.

Not conducting background checks

Background checks are important when hiring an SEO manager as they will provide insight into their past experience and any qualifications they may have. It’s also a good way to make sure that there are no discrepancies in their resume.

FAQ

Q: How do I find an SEO manager?

A: You can look for SEO managers on job boards, or hire a freelancer or agency. Make sure to ask them questions about their experience and qualifications, as well as their ability to work with the team and manage client relationships.

Q: What should I look for in an SEO manager?

A: A good SEO manager should have experience with SEO, and up-to-date knowledge of algorithm changes and strategies to improve a website’s ranking. They should also be able to optimize content for search engine visibility, employ link-building tactics and keep track of the latest SEO trends.

Q: How much does it cost to hire an SEO manager?

A: The cost of hiring an SEO manager will depend on the level of experience, skills, and services required. Generally, in-house managers can be more expensive than agencies or freelance professionals. It’s important to set a realistic budget before you start your search.

Q: Is it a good idea to hire an SEO manager overseas to work remotely?

A: This depends on the situation. Hiring a remote SEO manager can be beneficial if they are highly experienced and able to deliver results, however, communication and accountability can be more challenging with remote workers. It’s important to weigh up the pros and cons before making your final decision. There may also be legal or compliance issues when employing internationally.

Closing thoughts

Finding the right SEO manager is an important step in ensuring your website’s success. Make sure to ask potential candidates plenty of questions and take into account their skills, experience, and ability to fit into the team culture before making a decision. Consider both the benefits and disadvantages of hiring an in-house employee or outsourcing to an agency or freelancer, and don’t forget to set a budget. With the right candidate on board, you’ll be well on your way to achieving long-term SEO success.


Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn.

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