SEO
The Best Time To Post On Instagram (2023)

Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users.
That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform.
Like all social media channels, with those huge numbers of users, it’s easy to fall through the cracks. Just because you put effort into your posts doesn’t mean your posts will be seen.
It’s worth knowing that Instagram’s algorithms promote recent posts alongside interest and relationship, so determinng when your users are active is crucial.
Knowing when is the best time to post can be the difference between hundreds or thousands of engagements.
To find the best time to post on Instagram, we reviewed a range of data studies from social media tools and compared the data below.
It’s worth remembering that data like this is only a starting point and you should experiment to find what works for your audience.
The Best Time To Post On Instagram
Before you look at your specific audience, having an idea of general trends when Instagram users are posting is a useful starting point for you to experiment with.
We reviewed data studies from social media tools like Hootsuite, Sprout Social, HubSpot, and Later to gain insight into the best posting times.
Between them, they analyzed millions of posts to find when users are most active across different days and time zones.
What stands out is that each study and social tool shows a different day and time as the best time to post on Instagram. This highlights the importance of analyzing your niche and data to find the best times and what works for you.
Never take another study as the rule when you should post.
They are a guide only; putting in the time to experiment and analyze your data will help you get the best results.
Always be testing.
Best Time To Post On Instagram, Social Tool Data Studies Compared
Source Study | Hootsuite | Later | Hubspot | Sprout Social |
---|---|---|---|---|
Time Zone | Pacific time | Local time | Local time | Local time |
Monday | 12 p.m. | 5 a.m. | 7 – 9 p.m. | 10 a.m. – 12 p.m. |
Tuesday | 9 a.m. | 7 a.m. | 8 – 9 p.m. | 9 a.m. – 1 p.m. |
Wednesday | 11 a.m. | 3 a.m. | 8 – 9 p.m. | 10 a.m. – 1 p.m. |
Thursday | 11 a.m. | 3 a.m. | 9 p.m. | |
Friday | 2 p.m. | 7 a.m. | 9 p.m. | 9 – 11 a.m. |
Saturday | 9 a.m. | 1 a.m. | 6 – 11 p.m. | |
Sunday | 7 p.m. | 1 a.m. | 4 -9 p.m. |
Sources, June 2023:
- HubSpot reviewed 110M posts across 1M Instagram users.
- Later analyzed over 11M posts.
- Hootsuite analyzed over 30,000 Instagram posts.
- Sprout Social analyzed 2B engagements across 400,000 profiles.
Best Time To Post On Instagram By Location
If you have a global audience, you should be considering and posting at the best time for their time zone and not the time where you are.
If you are working across multiple countries, you should consider staggering posting across different time zones or trying to find overlaps between countries.
Plot what time your Instagram users are most active (see below) and then adjust for local time.
Time Zone | Time To Post |
---|---|
US Pacific Time | 9 p.m. – 12 a.m. |
US Central Time | 10 p.m. – 12 a.m. |
US Eastern Time | 11 p.m. – 4 a.m. |
South America | 5 a.m. |
UK | 3 a.m. – 4 a.m. |
Western Europe | 4 a.m. – 6 a.m. |
Eastern Europe | 5 a.m. – 7 a.m. |
Africa | 2 a.m. – 3 a.m. |
Middle East | 4 a.m. |
East & South East Asia | 6 a.m. – 8 a.m. |
Australasia | 11 p.m. – 12 a.m. |
Best Day To Post On Instagram
According to Hootsuite, the worst day to post is a Sunday.
Later and Sprout agree that Wednesday is one of the best days to post on Instagram.
Later thinks Monday mornings are all about “early to rise and early to post” for the best views and engagements.
Social Tool | Day of Week | Time To Post |
---|---|---|
Later | Monday | 5:00 a.m. Local |
Sprout Social | Tuesday &a.m.p; Wednesday | 9/10 a.m. – p.m. Local |
Hootsuite | Wednesday | 11 a.m. PT |
Source – as above.
Best Times To Post Reels On Instagram?
There is no doubt that video-based content is on the rise across all online platforms, including social media. TikTok has created an increasing market for short-form videos.
Competitors’ response has been YouTube Shorts and Instagram Reels.
If you are experimenting with Instagram Reels, then according to:
- Hootsuite, the best time to post on Instagram Reels is 9 a.m. and 12 p.m., Monday to Thursday.
- SocialPilot, the best time to post is between 9 a.m. and 12 p.m. from Monday to Thursday.
As I mentioned, this can take trial and error – and depend on your industry and target market.
What Time Are Instagram Users Most Active?
As a starting point, consider your audience and what sort of routine and habits they might have. For example, many people check their social media as soon as they wake up and before they start work.
This can vary depending on the demographic and age, but 7 – 8 a.m. (local time) is generally a good time for a morning post.
When people wake up, they often check social media, spending a couple of minutes or more scrolling through their newsfeeds or watching Instagram Reels.
So, around 7 – 8 a.m. can be a great time to post in the morning.
Another time when people are often on their phones is when they take their lunch break. Posting around 11 – 1 p.m., when people are likely to be breaking for lunch, can help ensure your post will make it closer to the top of their feed.
People also tend to scroll through social media right after work or before bed.
Don’t forget that posting times can depend on your target audience’s age, demographic, and industry.
Understanding your audience and demographic is critical as a starting point to consider what they might be doing during the day and what time they might be active in the evening.
Best Times To NOT Post On Instagram
Weekends tend to see lower engagement levels, but don’t count them out altogether. Saturday can be a decent time to post if you post at the right time.
Brands that offer consumer goods tend to see high engagement on Sunday evenings.
But the consensus has been that Sunday is generally the worst day to post on Instagram, as people are decompressing or preparing for the week ahead.
So, typically, they will spend less time scrolling through social media.
How Often Should You Post On Instagram?
That depends on a couple of factors.
First, do you have enough product images, content, and ideas to post a couple of times per day or week? The goal here is to post consistently.
On the other hand, don’t put content out there for the sake of posting regularly. Instead, spend time conducting a thoughtful customer journey-based content strategy.
That might take more time on the front end but it will help your content strategy as the weeks go on.
That way, you can spend more time managing social media and engaging with followers and less worrying about getting enough content out there.
If you don’t have an abundance of post ideas, try posting three times a week. Then you can adjust accordingly by measuring your ongoing insights.
How To Find The Best Time For You To Post On Instagram
Studies and shared data are useful as a benchmark and a starting point for you to test with your own posts.
To find the best times to post on Instagram for you, experiment and test different times to see when you get the best response.
You will most likely find that different types of posts will get different reactions at different times, and you will also want to experiment across a range of posts relevant to your audience and brand.
As we said above, think about creating a journey, aim for posting types of messages, and try to post content consistently to encourage follower expectations.
To help inform when you should be posting, you can check the following:
- Evaluate your top-performing posts, measuring when they were posted and what you posted.
- Check when your audience is online to know where and when your audience is online and active.
- As an extension to when your audience is online, you must be aware of the different time zones your brand operates across and post at the times relevant to those time zones.
To measure most of the above, you can use Instagram Insights to get valuable data.
Using Instagram Insights
First, set up your account as a business or creator – that’s required to view Instagram Insights.
Once you have 100 followers, you can see your audience’s demographics: including the age, gender, and location of your followers.
Instagram Insights also gives you the ability to analyze high-performing posts.
When reviewing the data, ask yourself, what worked here? Was it a high-quality image? Was it the post time? Maybe it was the copy and hashtags? Or was it a mix of all of these?
Analyze and test. Analyze and test.
The only way to learn is to just keep experimenting with different ideas. It’s worth noting that some pieces of content just won’t perform well, while others do.
Don’t get hung up on creating something perfect. Just keep trying.
Other Social Media Tools
You can also use other tools like Brandwatch or Iconosquare to view analytics and schedule posts.
If you regularly post on Facebook, you can also use Meta Business Suite to schedule and analyze posts across both platforms in one place.
Check Competitors’ Content
Another thing you can do is check out your competitor’s content.
Look when your competitors are posting. For example, are their Tuesday 2 p.m. posts performing well, or was another time working better for them?
Analyzing the competition to see when they get the most engagement can be the best insight for a new brand when you don’t have history to measure.
Keep Testing And Be Consistent
Over time, the more content you have, the more accurate your Insights will be in analyzing your Instagram post strategy.
Then, you can change up your content strategy based on your systematic analysis.
Ultimately, you and the brand must determine what success looks like.
Maybe it’s more likes, comments, follows, or general brand awareness.
While posting times are a crucial part of overall engagement, you still need to select the right hashtags, visuals, and copy for your posts – and pay attention to promoted posts, as this can impact how you look at your Insights.
Ultimately, you must balance all these variables to grow your follower base and increase engagement consistently.
The important thing is to stay consistent. Post regularly and check back often to see how your posts are doing.
More resources:
Featured Image: PixieMe/Shutterstock
SEO
State Of Marketing Data Standards In The AI Era [Webinar]
![State Of Marketing Data Standards In The AI Era [Webinar] State Of Marketing Data Standards In The AI Era [Webinar]](https://articles.entireweb.com/wp-content/uploads/2023/12/State-Of-Marketing-Data-Standards-In-The-AI-Era-Webinar.jpg)
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
In this webinar, you will:
- Gain a better understanding of how your marketing data management compares to enterprise advertisers.
- Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
- Walk away with tactics and best practices that you can use to improve your marketing data now.
Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.
Learn the key ways to level up your data strategy to pinpoint campaign success.
View the slides below or check out the full webinar for all the details.
Join Us For Our Next Webinar!
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
SEO
GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.
- OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
- The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
- Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.
SEO
96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] 96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464170_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
It’s no secret that the web is growing by millions, if not billions of pages per day.
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.
But how much of this content gets organic traffic from Google?
To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why.
How many web pages get organic search traffic?
96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.
Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data:
- ~14 billion pages may seem like a huge number, but it’s not the most accurate representation of the entire web. Even compared to the size of Site Explorer’s index of 340.8 billion pages, our sample size for this study is quite small and somewhat biased towards the “quality side of the web.”
- Our search traffic numbers are estimates. Even though our database of ~651 million keywords in Site Explorer (where our estimates come from) is arguably the largest database of its kind, it doesn’t contain every possible thing people search for in Google. There’s a chance that some of these pages get search traffic from super long-tail keywords that are not popular enough to make it into our database.
That said, these two “inaccuracies” don’t change much in the grand scheme of things: the vast majority of published pages never rank in Google and never get any search traffic.
But why is this, and how can you be a part of the minority that gets organic search traffic from Google?
Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus only on the most common scenarios, assuming the page is indexed, there are only three of them.
Reason 1: The topic has no search demand
If nobody is searching for your topic, you won’t get any search traffic—even if you rank #1.
For example, I recently Googled “pull sitemap into google sheets” and clicked the top-ranking page (which solved my problem in seconds, by the way). But if you plug that URL into Ahrefs’ Site Explorer, you’ll see that it gets zero estimated organic search traffic:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] The top-ranking page for this topic gets no traffic because there's no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_468_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] The top-ranking page for this topic gets no traffic because there's no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_468_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
This is because hardly anyone else is searching for this, as data from Keywords Explorer confirms:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_531_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_531_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
This is why it’s so important to do keyword research. You can’t just assume that people are searching for whatever you want to talk about. You need to check the data.
Our Traffic Potential (TP) metric in Keywords Explorer can help with this. It estimates how much organic search traffic the current top-ranking page for a keyword gets from all the queries it ranks for. This is a good indicator of the total search demand for a topic.
You’ll see this metric for every keyword in Keywords Explorer, and you can even filter for keywords that meet your minimum criteria (e.g., 500+ monthly traffic potential):
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_670_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_670_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Reason 2: The page has no backlinks
Backlinks are one of Google’s top three ranking factors, so it probably comes as no surprise that there’s a clear correlation between the number of websites linking to a page and its traffic.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_94_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_94_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Same goes for the correlation between a page’s traffic and keyword rankings:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains rank for more keywords](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_324_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains rank for more keywords](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_324_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Does any of this data prove that backlinks help you rank higher in Google?
No, because correlation does not imply causation. However, most SEO professionals will tell you that it’s almost impossible to rank on the first page for competitive keywords without backlinks—an observation that aligns with the data above.
The key word there is “competitive.” Plenty of pages get organic traffic while having no backlinks…
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_573_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Pages with more referring domains get more traffic](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_573_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
… but from what I can tell, almost all of them are about low-competition topics.
For example, this lyrics page for a Neil Young song gets an estimated 162 monthly visits with no backlinks:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Example of a page with traffic but no backlinks, via Ahrefs' Content Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_883_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Example of a page with traffic but no backlinks, via Ahrefs' Content Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_883_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
But if we check the keywords it ranks for, they almost all have Keyword Difficulty (KD) scores in the single figures:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_388_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_388_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
It’s the same story for this page selling upholstered headboards:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_125_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Some of the low-difficulty keywords a page without traffic ranks for](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464168_125_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
You might have noticed two other things about these pages:
- Neither of them get that much traffic. This is pretty typical. Our index contains ~20 million pages with no referring domains, yet only 2,997 of them get more than 1K search visits per month. That’s roughly 1 in every 6,671 pages with no backlinks.
- Both of the sites they’re on have high Domain Rating (DR) scores. This metric shows the relative strength of a website’s backlink profile. Stronger sites like these have more PageRank that they can pass to pages with internal links to help them rank.
Bottom line? If you want your pages to get search traffic, you really only have two options:
- Target uncompetitive topics that you can rank for with few or no backlinks.
- Target competitive topics and build backlinks to rank.
If you want to find uncompetitive topics, try this:
- Enter a topic into Keywords Explorer
- Go to the Matching terms report
- Set the Keyword Difficulty (KD) filter to max. 20
- Set the Lowest DR filter to your site’s DR (this will show you keywords with at least one of the same or lower DR ranking in the top 5)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for low-competition keywords in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_37_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Filtering for low-competition keywords in Ahrefs' Keywords Explorer](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_37_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
(Remember to keep an eye on the TP column to make sure they have traffic potential.)
To rank for more competitive topics, you’ll need to earn or build high-quality backlinks to your page. If you’re not sure how to do that, start with the guides below. Keep in mind that it’ll be practically impossible to get links unless your content adds something to the conversation.
Reason 3. The page doesn’t match search intent
Google wants to give users the most relevant results for a query. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] It's obviously what searchers want when they search for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] It's obviously what searchers want when they search for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
Basically, Google knows that searchers are in research mode, not buying mode.
It’s also why this page selling yoga mats doesn’t show up, despite it having backlinks from more than six times more websites than any of the top-ranking pages:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Page selling yoga mats that has lots of backlinks](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_945_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Page selling yoga mats that has lots of backlinks](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_945_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of linking websites to the top-ranking pages for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_703_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of linking websites to the top-ranking pages for "best yoga mats"](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_703_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Luckily, the page ranks for thousands of other more relevant keywords and gets tens of thousands of monthly organic visits. So it’s not such a big deal that it doesn’t rank for “best yoga mats.”
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of keyword rankings for the page selling yoga mats](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_1_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Number of keyword rankings for the page selling yoga mats](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_1_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
However, if you have pages with lots of backlinks but no organic traffic—and they already target a keyword with traffic potential—another quick SEO win is to re-optimize them for search intent.
We did this in 2018 with our free backlink checker.
It was originally nothing but a boring landing page explaining the benefits of our product and offering a 7-day trial:
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Original landing page for our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_536_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Original landing page for our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_536_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.jpg)
After analyzing search intent, we soon realized the issue:
People weren’t looking for a landing page, but rather a free tool they could use right away.
So, in September 2018, we created a free tool and published it under the same URL. It ranked #1 pretty much overnight, and has remained there ever since.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Our rankings over time for the keyword "backlink checker." You can see when we changed the page](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_302_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Our rankings over time for the keyword "backlink checker." You can see when we changed the page](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_302_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
Organic traffic went through the roof, too. From ~14K monthly organic visits pre-optimization to almost ~200K today.
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Estimated search traffic over time to our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_112_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
![96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023] Estimated search traffic over time to our free backlink checker](https://articles.entireweb.com/wp-content/uploads/2023/12/1701464169_112_9655-of-Content-Gets-No-Traffic-From-Google-Heres-How.png)
TLDR
96.55% of pages get no organic traffic.
Keep your pages in the other 3.45% by building backlinks, choosing topics with organic traffic potential, and matching search intent.
Ping me on Twitter if you have any questions. 🙂
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