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The Complete List (44 Advanced Operators)



The Complete List (44 Advanced Operators)

Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused.

For example, the site: operator restricts results to those from a particular site:

The site: search operator filters for results from a particular site

In this post, you’ll learn all of Google’s search operators and how to master them for SEO.

Google search operators: the complete list

Below is a brief description of what every Google search operator does.

I’ve grouped them into three categories:

  • Working – Works as intended.
  • Unreliable – Not officially deprecated by Google, but results are hit-and-miss. 
  • Not working – Officially deprecated by Google. 

Here’s the full list:



You can also use the _ operator, which acts as a wildcard in Google Autocomplete.


Not working (officially dropped by Google)

Search operator What it does Example
~ Include synonyms in the search. Dropped in 2013. ~apple
"+" Search for results mentioning an exact word or phrase. Dropped in 2011. jobs +apple
inpostauthor: Search for posts by a specific author in the discontinued Google Blog Search. inpostauthor:”steve jobs”
allinpostauthor: Same as inpostauthor:, but removes the need for quotes. allinpostauthor:steve jobs
inposttitle: Search for posts with certain words in the title in Google’s discontinued Blog Search. inposttitle:apple iphone
link: Search for pages linking to a particular domain or URL. Dropped in 2017.
info: Search for information about a specific page or website. Dropped in 2017.
id: Same as info:
phonebook: Search for someone’s phone number. Dropped in 2010. phonebook:tim cook
# Search for hashtags on Google+. Dropped in 2019 when Google+ shut down. #apple

11 ways to use Google search operators

Let’s tackle a few ways to put these operators into action.

My aim here is to show that you can achieve almost anything with Google advanced operators if you know how to use and combine them. So don’t be afraid to play around and deviate from the examples below. You may just discover something new.

Prefer video?

Check out nine actionable Google search operator tips in Sam Oh’s video.

1. Find possible indexing issues

Eyeballing the results of a site: search for your website can uncover potential indexing issues. 

For example, if we combine it with the filetype: operator, we see that this 3D printing company has quite a few PDFs indexed: 

Combining the site: and filetype: operators shows that this site has a few PDFs indexed

This isn’t a bad thing if it’s intentional, but I have a feeling it isn’t for some of these. 

For instance, its site has a lead-generation landing page for a white paper about the total cost of ownership for 3D printers:

Lead-generation landing page for a PDF white paper

But this PDF is indexed, so you can easily access it without filling in your details:

PDF that's supposed to be "gated" is indexed and accessible in Google search

The site owners should probably add an x-robots noindex tag to solve this.

2. Find and analyze your competitors

Use the related: operator to find websites related to yours, which are often competitors.

The related: operator shows related sites

You can then use other search operators to investigate these sites further.

For example, if we search for, we can quickly see that it has published a lot of content on its blog, help section, and “SEO Learning Center.”

The site: operator reveals where Moz publishes content

If we adjust our site: operator to focus on its Learning Center, we can start to get a sense of the type of content published and what it’s about.

Restricting the site: operator to a subfolder

In this case, it looks like there are lots of definition-type posts. 

In fact, if we add intitle:("what is"|"what are") to our search, we see 86 matching pages.

Restricting the site: operator with the intitle: operator

However, what Google can’t tell us is whether these pages get any organic traffic. To find that out, we’ll need to use a third-party tool.

If you’re an Ahrefs user:

  1. Go to Site Explorer
  2. Enter the competitor’s domain or subsection
  3. Check the Top pages report
Moz's top pages by traffic, via Ahrefs' Site Explorer

If you’re not an Ahrefs user, you can use our free traffic checker to check pages one by one:

Estimated organic traffic to Moz's meta description guide, via Ahrefs' free traffic checker

Both of these methods show that many of its definition-type posts are getting in excess of 20K estimated monthly organic visits. So this could be a good type of content to create if you wanted to attract search traffic in this niche. 

In fact, that’s exactly what we did with our SEO glossary.

Here’s its organic traffic growth over the last few months:

Estimated organic traffic growth to our SEO glossary, via Ahrefs' Site Explorer

3. Find guest post opportunities

Most people find guest posting opportunities by searching for “write for us” pages in their niche. 

For example, if you have a website about coffee, you can search for something like coffee intitle:"write for us" inurl:write-for-us:

Searching for guest post opportunities with intitle: and inurl:

However, as lots of people are using this method, you’ll often end up pitching the same sites as everyone else. For that reason, a better method is to find a serial guest blogger in your niche and look for sites they’ve written for.

You can do this by searching for [topic] inurl:author/[firstname-lastname].

For example, this search finds websites Ryan Stewart has written for:

Finding posts by a particular author using inurl:

You can also do this in Ahrefs’ Content Explorer by searching for [topic] author:[firstname lastname"].

Searching for posts by a particular author using the author: operator in Ahrefs' Content Explorer

The benefit of using Content Explorer over Google is that you can filter the results to focus on high-quality websites. Plus, not every site will use the /author/firstname-lastname/ footprint. 

For example, we can easily filter for posts from websites with a Domain Rating (DR) above 30 and an estimated website traffic of at least 5K per month.

Filtering for posts by a particular author from high-DR and high-traffic websites in Ahrefs' Content Explorer


This can sometimes generate a few false positives, depending on how common the person’s name is.

You can even highlight results from domains that haven’t linked to you so you can prioritize getting backlinks from more websites. 

Filtering for one page per domain and highlighting domains that haven't linked to us in Ahrefs' Content Explorer

4. Find resource page opportunities

Resource pages curate and link to the best resources on a topic. This makes them great link prospects if you have a fitting resource.

To find them in Google, search for: [topic] intitle:resources inurl:resources.

For example, if you want to build links to a coffee resource, you can search for this:

Searching for resource page opportunities with intitle: and inurl:

However, not all of these pages will be worth pitching. You’ll find that some just link to their own resources, so you’ll need to sift through them and pitch the relevant ones.

If you want an even easier way to find resource pages, try this: 

  1. Go to Ahrefs’ Site Explorer
  2. Enter the domain of a big competitor
  3. Go to the Backlinks report
  4. Filter for backlinks with “resources” in the Ref. page URL
Searching for resource pages in competitor's backlink profile in Ahrefs' Site Explorer

5. Find files you don’t want in Google’s index

You probably don’t want Google to index every file you upload to your website.

For example, if you have PDFs behind lead magnets or content upgrades, you probably want to protect those files to prevent people from finding them on Google.

Let’s use the filetype: operator to check for these on

Searching for indexed PDFs from a particular site with site: and filetype:

It looks like there’s one PDF indexed, which is an old resource from 2017.

If we were bothered about people finding this (we’re not), we’d want to set this file to noindex with an x-robots header response

6. Find the email address of the person you want to reach out to

People often share their email addresses on Twitter, so you can use search operators to find those tweets.

For example, if you wanted to find Tim Soulo’s email address, you could search for any of his tweets that mention the word “email” and “” or “” (as his email address is almost certainly at one of those domains).

If you do this, his email address pops up right away: 

Searching for Tim Soulo's email address on Twitter with the site: operator

7. Find opportunities to add internal links

Internally linking to important content from other relevant pages on your website can send it more traffic and potentially help it to rank higher in organic search.

For example, let’s say we wanted to add some internal links to our list of SEO tips

If we search in Google for "SEO tips", we’ll find blog posts mentioning the phrase “SEO tips” somewhere in their content. 

Searching for internal link opportunities with the site: operator

In this case, we can ignore the first result, as this is the post we want to build internal links to. But there are 99 other results mentioning SEO tips, and many of them are perfect contextual internal link opportunities.

For instance, our guide to creating SEO content has an unlinked mention of “SEO tips,” so this is the perfect opportunity to add an internal link. 

Explanation of the use of keywords

That said, the one downside of using search operators to find internal link opportunities is that they don’t distinguish between linked and unlinked mentions. In other words, they often find opportunities you’ve already taken advantage of.

For example, our search found a mention of “SEO tips” in our list of SEO techniques:

Finding mentions on a site using the site: operator

But if we find that mention on the page, we see that it’s already internally linked:

Example of a mention found with site:

If this happens a lot and you find it frustrating, sign up for a free Ahrefs Webmaster Tools account and try this instead:

  1. Crawl your website with Site Audit
  2. Go to the Internal Link Opportunities tool in Site Audit
  3. Add your target page’s URL to the search field
  4. Select “Target page” from the dropdown next to the search field
  5. Hit the return key
Using the Internal Link Opportunities tool in Ahrefs' Site Audit to find places to add internal links

You should see a list of opportunities like this: 

Example of an internal link opportunity found in Ahrefs' Site Audit

It tells you:

  • Where to link from (Source page).
  • Where to add the link (Keyword context).
  • Where to link to (Target page).

8. Find “best” listicles that don’t mention your brand

Let’s say you run an email marketing tool like ConvertKit. 

If you search Google for “best email marketing tools,” you’ll find thousands of results listing top picks:

Google search results for "best email marketing tools"

Given that you probably want to be featured on these lists, it’ll be helpful to see which ones do and don’t mention you already, right? That way, you can reach out to the authors of lists not mentioning your tool and see if you can get them to add you.

Luckily, you can do that by appending your search with -[your business name]:

Excluding results mentioning a particular brand with the "-" operator

Alternatively, if you want an even quicker method, you can use Ahrefs’ Content Explorer

If you’re not familiar with Content Explorer, it’s a search engine for marketers with an index of over 11 billion pages. You can use this search to find listicles that don’t mention your brand: title:"best [whatever]" -[yourbrand].

For example, if we look for lists of the best email marketing tools that don’t mention ConvertKit, we get 3,182 results:

Excluding results mentioning a particular brand in Ahrefs' Content Explorer using the "-" operator

What makes Content Explorer more convenient than Google is that you can filter the results by things like DR, estimated website and page traffic, and more. Then you can export them in a few clicks.

For example, if we restrict the results to one page per domain and filter for websites with a DR of 30 or more, we narrow things down from 3,182 to 156 pages.

Narrowing results with filters in Ahrefs' Content Explorer

This is a much more manageable number of websites to review and potentially reach out to.

9. Find websites that have reviewed competitors

If a website posts a review of a competitor, chances are it may also be willing to review you.

Here’s how to find competitor reviews: allintitle:review ([competitor 1] OR [competitor 2]).

For example, if we wanted to find reviews of ConvertKit competitors, we could search for this: 

Finding websites that have reviewed competitors with the allintitle: operator

If you like, you can add the after: operator into the mix to find recently published posts. This way, you can focus on pitching websites that you know are still active.

Using the after: operator to filter for results from a particular period


You can use Ahrefs’ SEO Toolbar to download search results.

However, all of this is once again easier in Content Explorer because you can filter and export the results more easily. 

Here’s how to run the same search there:

  1. Choose “In title” as the search mode
  2. Search for review (mailchimp OR aweber)
  3. Filter for one page per domain
Searching for reviews that mention competitors in Ahrefs' Content Explorer

This gives us 2,948 results, which is a lot. So let’s prioritize our list by filtering for pages published in the last 12 months on websites that get at least 1K monthly search visits:

Filtering the results in Ahrefs' Content Explorer

Get alerts for new competitor reviews

Just set up a new “Mentions” alert in Ahrefs Alerts. You can use the same search from Content Explorer and filters for DR and domain traffic too. 

Setting up an alert for competitor reviews in Ahrefs Alerts

10. Find relevant Quora questions to answer

Quora is a website where people ask questions, contributors post answers, and the best ones get upvoted to the top.

As my colleague, Si Quan Ong, has proven, it’s a great place to build brand awareness. He’s had over 2 million views on his answers and continues to get over 25K views every month despite his recent inactivity:

My colleague's achievements on Quora

When it comes to finding questions to answer, Quora’s search function works well. The downside is that you can only search for one topic at once.

As Quora uses the question itself as the URL, you can overcome this problem with this search operator: inurl:([topic 1] | topic 2).

For example, if you have a health and fitness website, you can search for something like this:

Searching for relevant threads on Quora using inurl:

If you’re an Ahrefs user, you can even combine this with the SEO Toolbar to overlay traffic estimates on the SERP. That way, you can focus on answering questions that already get organic traffic.

Using Ahrefs' SEO Toolbar to check estimated traffic to relevant Quora threads on the fly

Or if you want an even faster method, try this:

  1. Go to Ahrefs’ Site Explorer
  2. Enter
  3. Go to the Top pages report
  4. Filter for results with URLs that contain particular words

This will give you a list of relevant Quora answers, sorted by their estimated monthly search traffic from high to low.

Searching for relevant Quora threads with traffic in Ahrefs' Site Explorer

For example, one of the questions above asks whether it’s better to make a protein shake with milk or water and gets an estimated 792 monthly visits. If you can answer this question well and get upvoted, chances are hundreds of people will see your answer every month.

Even better, as you can include links in your answers, these answers can send some nice referral traffic your way.

11. Find how fast your competitors are publishing new content

Combine the site: operator with before: and/or after: operators to find out how much content any competitor has published in a given time period.

For example, here’s how many posts another SEO blog published in December 2022: 

Checking a competitor's publishing pace using the site:, after:, and before: operators

And here’s how many it published in the whole of 2022:

Checking Search Engine Land's publishing pace using the site:, after:, and before: operators

Just be aware that this operator isn’t always 100% accurate, as it includes updated pages.

For example, the search below returns a post with January 25, 2022, attached to it:

Misleading result from using these search operators

But if we plug that post’s URL into Ahrefs’ Site Explorer, we see that it’s been attracting organic traffic since 2019. So it must have existed long before 2022.

Estimated organic traffic to the misleading results, via Ahrefs' Site Explorer

If you’re an Ahrefs user and want a more accurate way to see a competitor’s publishing frequency, run a site: search in Content Explorer and filter for “Pages published once.” 

Filtering for pages from Search Engine Land that were first published in the last 12 months in Ahrefs' Content Explorer

Final thoughts

Google advanced search operators are super powerful. You just have to know how to use them.

But I have to admit that some are more useful than others, especially when it comes to SEO. I find myself using site:, intitle:, and inurl: often. Yet I rarely use allintitle: and many of the other more obscure operators.

I’d also add that many operators are borderline useless unless paired with another operator, or two, or three.

So do play around with them and let me know what you come up with. 

I’d be more than happy to add any useful combinations you discover to the post. 

Got questions? Ping me on Twitter.

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4 Ways To Try The New Model From Mistral AI




4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.


Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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