SEO
The Fundamentals of Influencer Marketing
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?
Influencer marketing has become a powerful tool for businesses looking to reach new audiences.
Marketers use various strategies to identify influential individuals and gain access to their followers.
In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.
What Is Influencer Marketing?
Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.
Influencers are those who have large social media followings and have the ability to influence their audience.
Brands use influencers to promote their product or service through paid advertisements, free giveaways, and endorsements. In addition, they can generate significant brand awareness and loyalty through paid or unpaid posts.
The goal is to get them to share valuable information and create excitement around a particular topic, product, or service. The key benefit for brands is that they reach a larger audience at a lower cost than traditional advertising methods.
The Right Influencer
However, this opportunity comes with some responsibility on the part of the brand.
Brands must be careful when choosing an influencer because it’s easy for them to fall in love with the idea of working with someone influential.
Unfortunately, without thorough background research, this can lead to a situation where a potentially ideal influencer promotes products that aren’t aligned with a brand’s values. Therefore, it’s important to ensure the influencer you want to work with aligns with your brand’s goals and values.
Influencer marketing also requires brands to pay influencers fairly. If you don’t pay your influencers what they deserve, they won’t promote your brand in the vision you want them to. Additionally, you can risk a potentially fruitful relationship.
Creating A Plan
When collaborating with an influencer, it’s essential to not just think of the total cost but the project’s goals and establish what you would like accomplished in the front end.
This can include a discovery call to plan out potential posts or how-to videos. Will you provide the content and supporting information, or will they? Of course, all this will affect the cost and time involved in creating the posts.
Influencer marketing has become one of the most effective ways to get people talking about your business online. It’s essential to know how to find the right influencers for your niche to ensure your message gets across.
Why We All Need Influencer Marketing & How We Can Use It
A study showed that in 2022 influencer marketing is set to reach $16.4 billion and 75% of brand marketers plan to include influencer marketing in this year’s strategy. This type of marketing is growing fast and doing well.
And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.
If you’re only using traditional digital marketing (SEO, PPC, social media, etc.), you’re clearly missing out on a huge opportunity to increase your ROI.
It doesn’t matter if you’re an agency, brand, or business – everyone can benefit from trying influencer marketing.
Don’t believe me? You should. Influencer marketing is not “out of your league.” Here’s why.
Influencer Marketing For Agencies
How many clients does your agency have? That’s how many new influencing opportunities your agency has at its fingertips.
Agencies can use their clients, the ones they like and like them, to help promote their agency for them.
Think of it like receiving a referral or customer review.
If someone enjoys working with you and the business next door asks how they got so successful so quickly, they’re going to tell the next-door business all about your agency and how you helped them.
Case Studies & New Content
Capitalize on this process and ask your clients for video testimonials to become a part of your referral program (create one) and if you can use their results for case studies.
If you’ve been able to impact a client positively, they’re highly likely to approve you sharing the story of how you took them from one to 10.
Gather a dozen different case studies from your past and current clients to publish on your website, social pages, email newsletters, and ads. This isn’t only additional content but content your existing and new clients will appreciate.
You can also make the case study an appealing PDF and share it with the case study client for them to share among their peers.
If you help them reach their goals, they’ll love the PDF filled with graphics, charts, and impressive numbers to share with other business owners.
Trial By Error
Another way to utilize your clients for influencer marketing is to ask your clients to test out a new product.
If they’re a big client of yours, it’s appropriate to let them know that your agency is trying to innovate with all of the tech advances, and you want to try a new strategy or product with them as a test.
FREE Of Charge
If things work out with the test, woohoo! You’ve added another section to the contract. And you have a new service or product to charge for in the future.
If things don’t work out, you get insightful and honest feedback from the client and know how to fix the product or plan.
Brands
One of the most significant ways I see brands utilize influencer marketing is by partnering up with other brands.
Before I get too deep into this, I want to clarify that there are prominent corporate players like Sprint and Blue Apron. And they’re also individual brands like famous Instagram users and YouTube celebrities.
A brand can be an individual brand, like you trying to grow your role as a digital marketer in the industry. However, it can also represent a larger entity for cosmetics and skincare like Maybelline.
Now, back to the brands and the whole influencer marketing idea. Brands will partner together in campaigns to help widen their audience with influencer marketing.
They can use relevant brands in the same industry or reach out of the spectrum and partner with entirely different brands to increase their exposure to a new audience.
When you work with an influencer in a different industry, you get a level of influencer where you can capitalize on the new audience. Be strategic in who you reach out to and ask to partner up in a new influencing campaign.
Partnering with the wrong brand will profoundly impact your brand’s reputation and possibly ruin it.
Red Bull partnering with Coca-Cola for a new content campaign also wouldn’t be the best of ideas. On the one hand, Red Bull is heavily involved in extreme sports. But, they’ve chosen that angle due to their actual product, an energy drink named Red Bull that essentially “gives you wings,” to be extreme.
Sure, the Red Bull athletes could do an incredible stunt riding a mountain bike down the ledge of the mountain holding both a Coca-Cola and a Red Bull can, but what would be the point?
It wouldn’t make sense because, technically, the two can be seen as competitors. They both are on-the-go drink manufacturers.
Instead, Red Bull could partner with Nike and do a content campaign featuring Nike’s new apparel line, Red Bull’s energy drink, and summer sports.
Just because your brand is in the same industry as another doesn’t mean a collab will work. It’s important to research how your consumers will react to the ad.
Businesses
We can most commonly recognize influencer marketing when businesses do it.
If your business makes pipes for the plumbing industry, head to that list of the most famous plumbers and start reaching out.
Doing outreach is a huge part of influencer marketing. It almost feels like putting on a public relations or journalist hat for a second as you try and narrow down your influencers.
Once you’ve found an influencer who has agreed to help promote your product, don’t just stop there. The more influencers you have, the more brand exposure you get, as well as trust.
The word will get around if one of the most famous plumbers uses your pipes for repairs. Other plumbers will trust the renowned plumber and follow in their footsteps to purchase and use only your pipes.
When To Pay An Influencer
Sometimes, you don’t need to pay an influencer. Instead, samples of the product you’re asking them to promote, discounts, or free services usually suffice.
It changes and becomes a more costly strategy when you pick who the influencer is and depends on the type of content you want.
The bigger the influencer, the more they’ll want.
If you’re aiming for that Kardashian type of exposure, you will need to break out the wallet. And the credit card. And possibly your mortgage.
Influencers Who Cost, A Lot
If you’re a brand, business, or agency with goals like a Kardashian type of exposure and the budget to match. Then, by all means, reach out to your lawyers and start preparing contracts for when you lock in those influencers.
Make sure your contracts clearly state the expectations of the influencer. For example, if you want them to run the content by you before they publish it, specify that in the contract.
If you want the influencer to only be able to promote your plumbing pipes and not work with any other pipe companies, state it in the contract.
Influencers Of Little To No Cost
For the rest of us, focus on the more affordable influencers. These people may already invest much of their time promoting your brand because they love your product or what you do.
Death Wish Coffee is an excellent example of this.
People love their product, the ridiculously strong coffee that comes with a side of sarcasm. The brand speaks its customer’s language, making it fun for customers to engage and promote the product themselves.
This coffee company can monitor its hashtag mentions and unlock hundreds of potential influencers that would love to receive a free month of coffee for posting more about their brand.
Look at what kind of mentions your brand, business, or agency is attracting online and follow the conversation. You’ll quickly discover who’s talking about you the most.
Finding An Influencer
Then, look at their followers if they have a healthy following reach out and see if they’d be interested in partnering up with you on an influencer campaign.
Don’t stop reading. I know those of you who are rolling your eyes yelling, “NO ONE MENTIONS MY BRAND!”
Don’t worry. I’ve got a solution for you, too. Look at your big competitors. Think of the Red Bulls and Coca-Colas of your industry.
See what kind of mentions they’re getting and from who. Then, reach out to those influencers and pitch away.
You never know who will say yes unless you ask.
Plus, they may not want as much as you think or even be willing to promote for free after getting to know more about you and your business.
Nowadays, there are numerous influencer marketing tools out there that can help connect you with the right people and brands. So, if you’re having trouble finding people you want to work with, it can be beneficial to give one of the tools a try.
Final Thoughts
Influencer marketing has become much more than just a buzzword.
Marketers have been using influencers to promote their products for years, but brands are now using influencers to build customer relationships and create new revenue streams.
By leveraging the power of social media platforms like Facebook and Instagram, marketers can connect directly with consumers through influencers.
This can help to increase brand awareness and drive sales. It can also open your brand, business, or agency to new audiences.
As we get closer to the end of this year, try strategizing the influencer marketing opportunities you have out there.
More Resources:
Featured Image: Anton Vierietin/Shutterstock
![7 Pieces of Content Your Audience Really Wants to See [New Data]](https://articles.entireweb.com/wp-content/uploads/2023/03/7-Pieces-of-Content-Your-Audience-Really-Wants-to-See.jpgkeepProtocol-400x240.jpeg "7 Pieces of Content Your Audience Really Wants to See [New Data]")
![7 Pieces of Content Your Audience Really Wants to See [New Data]](https://articles.entireweb.com/wp-content/uploads/2023/03/7-Pieces-of-Content-Your-Audience-Really-Wants-to-See.jpgkeepProtocol-80x80.jpeg "7 Pieces of Content Your Audience Really Wants to See [New Data]")
SEO
Google Explains Why Sites Should Combine Structured Data
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types.
The answer illuminated an important point about how Google interprets structured data and whether it’s better to combine structured data or two separate them out.
Combining multiple structured data is called nesting.
What is Nesting?
Structured data is basically about high level data types (called Types) and the attributes of those Types (called Properties).
It’s kind of like with HTML where the main HTML building blocks of a webpage are called Elements and every element has properties that modify them that are called “attributes.”
The HTML of a webpage begins by communicating that it’s an HTML webpage like this:
<HTML>
Similarly, a structured data script begins by saying what the main structured data for the webpage is.
A recipe structured data on a webpage that is about a recipe looks like this:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
Nesting is the addition of other structured data types within the main structured data.
So if the page is about Reviews, then the main structured data should begin like this:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Review",
But what about when the page is about a recipe and it has a review?
Do you create two structured data scripts?
Or do you combine the two structured data types?
Lizzi Sassman shares that there is a right and a wrong way to do it.
Is Combining Structured Data Allowed?
Structured data follows a logical set of rules. Once the rules are learned it’s easy to make sense of structured data.
This question is about the organization of structured data and how that impacts how Google interprets it.
This is the question that was asked:
“Is it allowed to add one structured data inside another type of structure data? For example, adding carousel structured data inside Q & A structured data.”
Lizzi Sassman answered:
“Yep. Nesting your structure data can help us understand what the main focus of the page is.
For example, if you put recipe and review at the same level, it’s not as clear as telling us that the page is a recipe with a nested review.
This means that the primary purpose of the page would be a recipe and that the review is a smaller component of that.
As a tip, always check the specific feature documentation to see if there’s any more notes about combining various structure data types.
Right now, the only supported carousel features are course, movie, recipe, and restaurant.”
Structured Data Tells Google What a Page is About
This is really interesting because what Lizzi is saying is that the structured data helps Google understand what a webpage is about.
But if you have two separate structured data scripts on the same webpage it makes it harder for Google to understand what the “focus” of the webpage is about.
She advises that it’s best to combine them so that the first part says what the webpage is about.
So if the webpage is about recipes, the structured data should start like this:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
Google’s Search Central documentation about JSON-LD structured data discusses nesting:
“JSON-LD* (Recommended)
A JavaScript notation embedded in a <script> tag in the <head> and <body> elements of an HTML page.The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event.
Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.”
What the above quoted section from Google’s documentation means, in plain English, is that a webpage that is about a musical event (using the Event) structured data type, can also include additional data types for the music venue and the postal address.
The webpage in the above example is about an Event, not the venue of the event.
So the JSON-LD script that contains the Event structured data would begin like this:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
Event is a structured data type:
And the Postal Address for where the event takes place is also a structured data type:
Communicate the Focus of the Webpage
Sometimes it can feel like the “O” in SEO means optimizing a webpage for better rankings. But that’s not what search optimization is.
The “O” in SEO stands for means optimizing a webpage so that it’s easy for search engines to crawl and to understand what the webpage is about.
A webpage can’t rank without accomplishing those two optimizations.
Nesting structured data fits into that paradigm of “optimization” because it helps to make it clear what the focus of the webpage is.
Listen to the Google SEO Office Hours session at the 14:58 minute mark.
Featured image by Shutterstock/Asier Romero
SEO
The 9 Best Keyword Research Tools
Keyword research is a three-step process:
- Find keyword ideas that people are searching for
- Check their ranking difficulty
- Figure out the best way to rank
In this post, you’ll learn how to do these tasks with nine free keyword research tools.
The best free keyword research tools
Keyword Generator shows up to 150 keyword ideas. Just enter a broad topic, choose your target country, and hit “Find keywords.”
For example, search for “bitcoin,” and you’ll see the 100 most popular keywords containing that word from our database of over 19 billion keywords:
You also see a list of the 50 most popular questions people are searching for:
Each list also has a Keyword Difficulty (KD) score for the first 10 keywords. The closer this is to 100, the harder it’ll be to rank for the keyword (more on this in point #9).
Keyword ideas too broad? Feed them back into the generator
Let’s say you enter “bitcoin,” and the generator kicks back “bitcoin mining.” If you want to explore that topic further, feed it back into the generator. If you want to go even narrower, do another round.
Answer The Public uses autocomplete to find questions people are searching for. Just enter a broad topic, choose your target country, and hit “search.”
For example, search for “bitcoin” and you’ll see 392 keyword ideas split into five categories:
Each category (except for alphabeticals) visualizes the keyword ideas like this:
Unfortunately, it doesn’t show keyword search volumes. However, the red circles next to each keyword (supposedly) tell you whether it gets a high, average, or low number of monthly searches.
Looking for actual search volumes?
Paste keyword ideas from Answer The Public into Ahrefs’ free keyword generator. The first keyword on the list will usually be the one you entered, and you’ll see its search volume.
ChatGPT is a chatbot from OpenAI. It’s not very useful for keyword research as a whole, but it is useful for finding seed keyword ideas.
For example, if you ask for a list of terms related to bitcoin, here’s what it comes up with:
Not all these are good seed keywords because they’re too generic and have multiple meanings (e.g., “fork”), but some are.
For example, suppose you plug a not-so-obvious seed like “hashrate” into our free keyword generator. In this case, it looks like many people are searching for the hashrates of different mining hardware:
Unless you know the crypto industry inside out, you probably wouldn’t have thought of this seed keyword or discovered these keyword ideas.
Getting underwhelming results from your ChatGPT prompts?
Don’t ask for keyword ideas. Ask for terms related to a topic by starting your prompt with “give me a list of terms related to…”
Ahrefs Webmaster Tools shows all the keywords you currently rank for in the top 100. Just go to the Organic keywords report in Site Explorer.
There are many ways to use this report for keyword research, but one of my favorites is to find low-hanging page two rankings. To do this, filter for keywords in positions 11-20 and toggle the “Main positions only” switch.
As hardly anyone clicks on page two results, boosting your rankings for these keywords by just a few positions to page one can often massively boost traffic.
For example, we rank in position 11 for “pagerank”:
By applying our SEO checklist to this post or refreshing and republishing the content, we could likely hit the first page for this keyword and get way more traffic.
Not sure which keywords to prioritize?
If you have thousands of page two rankings, prioritize keywords with the highest “business potential.”
Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It’s particularly useful for finding related keywords that don’t contain your seed keyword.
For example, search for “crypto,” and it kicks back ideas like “altcoin” and “safemoon coin”:
In fact, of the 880 keyword ideas found by Keyword Planner, 735 don’t contain the seed keyword “cryptocurrency.”
Unfortunately, Keyword Planner only gives search volume ranges instead of exact volumes (unless you’re running search ads). But you can always copy and paste ideas into Ahrefs’ free keyword generator for a more accurate estimate.
Looking for even more related keywords?
Instead of starting with a seed keyword, start with a seed website.
For example, suppose you use bitcoin.org as the seed site. In that case, you get some hyper-specific keyword ideas that you might easily overlook in “conventional” keyword research tools.
Google Search Console (GSC) shows how your website performs for its top 1,000 keywords in organic search. Just go to the Search results report.
There are many ways to use this report for keyword research, but one way is to find declining keywords that need your attention.
For example, if we compare the last three months’ performance for the Ahrefs Blog to the same period last year and sort the table by “Clicks Difference” from high to low, we can see that we’ve lost the most clicks from the query “google keyword planner”:
To try to fix this, we recently updated and republished our guide to Google Keyword Planner—and it worked.
Here are the clicks from that keyword for the past two months:
This shows how there’s sometimes more to gain from retargeting old keywords than going after new ones.
Don’t make the mistake of ignoring seasonality
Make sure to choose a year-over-year comparison period in GSC. Otherwise, you risk seeing skewed numbers due to seasonality.
For example, our traffic always dips in December when people are off enjoying the holiday season. If we were to compare the first and last six months of the year, the numbers would be skewed and might lead us astray.
Google Trends visualizes the relative search popularity of a keyword over time. It also shows related rising and breakout searches. This is useful for finding trending keywords.
For example, search for “ai content,” and you will see a massive spike in interest recently:
If you then scroll down to the “Related queries” section, you’ll see rising and breakout keywords like “ai content creator,” “open ai,” and “chatgpt”:
There’s often a delay before trending keywords like these appear in traditional keyword research tools, making Google Trends a neat way to find newly popular topics before your competitors.
Looking for specific ideas related to trending topics?
Just plug a rising topic back into Google Trends.
For example, if you put “chatgpt” (a rising topic from our search) into Google Trends, you see more specific things people are searching for around that topic.
SERP Checker shows the top-ranking pages for (almost) any keyword, plus useful SEO metrics for the top three pages. It’s particularly useful for understanding a keyword’s traffic potential.
For example, Keyword Generator shows that “best bitcoin mining rig” has an average monthly search volume of 500 in the U.S.:
But if you plug this keyword into SERP Checker, you see that the top three search results get between 1K and 1.8K estimated monthly search visits. That’s 2-4X more than the keyword’s search volume.
This happens because pages tend to rank for (and get traffic from) many keywords, not just one.
Because of this, the estimated search traffic to the top-ranking pages is usually a better proxy of a keyword’s true traffic potential than search volume. So it’s worth plugging promising keyword ideas into SERP Checker to better understand how much traffic you can get by ranking.
Do top-ranking pages get less traffic than the keyword’s search volume?
Traffic potential isn’t always higher than a keyword’s search volume. Sometimes, it’s lower.
For example, “how many people own bitcoin” gets an estimated 1.4K monthly searches in the U.S., but SERP Checker shows that the top-rankings get significantly less traffic than this—despite ranking for hundreds of keywords:
There are many reasons this can happen. In this case, it’s probably because Google answers the question on the SERP, so most searchers don’t need to click a result.
Keyword Difficulty (KD) Checker estimates how hard it will be to rank in the top 10.
For example, the KD score for “bitcoin” is 99/100, meaning it’s super hard to rank for:
Yet the KD score for “litecoin vs bitcoin” is only 9/100, so it should be quite easy to rank for:
That said, KD is based solely on backlinks. It doesn’t consider anything else that may affect ranking difficulty, such as content quality.
Because of this, a high KD score just means you’ll likely need lots of backlinks to compete. You should always investigate ranking difficulty further before going after a keyword.
Looking for a rough estimate of how many backlinks you need?
Check the estimate below the Keyword Difficulty (KD) score.
Free vs. paid keyword tools: how do they compare?
Free keyword research tools are super useful when you’re just starting out. Still, the number of keyword ideas and data they show will always pale compared to paid tools.
For example, search for “bitcoin” in our free keyword generator, and you’ll get 150 keyword ideas. But if you search for the same seed in our paid keyword research tool, Keywords Explorer, and go to the Matching terms report, you get 763,256 keyword ideas:
Plus, there are a bunch of filters to help you find the best ideas for your website.
For example, if you have a new website, you might want to find low-difficulty keywords with good search volume and traffic potential. You can do this in seconds by applying Keyword Difficulty (KD), volume, and Traffic Potential (TP) filters.
From there, you can easily check the top-ranking pages to assess the competition. Just click the “SERP” dropdown or click the keyword and scroll to the SERP overview:
Final thoughts
If you’re new to SEO, free keyword research tools will be enough to discover some good keyword ideas for your website. But once your website grows and the value of your time skyrockets, paid keyword research tools are worth every penny.
This is because paid keyword tools give you more data and allow for more efficient workflows, so you can find better keyword ideas in less time.
Looking to learn more about keyword research? Read our beginner’s guide to keyword research or watch this video:
Did I miss any good free keyword research tools? Ping me on Twitter.
SEO
Q&A on Semantic HTML, Search & Google Search Console [Podcast]
![Q&A on Semantic HTML, Search & Google Search Console [Podcast]](https://articles.entireweb.com/wp-content/uploads/2023/03/QA-on-Semantic-HTML-Search-Google-Search-Console-Podcast.jpg "Q&A on Semantic HTML, Search & Google Search Console [Podcast]")
Curious about how to improve your website’s SEO with Semantic HTML and Google Search Console?
Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.
Learn how to better leverage these powerful tools to improve your website’s SEO.
[Prefer to watch instead? Get access to the on-demand video.]
I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt
Suppose you are fine-tuning technical details or your website’s structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt
This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don’t know why everyone thinks about who, what value, or who. It’s about structure. I can’t emphasize this enough: If you choose to have H1s as your top-level structure of the content, that’s fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt
[00:00] – About Martin[02:47] – Why Semantic SEO is important.
[04:22] – Is there anything that can be done within Semantic HTML to better communicate with Google?
[06:02] – Should schema markup information match what’s in the document?
[08:24] – What parts of Semantic search does Google need the most help with?
[09:19] – What is Martin’s opinion on header tags?
[14:22] – Is the responsibility of implementing Semantic HTML on the SEO or the developer?
[16:19] – How accessible is Semantic HTML within a WordPress, or Gutenberg-style
environment?
[19:58] – How compatible is Semantic HTML with WCAG?
[21:08] – What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.?
[25:04] – Can the wrong thumbnails be rectified utilizing Semantic HTML?
[28:42] – Is there another type of schema markup that can still refer to the organization and use IDs on article pages?
[32:10] – Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category?
[33:49] – Is preserving header hierarchy more critical than which header you use?
[36:36] – Is it bad practice to display different content on pages to returning users versus new users?
[40:08] – What are the best practices for error handling with SPAs?
[45:31] – What is the best way to deal with search query parameters being indexed in Google?
[48:02] – Should you be worried about product pages not being included within the XML site map?
[50:26] – How does Google prioritize headers?
[56:00] – How important is it for developers and SEOs to start implementing Semantic HTML now?
[57:31] – What should SEO & developers be focusing on?
If you understand that it’s a 404, you have two options because two things can happen that you don’t want to happen. One is an error page that gets indexed and appears in search results where it shouldn’t. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt
If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn’t change anything. That means you structured your content differently. You didn’t structure it better. You didn’t structure it worse. You just structured it differently. –Martin Splitt
[Get access to the on-demand video now!]
Connect With Martin Splitt:
Martin Splitt – the friendly internet fairy and code magician! He’s a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code.
With over ten years of experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace – abracadabra!
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/
Follow him on Twitter: https://twitter.com/g33konaut
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
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