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These Four Marketing Automation Tools Will Boost Your Site Growth

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Marketing Automation Tools will Boost Your Site Growth


There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing.

However automation can reinforce your marketing efforts and a few powerful automation tools should definitely be on your marketing agenda (especially if you value your time and mind your budget).

1. Automate Your Email Marketing with GetResponse

GetResponse is the prime example of how automation not only saves your time but also discovers new marketing opportunities letting you engage customers exactly when they are ready to act.

It has the most advanced marketing automation features I am aware of allowing you to automate your emails using advanced workflows you can build using a powerful editor:

GetResponse

Automate your emails using advanced workflows you can build using a powerful editor

Here’s how you build the workflows using the visual editor:

GetResponse

That being said, you can send a customized and personalized email to someone who clicked a specific link, skipped your specific email, opted in on a specific date or using a specific landing page.

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On top of that, there are more great online marketing features GetResponse offers:

I haven’t had a chance to play with those yet but it would be amazing if those two spoke to their email marketing automation settings too!

In short, it looks like Getresponse is turning into an all-in-one online marketing platform with powerful marketing automation features.

2. Automate Your Social Media Sharing with Viral Content Buzz

ViralContentBuzz.com offers you the most non-intrusive way to bring your content in front of the social media influencers and generate shares: You don’t have to beg for shares, you just add your project for those looking for interesting content to discover and share it.

VCB RSS sharing feature lets you save time on adding projects: You add your RSS feed and whenever you have a new article going live, it will be automatically added to VCB.

This means, as soon as you publish an article, it gets shared by someone outside your immediate following which gives it an immediate social media boost.

Mind that ALL VCB projects go through moderation before appearing on the public dashboards which means two things:

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  • Automation in no way affects the quality of projects available for sharing
  • RSS projects are not immediately added (it takes up to 6 hours to go through the premium review)

3. Automate Your Social Media Updates with DrumUp

There are quite a few tools that allow you somehow automate your own social media sharing. I like and use a few. In this article I am sharing my most recent find which I ended up using more often than the others.

DrumUp has two features I use (which are probably not unique but I like how they are set up):

  • RSS to social media: Once you publish a new article, the update goes to your social media streams automatically. I wouldn’t rely too much on this feature though: It’s always best to share a new article manually (So you can make sure your post thumbnail looks nice or you can tag tools and people you mentioned in the article or you can immediately respond to the comments, etc. RSS to social media feature makes perfect sense when:
    • You share to branded accounts (Those that do nothing else but broadcast your site updates)
    • You plan a long trip and have a bunch of blog posts scheduled and want them to get shared on your social media accounts for more exposure.
  • Recurring tweets: Here’s one thing about Tweets you couldn’t help but notice: Their life span is extremely short. An hour after your tweet goes live, no one will ever see it in most cases. You’ve probably seen only a couple of your tweets that lived for a day or two thanks to continuous retweets but that’s extremely rare. That’s why recurring tweets come so in handy. You can automate your tweet to go live a few more times throughout upcoming days and weeks for more of your followers to be able to see it.

DrumUp

A powerful alternative to DrumUp is Mavsocial which I am using quite often as well, especially for scheduling to multiple Facebook brand pages. Here are more lead generation tips for Twitter.

4. Automate Your On-Site Advertising Campaigns with Finteza

Finteza is one of the most advanced and independent web analytics suites that comes with a powerful on-site ad management feature. Finteza allows you to create ads, calculate click-through, detect click fraud and even personalize your ads towards specific segments.

Powerful automation features:

  • An ability to target your ads to certain demographics (location, device, gender, etc.)
  • An ability to schedule ads to avoid having to manually remove them when the pre-paid period is over

finteza

Bonus: Automate More with Zapie

Another recent discovery of mine, Zapie offers much more automation opportunities than you could imagine. It works by making any two online apps work together. Some examples of automation opportunities using Zapie:

  • Automatically follow new Twitter users that mention search terms
  • Automatically create Trello cards from new (starred / labeled) Gmail emails
  • Automatically tweet posts from a Facebook page
  • Automatically add new Facebook posts to an RSS feed
  • Auto-share newsletter campaigns on your LinkedIn profile
  • More!

A powerful alternative to Zapie is IFTTT (which I know is awesome but I haven’t had a chance to play with it enough).

More marketing automation tools and trends to keep an eye on:

  • Automate your customer support with Nextiva’s Auto Attendant
  • Automate your social media customer support with Socialbakers
  • Automate your social media content creation with Lately

What do you automate in your marketing? What other powerful tools are you aware of? Please share!

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I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com
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SEO

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

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How Data Is Reshaping The SEO & Digital Marketer's Landscape

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.

SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.

Data has always been mission-critical to digital decision-making.

The Economist, back in 2017, declared it the world’s most valuable resource.

Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.

According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.

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Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!

The Data Revolution Means More Sources & Complexity For SEO

The data revolution has gone on for some time now, and it’s changed our concept of what counts as “data,” rightfully so.

In the past, we thought only numbers mattered.

But, in this new digital world where everything is converted into ones and zeros, data is broader and contains text, audio, and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are growing at a rate of 10x faster than conventional business data.
  • Machine-created data is increasing exponentially at a 50x the growth rate. This data revolution is primarily marketing-driven and consumer-oriented who are “always on.”
  • In just the last 18 months, the volume of site processing data we have been generating at BrightEdge has increased by 11x!
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As a result of these increasingly demanding trends, SEO and digital marketers need to adapt and become more like data analysts and scientists in approaching the extraction of structured data insights and business intelligence – without adding more manual work.

Fortunately, SEO is well-positioned to take advantage of this new data revolution.

  • Increasing your keyword universe – More keywords mean more data points to look at with reporting and fuelling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening the scope of your audience and getting more people in the door. SEO has drifted away from writing for a primary dedicated keyword and is now way more advanced with advancements in search engines like Google’s understanding of intent of searches through RankBrain and BERT.
  • Increasing your search footprint – will also help you discover unexplored of informing your future content strategy or ideate new keyword ideas. However, sometimes you might miss the boat, like the transition of Content Management Systems slowly turning into “Experience Platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

Read More On SEJ

Data Is The Currency Of An Accelerated SEO & Digital Age

By 2025, Worldwide data will reach 175 zettabytes.

But unfortunately, the human brain can’t process, structure, and analyze all that data.

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So technology engines have to help, and digital marketers should be the driver.

There is a massive opportunity for companies that can utilize data to create more engaging experiences.

A recent study showed that 95% of business leaders recognize this as their biggest growth lever over the next three years, which means there’s plenty at stake here!

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Robust data analysis ensures decisions are evidence-based and have more accountability.

Drawing on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO began with data and has evolved.

From the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, SEO’s future lies again with data and the creation of intelligent systems. Here marketers can leverage combined data sources that structures data for them.

As a result, they can achieve business objectives and stay ahead during all data and digital transformation stages.

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Technology & AI Are Helping SEO Evolve

Advancements in technology and, in particular, AI and Natural Language Processing has meant that SEO and digital marketers can become data analysts without having to become an actual data scientist.

This is key to unlocking structured insights from your company’s big data to make more precise predictions about what is coming next based on existing information.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and forecasting based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • Digital research at scale with both historical and real-time data.
  • Leveraging automated visualizations for various stakeholders.
  • Improved data security and compliance.
  • Market and business intelligence at a macro level.
  • Consumer behavior at the most granular level.

SEO and digital marketers can learn critical skills such as statistics, data analysis, data visualization, and strategy.

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AI, NLP, and machine learning are helping them do this without needing expertise in computer programming and software applications.

What digital marketers must do is combine their communication skills and analytics skills with stakeholders who cannot think outside of the advertising box.

Read More On SEJ

Data Analysis & Intelligence As Competitive Advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, SEO and digital marketers of today should learn how to better utilize insights from data analysis.

It’s becoming more apparent that the marketing platforms of tomorrow will require the capabilities of data analysis and science infrastructure at their core.

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The future of marketing will blend technological know-how, business sense, and an understanding of data analysis.

The next generation of SEO will touch all components of marketing, from video, email, and voice, to digital performance of content.

SEO and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data.

Marketers who embrace this new era of SEO will be well-positioned to succeed in the years to come.

Data is reconfirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

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Featured Image: ra2 studio/Shutterstock

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