How to Enhance Your PPC System with Artificial Intelligence

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers….

5 Ways AI Can Improve Your Paid Ads Campaigns

Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement. No matter where you…

Why You Need To Be Using Google Ads Bid Automation

Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using…

How Data Science Can Improve PPC Performance

As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning…

Scheduling Facebook Ads With Automated Rules

Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a perfectly viable method for…

4 Google Ads Automated Rules To Try

Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in…

Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters

I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand…

How Learning Python Can Improve Your PPC Campaigns

Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of…

Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

AI For PPC Is Only Useful If You Use External Tools

Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity.  This was a topic that we ran with when we wrote for Search Engine Land. But…