How Data Science Can Improve PPC Performance

As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning…

Read more »

Scheduling Facebook Ads With Automated Rules

Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a perfectly viable method for…

Read more »

4 Google Ads Automated Rules To Try

Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in…

Read more »

Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters

I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand…

Read more »

How Learning Python Can Improve Your PPC Campaigns

Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of…

Read more »

Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

Read more »

AI For PPC Is Only Useful If You Use External Tools

Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity.  This was a topic that we ran with when we wrote for Search Engine Land. But…

Read more »

PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall…

Read more »