SEO

TikTok Trends Right Now: Winter 2022

Published

2 years ago

December 25, 2022

Entireweb News Bot

Did you know that there are 1 billion active users on TikTok?

In the U.S. alone, there are 136.5 million users you can engage as part of your social media marketing.

That being said, it’s hard to capture even six seconds of attention as trends rise and fall out of fashion.

Where can you start?

What you need to know about TikTok marketing: It’s simple to make a video but hard to stand out.

It’s easy (and free) to access TikTok’s creative center for businesses, but you’ll lose hours and hours searching for TikToks your brand could emulate.

But it’s also easy to get lost in the shuffle when you’re new to the app. Should you look at the top hashtags, songs, creators, or videos?

Additionally, TikTok periodically changes its platform features (like how it removed the Discover tab and is trying out the Friends tab), leaving social media marketers and ordinary users everywhere disgruntled.

So, if you’re feeling lost and frustrated, here are the top 5 TikTok trends this Winter to inspire your next viral video.

Note: This list will be updated periodically, so keep this bookmarked for the latest five trends in the U.S. at their peak popularity.

Trend #1: Microwave Popcorn

“It’s Corn” is so last season. This fresh trend involves pairing the “Microwave Popcorn” sound clip with a simple tutorial, usually something that should be obvious to the audience.

While a little sarcastic in tone, it’s definitely entertaining as an educational video.

You could use it to highlight how your company trains new hire, explain how a service works (which could be an opportunity for B2B), or show solo parenting gone wrong.

Alternatively, emphasize your professional skills as a teacher, influencer, gamer, or any job, really.

There are tons of ways to get creative here.

Check out this example of a “branded” use of this trend from a local ice cream and sandwich shop employee training a new staff member.

Trend #2: It’s Time

It’s that time of the year (again!).

This trend revolves around Mariah Carey’s signature whistle-like voice at the beginning of the popular hit: “All I Want For Christmas Is You.”

The catchy sound is perfect for creators to hype up an upcoming event!

Let your audience know how excited you are, whether it be your online store’s seasonal sale, a gingerbread recipe, or a brand-new winter product.

Check out this punny use of the clip for a plantable pencil here.

Trend #3: #itsnotsobad

Here’s a creative way to say “sorry, not sorry.”

This hashtag trend features a sound clip from Yves V & Ilkay Sencan’s hit “Not So Bad” chorus (or Millennials will recognize the tune from Dido’s 1998 hit “Thank You.”)

Use it to gripe about something petty (using a sentence of plain text) and make a hand gesture like you’re playing the “world’s smallest violin,” ala SpongeBob’s Mr. Krabs, towards the end.

Poke fun at your industry’s “greatest problems” and roll your eyes.

It’s also fun to use as a clap back to trolls in the comment section. Lastly, it’s also a great opportunity to feature your pets (like this example)!

Trend #4: #Wednesday

Netflix’s Wednesday Addams dance has become a thing (pun intended) on the platform.

Dress up in all black, and wave your hands like you don’t want to engage with your fans.

Makeup and fashion brands, take note.

It’s a good opportunity to demonstrate your DIY skills – viewers are impressed when you manage to copy her monochromatic look, adorably awkward moves, and non-blinking stare.

Trend #5: Rudolph, The Red-Nosed Reindeer

From your brand’s advent calendars to mouthwatering reindeer cakes, ’tis the season to unleash your Christmas spirit!

Pair this one with anything reindeer-themed as the Christmas countdown continues.

Reindeer-inspired makeup tutorial, reindeer latte art, reindeer pastries, antler nail art, and heck, even puppies wearing a reindeer costume – the list goes on!

Delight your audience with this nostalgic tune, and you’ll probably be rewarded with enthusiastic followers.

And that’s a wrap for winter trends that are at their peak.

While we tried to find a variety that can work with most brands, not everything will fit your brand.

In that case, we recommend learning how to use TikTok search to help you keep up with the evolving trends.

Try TikTok Pulse, which could also help your ads on the platform show up on a user’s For You Page.

Additionally, it won’t hurt to use TikTok Insights to know your audience and plan your next live or non-live video with today’s trends.

Find inspiration from the others who’ve uploaded under these themes and develop a creative short video that captures your identity.

Stay consistent and watch your followers grow in time. Happy Holidays!

More Resources:

Featured Image: Roman Samborskyi/Shutterstock

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SEO

Google’s AI Overviews Avoid Political Content, New Data Shows

Published

6 hours ago

October 6, 2024

Max

Google's AI Overviews Avoid Political Content, New Data Shows

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.

Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.

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SEO

Executive Director Of WordPress Resigns

Published

1 day ago

October 5, 2024

Max

WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as positive economic force as well as the importance of strong opinions that are “loosely held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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SEO

8% Of Automattic Employees Choose To Resign

Published

2 days ago

October 5, 2024

Max

8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

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