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A Marketing Calendar Template To Plan Your Content For 2023

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A Marketing Calendar Template To Plan Your Content For 2023

The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us.

How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas?

Take some time to celebrate your successes, but then it’s time to put that behind you and look ahead to 2023.

Seizing the new year and setting yourself (and your organization) up for success means having a solid marketing plan.

You need a detailed strategy that identifies specific holidays and events you can leverage to maximize the impact of your brand.

But it’s so much work to create.

If only there were some incredible resources you could use. Like a ready-made calendar with all the holidays in one convenient, customizable, and easily referenceable table you could use to help you create your own 2023 marketing calendar…

Just think of how convenient it would be to identify National Weed Your Garden Day (June 13), Better Breakfast Month (September), or International Firefighters Day (May 4) with just a quick glance.

Maybe you didn’t even know holidays like NASCAR Day (May 19), World Tourism Day (September 27), and Meat Week (January 29-February 5) exist.

While you could run successful marketing campaigns without acknowledging these events, they provide a great chance for you to target leads and customers in a fun and engaging way.

And you’re in luck – we’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.

Free Marketing Calendar And Template For 2023

Some marketers are like the ant in Aesop’s famous fable, planning for the coming year to ensure they’re moving into a new year with a defined and well-thought-out strategy.

And then there are the grasshopper types, who will suddenly recall mid-Christmas break that they don’t have anything on the calendar for 2023.

No matter which one you are, we’re here to help.

2023 Marketing Calendar

Here is your marketing calendar for 2023. We’ve created a list of events, holidays, and celebrations, plus a handy template to help you market more effectively this year.

Much of the calendar is focused on the U.S. and Canada, with some major international and religious holidays.

Use the tab titled “All Holidays + Google Calendar” to Google Calendar.

Your 2023 Holiday Marketing Calendar

This calendar is separated by month, so you can jump to whichever month you need:

January

A new year means a new start.

Whether your goal is to stop smoking, lose those pounds you’ve accidentally packed on since Thanksgiving, or take a more positive view of the world, this is the time when it all starts.

And outside of new resolutions, you also have college football bowl games, the Sundance Film Festival, and National Hat Day to look forward to.

Monthly Observances

  • Weight Loss Awareness Month
  • National Blood Donor Month
  • National Thank You Month
  • National Hobby Month
  • National Hot Tea Month
  • Learn to Ski and Snowboard Month
  • National Slow Cooking Month
  • National Skating Mont

Weekly Observances

  • January 1-7 – Diet Resolution Week
  • January 1-7 – National Thank Your Customers Week
  • January 8-14 – Home Office Safety and Security Week
  • January 15-21 – Hunt For Happiness Week
  • January 16-22 – Sugar Awareness Week
  • January 22-28 – National School Choice Week
  • January 23-27 – Clean Out Your Inbox Week
  • January 29-February 4 – Meat Week

Days

  • January 1 – New Year’s Day
  • January 1 – National Hangover Day
  • January 1 – Outback Bowl
  • January 1 – Rose Bowl
  • January 1 – NHL Winter Classic
  • January 2 – Science Fiction Day
  • January 3 – Festival of Sleep Day
  • January 4 – Trivia Day
  • January 5 – National Bird Day
  • January 5-8 – PGA Tournament of Champions
  • January 6 – National Bean Day
  • January 6 – Cuddle Up Day
  • January 7 – Orthodox Christmas
  • January 8 – Elvis’s Birthday
  • January 9 – College Football Playoff National Championship
  • January 10 – Golden Globes
  • January 10 – National Bittersweet Chocolate Day
  • January 10 – Houseplant Appreciation Day
  • January 10 – National Clean Off Your Desk Day
  • January 12 – Stick to Your New Year’s Resolution Day
  • January 13 – National Rubber Ducky Day
  • January 14 – Dress Up Your Pet Day
  • January 15 – National Hat Day
  • January 17 – Ditch New Year’s Resolutions Day
  • January 17 – Martin Luther King, Jr. Day
  • January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
  • January 19 – National Popcorn Day
  • January 19-29 – Sundance Film Festival
  • January 20 – Penguin Awareness Day
  • January 20 – National Cheese Lover’s Day
  • January 21 – National Hugging Day
  • January 22 – Chinese New Year
  • January 23 – National Pie Day
  • January 24 – Compliment Day
  • January 24 – National Peanut Butter Day
  • January 24 – Community Manager Appreciation Day #CMAD
  • January 25 – Opposite Day
  • January 26 – Spouse’s Day
  • January 27 – Chocolate Cake Day
  • January 27-29 – Winter X Games
  • January 28 – Data Privacy Day
  • January 29 – National Puzzle Day
  • January 31 – Backward Day

Popular Hashtags For January:

  • #NewYearsDay
  • #ScienceFictionDay
  • #NationalTriviaDay
  • #NationalBirdDay
  • #NationalStickerDay
  • #GetToKnowYourCustomersDay
  • #CheeseLoversDay
  • #MLKDay
  • #NationalHuggingDay
  • #PieDay
  • #NationalComplimentDay
  • #OppositeDay
  • #CMAD
  • #PrivacyAware

February

Though it’s only 28 days long, February is jam-packed with events you can leverage for your marketing campaigns.

Spread the love on Valentine’s Day, celebrate the end of winter (or lament its continuation) on Groundhog Day, and do some good deeds for Random Acts of Kindness Week.

Need a few more ideas to flesh out your calendar? Scroll on.

Monthly Observances

  • Black History Month
  • American Heart Month
  • National Heart Month
  • National Weddings Month
  • National Cherry Month

Weekly Observances

  • February 5-11 – Children’s Authors and Illustration Week
  • February 9-15 – New York Fashion Week
  • February 12-18 – Freelance Writers Appreciation Week
  • February 12-18 – International Flirting Week
  • February 19-25 – National Pancake Week
  • February 14-21 – Condom Week
  • February 14-20 – Random Acts of Kindness Week

Days

  • February 1 – National Freedom Day
  • February 2 – Groundhog Day
  • February 3 – Give Kids a Smile Day
  • February 3 – Bubble Gum Day
  • February 3 – Wear Red Day
  • February 4 – World Cancer Day
  • February 5 – World Nutella Day
  • February 5 – National Weatherperson’s Day
  • February 6 – National Chopsticks Day
  • February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
  • February 8 – Boy Scout’s Day
  • February 9 – National Pizza Day
  • February 10 – Umbrella Day
  • February 11 – Make a Friend Day
  • February 12 – Lincoln’s Birthday
  • February 13 – Super Bowl Sunday
  • February 14 – Valentine’s Day
  • February 15 – Susan B. Anthony’s Birthday
  • February 15 – Singles Awareness Day
  • February 17 – Random Acts of Kindness Day
  • February 18 – Drink Wine Day
  • February 20 – Love Your Pet Day
  • February 20 – Presidents Day
  • February 21 – Fat Tuesday/Mardi Gras
  • February 22 – Ash Wednesday
  • February 22 – Washington’s Birthday
  • February 22 – Margarita Day
  • February 22 – Walk Your Dog Day
  • February 24 – National Tortilla Chip Day
  • February 26 – National Pistachio Day
  • February 28 – Floral Design Day

Popular Hashtags For February:

  • #GroundhogDay
  • #WorldCancerDay
  • #NationalWeatherpersonsDay
  • #SendACardToAFriendDay
  • #BoyScoutsDay
  • #NationalPizzaDay
  • #ValentinesDay
  • #RandomActsOfKindnessDay
  • #PresidentsDay
  • #LoveYourPetDay

March

The beginning of spring, March Madness, and, of course, St. Patrick’s Day – who doesn’t love March?

Okay, that whole coming in like a lion thing is a little rough, but even on the coldest days, you can take heart that the worst is almost over.

Here are some holidays and events you can use to make your brand’s March a great one.

Monthly Observances

  • Women’s History Month
  • Nutrition Month
  • Peanut Month
  • Music in Our Schools Month
  • Craft Month
  • Irish Heritage Month
  • American Red Cross Month
  • March for Meals
  • The Great American Cleanup
  • Ramadan begins on March 22

Weekly Observances

  • March 6-12– Girl Scout Week
  • March 12-18 – Campfire Birthday Week
  • March 13-19 – National Sleep Awareness Week
  • March 27 – Apr 2 National Cleaning Week

Days

  • March 1 – Peanut Butter Lover’s Day
  • March 2 – National Read Across America Day (Dr. Seuss Day)
  • March 3 – World Wildlife Day
  • March 4 – Grammar Day
  • March 4 – Day of Unplugging
  • March 4 – Employee Appreciation Day
  • March 6 – Dentist’s Day
  • March 6 – Oreo Day
  • March 7 – Cereal Day
  • March 8 – International Women’s Day
  • March 10 – Popcorn Lover’s Day
  • March 12 – Daylight Savings
  • March 12– Girl Scout Day
  • March 12 – 95th Academy Awards Ceremony
  • March 13 – National Good Samaritan Day
  • March 13 – Napping Day
  • March 14 – Pi Day
  • March 15 – The Ides of March
  • March 17 – St. Patrick’s Day
  • March 17 – World Sleep Day
  • March 18 – Awkward Moments Day
  • March 20 – First Day of Spring
  • March 21 – World Down Syndrome Day
  • March 21 – International Day for the Elimination of Racial Discrimination
  • March 22 – World Water Day
  • March 22 – Ag Day (Agriculture Day)
  • March 22 – American Diabetes Association Alert Day
  • March 22 – First day of Ramadan
  • March 23 – Puppy Day
  • March 26 – Purple Day for Epilepsy Awareness
  • March 26 – Earth Hour Day
  • March 29 – Mom & Pop Business Owners Day
  • March 30 – National Doctor’s Day
  • March 30 – Baseball Opening Day
  • March 31 – Crayon Day
  • March 31 – Transgender Day of Visibility

Popular Hashtags For March:

  • #PeanutButterLoversDay
  • #EmployeeAppreciationDay
  • #ReadAcrossAmerica
  • #DrSeuss
  • #WorldWildlifeDay
  • #NationalGrammarDay
  • #BeBoldForChange
  • #DaylightSavings
  • #PiDay
  • #StPatricksDay
  • #FirstDayofSpring
  • #WorldWaterDay
  • #NationalPuppyDay
  • #PurpleDay
  • #AmericanDiabetesAssociationAlertDay
  • #NationalDoctorsDay
  • #EarthHour
  • #TDOV

April

Just listen to those birds singing and the bees humming – April is a time of natural rejuvenation.

Give your targets and customers a laugh with an April Fool’s prank, schedule an event around the Master’s tournament (or hit the links yourself), and show your love for our planet on Earth Day. Just don’t forget taxes are due on the 15th.

For more ideas, we’ve provided a list below.

Monthly Observances

  • Earth Month
  • National Volunteer Month
  • National Autism Awareness Month
  • Keep America Beautiful Month
  • National Garden Month
  • Stress Awareness Month
  • National Poetry Month
  • Ramadan ends on April 21

Weekly Observances

  • April 17-23 – National Volunteer Week
  • April 17-23 – Animal Cruelty/Human Violence Awareness Week
  • April 24-30 – Administrative Professionals Week
  • April 24-30 – National Princess Week
  • April 25-29 – Every Kid Healthy Week

Days

  • April 1 – April Fool’s Day
  • April 2 – Palm Sunday
  • April 2 – Equal Pay Day
  • April 2 – World Autism Awareness Day
  • April 2 – National Peanut Butter and Jelly Day
  • April 3 – Don’t Go To Work Unless it’s Fun Day
  • April 3 – Find a Rainbow Day
  • April 4 – School Librarian Day
  • April 3-9 – Masters Tournament PGA
  • April 6 – National Walking Day
  • April 7 – Good Friday
  • April 7 – National Beer Day
  • April 7 – World Health Day
  • April 9 – Easter Sunday
  • April 9 – Winston Churchill Day
  • April 10 – Golfer’s Day
  • April 11 – National Pet Day
  • April 12 – National Grilled Cheese Day
  • April 15 – National Titanic Remembrance Day
  • April 15 – Tax Day
  • April 14-23 – Coachella Music Festival
  • April 17 – Boston Marathon
  • April 18 – Patriot’s Day
  • April 20 – Lookalike Day
  • April 21 – National High-Five Day
  • April 21 – Last day of Ramadan
  • April 22 – Earth Day
  • April 27 – Denim Day
  • April 27 – Administrative Professionals Day
  • April 28 – Take Your Daughter and/or Son to Work Day
  • April 28 – National Superhero Day
  • April 28 – Arbor Day
  • April 30 – National Honesty Day
  • April 30 – National Adopt a Shelter Pet Day

Popular Hashtags For April:

  • #AprilFools
  • #WAAD
  • #FindARainbowDay
  • #NationalWalkingDay
  • #LetsTalk
  • #EqualPayDay
  • #TaxDay
  • #NH5D
  • #NationalLookAlikeDay
  • #AdministrativeProfessionalsDay
  • #DenimDay
  • #EndMalariaForGood
  • #COUNTONME
  • #ArborDay
  • #NationalHonestyDay
  • #AdoptAShelterPetDay

May

School is winding down, temperatures are heating up, and barbecue grills are being lit – it can only mean the arrival of May.

Make your brand a Mayflower (insert terrible pilgrim joke here) by taking advantage of Cinco de Mayo, the Kentucky Derby, and Memorial Day as marketing themes.

Monthly Observances

  • ALS Awareness
  • Asthma Awareness
  • National Celiac Disease Awareness Month
  • Clean Air Month
  • Global Employee Health and Fitness Month
  • National Barbecue Month
  • National Bike Month
  • National Hamburger Month
  • National Salad Month
  • National Photo Month
  • Gifts from the Garden Month
  • Lupus Awareness Month
  • National Military Appreciation Month

Weekly Observances

  • May 1-7 – National Pet Week
  • May 1-7 – National Travel & Tourism Week
  • May 1-7 – Drinking Water Week
  • May 2-6 – Teacher Appreciation Week
  • May 6-12 – Nurse’s Week
  • May 8 – May 14 – Food Allergy Awareness Week

Days

  • May 1 – May Day
  • May 1 – Mother Goose Day
  • May 3 – Thank A Teacher Day
  • May 3 – National Teacher’s Day
  • May 4 – Star Wars Day
  • May 4 – National Firefighters Day
  • May 5 – Cinco De Mayo
  • May 5 – World Password Day
  • May 6 – National Nurses Day
  • May 6 – Military Spouse Appreciation Day
  • May 6 – Kentucky Derby
  • May 8 – World Red Cross and Red Crescent Day
  • May 10 – National Receptionists Day
  • May 11 – Eat What You Want Day
  • May 14 – Mother’s Day
  • May 14 – World Fair Trade Day
  • May 15 – National Chocolate Chip Day
  • May 16 – Love a Tree Day
  • May 18-21 – PGA Championship
  • May 19 – NASCAR Day
  • May 20 – National Bike to Work Day
  • May 20 – Be a Millionaire Day
  • May 20 – Armed Forces Day
  • May 22 – Victoria Day (Canada)
  • May 25 – Red Nose Day
  • May 25 – Geek Pride Day
  • May 25 – National Wine Day
  • May 26 – Sally Ride Day
  • May 28 -June 11 – French Open
  • May 28 – Indianapolis 500
  • May 29 – Memorial Day
  • May 31 – World No-Tobacco Day

Popular Hashtags For May:

  • #RedNoseDay
  • #MayDay
  • #WorldPasswordDay
  • #StarWarsDay & #Maythe4thBeWithYou
  • #InternationalFirefightersDay
  • #CincoDeMayo
  • #MothersDay
  • #BTWD
  • #MemorialDay & #MDW
  • #NoTobacco

June

Summer, summer, summertime. June is the month when it finally starts to feel like summer.

Make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

And don’t forget it’s also the month for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

  • Men’s Health Month
  • National Safety Month
  • Acne Awareness Month
  • LGBTQ Pride Month
  • National Adopt a Cat Month
  • Aquarium Month
  • Candy Month

Weekly Observances

  • June 4-10 – Pet Appreciation Week
  • June 12-18 – Men’s Health Week
  • June 19-25 – National Camping Week
  • June 23-26 – Watermelon Seed Spitting Week

Days

  • June 1 – Global Parents Day
  • June 2 – National Rocky Road Ice Cream Day
  • June 3 – National Donut Day
  • June 3 – Belmont Stakes
  • June 4 – Hug Your Cat Day
  • June 4 – National Cheese Day
  • June 5 – World Environment Day
  • June 7 – National Chocolate Ice Cream Day
  • June 8 – World Oceans Day
  • June 8 – National Best Friends Day
  • June 9 – Donald Duck Day
  • June 10 – Iced Tea Day
  • June 13-15 – Bonnaroo Music Festival
  • June 13 – National Weed Your Garden Day
  • June 14 – Flag Day
  • June 15-18 –U.S. Open PGA
  • June 18 – National Splurge Day
  • June 18 – World Juggler’s Day
  • June 19 – Father’s Day
  • June 21 – First Day of Summer / Summer Solstice
  • June 21 – National Selfie Day
  • June 22 – National Kissing Day
  • June 25 – National Take a Dog to Work Day
  • June 29 – Camera Day
  • June 30 – National Handshake Day
  • June 30 – Social Media Day

Popular Hashtags For June:

  • #NationalDonutDay
  • #FathersDay
  • #NationalSelfieDay
  • #TakeYourDogToWorkDay
  • #HandshakeDay
  • #SMDay

July

From pet safety tips for the Fourth of July to Amazon Prime Day, July presents lots of opportunities for savvy marketers.

So, celebrate your independence, gorge yourself on too many hotdogs, and celebrate your friends with one of many July-themed events.

Monthly Observances

  • Family Golf Month
  • Ice Cream Month
  • National Grilling Month
  • National Picnic Month
  • National Independent Retailer Month
  • National Blueberry Month

Weekly Observances

  • July 17-23 – Capture the Sunset Week

Days

  • July 1 – National Postal Worker Day
  • July 1 – International Joke Day
  • July 1 – 23 – Tour de France
  • July 2 – World UFO Day
  • July 3-16 – Wimbledon
  • July 4 – Independence Day
  • July 4 – Nathan’s Hot Dog Eating Contest
  • July 5 – National Bikini Day
  • July 7 – World Chocolate Day
  • July 8 – National Video Games Day
  • July 11 – National 7-Eleven Day
  • July 12 – Pecan Pie Day
  • July 13 – Rock Worldwide Day
  • July 13 – French Fry Day
  • July 16 – World Snake Day
  • July 17 – World Emoji Day
  • July 17 – National Ice Cream Day
  • July 19 – National Daiquiri Day
  • July 20 – Hot Dog Day
  • July 20 – National Moon Day
  • July 21-25 – Summer X Games
  • July 24 – Amelia Earhart Day
  • July 24 – Parents’ Day
  • July 26 – Aunt and Uncle Day
  • July 28 – World Hepatitis Day
  • July 28-30 – World Lumberjack Championships
  • July 30 – Father-in-Law Day
  • July 30 – International Day of Friendship
  • July 30 – Friendship Day

Popular Hashtags For July:

  • #NationalPostalWorkerDay
  • #WorldUFODay
  • #WorldEmojiDay
  • #DayOfFriendship

August

August means the hottest days, back-to-school and the return of football.

Whether you’re celebrating the end of summer or trying to finish your tan in the dog days, August means lots of opportunities for fun.

Here are some holidays and celebrations you can use for your August marketing calendar:

Monthly Observances

  • Back to School Month
  • National Golf Month
  • National Breastfeeding Month
  • Family Fun Month
  • Peach Month

Weekly Observances

  • August 1-7 – International Clown Week
  • August 6-12 – National Farmers’ Market Week
  • August 14-20 – National Motorcycle Week (Always 2nd full week of August)
  • August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)

Days

  • August 1 – National Girlfriends Day
  • August 2 – National Ice Cream Sandwich Day
  • August 3 – Hall of Fame Game/ NFL Preseason begins
  • August 4 – National Chocolate Chip Cookie Day
  • August 5 – International Beer Day
  • August 8 – International Cat Day
  • August 9 – Book Lover’s Day
  • August 10 – National S’mores Day
  • August 11 – National Son and Daughter Day
  • August 12 – Middle Child’s Day
  • August 13 – Left-hander’s Day
  • August 16 – National Tell a Joke Day
  • August 18 – Bad Poetry Day
  • August 19 – World Photo Day
  • August 19 – World Humanitarian Day
  • August 20 – National Lemonade Day
  • August 21 – Senior Citizens Day
  • August 26 – National Dog Day
  • August 26 – Women’s Equality Day
  • August 30 – Frankenstein Day
  • August 31 – National Trail Mix Day

Popular Hashtags For August:

  • #InternationalCatDay
  • #NationalBookLoversDay
  • #WorldElephantDay
  • #LefthandersDay
  • #WorldPhotoDay
  • #WorldHumanitarianDay
  • #NationalLemonadeDay
  • #NationalDogDay
  • #WomensEqualityDay

September

The heat has finally broken, and Autumn has started to roll in – what better reason for dancing in September?

There are a lot of popular holidays and events you can leverage for marketing this month, including the kickoff of Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

And if you forget to include National Talk Like a Pirate Day in your marketing calendar, someone may make you walk the plank, matey.

Monthly Observances

  • Wilderness Month
  • National Preparedness Month
  • National Food Safety Education Month
  • Fruit and Veggies—More Matters Month
  • National Yoga Awareness Month
  • Whole Grains Month
  • Hispanic Heritage Month (September 15 – October 15)
  • Little League Month
  • Better Breakfast Month

Weekly Observances

  • September 10-16 – National Suicide Prevention Week
  • September 19-25 – Pollution Prevention Week
  • September 18-24 – National Indoor Plant Week
  • September 20-27 – National Dog Week

Days

  • September 2 – World Beard Day
  • September 3 – International Bacon Day
  • September 4 – Labor Day
  • September 5 – Cheese Pizza Day
  • September 5 – International Day of Charity
  • September 6 – Read a Book Day
  • September 10– Grandparents Day
  • September 11 – 9/11
  • September 12 – Video Games Day
  • September 13 – Uncle Sam Day
  • September 15 – Greenpeace Day
  • September 15-17– Rosh Hashanah
  • September 16 – Constitution Day
  • September 17 – Citizenship Day
  • September 17 – Oktoberfest Begins
  • September 17 – Boys’ and Girls’ Club Day for Kids
  • September 18 – Wife Appreciation Day
  • September 19 – International Talk Like a Pirate
  • September 22–25 – Presidents Cup PGA
  • September 21 – International Day of Peace
  • September 22 – Car-free Day
  • September 22 – First Day of Fall
  • September 22 – Native American Day
  • September 23 – Checkers Day
  • September 27 – World Tourism Day
  • September 27– National Voter Registration Day
  • September 28 – World Rabies Day
  • September 28 – National Good Neighbor Day
  • September 29 – World Heart Day
  • September 30 – International Podcast Day

Popular Hashtags For September:

  • #LaborDay
  • #NationalWildlifeDay
  • #CharityDay
  • #ReadABookDay
  • #911Day
  • #NationalVideoGamesDay
  • #TalkLikeAPirateDay
  • #PeaceDay
  • #CarFreeDay
  • #WorldRabiesDay
  • #GoodNeighborDay
  • #InternationalPodcastDay

October

Get your trick-or-treat bags ready, fill up that pumpkin spice latte, and light up the bonfire – it’s October.

There’s so much more to this month than just Halloween. It also has Teacher’s Day, International Coffee Day, and the beginning of the World Series.

Take a look at some other marketing themes for this month:

Monthly Observances

  • Breast Cancer Awareness Month
  • Bully Prevention Month
  • Adopt a Shelter Dog Month
  • Halloween Safety Month
  • Financial Planning Month
  • National Pizza Month

Weekly Observances

  • October 2-8 – Great Books Week (always the first full week)
  • October 2-8 – National Work From Home Week (always the first full week)
  • October 16-22 – Mediation Week (third week in October)
  • October 16-22 – National Business Women’s Week (third week in October)
  • October 23-31 – National Red Ribbon Week

Days

  • October 1 – Coffee Day
  • October 1 – World Vegetarian Day
  • October 2 – Name Your Car Day
  • October 2 – Brow Day
  • October 3 – Oktoberfest Ends
  • October 3 – National Techies Day
  • October 3 – National Boyfriends Day
  • October 4 – National Taco Day
  • October 4-5 – Yom Kippur
  • October 5 – World Teacher’s Day
  • October 7 – National Kale Day
  • October 7 – World Smile Day
  • October 9 – Leif Erikson Day
  • October 9 – Columbus Day
  • October 9 – Indigenous Peoples’ Day
  • October 9 – Thanksgiving Day (Canada)
  • October 10 – World Mental Health Day
  • October 11 – It’s My Party Day
  • October 14 – World Egg Day
  • October 15 – Sweetest Day
  • October 16 – World Food Day
  • October 16 – Boss’s Day
  • October 17 – Spirit Day (anti-bullying)
  • October 22 – Make a Difference Day
  • October 24 – United Nations Day
  • October 28 – MLB World Series begins
  • October 30 – Mischief Night
  • October 30 – Checklist Day
  • October 31 – Halloween

Popular Hashtags For October:

  • #InternationalCoffeeDay
  • #TechiesDay
  • #NationalTacoDay
  • #WorldSmileDay
  • #WorldTeachersDay
  • #WorldHabitatDay
  • #WorldMentalHealthDay
  • #BossesDay
  • #UNDay
  • #ChecklistDay
  • #Halloween

November

Smell that crisp air, take in the beauty of changing leaves, and warm up around the fire pit this November.

The month in which we all give thanks, it’s also Peanut Butter Lover’s Month and Movember.

Kick off your marketing calendar with a Day of the Dead celebration, honor those who served on Veteran’s Day, and get ready for the big sales on Black Friday and Cyber Monday.

Monthly Observances

  • Movember
  • National Healthy Skin Month
  • Gluten-Free Diet Awareness Month
  • National Adoption Month
  • National Gratitude Month
  • Peanut Butter Lovers’ Month
  • National Diabetes Awareness Month

Weekly Observances

  • November 7-13 – World Kindness Week (second week: Monday – Sunday)
  • November 13-19 – American Education Week
  • November 20-26 – Game and Puzzle Week

Days

  • November 1 – Day of the Dead
  • November 1 – All Saint’s Day
  • November 1 – World Vegan Day
  • November 2 – Day of the Dead Ends
  • November 3 – Sandwich Day
  • November 4 – King Tut Day
  • November 6 – Daylight Savings Time ends
  • November 8 – Cappuccino Day
  • November 8 – STEM Day
  • November 10 – Marine Corps Birthday
  • November 11 – Veterans Day
  • November 12 – Chicken Soup for the Soul Day
  • November 13 – World Kindness Day
  • November 13 – Sadie Hawkins Day
  • November 14 – World Diabetes Day
  • November 15 – America Recycles Day
  • November 15 – National Entrepreneurs Day (third Tuesday of November)
  • November 16 – International Tolerance Day
  • November 17 – Homemade Bread Day
  • November 20 – Transgender Day Of Remembrance
  • November 23 – Thanksgiving Day
  • November 24 – Black Friday
  • November 25 – Small Business Saturday
  • November 27 – Cyber Monday
  • November 28 – Giving Tuesday

Popular Hashtags For November:

  • #WorldVeganDay
  • #NationalSandwichDay
  • #DaylightSavings
  • #CappuccinoDay
  • #STEMDay
  • #VeteransDay
  • #WKD
  • #WDD
  • #BeRecycled
  • #EntrepreneursDay
  • #Thanksgiving
  • #ShopSmall

December

The end is in sight – you’ve made it to the last month of the year. But you know what that means, right? 2024 is right around the corner.

Send your year off in style with marketing campaigns dedicated to more than the holiday season. This is also the month featuring Nobel Prize Day, Bill of Rights Day, and the first day of winter.

And don’t forget to check back here for a handy guide to 2024 marketing content.

Monthly Observances

  • National Human Rights Month
  • Operation Santa Paws
  • Bingo Month

Weekly Observances

  • December 7 – December 15 – Chanukah
  • December 26 – January 1 – Kwanzaa

Days

  • December 1 – World AIDS Day
  • December 1 – Rosa Parks Day
  • December 3 – International Day of Persons with Disabilities
  • December 4 – Cookie Day
  • December 6 – St. Nicholas Day
  • December 7 – Pearl Harbor Remembrance Day
  • December 9 – Christmas Card Day
  • December 10 – Nobel Prize Day
  • December 12 – Poinsettia Day
  • December 14 – Roast Chestnuts Day
  • December 15 – Bill of Rights Day
  • December 15 – National Ugly Christmas Sweater Day (Third Friday in December)
  • December 18 – Free Shipping Day
  • December 18 – Bake Cookies Day
  • December 20 – Go Caroling Day
  • December 21 – First Day of Winter / Winter Solstice
  • December 23 – Festivus
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Kwanzaa
  • December 26 – Boxing Day
  • December 27 – National Fruitcake Day
  • December 31 – New Year’s Eve

Popular Hashtags For December:

  • #IDPWD
  • #NationalCookieDay
  • #NobelPrize
  • #WinterSolstice
  • #NYE

Featured Image: Paulo Bobita/Search Engine Journal

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Top YouTube Videos, Shorts, And Ads of 2022

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Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.

But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.

YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that “view count” was the only metric that mattered.

But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.

In other words, YouTube replaced “view count” with “watch time.”

This was a significant shift, because “watch time” gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.

In December 2012, YouTube shifted from unveiling its 10 “most-watched” videos of the year to unveiling its “top trending videos,” based on time spent watching, sharing, commenting, liking, and other factors.

In other words, “watch time” and “engagements” were now the metrics that mattered.

Today, YouTube’s algorithm rewards “viewer satisfaction.”

In other words, YouTube doesn’t pay attention to videos; it pays attention to viewers.

So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.

This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022.

To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement.

Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.

Top 7 Trending Videos Of 2022

1. “So Long Nerds“ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)

In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.

The gamer lost his battle with cancer in June, but his legacy remains on YouTube.

2. “Watch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bomb” By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)

It was the smack heard ‘round the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industry’s most prestigious event.

3. “Hi, I’m Dream” By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)

Dream’s ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.

But no one knew what he looked like IRL, until now.

4. “ Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Show” By NFL (14:41 long, 146 million Views, and 3.5 million engagements)

Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.

5. “I Built Willy Wonka’s Chocolate Factory!” By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)

In a “Willy Wonka” inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.

6. “Pranks Destroy Scam Callers- Glitterbomb Payback” By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).

Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.

7. “Being Not Straight” By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)

In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.

Top 7 Shorts Of 2022

1. “Diver Cracks Egg At 45 Ft Deep #Shorts” By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)

The ocean floor is a mysterious place. It’s full of unknown sea creatures, strange plants, and…chicken eggs?!

Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.

2. “Sarah Trust Challenges” By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)

Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.

3. “Come With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodle” By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)

For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.

4. “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do This…” By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).

No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Buster’s sign.

The prize? 1,000 tickets … if he can pull it off.

5. “That Gap Between Your Car Seat and Center Console” By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)

We’ve all lost something in the dreaded gap between the car seat and the center console.

In this comedic sketch, creators Jay & Sharon show us what’s really going on down there.

6. “Welcome To The Stomach #Shorts” By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)

In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance – and party in – his space-limited stomach.

7. “This Magic Trick Explained (America’s Got Talent)” By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).

How did he do it? The judges of “America’s Got Talent” were confounded by this magic trick.

But not internet-sleuth Zack D., who unveils its clever secret.

Top 7 YouTube Ads Of 2022

Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.

The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.

1. “Amazon’s Big Game Commercial: Mind Reader” By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)

The creative agency for this ad was Lucky Generals and the media agency was IPG – Rufus.

The ad’s description asks, “Is Alexa reading minds a good idea? No. No, it is not.”

2. “Welcome To Clan Capital! Clash Of Clans New Update!” By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)

The creative agency was Psyop, and the media agency was in-house.

The ad’s description says,

“Welcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!”

3. “Goal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Video” By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)

The ad’s description says,

“Our ‘Goal of the Century’ can’t be achieved by one individual alone, but we can achieve it if we all join forces and unite.

Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal – ‘A united world for sustainability.’”

4. “Harry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Max” By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)

The creative agency was in-house, and the media agency was Hearts & Science.

The ad’s description says,

“Harry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchise’s first film, Harry Potter and the Sorcerer’s Stone.”

5. “Introducing iPhone 14 Pro | Apple” by Apple (4:20 long, 23.8 million views, and 571,000 engagements)

The ad’s description asks, “What lies beyond a traditional smartphone? Let’s find out. This is iPhone 14 Pro.”

6. All of Us Are Dead | Official Trailer | Netflix” by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)

The creative agency was The Refinery, and the media agency was in-house. The ad’s description says,

“All of us will die. There is no hope.” The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?”

7. Sally’s Seashells (Extended) | Big Game Commercial 2022“ by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)

The media agency was in-house. The ad’s description says,

“See everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andré 3000.”

Most Important Lesson That Marketers Can Apply In 2023

Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.

Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.

Or, as the British say, “There are horses for courses.”

Now, that’s a lesson that all of us can apply in 2023, and beyond.

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Meta Reinstates Trump to Facebook & Instagram

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Meta Reinstates Trump to Facebook & Instagram

Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses.

2021 Suspension of Trump

Meta indefinitely suspended the account of then-president Trump after he praised the people who engaged in anti-government violence that ended in several deaths.

The suspension was reviewed by the Meta Oversight Board who concluded that the indefinite suspension was inconsistent with rules in place for dealing with policy violations.

The Oversight Board wrote:

“…it was not appropriate for Facebook to impose the indeterminate and standardless penalty of indefinite suspension. Facebook’s normal penalties include removing the violating content, imposing a time-bound period of suspension, or permanently disabling the page and account.

The Board insists that Facebook review this matter to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.”

Facebook responded to the board that the suspension will last for two years beginning on January 7, 2021 after which the suspension would be reconsidered.

The indefinite suspension remained in place until the announcement that it will be lifted in the weeks following January 25, 2022, just over two years after the suspension.

Why the Suspension of Trump was Lifted

The review of the suspension was timed for two years after the imposition of the original suspension on January 7, 2021. This was by agreement with the Oversight Board.

Meta undertook a review of whether Trump continued to pose a risk to public safety and decided that enough had changed to lower the risk.

The explanation of the decision indicated that multiple factors were considered:

“To assess whether the serious risk to public safety that existed in January 2021 has sufficiently receded, we have evaluated the current environment according to our Crisis Policy Protocol, which included looking at the conduct of the US 2022 midterm elections, and expert assessments on the current security environment.

Our determination is that the risk has sufficiently receded, and that we should therefore adhere to the two-year timeline we set out.

As such, we will be reinstating Mr. Trump’s Facebook and Instagram accounts in the coming weeks. However, we are doing so with new guardrails in place to deter repeat offenses.”

Facebook Public Figure Penalty Guardrails

Meta published updated policies, Restricting accounts by public figures during civil unrest, that describe the new protocols for dealing with public figures who violate Meta guidelines.

The updated rules apply to both Facebook and Instagram.

The new policies outline tiered penalties increasing in severity depending on the content violations.

Meta explained that the goal of the penalties were to deter violations of their policies.

The penalties last from one to thirty days to as long as two years for especially egregious violations.

Three factors will be considered to determine the severity of the penalty:

  1. “The severity of the violation and the public figure’s history on Facebook or Instagram, including current and past violations.
  2. The public figure’s potential influence over, and relationship to, the individuals engaged in violence.
  3. The severity of the violence and any related physical harm.”

 

Heightened Penalties

Public figures who return after a suspension will face heightened penalties, including disabling the account of any public figure that fails to respond to repeated warnings.

Meta’s rules targets QAnon content and outlines specific measures they will take that will limit the reach of penalized public figures.

That means anyone who is following the restricted account of a public figure will not see content posted to those accounts, plus the removal of reshare buttons.

“Our updated protocol also addresses content that does not violate our Community Standards but that contributes to the sort of risk that materialized on January 6, such as content that delegitimizes an upcoming election or is related to QAnon.

We may limit the distribution of such posts, and for repeated instances, may temporarily restrict access to our advertising tools.

This step would mean that content would remain visible on Mr. Trump’s account but would not be distributed in people’s Feeds, even if they follow Mr. Trump.

We may also remove the reshare button from such posts, and may stop them being recommended or run as ads.”

Response to Reinstatement of Trump

Facebook’s announcement stated that they expect to be criticized but that the decision was guided by guidelines set down by the Oversight Board.

The response on social media was predictably passionate, with congressman Adam Schiff characterizing the reinstatement as Facebook having “caved.”

Others accused Facebook of having no rules or procedures even though Meta’s decision was based on rules and procedures.

Many of the top tweets commenting on the Trump reinstatement commented that Facebook’s decision was based on greed while others lamented the lack of consequences from Trump’s action, even though he was punished with a two year suspension.

Read Meta’s Announcement:

Ending Suspension of Trump’s Accounts With New Guardrails to Deter Repeat Offenses

 

 



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Wayback Machine: 5 Alternatives To Try

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Wayback Machine: 5 Alternatives To Try

Much of the web is ephemeral.

Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone.

Unless you go digging in an archive.

Archiving the web is important for cultural and anthropological research. It’s also helpful for business reasons, like competitive analysis. It can even help document or monitor political processes.

Your particular reason for seeking archived content might determine which service works best.

The Wayback Machine is the most commonly known archive.

Screenshot, https://archive.org/web/, January 2023.

The Internet Archive is a nonprofit organization, and the Wayback Machine is the web version of its archive, containing an absolutely massive amount of data.

You can request that it save a webpage in its current state, as well as make use of tools, like an API.

As huge as the Wayback Machine archive is, it’s likely not 100% complete. If you’re having trouble finding something specific or wondering if there are alternatives with more features, these alternatives might help.

I won’t be going over paid SaaS subscriptions, as I don’t consider a paid service a true alternative to a free one provided by a nonprofit.

Let’s go!

1. The Memento Project

Memento is an exceptional alternative to the Wayback Machine because it aggregates several different sources, including the Wayback Machine itself.

On the website, you can access archives from several sources by using the Time Travel tool.

Wayback Machine: 5 Alternatives To TryScreenshot, http://timetravel.mementoweb.org/, January 2023.

This is the first distinction that makes Memento so cool, and it includes some of the other archives on this list, too. That means it’s a customizable experience and likely one of the most complete.

Memento’s other distinct feature is the Chrome extension that allows you to select the date on which you’d like to view your current page. This brings the tool to where you’re browsing instead of making you put a URL into a form.

You can also create a snapshot of a page and generate a link to it that won’t break. This is particularly useful for citation.

If you’re concerned a page might disappear, or the content might get updated, but you want to use the information, creating one of these links ensures that people will be able to see your original source.

2. Archive.today

Archive.today is another “snapshot” tool. It allows you to save a link to a page as it currently exists.

Following the link will send users to an unalterable version of the page.

Wayback Machine: 5 Alternatives To TryScreenshot, https://archive.ph/, January 2023.

It also features some relatively advanced search queries you can perform on domains and URLs to find snapshots that have been saved with the tool.

This tool also features a Chrome extension as well as an Android app.

Searches on Memento can include results from Archive.today.

3. WebCite

WebCite has powerful applications for authors, journalists, academics, and publishers.

It offers a variety of ways to build and present the archived pages and the URLs.

Wayback Machine: 5 Alternatives To TryScreenshot, rhttps://webcitation.org/, January 2023.

Unfortunately, at the time of publishing, it doesn’t appear to be taking new requests. But you can still access already archived pages. When and if it starts accepting requests again, it’s a very useful tool for that.

Its most powerful feature for authors and publishers is the ability to upload a manuscript directly to the website.

The tool will scan every link in an uploaded manuscript and automatically create archives of each of the pages linked to as they currently exist. This saves a lot of time if you’ve used a lot of website citations.

If you’ve created content that you want people to be able to create snapshots of, then you can add a specific WebCite link to your page that users can click on. This embeds archive functionality into your page, saving users time if they decide to use your work as a citation.

4. GitHub

GitHub is a development and collaboration platform that also prioritizes public projects and open-source code.

It documents and archives open-source code and programs, and is searchable by other archives such as the Wayback Machine.

Wayback Machine: 5 Alternatives To TryScreenshot, https://github.com/explore, January 2023.

But, if you’re looking for something related to code or software development, it might be easier to go straight to GitHub instead of using another archive service.

While it does have paid business plans, GitHub is free for the average user. It even offers 15GB of storage and some computing power in its cloud developer environment for free for your personal use.

5. Country-Specific Web Archives

Several countries run their own web archives.

These can be particularly helpful alternatives to the Wayback Machine if you’re looking for a website highly relevant to a specific location, or the culture of a country.

More focused archives might have more complete information if you’re having trouble finding it elsewhere, although again, I want to mention that the first alternative in this list, Memento, pulls from several different country-specific archives.

I should also note that many archives specific to a country, region, educational institution, or individual library are partnered with Archive-it, a service provider built by The Internet Archive (makers of the Wayback Machine).

They curate specific collections based on relevance, but all Archive-it partners leverage the same source: The Internet Archive.

These are a few of the country-specific web archives:

Conclusion

When you’re looking for alternatives to the Wayback Machine, you might not realize that a great many of them, in part or in whole, are powered by the same archive.

But there are other services out there you can use. Some have more helpful features, depending on what your goals are.

This isn’t an exhaustive list of alternative tools, but it’s most of the easily accessible tools for the average user.

Others require monthly payments, and some are free to academic and legal institutions, but not to individual users.

I chose to focus on the best of the tools that you could go and use right now with no fuss.

More resources:


Featured Image: Studio Romantic/Shutterstock



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