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Top 17 SEO Podcasts for 2021 via @martinibuster

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Podcasts are a great way to keep up with the latest events in SEO.

But they can also help keep your skills up to date.

The following 16 podcasts were selected because of the trustworthiness of the information and how actionable and inspiring it is for SEO professionals.


Hosts: Loren Baker, Brent Csutoras, and Danny Goodwin

The Search Engine Journal Show podcast features interviews with top experts, discussion of SEO topics, and lots of actionable SEO tips.


Hosts: Jim Hedger and Dave Davies

This is a regularly published podcast featuring the endlessly listenable banter of Jim Hedger and Dave Davies.

Webcology gets you up to date with the latest and most interesting developments in SEO and also features guests worth listening to.

Both Jim and Dave are industry veterans with years and years of experience.

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Listening to their podcast is like having a coffee break with friends.


Hosts: Ross Dunn and John Carcutt

Regularly updated SEO podcast.

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It’s called SEO 101 but the podcast contains information that will be relevant for all search marketers.


Host: Benjamin Shapiro

Podcast about SEO and content marketing. Their focus is on discussing actionable strategies that work plus how to obtain insights from data.

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Hosts: Mat Siltala and Dave Rohrer

Mat Siltala and Dave Rohrer are experienced SEO practitioners with a wealth of professional knowledge.

They publish on a mostly weekly basis covering a wide range of advanced topics you might not find on other shows.

Recent topics include:

  • Leadership and team building.
  • Ways to test and improve CTR from Google and Bing.
  • Tools for reusing video and audio content.
  • Social media posting patterns.
  • Content scheduling.
  • An interview with Fabrice Canel of Bing.
See also  5 Automotive SEO Best Practices For Driving Business In 2022

Mat and Dave are generous hosts that are a pleasure to listen to.

Highly recommended.


Host: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli

Marketing O’Clock is a weekly podcast that focuses on discussing the last weeks most important digital marketing news, all the while maintaining a sense of humor.

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If you are looking to not only stay up with current news and events, but also get a sense of the impact it all has on you and your work, then Marketing O’Clock is the show for you.


Host: Erin Sparks

Edge of the Web features guests who are established SEO experts.

People like Jessica Bowman, Kristina Azarenko, Google’s John Mueller, Dixon Jones, Will Critchlow, and Paul Shapiro.

This podcast is about serious get-things-done brand of SEO by experts who have been in the business for many years.

This is one of my personal favorites.


Host: Bjork Ostrom

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Food Blogger SEO podcast focuses on everything to do with monetizing a website.

Even if you aren’t a food blogger, you still might get something out of this podcast.

Topics include:

  • Optimizing ads.
  • Scaling your business.
  • Protecting your content – policies and trademarks and disclaimers.
  • Running a subscription-based business.
  • Write more, better, and smarter.

Also, other topics that are equally relevant for publishers of informational type content.


Host: Michael Stelzner

Podcast on topics related to using social media as a sales funnel, how to improve marketing with bots, creating content, and video that attracts customers.

This podcast is about more than gaining followers.

It’s focused on the things that matter – building traffic and increasing sales.

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A fairly frequently published podcast, approximately two shows a month from Google.

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It’s worth listening to because it’s created by members of Google’s Search Relations Team.

It provides a behind-the-scenes look at how decisions are made, projects Google Search is working on, and other topics of interest to the SEO community.

Will it make you a better search marketer?

Yes, this podcast will make you a better SEO professional.

The hosts touch on a wide variety of topics that provide insights into indexing, how sites are rendered, and even how algorithms treat brand new sites.

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Host: Laura Morelli

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Regularly published podcast featuring actionable advice on the topics of:

Also other marketing ideas that are directly and indirectly related to SEO.


Host: John Jantsch

A marketing podcast that touches on the brand and on-page parts of SEO.

The host interviews leading marketing professionals, including Seth Godin, Robert Cialdini, and Ann Handley.

If those names mean nothing to you then you are in for a mind-blowing treat.

Duct Tape Marketing delves into content creation and creating traffic but it will also inspire you with topics that are indirectly related to SEO and more about marketing strategies for building a popular website.


Host: Mordy Oberstein

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A regularly published podcast covering a wide range of news and topics of interest to the search marketing community.

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Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.

What I like best about these podcasts is how virtually every episode has something actionable to take back to the office.


Host: Amanda Milligan

A frequently published SEO and content marketing podcast featuring useful topics like:

  • Making the most of user-generated content.
  • Aleyda Solis discussing how to use an SEO lens to improve your content.
  • Sujan Patel on how content fuels massive brand growth.
See also  What Is A Google Broad Core Algorithm Update?

Hosts: John Wall and Christopher Penn

Frequently published podcast over topics that are directly related to online marketing such as:

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  • Crawl budget.
  • Marketing AI.
  • The power in explaining someone’s problem better than they can.
  • 5 Techniques to change someone’s mind

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Other topics, too, that often relate to converting a site visitor to a customer.


Host: Louis Grenier

Podcast by former Senior Marketing Strategist at Hotjar.

Features interviews with successful marketers, sharing no-fluff high-quality advice on how to be successful.

Recent topics include:

  • How to increase conversions.
  • Choosing the right value proposition.
  • How to experiment quickly and find huge wins.
  • How to get journalists to actually open your email and read your stuff.
  • How to create content that drives conversions and leads.

Host: Reid Hoffman, Founder of LinkedIn

Available on Spotify and Apple Podcasts.

Masters of Scale is a podcast focused on marketing and growing a business to be big.

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The podcast features interviews with the CEOs and founders of some of the most wildly successful companies.

For example, you can learn the secrets of building a community from the CEO of Nextdoor.

Another episode is a discussion with the co-founder of Peloton discussing how to create super-fans.

While not directly about SEO, many of the topics are useful to anyone with an online business who desires to grow bigger, hosted by the founder of LinkedIn.

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More Resources:

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SEO

The Top 10 Social Media Sites & Platforms 2022

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The Top 10 Social Media Sites & Platforms 2022

Social media is a pillar of many people’s daily lives.

The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information.

From news (and disinformation) to lifestyle tips, decision-making to product research, social media users can gather all the information they need, without ever leaving their platform of choice.

And it’s not just in the U.S. (though 84% of Americans use at least one social media network). China now has more than 1 billion social media users, despite still having roughly 415 million citizens without internet access.

For marketers, these are more than just eye-catching numbers – they’re potential customers. And if you have a proper social media strategy, they can become realized customers.

Unfortunately, it’s not just as easy as hanging out your shingle on Facebook and waiting for the business to come rolling in.

You have to have a strategy to raise brand awareness, connect with potential customers, and engage with your audience. And a key part of that is being in the right place.

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For example, if you’re selling retirement homes, TikTok probably isn’t the place for you, as 47.4% of users are under 30.

Similarly, if you want to target native Chinese speakers, Facebook probably isn’t the right platform for you, as it only has 3.3 million users in China.

So, how do you choose where to spend your time (and potential ad spend)?

Unless your company has deep pockets and doesn’t care about results, a shotgun approach, where you try to target everyone, everywhere, at the same time isn’t effective.

You need to consider which channels are right for your audience.

Before you go all-in on one social media site, test several out. See if you’re getting the results you want, and then strategically choose which ones you want to double down on.

In this piece, we’ll look at some of the most popular social media platforms, give you a quick overview of them, and make suggestions about what type of business they might work for.

Top 10 Social Media Platforms Compared

MAU Revenue Launched Headquarters
1 Facebook 2.9 billion $85.96 billion 2004 Menlo Park, CA
2 YouTube 2.2 billion $28.8 billion 2005 San Bruno, California
3 WhatsApp 2 billion $5.5 billion 2009 Menlo Park, California
4 Instagram 2 billion $24 billion 2010 Menlo Park, CA
5 TikTok 1 billion $11 billion 2016 Culver City, CA
6 Snapchat 538 million $1.06 billion 2011 Los Angeles, CA
7 Pinterest 444 million $575 million 2005 San Francisco, CA
8 Reddit 430 million $289.9 million 2010 San Francisco, CA
9 LinkedIn 250 million $12. 4 billion 2006 San Francisco, CA
10 Twitter 217 million $5.42 billion 2003 Mountain View, CA

The Top 10 Social Media Apps By Monthly Active Users

MAU
1 Facebook 2.9 billion
2 YouTube 2.2 billion
3 WhatsApp 2 billion
4 Instagram 2 billion
5 TikTok 1 billion
6 Snapchat 538 million
7 Pinterest 444 million
8 Reddit 430 million
9 LinkedIn 250 million
10 Twitter 217 million

The Top 10 Social Media Sites And Platforms

1. Facebook

Screenshot by author, May 2022FB Page sample

Headquarters: Menlo Park, CA

Launched: 2004

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Monthly Active Users: 2.9 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Revenue: $86 billion (2022)

Facebook isn’t number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).

But now it’s Meta. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc.

The platform has seen a demographic shift, but it’s still the big dog on the social media block.

Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.

The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads.

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However, if you really want to drive action from your audience, Facebook ads are a great way to do it.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.


2. YouTube

SEJ Youtube home pageScreenshot by author, May 2022SEJ Youtube home page

Launched: 2005

Headquarters: San Bruno, California

Monthly Active Users: 2.2 billion

Revenue: $28.8 billion (2022)

Founders: Jawed Karim, Steve Chen, Chad Hurley

The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users.

The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored.

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YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook.

YouTube covers all genres from beauty, gaming, and education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.


3. WhatsApp

WhatsApp homepageScreenshot by author, May 2022WhatsApp homepage

Launched: 2009

Headquarters: Menlo Park, California

Monthly Active Users: 2 billion

Revenue: $5.5 billion (2022) estimated

Founders: Brian Acton, Jan Koum

WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger.

The closed messaging app might not seem the obvious choice for brands. But consider that SMS has a 98% open rate compared to 20% for email. It’s a captive audience. And, unlike SMS, WhatsApp messages are free to send.

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If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged.

If you can crack WhatsApp, you’ll have a direct marketing channel to your audience.


4. Instagram

SEJ IG Screenshot by author, May 2022SEJ IG

Headquarters: Menlo Park, CA

Launched: 2010

Monthly Active Users: 2 billion

Founders: Kevin Systrom, Mike Krieger

Revenue: $24 billion (2022)

Instagram is a social network where product-based businesses, influencers, and coaches can thrive.

Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.

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If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.

Read more Instagram Statistics and Facts for 2021.


5. TikTok

TikTok Official AccountScreenshot by author, May 2022TikTok Official Account

Launched: 2016

Headquarters: Culver City, California

Monthly Active Users: 1 billion

Founders: ByteDance Ltd, Zhang Yiming, Toutiao

Revenue: $11 billion (2022)

TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy.

TikTok has certainly struck a chord as it’s the youngest app to market but has already seen incredible growth.

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In 2017, after only one year, the app became the fastest growing app worldwide.

Despite attempts to ban TikTok in the U.S. and being banned in India, as of 2021, the app had been downloaded more than 3 billion times globally.

If you want to connect with Generation Z, TikTok is the platform to check out.

In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.


6. Snapchat

Snapchat HomepageScreenshot by author, May 2022Snapchat Homepage

Headquarters: Los Angeles, CA

Launched: 2011

Monthly Active Users: 538 million

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Revenue: $1.06 billion  (2022)

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If your target demographic is young, you definitely want to get in on Snapchat.

The most active users on Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.


7. Reddit

SEJ on RedditScreenshot by author, May 2022SEJ on Reddit

Launched: 2005

Headquarters: San Francisco, CA

Monthly Active Users: 430 million

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz

Revenue: $289.9 million (2022)

Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.

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Reddit has a unique blend of content and community, with more than 2.8 million communities or subreddits, dedicated to every topic imaginable.

With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.

However, be warned: Reddit is a fickle place and won’t tolerate blatant self-promotion.

Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.


8. Pinterest

SEJ on PinterestScreenshot by author, May 2022SEJ on Pinterest

Launched: 2010

Headquarters: San Francisco, CA

Monthly Active Users: 444 million

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

Revenue: $574 million (2022)

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Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.

In addition, anything with rich visuals can thrive on Pinterest.

Notably, 60% of Pinterest users are female. If you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.

That’s not to say that men aren’t on Pinterest – it has a male audience percentage of 40%.


9. Twitter

SEJ on TwitterScreenshot by author, May 2022SEJ on Twitter

Headquarters: San Francisco, CA

Launched: 2006

Monthly Active Users: 217 million (2021)

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

Revenue: $1.2 billion (2022)

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Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.

As of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature.

In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app.

On Twitter, brands have an opportunity to craft and hone their voice. There’s room to be clever and personable, while still being informative and helpful.

Jump into threads, provide value, share your own content as well as others, and join the non-stop conversation.


10. LinkedIn

SEJ on LinkedInScreenshot by author, May 2022SEJ on LinkedIn

Headquarters: Sunnyvale, CA

Launched: 2003

Monthly Active Users: 830 million (2022)

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

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Revenue: $8.05 billion (2020)

Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.

If you’re looking for decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.

Did you know that the average LinkedIn user has an income more than $2,000 above the national median? Or that 50 million people use it to search for jobs every week?

LinkedIn is a very focused social media platform, and because of that,  it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business.

Which Platform(s) Should You Use?

Social media is everywhere. And everyone is using it, from your teenage neighbor who’s trying to go viral on TikTok with the latest dance, to your 86-year-old grandmother who’s using Facebook to track down long-lost friends.

But, not all platforms work for every business. So, if you were hoping you’d reach the end of this piece and there would be an easy answer as to which ones your company should be on, well, you’re out of luck.

That’s not to say there isn’t an answer, it’s just that every social media mix will be unique.

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Different platforms have different functionality which often makes them more suitable for specific brands and industries.

Are you looking to boost customer engagement? Increase your reach? Create unforgettable brand experiences?

You need to figure out what you want to get out of your social media presence and then determine which strategy will help you achieve those goals.

Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them.


Featured Image: Paulo Bobita/Search Engine Journal

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