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How To Premiere A Video On Facebook Live

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How To Premiere A Video On Facebook Live

Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage.

You get the same enhanced visibility that comes with going live on Facebook, combined with the control and production quality of creating a pre-recorded video.

In this article, you’ll learn all about Facebook Premiere and how to premiere a video on Facebook with step-by-step instructions.

What Is Facebook Premiere?

Facebook Premiere allows business pages to publish a pre-recorded video as “live” content.

The advantage of utilizing Facebook Premiere, as opposed to uploading a video as a regular feed post, is gaining access to the perks that come with streaming live.

Some of those perks include being featured prominently in the news feeds of people who like your page, as well as live feedback from your viewers.

In addition, you can build up hype for videos in ways that aren’t possible through regular posts.

What Are The Advantages Of Using Facebook Premiere?

When you schedule a Facebook Premiere, your page automatically sends out an announcement post, which lets your audience like, share, and add comments ahead of the content being published.

People will have the option to subscribe to the Premiere and get notifications about the upcoming video before it goes “live.”

Unlike a normal Live broadcast, you’re not required to be present during a Facebook Premiere.

When your Premiere ends, the content is automatically converted to a video post on your Page.

All of the likes, shares, and comments received during the broadcast are carried over to the video post.

When new viewers discover the video for the first time, they can see all the engagement from the live viewers, and contribute their own likes, shares, or comments.

Facebook Premiere Eligibility Requirements

All videos that are new to Facebook are eligible for Premieres.

Videos you’ve previously uploaded to Facebook cannot be premiered – this feature can only be utilized with fresh content.

In order for your videos to be eligible for Premieres, they must meet the following requirements:

  • Premiere videos must be at least 30 seconds long.
  • The maximum length for Premiere videos is 4 hours.
  • Videos must be 30 frames per second or less.
  • MP4 is the suggested video format for Premieres.
  • The video codec must be H264.
  • The audio codec must be AAC.
  • Videos must be no larger than 1920 x 1080p.
  • The maximum file size for a Premiere is 10 GB.

Lastly, a Premiere has to be scheduled at least 10 minutes in advance.

How To Schedule A Facebook Premiere

The process of setting up a Facebook Premiere is exactly like uploading a regular video, with a few extra steps added.

Follow the instructions below to schedule a Premiere from your Facebook Page.

Step One: Navigate To Creator Studio

Start by navigating to Creator Studio at business.facebook.com/creatorstudio.

Click on Create new and select Upload video.

From there, choose the video you’d like to premiere.

Screenshot from business.facebook.com/creatorstudio, December 2021

Step Two: Add A Title And Description

After uploading your video, add a title and description to let viewers know what it’s about.

You’ll have the option to set a thumbnail by selecting a frame from the video or uploading your own image.

How To Premiere A Video On Facebook LiveScreenshot from business.facebook.com/creatorstudio, December 2021

The recommended aspect ratio for a video thumbnail is 1.91:1. The minimum size required is 400 x 150p.

Images uploaded with other aspect ratios are auto-sized or auto-cropped to fit.

Before advancing to the next step you’ll have the option to add relevant tags to the video, which enhances discoverability.

Step Three: Choose Premiere

On the next screen you’re given a selection of publishing options. Make sure to choose Premiere, otherwise the video will be published as a regular post.

How To Premiere A Video On Facebook LiveScreenshot from business.facebook.com/creatorstudio, December 2021

Set the date and time your video should premiere, and upload another image which will serve as a placeholder until the video goes live.

You can also take advantage of optional settings on this screen, which include:

  • Indicating where your post will appear on Facebook.
  • Allowing other Pages to share your Premiere.
  • Adding the Premiere to a playlist.
  • Adding tracking codes.
  • Adding a button to raise money for a nonprofit or fundraiser.
How To Premiere A Video On Facebook LiveScreenshot from business.facebook.com/creatorstudio, December 2021

Step Four: Create Event

Finalize your Premiere by clicking on the Create event button in the bottom right-hand corner.

After that, the rest is up to you. You can build up anticipation by sharing the post far and wide, or just sit back and let Facebook handle it with auto notifications.

Conclusion

Facebook Premiere can help you get more mileage out of video content, and take advantage of Facebook’s live streaming capabilities without actually going live.

It’s free to use and available to all Facebook Pages.

If your Page qualifies for monetization, you can run revenue-generating ads during the broadcast as well.

The only potential downside of Premieres is they have to be scheduled at least 10 minutes in advance. That means you can’t upload a video and immediately publish it as a Premiere.

Other than that, there’s no reason why you can’t utilize Premieres for all the new video content uploaded to your Facebook Page.

More Resources:


Featured Image: Cosmin Sava/Shutterstock

All screenshots taken by author, December 2021




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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

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YouTube Extends Shorts To 3 Minutes, Adds New Features

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YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

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