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Twitter’s Most Active Users Have Reportedly Stopped Tweeting

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Twitter's Most Active Users Have Reportedly Stopped Tweeting

Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past.

This information is reportedly stated in internal documents obtained by Reuters.

The documents define a “heavy tweeter” as someone who logs into the site daily and tweets three to four times weekly.

Heavy tweeters are a small but valuable segment of Twitter users, accounting for less than 10% of monthly active users while generating 90% of all tweets and global revenue.

The rapid decline in activity among heavy tweeters began during the pandemic. As we’ll go over later in this article, there’s a significant drop in activity around topics that were once Twitter’s most popular categories.

Where the heavy tweeters are going and why they’re leaving is unclear, though we can make some assumptions based on recent data.

Heavy Tweeters Leaving, User Interests Changing

As heavy tweeters let their accounts sit idle, those who remain active gravitate toward topics for which Twitter isn’t traditionally known.

Reuters reports that interest in once-popular topics such as news, sports, and entertainment is down. Twitter is also losing many heavy users interested in fashion and celebrities.

Some of Twitter’s most popular topics among English-speaking users now include cryptocurrency and not-safe-for-work content.

Are heavy tweeters leaving because user interests are changing? Or are interests changing as a result of the heavy tweeters leaving?

That’s never made clear in the report, though Reuters spoke with a Twitter representative who emphasized overall monthly users are growing.

Twitter is still attracting new users even though its most active ones are taking a step back from the website. In the next section, we’ll look at where they might be going.

Where Are The Heavy Tweeters Going?

In the internal documents obtained by Reuters, a Twitter researcher suggests the decline in activity around topics like fashion and celebrities can be attributed to Instagram and TikTok.

Previously, e-sports and streaming personalities were growing areas of interest among heavy Twitter users. Now, their activity is likely shifting toward video-friendly websites such as Twitch, YouTube, and TikTok.

What about news? Twitter used to be the de facto platform for following breaking news.

You may be surprised to learn that activity around news is shifting to TikTok as well.

Pew Research Center published a study this week showing a growing share of US adults regularly gets news on TikTok.

The report states:

“In just two years, the share of U.S. adults who say they regularly get news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022.”

That timeline matches the reported decline in activity around news on Twitter.

While this isn’t enough evidence to conclude avid Twitter users are instead turning to TikTok for news, the data is worth looking at.

According to the study, 26% of US adults say they regularly get news on TikTok, which is up from previous years.

A third of US adults who use TikTok say they regularly get news on the site.

In contrast, news consumption has declined or stayed the same on other social media sites.

Screenshot from: pewresearch.org/fact-tank/2022/10/21/more-americans-are-getting-news-on-tiktok-bucking-the-trend-on-other-social-media-sites/, October 2022.

It will be interesting to see if Twitter does anything in response to the reported decline in activity among heavy tweeters.


Sources: Reuters, Pew Research Center

Featured Image: Tada Images/Shutterstock



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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

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YouTube Extends Shorts To 3 Minutes, Adds New Features

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YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

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