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Is Google New Search Results Update Important to SEO?

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Is Google New Search Results Update Important to SEO?

Title tags are being forcibly replaced by Google. For sure you have noticed this if you have been paying attention to your website’s search rankings. Here’s what you can do about it now and how you can make it work to your advantage.

This is a follow-up to Google’s core and helpful content update rollout last September. The Google search results update involves:

  • Replacing title tags with site names
  • Favicon’s (website’s logo or icon) expanded size and shape
  • The prominence of search ads’ label to “Sponsored” in bold black text

Why Google Made This New Search Results Update

According to Google, adding site names to search results on mobile will enable users easily identify websites associated with each result. This update will also help users make sense of the information they see in the search results at a glance.

Do take note that this feature is only available for Google mobile search results in English, German, French, and Japanese languages as of today. Also, this feature currently only supports home pages at the domain level, not at the subdirectory level.

a screenshot of a replaced title tag

 

As you can see, when I did a mobile search for SEO Hacker, it showed the search engine results page (SERP) with the name of our website. It also showed the company’s favicon and breadcrumbs at the same time.

However, when I did a non-branded keyword mobile search (I typed “SEO Philippines”), the title tags still showed in the SERP.

non-branded keyword sample

It’s also worth noting that when you type the brand name and its related keywords, title tags will still show in the SERP.

Looking at the examples above, you will see a website name and the URL for each result. This brings a better context of what websites you see, so you can be confident of the websites you are visiting.

I also did notice that the size and shape of the website’s favicons have changed, making it easier for brands to be visible.

Finally, Google made sure that the paid ads in the search results are visible enough for the users to see by changing the ad notifier from “Ads” to “Sponsored.”

What You Need To Know About This Feature Update

Some SEO experts like myself get all worked up whenever Google updates its algorithms. Looking at the majority of Google’s past update rollouts, they have greatly impacted the volatility of website rankings. As an SEO professional, you should always stay abreast of 4Google’s updates, hence this article.

Replacing Title Tags With Site Names

Firstly, Google’s process for generating site names on the Google Search results page is completely automated. Both the content of your website and references to it are also taken into account by Google.

To automatically generate your site name, Google uses the following sources from your website:

site name structured data

Looking at the following sources Google uses to generate your site name highlights the extreme importance of adding or improving the structured data of your website. Structured data is a format used to organize information on a website. This format can help search engines understand the contents of a page and provide more relevant results to users. Additionally, it triggers knowledge panels, featured snippets, and event snippets, making SERPs more informative.

When it comes to this new search results update, Google uses the Website structured data type, specifically the “name” property, to determine the name of the website. Do take note that the structured data must be displayed on your website’s home page.

To learn how to add structured data to your homepage, you can go to SEO Hacker’s guide on how to create structured data. You can also find the technical and content guidelines for adding Website Structured Data through this link.

Favicon’s Expanded Size and Shape

As mentioned earlier, the size and shape of the website’s favicons have changed. They’re expanded, which makes it easier for brands or companies to be visible on the search results page.

Although a favicon does not have much bearing on SEO, it’s still important for brand recognition and attracting users. Favicons also let search users easily distinguish your brand from your competitors.

Google search results can include your favicon if you have one for your website. However, there are guidelines on how to make your website eligible for a favicon. You can read about the guideline here. This guideline will also show you how to implement favicons and show up properly in SERP.

How Is Google’s New SERPs Update Important to SEO

Google’s new search results update can directly affect SEO. Title tags and structured data are important elements that help search algorithms understand what your webpage is about.

Remember the non-branded keyword mobile research I did earlier? Not only did the search result show my company’s website, but it also showed other websites with my non-branded keyword in their title tags.

What this experiment reveals to us is that even if Google does not confirm or deny whether these updates are important to SEO or not, it’s in everybody’s interest to optimize every opportunity that we have for a website to rank and get click-throughs in the SERPs.

Key Takeaway

Google always places utmost importance on listening to its users by providing a useful and meaningful experience for them. This explains why they are constantly exploring how to provide helpful information by introducing new features and design elements.

Keeping your site details correct so that your favicon and site name is displayed is the only SEO consideration here, which may improve your search engine rankings and increase brand recognition and visibility in search engines.

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Google’s AI Overviews Avoid Political Content, New Data Shows

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Google's AI Overviews Avoid Political Content, New Data Shows

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.

  • Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
  • Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
  • Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.

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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

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