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What Is Experiential Marketing? 22 Examples & Takeaways



People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services.

These experiences can help us sell our products and services and fulfill specific marketing goals.

In this article, you’ll learn what experiential marketing is all about and how to execute it based on more than 20 examples.

What is experiential marketing?

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services.

These experiences can be offline, such as live events, trade shows, demo days, or online webinars and conferences.

In recent years, thanks to virtual reality and augmented reality, more and more opportunities for experiential marketing have emerged.

However, according to Experiential Trends, 67% of consumers don’t show up for low-cost or free virtual events.

On the other hand, 75% of B2C marketers believe in-person events are vital to their success.

Let’s explore why experiences are important for marketers and brands.

Why is experiential marketing important?

Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and other types of marketing is that an experience takes place in “real” life.

The main advantages of experiential marketing include the following:

  • Raise brand awareness
  • Create search demand
  • Create a bond between a brand and its audience
  • Deliver authentic in-person experiences
  • Capitalize on the fear of missing out
  • Boost product or service trial
  • Drive sales conversions

Experiential marketing examples and takeaways

There are several types of experiential marketing campaigns, and each has its pros and cons.

Some campaigns can be applicable to any business, whereas others can only be applied to certain types of products or services. Besides a good product fit, making the choice between an experiential marketing strategy and a traditional one depends on your budget, goals, and target audience.

Let’s look at the different types of experiential marketing campaigns and see how these 22 examples can be used for inspiration. We’ll go through the following:

  • Pop-up stores
  • Co-branding
  • Solo experiences
  • Product demos
  • Product sampling
  • Tours
  • Conferences
  • Classes and workshops
  • Augmented reality and metaverse

Let’s dive into it.

Pop-up stores

A pop-up shop is where a company temporarily takes over a physical space for a short time to showcase or sell its goods and services.


Hamleys is a world-famous British toy retailer that opened a pop-up shop in London in the build-up to Christmas trading.

Along with the products it sold, the pop-up store also featured live product demonstrations and special guests.

To quote Hamleys CEO Sumeet Yadav, “Hamleys has always been about offering the very best in magical experiences for families, from making life-long memories during the festive period to finding the perfect toy for under the tree.”

Takeaways for marketers

There’s an abundance of retail space available in most cities and towns. Contact the management of shopping or town centers to explore retail opportunities.

While the costs for a one-off pop-up store could be high, they can be spread over a series of events and experiences.

Bowie 75

Bowie 75 is a retail experience celebrating legendary musician David Bowie.

A pop-up store opened in London (and New York) to enable fans to experience audio, video, and photography of his art, as well as purchase merchandise.

Homepage of the Bowie 75 website; singer David Bowie is featured reaching out to the right

Takeaways for marketers

The Bowie 75 website has an event section and sign-up form to help its team build up a database of fans, which it can use to promote future pop-up shop openings.


Co-branding is when two or more companies collaborate to create an experience that jointly benefits both brands.

Zavvi and Lego

Zavvi is an online entertainment retailer that partnered with supplier Lego, a plastic brick toy brand.

They created a pop-up store in a high-traffic Manchester (U.K.) shopping center for a month that featured Lego products that Zavvi stocked.

Takeaways for marketers

Co-branding is a win-win, especially when a retailer and supplier work together.

Ahrefs and Buffer

Tim Soulo, CMO of Ahrefs, and Brian Peters from Buffer teamed up to share strategies on getting website traffic through evergreen content (SEO) and social media marketing in a livestream.

Hosted on YouTube, the audience could interact with the hosts using the chat function and use the resources and slides provided.

Takeaways for marketers

Ahrefs and Buffer are a good fit for co-branding because their services don’t compete with each other.

Calvin Klein, Palace Skateboards, Pet Shop Boys, Willem Dafoe, and Joan Collins

Experiential marketing is about evoking experiences, and this collaboration merges nostalgic brands and products—CK One, Pet Shop Boys, Willem Dafoe, and Joan Collins—with a modern skateboarding brand, Palace.

The campaign features on the websites and social media accounts of Calvin Klein, Palace, and Pet Shop Boys.

Calvin Klein initially launched CK One in the ’90s, where a “memory comes with a scent,” and the reimagined product comes in a smaller bottle.

All co-brands will aim to leverage the opportunity to achieve their own marketing goals.

Takeaways for marketers

You’ll need a strong brand and big marketing to activate this type of campaign; it’s a risk—but a rewarding one if pulled off successfully.

Solo experiences

A solo event is where a few, rather than many, people experience a brand, product, or service.


GuitarGuitar is the largest guitar retailer in the U.K. and provides soundproof booths to allow customers to experience and try out guitars.

Customers can plug the guitar into an amp, close the door, and play as loudly as possible with other customers oblivious to the sound.

Takeaways for marketers

Solo experiences are ideal for high-ticket products, such as guitars, but probably not very practical for fast-moving consumer goods.

Philadelphia 76ers – 360 Video Booth

VIP guests were given a video booth experience at a football stadium, which they could share on their social media accounts.

Takeaways for marketers

This experience lends itself well to specific products and industries, such as sport, entertainment, and hospitality, so make sure any experience aligns with your brand values.

Product demos

A product demo is where a company lets customers try its products or services.

Wilson Golf

Wilson is a worldwide golf brand that hosted 95 product demo days throughout the U.S. in 2022, where golfers can try new golf clubs and balls and have custom-fit equipment.

Takeaways for marketers

Product demonstration tours like Wilson’s enable manufacturers to put products into the end-users’ hands while supporting their retail customers and sales.

Apple Genius Bar

Apple’s Genius Bar is another product demonstration experience where Apple’s technical staff helps customers learn how to use its products.

You’ll find a Genius Bar in most Apple retail stores. To meet with a staff member, customers need to book an appointment online.

Takeaways for marketers

Genius Bars won’t work for pile-it-high-sell-it-cheap retailers like Tesco or Walmart because Apple has positioned the in-store product experience and Genius Bar appointments as central to its premium brand strategy.

Ahrefs Enterprise

Ahrefs provides one-to-one product demonstrations, customer support, and other enterprise-level benefits for qualified leads.

Form to book a call and learn more about Ahrefs' Enterprise Form to book a call and learn more about Ahrefs' Enterprise

Takeaways for marketers

Most enterprise customers have higher expectations and more diverse needs than any other type of customer, so this example is as much about experiential marketing as it is about pricing your services.

Product sampling

Product sampling is when businesses offer free samples of their products to potential customers to promote brand awareness, generate leads, or increase sales.

Pret a Manger

Pret a Manger is a franchise of 460 sandwich and coffee shops throughout the U.K.

To promote its new coffee subscription service, consumers sampled a free flat white coffee.

Staged in a London shopping center, event staff served shoppers coffee from a branded Piaggio van.

Takeaways for marketers

There are no results for this campaign, which suggests it may not have been successful. So if you’re considering this type of campaign, be sure to implement a lead or purchase a tracking system.


Product sampling works online and in person.

Ahrefs provides several free tools that enable non-customers to sample and experience some of its marketing tools.

But the best example is Ahrefs Webmaster Tools, which helps you analyze and review your website performance and rankings while simultaneously allowing you to experience the paid-for tools.

Takeaways for marketers

The backlink checker is the second-most linked-to Ahrefs page, and the keyword generator is the 10th most-linked page.

These two tools, combined, have earned around 8,500 unique referring domains.

Best by links report results Best by links report results

Screenshot taken from Best by links report in Ahrefs’ Site Explorer.

Product sampling of online tools is an excellent tactic if you’re looking to earn backlinks and new customers.


A tour is when customers get to see a company behind the scenes and, usually, receive product or service samples.


The Guinness Storehouse is a unique brewery experience in Dublin, Ireland, where consumers can tour the brand museum, learn how to pour the perfect pint, and taste the stout beer in the rooftop bars.

Takeaways for marketers

Brand experiences like these from Guinness and Nike are the pinnacle of brand or product category leadership.

If you’re an emerging or challenger brand, this experience may not be a good fit.


Laphroaig is a brand of Scottish whiskey distilled on the island of Islay, accessible only by ferry.

Visitors can learn about the history and secrets of distilling whiskey. They can also extract their favorite “dram” from a cask to take home in a branded gift box.

Man opening Laphroaig whiskey Man opening Laphroaig whiskey

Takeaways for marketers

Laphroaig is a nostalgia or destination brand much like the rum brands from Barbados, so these experiences are ideal for tourists and brand enthusiasts.


A conference is an event where people gather to discuss their industry or profession topics.

Conferences enable people to network with other professionals in the same field.


BrightonSEO is the world’s most renowned conference for the SEO industry and brings together SEO experts and practicing search marketers.

There are live talks, in-person training, and networking events.

For example, in April 2022, besides being a headline sponsor, our own Joshua Hardwick presented the process and challenges of scaling content.

Takeaways for marketers

Presenting at a conference allows you to share your expertise and educate the audience on your topic experiences.

Having a presence as an exhibitor allows you to create more personal connections with your fans and target audience.

Craft + Commerce

Craft + Commerce is an in-person and virtual three-day conference held by ConvertKit that brings content creators together to experience keynote speeches, workshops, and meetings.

Income is generated from ticket sales and event sponsors.

Takeaways for marketers

ConvertKit markets the conference superbly to its customer base. You’re made aware of the conference on its website and within the application. You’ll also receive regular emails with information on the conference benefits and key speakers.

However, an own-brand conference requires a huge investment in planning, time, and budget.

Classes and workshops

A workshop or class is an event hosted anywhere by an expert who teaches a small number of people how to make or do something practical.

Vivrant Winter Camp and Jägermeister

During lockdown, Swedish record label Vivrant created a “Winter Camp” to connect record label artists with fans.

The online experience provided fans with an insight into the creative process, live Q&As, and live sets from the musicians.

Jägermeister sponsored this experience as part of its “Save The Night” campaign.

The head of the record label explains the experience in this video.

Takeaways for marketers

This type of campaign allows your audience (or fans) to get up close and personal and form a close connection with the people behind the brand.

Kirstie’s Flowers – Local florist

Kirstie’s Flowers is a local florist in my hometown that converted part of its retail space to host flower arrangement evening classes for customers.

These classes don’t cannibalize product sales—quite the opposite. They generate interest and business for flower arrangements required at weddings and large events.

Exterior of Kirstie's Flowers' shop Exterior of Kirstie's Flowers' shop

Takeaways for marketers

Even the smallest of businesses can implement experiential marketing, as demonstrated by this local florist.

Use your existing property, leverage your customer base, and create workshops that align with your product or service.

With free booking and appointment tools available from Google and Calendly, you can gauge interest for a class or workshop before actually staging these events.

SparkToro Office Hours

An audience research tool, SparkToro, hosted an online workshop to demonstrate how content marketers could improve their ROI using its software.

In the session, over 1,400 people attended a live workshop where they could ask questions, interact with the hosts, and receive workshop assets such as video recordings, checklists, and presentation slides post-event.

Takeaways for marketers

This workshop is a lesson for marketers who want to add value beyond a regular webinar.

During the workshop, co-founder Rand Fishkin delivered the brand personality as he taught attendees how to use his product.

Augmented reality and metaverse

Augmented reality (AR) overlays digital information onto real-world environments, such as physical objects or places in space.

AR is used to create interactive experiences where users are immersed within a virtual world.

Shopify and IKEA AR

Shopify’s AR enables online shoppers to better experience products before purchasing them.

Here’s an example of a table light using AR:

  • Visit the product page on your mobile phone
  • Select the AR button
  • Product appears on your screen
  • Move the product around and position it next to the computer

IKEA AR works similarly, but I did have some trouble positioning this office chair on my floor and not by the desktop.

Takeaways for marketers

With the online share of total retail sales at 28.9% in the U.K. and 20.7% in North America, product experience is critical to the purchasing process.

Some products, such as eyewear, are a challenge to experience online. But there’s a bright future for retailers invested in AR.

Travis Scott and Fortnite

Fortnite is a video game played on popular consoles such as Playstation and Xbox.

Musician Travis Scott collaborated with the game designer to stage a virtual concert for fans of the game.

With an estimated 12 million concert attendees, the musician earned a reputed $20 million from the performance.

Takeaways for marketers

Gaming platforms are no different from MTV of yesteryears; it’s where large audiences hang out.

There are vast audiences of gamers who play video games, so give them something to leverage your brand and increase your revenue.


Roblox is an online platform where people play games created by other users.

Nike created its own game called Nikeland for customers and gamers.

To get started, you register and then download or install the app.

Nikeland is a shared digital space where players can create their own personalized avatar, purchase clothing and accessories, participate in community events, and connect to the real world via smartphones.

As a sports brand, Nike wants its users to be active, so players can choose to play the game on their smartphones; an accelerometer in the game will track movement, such as a gamer walking into a real Nike store, where the avatar is rewarded with more superpowers.

Takeaways for marketers

Not only is Nike creating brand awareness and attracting millions of visitors to Nikeland each month, but it’s also connecting the real and online worlds of customers with this unique experience.

Final thoughts

Experiential marketing allows brands to expose customers to products and services through events, activities, and experiences rather than just ad campaigns and content.

These experiences can occur online and offline without large budgets and can build brand awareness, interest, product adoption, and sales.

Got questions? Ping me on Twitter.

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Email Marketing: An In-Depth Guide



Email Marketing: An In-Depth Guide

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life.

It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey.

In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.

Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets.

Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer’s journey, from generating awareness to encouraging brand loyalty.

If you’re not currently using email marketing to promote your business, you should be.

But to reap the biggest benefits, you need to do more than just dash off a message and sending it out to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.

In this piece, we’ll take an in-depth look at the world of marketing via email and give you a step-by-step guide you can use to launch your own campaigns.

What Is Email Marketing?

If you have an email address of your own – and it’s probably safe to assume that you do – you’re likely already at least somewhat familiar with the concept of email marketing.

But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services.

Why Should You Use Email Marketing?

If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:

  • Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
  • It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns.
  • You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
  • Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.

Even better, you own your email campaigns entirely.

With email, you own your marketing list and you can target your leads however you like (so long as you stay compliant with CAN-SPAM laws).

There is no question that you should be using email marketing as part of your overall marketing outreach strategy.

Now let’s look at some of the different ways you can do that.

What Are The Types Of Email Marketing?

For every stage of the sales funnel, there’s a corresponding type of email marketing. Here are some of the different types you can use to engage your audience and generate results.

Promotional Emails

When you think about email marketing, these types of messages are probably what you think of.

Used to promote sales, special offers, product releases, events, and more, these are usually one of the least personalized types of emails and tend to go out to a large list.

Usually, promotional campaigns consist of anywhere from 3 to 10 emails sent over a specified time frame. They have a clear CTA that encourages the recipient to take the next step of visiting your site, booking an appointment, or making a purchase.

Informational Emails

This type of email includes company announcements as well as weekly/monthly/quarterly newsletters.

They may include information about new products, company achievements, customer reviews, or blog posts.

The CTA is usually to visit your website or blog to learn more about what’s happening.

Welcome Emails

Sent to new customers or people who have filled out a form on your website, welcome emails encourage recipients to learn more about your company or offering.

These commonly include trial offers, requests to book a demo, or other offerings a new customer will find valuable.

Nurturing Emails

Any salesperson will tell you the importance of creating multiple touchpoints with potential customers.

Lead nurturing emails focus on building interest in people who are drawn to a particular offering.

The goal of these messages is to push them to the consideration stage of the buying journey.

Re-engagement Emails

Nurturing emails’ slightly more aggressive brother, re-engagement emails are used to warm up customers who haven’t been active lately.

These tend to be more personalized, as you’ll want to show the subscriber that you know and understand the challenges they’re facing.

Survey/Review Emails

User generated content (UGC) lends your brand an authenticity you simply can’t achieve on your own.

One of the best ways to generate this is via emails soliciting feedback from your customers.

This type of email also gives you insights into your brand’s relative strengths and weaknesses, so you can improve your offerings.

There are a number of other types of emails you can use as part of your marketing efforts, including seasonal emails designed to capitalize on holidays or events, confirmation emails to reassure recipients their purchase was completed or their information received, and co-marketing emails that are sent with a partner company.

In fact, it’s email marketing’s sheer versatility that makes it the cornerstone of any successful marketing strategy. You merely need to decide what you hope to accomplish, then create your campaign around it.

Now, let’s take a closer look at creating and managing your own email marketing.

How Do You Perform Email Marketing?

Step 1: Establish Your Goals

The section above should have made it clear that the type of email campaign you’ll run will depend on what you’re hoping to accomplish. Trying to do everything with one email will lead to confused recipients and a watered-down CTA.

Set one goal for your campaign, and make sure every email in the series works toward it.

Step 2: Build Your List

Now it’s time to determine who will be on the receiving end of your campaign. You do this by building your email marketing list – a process you can approach from several directions.

The most basic way to build an email list is by simply importing a list of your contacts into your chosen email marketing platform (more on that later).

One caveat: Before you add anyone to your list, make sure they have opted into receiving emails from you – otherwise you’ll run afoul of the CAN-SPAM Act guidelines mentioned above.

Other options for building a list from scratch via a lead generation campaign: provide potential customers with discounts, compelling content, or something else of value and make it easy for them to subscribe and you’ll generate high-quality leads.

Some marketers buy or rent email lists, but in general, this isn’t an effective way to perform email marketing.

The primary reason you don’t want to do this is because of lead quality. You’re not going after people who are interested in your brand but instead are blindly targeting leads of questionable quality with emails they haven’t opted in to.

In addition to violating consent laws, which could potentially hurt your IP reputation and email deliverability, you risk annoying your targets instead of encouraging them to try your offering.

Step 3: Create Your Email Campaign

Now that you know who you’re targeting and what you’re hoping to achieve, it’s time to build your campaign.

Email marketing tools like HubSpot, Constant Contact, and Mailchimp include drag-and-drop templates you can employ to create well-designed and effective email campaigns.

We’ll dive deeper into these platforms a bit later, but now, let’s talk about some fundamentals and best practices to help you get the best results:

  • Make your emails easy to read – No one wants to read a long wall of text. Structure your emails using strategically placed headers and bulleted lists for easy scanning.
  • Use images – Ideally, you want your emails to capture the reader’s eye and attention. Visuals are a great way to do this.
  • Write a compelling subject line – The best-written email in the world is useless if no one opens it. That makes a compelling, intriguing subject line paramount. Don’t be afraid to try different iterations, just be sure to keep it short.
  • Add personalization – Emails that are targeted to a specific person, including addressing them by name, are more likely to generate responses. Your email marketing platform should allow you to do this with relative ease.
  • Make conversion easy – If you want click-throughs, you need to make it easy for readers. Make sure your CTA is prominent and clear.
  • Consider your timing – As with most types of marketing, email campaigns tend to perform better when they’re properly timed. This could mean a specific time of day that generates more opens, a time of the week when purchases are more likely, or even a time of year when your content is most relevant. This will probably require some experimentation.

Step 4: Measure Your Results

You’re not going to get your email campaigns right the first time. Or the second. Or the fifth. In fact, there’s really no endpoint; even the best campaigns can be optimized to generate better results.

To track how yours are performing, you’ll want to use the reports section of your email marketing platform. This will help you understand how people are interacting with your campaigns.

Use A/B testing to drill down into what’s working best.

Generally, you’ll want to look at key metrics like:

  • Open rate and unique opens.
  • Click-through rate.
  • Shares.
  • Unsubscribe rate.
  • Spam complaints.
  • Bounces (the number of addresses your email couldn’t be delivered to).

Choosing An Email Marketing Platform

Manually sending out emails is fine if you’re only targeting three or four people. But if you’re trying to communicate with dozens, hundreds or even thousands of targets, you’re going to need some help.

But there are currently hundreds of email marketing platform on the market. How do you choose the right one for your unique needs?

Should you just go with one of the big names like HubSpot,  Klaviyo, or Mailjet? How do you know which one is right for you?

While it may initially feel overwhelming, by answering a few questions you can narrow down your options considerably.

The very first thing you need to determine is your budget. If you’re running a small business, the amount you’re willing to spend on an email service platform is probably considerably less than an enterprise-level company.

If you’re an entrepreneur, you’ll probably find that a lower-priced version of a platform like Sendinblue or Constant Contact provides you with all the functionality you need.

Larger companies with bigger marketing budgets may wish to go with an email marketing platform that provides higher levels of automation, more in-depth data analysis and is easier to use. In this case, you may prefer to go with a platform like Mailchimp or Salesforce’s Pardot.

The good thing is that most of these email service providers offered tiered pricing, so smaller businesses can opt for more inexpensive (or even free) versions that offer less functionality at a lower price.

The next thing to consider is the type of email you want to send.

If your primary send will be newsletters, a platform like SubStack is a great choice. If you’re planning on sending transactional emails, you may want to check out Netcore Email API or GetResponse.

For those of you planning on sending a variety of marketing emails, your best choice may be an option that covers multiple email types like ConvertKit or an omnichannel marketing tool like Iterable.

You can narrow down your options by determining your must-have features and internal capabilities.

Some things you’ll want to consider include:

  • The size of your lists.
  • Your technical skill level.
  • Your HTML editing requirements.
  • Template variety.
  • Your need for responses/workflows.
  • A/B testing needs.
  • Industry-specific features.

While there is significant overlap in functionality between email marketing platforms, each has some variation in capabilities.

Ideally, you want something that will integrate with your other marketing tools to help take the guesswork out of the equation.

You should request demos and trials of your finalists to find which is best for your needs. If you’re working with a team, be sure to loop them in and get their feedback.

Tips For Maximizing Your Results

Email marketing is a powerful tool for any business. But there’s both science and art to it.

Here are some additional tips to help you get the most from your campaigns:

  • Avoid being marked as spam – According to HubSpot, there are 394 words and phrases that can identify your email as junk mail. These include “free,” “lowest price,” “no catch” and “all new.” You should avoid these whenever possible. To be doubly safe, have your recipients add you to their safe senders list.
  • Run integrated campaigns – Email marketing serves to amplify the power of other marketing channels. If you’re running sales or promotions, you should include an email aspect.
  • Clean up your list regularly – Keep your email database up to date to ensure deliverability and higher engagement. If a subscriber hasn’t responded to your re-engagement efforts after six months, it’s probably safe to scrub them from your list.
  • Harness the power of automation – Autoresponders are a great way to follow up with customers and subscribers, or strategically target someone after a certain event or action. Learn how to set this up on your email marketing platform and it will save you lots of time while boosting returns.

Email Marketing Is A Powerful Tool

There’s a reason why email marketing is prevalent in the modern world – it works.

And that means you should be using it to promote your brand and drive sales.

Hopefully, by this point, you have a good idea of not only what email marketing can do for you, but how it works, and how to create and optimize your own campaigns.

There’s really no better way to connect with our audience and convey the value of your brand.

Now get to work – you have customers to attract.

More resources:

Featured Image: Africa Studio/Shutterstock

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators



Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.

Featured Image: Ascannio/Shutterstock

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AI Content Detection Software: Can They Detect ChatGPT?



AI Content Detection Software: Can They Detect ChatGPT?

We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.

ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.

In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.

ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.

Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.

Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.

Another potential challenge ChatGPT poses is how students might leverage it within their written work.

If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.

Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.

Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.

Image from Twitter, November 2022

This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.

I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.

  • “What is local SEO? Why it is important? Best practices of Local SEO.”
  • “Write an essay about Napoleon Bonaparte invasion of Egypt.”
  • “What are the main differences between iPhone and Samsung galaxy?”

Here is how each tool performed.


For the first prompt’s answer, fails, identifying ChatGPT’s content as 94% human-generated. resultsScreenshot from, January 2023

For the second prompt, it worked and detected it as AI-written content. test resultScreenshot from, January 2023

For the third prompt, it failed again.

Sample ResultScreenshot from, January 2023

However, when I tested real human-written text, did identify it as 100% human-generated very accurately.

2. Copyleaks

Copyleaks did a great job in detecting all three prompts as AI-written.

Sample ResultScreenshot from Copyleaks, January 2023

3. did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.

Contentscale.aiScreenshot from, January 2023

4. did a great job on all three prompts, accurately detecting them as AI-written.

Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.

Originality.aiScreenshot from, January 2023

You will notice that doesn’t detect any plagiarism issues. This may change in the future.

Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.

5. GPTZero

This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.

GPTZeroScreenshot from GPTZero, January 2023

Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.

sentence by sentence text perplexityScreenshot from GPTZero, January 2023

OpenAI’s AI Text Classifier

And finally, let’s see how OpenAi detects its own generated answers.

For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.

AI Text Classifier. Likely AI-generatedAI Text Classifier. Likely AI-generated

But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.

AI Text Classifier. Unlikely AI-generatedAI Text Classifier. Unlikely AI-generated

As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.


Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).

It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.

If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.

On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.

So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.

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Featured Image: /Shutterstock

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